Speaker: Anne Obarski
Have you ever thought, “Running a business would be easy if I didn’t have to deal with people?” Determine why some people step on your last nerve, what to do about it, and strategies to deal with employees or customers who are upset and turn them into your word of mouth sales team!
Speaker: Anne Obarski
Marketing, service and creating a customer experience are all important parts of any successful business. But what is it that really sets your company apart from the competition? Learn how creating and marketing a “Contagious Experience” for your customers will drive them to your business the first time – and then encourage them to return and spread the word along the way.
Speaker: Katie Dubow
Why should you care about trends? It’s simple. Trends drive consumers and consumers drive sales. This year, Farwest is the place to watch for emerging trends. Since 2001, Garden Media Group has been ‘trend watching’. Join global trendspotter, Katie Dubow, and learn how to apply new research and inside information to help you grow your business and stay relevant. When you’re ahead of the curve, your company becomes a trendsetter and you become the go to place for what’s new – whether you are a breeder, grower or retailer.
Speaker: Sid Raisch
Ecommerce is about LOCAL pickup, delivery, and planting of high quality plants - more than it is about shipping junky plants in a cardboard box.
Speaker: Tina Bemis
Imaginative marketers can envision dozens of ideas which draw crowds. But do they come for the free food, take up parking spaces, valuable staff, and scare your regular customers away? How do you create a balance that gets you community goodwill, free press, AND returns profit to your bottom line? Includes examples like our Scarecrow fundraiser which brings in 500 families and our Egg Hunt which brings in 1000 children and “limited time” sales that focus on buying right and managing “materials handling” so you don’t sacrifice profit. Includes a brutal evaluation of whether events are right for you.
Are you taking advantage of a growing market segment? Indoor gardening and plantscaping are growing trends and consumer grow lighting technology is exploding. But, the mainstream gardening consumer and plantscapers still don't have enough access to products and education delivered in relevant ways. Growing under lights is also the solution to many indoor plant and plantscaping failures. If we want to attract new gardening customers and help existing ones extend their growing seasons, we need to provide consumer-geared tools and techniques that help them be successful. Let’s take indoor gardening “out of the closet” and make it more accessible and successful for general gardeners, new plant enthusiasts, and professional plantscapers.
Speaker: Darcy Daniels
In today's smaller gardens, plants that perform are the holy grail. In addition to providing beauty and enjoyment, our most valued plants must also divide space, cover the ground, provide shade, or screen an unsightly view. Selecting plants that get the job done, and look good doing it, then, is key to creating memorable gardens that are beautiful and functional. In this session, we’ll walk through a method that helps you, first, understand the situation unique to your garden, and then pare down your list of plants to ones that will do the job at hand.
Speaker: Leslie Halleck
It's no secret that as women we face distinct challenges in the workforce. But we also bring distinct skills that benefit us and our industry. Are you promoting your own professional strengths and skills strongly enough? Are you leveraging the strengths of other women in the workplace to help us all rise together? Join Leslie for a shot of inspiration and tips on how to navigate the industry as a Woman in Horticulture.
Speaker: Ryan Contreras
Come learn about the newest developments from the woody plant breeding program at Oregon State. Points of discussion will include potentially sterile maples, new azalea hybrids, striking new Deutzia selections, seedless and high impact althea, shrubs for edible landscapes, and more! We take a scientific approach to developing new shrubs and trees that are beautiful, durable, and efficient in production - come learn about what's in the pipeline and available today.
Speaker: Lorence R. Oki
The terms "low water use" and "drought tolerant" are used to describe plants and their irrigation needs in urban landscapes, but these terms are not synonymous. We'll discuss how they are different and plant characteristics that may tell us how plants use water. We'll also briefly discuss California landscape water conservation regulations and the field trials we use to assess landscape plant water use to develop information to assist with compliance and inform plant professionals of how the tested plants perform when exposed to deficit irrigation.