Speaker: Dr. Michael A. Dirr
Gardens are becoming smaller. The space for them to spread is limited. Cities/utility companies are trying to reduce pruning and tree maintenance. The demand for trees with less height and width is significant. Customers also want trees with no energy disruptions. The nursery industry, led by J. Frank Schmidt & Son Co., has bred and introduced superior trees that fit the above criteria. In fact, Schmidt has a UtiliTrees™ series for such uses. Breeders, specifically at North Carolina State University, have introduced improved redbud, cherry and dogwood varieties. Styrax japonicus has become more popular with the newer, easier-to-grow introductions like Snow Charm®, Snowcone®, Prystine Spire®, ‘Evening Light’ and ‘Midnight Prince’. Come hear Dr. Dirr delve deeper into the best of the best.
Speaker: Keith Warren
What are today's best choices for urban planting? This seminar will present the current best species and cultivar selections for the urban forest. We will discuss street trees as well as large landscape selections and those suitable for parks and campuses. As new invasive insects and diseases, as well as a changing climate, challenge urban trees like never before, our tree choices must change. The newest cultivars and trends in species selection will be highlighted, and successful old faithfuls will be revered. The speaker will identify the best choices for specific uses and suggest those that may be the trees of the future.
Speaker: Sarah Braun
The lawn and garden and horticultural industries deal with the environment on a daily basis. Yet, these same industries are surrounded by single-use, petroleum-based plastics. The purpose of this seminar is to bring to light and educate companies and individuals on the availability, possibility, and cost-effectiveness of bio-based resins and plastics. The beauty and innovation of these technologies have made it easier than ever before to transition your business into a sustainable, green, and eco-friendly enterprise. This seminar will lay to rest differing myths about the costs and uses of bioplastics, as well as providing an introduction to a variety of items available to all areas of the lawn and garden and horticulture industries.
Speaker: Dr. Michael A. Dirr
In the late ’90s and early ’00s, there was precious little known in the way of credible garden worthy introductions of hydrangeas. ‘Nikko Blue’, among the macrophyllas, was dominant along with the French legacy cultivars such as ‘Mme. Emile Mouillere’, ‘Ami Pasquier’, and ‘Mariesii’. Paniculatas were still dominated by ‘Grandiflora’ while H. quercifolia favorites were ‘Snowflake’ and ‘Snow Queen’. H. arborescens was represented by ‘Annabelle’. The sea change occurred with the Endless Summer® series (Original® in 2004), which embodied the reblooming/remontant genes. Soon breeders were at the work bench hoping to compete. Dr. Dirr’s 2019 checklist of H. paniculata cultivars lists more than 170, including about 50 introduced since 2004. It’s an exciting time for hydrangeas as breeders continue to be more innovative. Let’s talk!
Speaker: Dr. Bridget K. Behe
From recent eye-tracking research findings in her consumer studies, Dr. Behe will explain how to create a more compelling retail space. Merchandising, signs, and plant guarantees all play a role as does the product itself. This session will help you improve your marketing strategy by incorporating research-based information on consumer preferences.
Speaker: Christina Salwitz
Whether you own a garden center, run your own landscape business or are simply looking for ways to capitalize on your hort industry experience in fast-paced and lucrative ways, garden coaching might be exactly what you need to level up your business for the new age in horticulture. Learn the top tips and techniques for finding new clients, cultivating existing customers to become garden coaching clients and transform those clients into long-term relationships that bring you more consistent business. Step by step, you will understand what it takes to build a garden coaching business that works well in lean times as well as abundance.
Speaker: Dr. Bridget K. Behe
There is more to pricing than simply calculating costs. Bridget will discuss some pricing concepts and share some research-based findings on how consumers react to pricing in communications. For growers, wholesalers and retailers, pricing remains an important part of the marketing mix. Costs and markup formulas are just the beginning!
Speaker: Dr. Gail Langellotto
This talk will review the garden plants and practices that have been shown to promote native bee abundance and diversity in Western Oregon home gardens. We will also highlight the importance of urban and suburban gardens to bee conservation efforts, and small changes that any gardener can make to benefit bees.
Speaker: Dr. Ryan Contreras
The Ornamental Plant Breeding Program at Oregon State University targets traits that make plants easier for producers to grow and yield better results in the landscape. Come learn about recent releases and how they can fit into a production line, professional designs or home gardens. These plants are immediately available for licensing, so get 'em while they are hot!
Speaker: Dr. Lloyd Nackley
The traditional feel-and-appearance approach used to determine irrigation scheduling works when there are enough people to check plants regularly and determine when to turn the water on. The catch is, it does a poor job a determining when to turn the water off! Soil moisture sensors are promoted as a method for automating irrigation management, at least in part. This seminar will discuss the findings from a recent project that evaluated the performance, consistency, accuracy, and affordability of commercially available soil moisture sensors deployed in field and container nursery systems.