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Speaker: Dr. Michael A. Dirr
Gardens are becoming smaller. The space for them to spread is limited. Cities/utility companies are trying to reduce pruning and tree maintenance. The demand for trees with less height and width is significant. Customers also want trees with no energy disruptions. The nursery industry, led by J. Frank Schmidt & Son Co., has bred and introduced superior trees that fit the above criteria. In fact, Schmidt has a UtiliTrees™ series for such uses. Breeders, specifically at North Carolina State University, have introduced improved redbud, cherry and dogwood varieties. Styrax japonicus has become more popular with the newer, easier-to-grow introductions like Snow Charm®, Snowcone®, Prystine Spire®, ‘Evening Light’ and ‘Midnight Prince’. Come hear Dr. Dirr delve deeper into the best of the best.
Speaker: Christina Salwitz
Color options are abundant, but how do we give guidance to help narrow down the choices? Some people live with a patchwork of colors in the landscape for years, knowing that it doesn’t feel cohesive. Others play it safe with neutral everything (and wonder why their garden lacks personality). How do we address this in a retail setting when we’re supposed to not only be making sales but also be giving design advice in a fast-paced environment with little to no accurate information from customers? Learn how to take cues from your customers and translate that information into sales by understanding how color affects people and their unconscious choices to use this information quickly and efficiently.
Speaker: Lloyd R. Traven
We have all seen a plant that just screams, “That is my million dollar baby — retirement, here we come!” The holy grail of horticulture is “What’s new?” or “What changes the market for a genus?” We all obsess about finding that and making a killing, but unfortunately it is not quite that simple. Figuring out the propagation, establishing a solid supply chain, creating a production protocol for success, and extensive trialing all must happen — but there are still steps before even that happens! The plant must be protected, or all the effort gets no reward to finance the NEXT breeding program, plant discovery, or the next plant hunt. Many new introductions often fall short because nobody knows the plant even exists — it was never marketed to anyone. Products in the market have a short shelf life and you cannot afford to get it wrong from the start. Our typical passion to grow stuff is just not enough in a VERY crowded market. How does one do everything necessary to successfully launch a new plant? We’ll discuss great examples of success, and a couple epic failures as well.
Speaker: Colleen Warfield
Understanding how a pathogen spreads is an integral part of any plant disease management program. With an emphasis on viral diseases, this session will look at different modes of transmission and how those may influence sanitation practices in your greenhouse and nursery. Some interesting (and perhaps entertaining) comparisons will be drawn using examples from human behavior and food safety studies.
Speaker: Keith Warren
What are today's best choices for urban planting? This seminar will present the current best species and cultivar selections for the urban forest. We will discuss street trees as well as large landscape selections and those suitable for parks and campuses. As new invasive insects and diseases, as well as a changing climate, challenge urban trees like never before, our tree choices must change. The newest cultivars and trends in species selection will be highlighted, and successful old faithfuls will be revered. The speaker will identify the best choices for specific uses and suggest those that may be the trees of the future.
Speaker: Mark Krautmann
Our panel will define mentoring, contrast it with traditional training and supervision roles. We will describe the specific benefits that accrue from a mentor relationship. We’ll discuss how mentorship facilitates performance, elicits the best in undiscovered talent among committed employees, and contributes to engaged, gratifying work and employee loyalty. Panelists will also discuss the synergy between job satisfaction, lower turnover, employee engagement, collaboration and respect. A business owner and two key staff will share personal and work-related mentoring experiences. Attendees will leave with literature references, actionable items, and a challenge to apply these principles so your own workplace can benefit. There will also be time for questions.
Speaker: Kelly Vance
Biological control programs can be challenging for some growers to implement and establish. With the number of available control agents growing every year, growers are faced with even more decisions to make regarding which predators, parasitoids or biopesticides to use for their crop pests. Even more critical is the need to identify the pest targeted from the beginning. In this session, Kelly will go over some common mistakes in pest identification, and why the predators you chose may not have worked. We will attempt to explain the preferred diet and climate of our most important control agents and when one’s performance is desired over another’s.
Speaker: Dr. Charlie Hall
Keynote - Free with Trade Show Pass
In this comprehensive presentation, Hall will discuss the performance of the entire green industry in 2019 and will set the stage for the fall season and 2020. The economy and several cross-cutting issues (e.g., labor, demographics, freight costs, housing) are certain to affect every green industry business. He will discuss how these issues will impact green industry firms, and more importantly, how to position your business for the next economic downturn. The impending structural changes will continue to reshape our industry and the competitive advantages that enabled businesses to survive the last recession are not necessarily the ones that will be available through the next cycle.
Panel: Dr. Jill Calabro of HRI, Dr. Ryan Contreras of OSU, Jerry Weiland of the USDA, Gary McAninch of the ODA
Moderated by Jeff Stone, executive director of the Oregon Association of Nurseries
The research being conducted today is what shapes the industry of tomorrow. Join us for this panel discussion featuring the representatives for the USDA, American Horticultural Institute and Oregon State University as they report on the latest research and how it’s projected to affect your business in the coming years.
Speaker: Sarah Braun
The lawn and garden and horticultural industries deal with the environment on a daily basis. Yet, these same industries are surrounded by single-use, petroleum-based plastics. The purpose of this seminar is to bring to light and educate companies and individuals on the availability, possibility, and cost-effectiveness of bio-based resins and plastics. The beauty and innovation of these technologies have made it easier than ever before to transition your business into a sustainable, green, and eco-friendly enterprise. This seminar will lay to rest differing myths about the costs and uses of bioplastics, as well as providing an introduction to a variety of items available to all areas of the lawn and garden and horticulture industries.
Panel: Octavio Martinez, operations manager at Heritage Seedlings & Liners Inc. and Elizabeth Cryan, landscape designer at PNW Sustainable Designs
A panel of industry professionals will discuss the importance of mentorship while navigating the ever-evolving green industry in the United States. Join Octavio Martinez and Elizabeth Cryan for a lively panel conversation about their personal experiences and the role those positive relationships have had on their careers. The right mentor can save you time, money, and frustration by helping you learn best practices without all the trial and error. We will talk about identifying potential mentors in your workplace and then how to get the most from those relationships, and much more. Come join us!
Speaker: Kyle Peterson
Maybe you are a budding entrepreneur who wants to start a business and don't know what to do next. Perhaps you are an established business that wants to re-energize and take things to the next level. Either way, this will put you on the right path. After reaching the first anniversary for Pacific Crest Nursery, Kyle will share updates on the company and provide detailed insights on successes and failures that he's experienced firsthand. He will also talk about what it takes to overcome obstacles and set yourself up for success.
Speaker: Ian Doescher
When it comes to marketing, where should you start? What are the best principles to live by and questions to ask when you establish strategy, consider tactics, write copy, design materials and reach out to your customers? What does your customers’ overall experience have to do with it? In this session, we’ll walk through the fundamental marketing and branding concepts that help companies large and small tell their stories creatively and effectively. Along the way, we’ll cover which tactics are most important when you’re starting out, how to brainstorm, and much more.
Speaker: Dr. Michael A. Dirr
In the late ’90s and early ’00s, there was precious little known in the way of credible garden worthy introductions of hydrangeas. ‘Nikko Blue’, among the macrophyllas, was dominant along with the French legacy cultivars such as ‘Mme. Emile Mouillere’, ‘Ami Pasquier’, and ‘Mariesii’. Paniculatas were still dominated by ‘Grandiflora’ while H. quercifolia favorites were ‘Snowflake’ and ‘Snow Queen’. H. arborescens was represented by ‘Annabelle’. The sea change occurred with the Endless Summer® series (Original® in 2004), which embodied the reblooming/remontant genes. Soon breeders were at the work bench hoping to compete. Dr. Dirr’s 2019 checklist of H. paniculata cultivars lists more than 170, including about 50 introduced since 2004. It’s an exciting time for hydrangeas as breeders continue to be more innovative. Let’s talk!
Speaker: Kerry Scott
In today's economy, with virtually full employment, seasonal agricultural and horticultural employers are experiencing record labor shortage. The one viable, legal solution is the federal government's H-2A guest worker visa program. Nationwide, use of the program doubled between 2014 and 2017 and continues to grow by more than 20 percent each year. Use of the program by Oregon growers is also increasing, though not as quickly. This is in part due to the perception that Oregon is a difficult state in which to utilize the program. Whether or not that is true, with the help of a good, experienced H-2A agent, using H-2A in Oregon is not only possible, but almost certainly successful. This seminar will show growers how.
Speaker: Dr. Bridget K. Behe
From recent eye-tracking research findings in her consumer studies, Dr. Behe will explain how to create a more compelling retail space. Merchandising, signs, and plant guarantees all play a role as does the product itself. This session will help you improve your marketing strategy by incorporating research-based information on consumer preferences.
Speaker: Ty Boland
Ty will briefly discuss the history of the Garden as well as the partnerships that exist today. He will lay out the challenges regarding maintaining the original design aesthetics, infrastructure, as well as discuss the plant collection and current accessions program. Ty will express the value of perseverance in the face of many challenges facing the Garden, and he will discuss work he is doing for it to thrive in the future.
Speaker: Lisa Port
Gardeners in the Pacific Northwest struggle with diminished light and downright darkness for more than nine months of the year. It rains. A lot. Skies are blanketed with clouds and we live under some of the largest trees on the planet. How is it even possible to create a garden that positively glows from within? Bringing luminosity to a garden doesn’t have to be hard. You just need to incorporate a few techniques to get the job done. By utilizing designer techniques, maximizing seasonal attributes, and (of course) exploiting brilliant plant material, Lisa will demonstrate the art of creating a truly luminous garden.
Speaker: Lloyd R. Traven
Growers are avidly looking at biocontrols, biorationals and biopesticides as an alternative to harsher chemicals that are fast becoming ineffective and often unavailable. Additionally, there is a strong stigma against many systemic treatments and their effects on pollinators. Using biological controls offers not only excellent efficacy, but sends a message to consumers and producers that resonates as a better way to grow. Implementation is a method, one that demands a different mindset, attitude, and expectation for growers, retailers and consumers, and takes some time and diligence and commitment to make it work. Peace Tree Farm is widely known for being able to create a complex ecosystem of organisms that gives them superior control across an extremely wide range of genera, from propagation through to finished material, year-round, and virtually without chemical intervention. Come see how it happens!
Speaker: Christina Salwitz
Whether you own a garden center, run your own landscape business or are simply looking for ways to capitalize on your hort industry experience in fast-paced and lucrative ways, garden coaching might be exactly what you need to level up your business for the new age in horticulture. Learn the top tips and techniques for finding new clients, cultivating existing customers to become garden coaching clients and transform those clients into long-term relationships that bring you more consistent business. Step by step, you will understand what it takes to build a garden coaching business that works well in lean times as well as abundance.
Speaker: David Roberts
Whether working independently or for a major corporation, plant breeders face intense scrutiny when trying to bring a new plant to market. Large corporations introduce dozens of new cultivars every year, leaving little room for subpar plants. Plant breeders often utilize modern innovations and perform extensive trials to ensure their plants stand out in an otherwise crowded field. Join David as he discusses the many facets of plant breeding and trialing for Bailey, the company responsible for internationally acclaimed plant brands like First Editions® and Endless Summer® Hydrangeas.
Speakers: Steve Strauss and Dr. Ryan Contreras
Gene editing methods, including CRISPR, have been in the news of late. They and associated genetic engineering methods provide a more direct way to produce some of the traits our industry has historically sought, such as sterility, variation in leaf and flower color, modifications to canopy and leaf form, and pest resistance. They can also avoid regulation by the feds in some cases, lowering costs in development. The goal of this session is to review where we are at with the technology and what the obstacles are. We can discuss if our industry wishes to come together and start to put these techniques to work to produce new varieties, while promoting public education and dialog.
Speaker: Dr. Marcelo L. Moretti
Dr. Moretti’s presentation will cover principles and methods of weed management in ornamental crops. Methods will include chemical and non-chemical practices for controlling weeds, and options for reducing herbicide use in or reducing the risk of herbicide resistance selection.
Speaker: Dr. Bill Conerly
The tight labor market is the biggest headache for many businesses. Back in 2006, Dr. Conerly predicted the labor shortage was a decade away. He started collecting articles about how to improve employee retention and recruiting. He also asked his consulting clients about their successes and failures. This seminar will first explain why the tight labor market will continue for another decade. He will then provide managers with a process for developing high employee retention, engagement and productivity along with success in recruiting new workers.
Speaker: Dr. Bridget K. Behe
There is more to pricing than simply calculating costs. Bridget will discuss some pricing concepts and share some research-based findings on how consumers react to pricing in communications. For growers, wholesalers and retailers, pricing remains an important part of the marketing mix. Costs and markup formulas are just the beginning!
Speaker: Dr. Luisa Santamaria
This presentation will provide an update on the current biological products available for managing pests and diseases in nurseries and greenhouses. Participants will learn about the types of beneficial organisms and insects used in greenhouse production and relevant aspects to consider when using biological control. They will also learn about the use of biological control as part of a total integrated pest management (IPM) program, which incorporates scouting, disease-resistant plants, and good cultural practices. The instructor will provide some case studies where biological control has been successfully implemented.
Speakers: Rick Peters and Elizabeth Peters
This case study looks at how Robinson Nursery Inc., a grower of bareroot shade and ornamental trees and shrubs, improved productivity and flow in pulling and preparing trees for shipping. Through a series of highly focused rapid improvement activities, the company was able to create standard work that cut their lead time in half, eliminated 30 percent of product touches, reduced the crew size from 11 to five, and engaged and motivated their employees. Prior to this Lean activity, it took three days to process a full truck order (about 3,200 trees). That same order can now be done in about a day and a half with greater accuracy and less strain on the team.
Speaker: Elizabeth Cryan
How can we incorporate sustainability and environmental enrichment to capitalize on the benefits that nature provides to us? This talk will help the audience connect the dots on. We will explore the ways that small and subtle changes can net outsized benefits and all the ways that those benefits can have an economic impact on our lives and our communities. After this talk we will be ready to embrace our green spaces in a way that we have never done before.
Speaker: Dr. Gail Langellotto
This talk will review the garden plants and practices that have been shown to promote native bee abundance and diversity in Western Oregon home gardens. We will also highlight the importance of urban and suburban gardens to bee conservation efforts, and small changes that any gardener can make to benefit bees.
Speaker: Jozsef Racsko
Mycorrhiza is a symbiotic association between plants and fungi. This presentation will discuss the benefits of using mycorrhizal fungi in ornamental production. Attendees will learn about why mycorrhizae are important for ornamental plant vitality, and how this symbiotic relationship can benefit plant nutrient uptake and utilization, increase nutrient availability, and even buffer the effects of over-fertilization. You will also learn how industry professionals can utilize this natural, organic, sustainable technology in their own professional operations, discuss the frequently asked questions and concerns, and how plant producers can adjust their fertility regimens to maximize the mycorrhizal benefits and return on investment.
Speaker: Dr. Ryan Contreras
The Ornamental Plant Breeding Program at Oregon State University targets traits that make plants easier for producers to grow and yield better results in the landscape. Come learn about recent releases and how they can fit into a production line, professional designs or home gardens. These plants are immediately available for licensing, so get 'em while they are hot!
Speakers: Rick Peters and Elizabeth Peters
This interactive presentation looks at the transformation of receiving product at Al’s Garden & Home. Before Lean was applied, the team had to physically touch each product 11 times. Employees had to stop to make corrections or ask for help. Products were processed inefficiently, in batches, due to seasonality. No standard work procedures were in place. Learn how one of the region’s top garden retailers applied Lean principles to cut days off their time to receive product and slashed their labor cost per unit by 30 percent. In doing so, the company gave its employees the ability to work creatively as a team to improve the business. Join this seminar to improve your workflows and teamwork, ask question and get inspired!
Speaker: Dr. Jill Calabro
How tolerant are cultivars to boxwood blight? Does it matter? 2018 saw a record number of boxwood blight diagnoses, including reports in new locations. At the same time, AmericanHort's Horticultural Research Institute (HRI) started a new initiative to better understand the range of tolerance and susceptibility of cultivars common in U.S. production. Come learn about the research underway as well new developments, including the latest on box tree moth.
Speaker: Dr. Lloyd Nackley
The traditional feel-and-appearance approach used to determine irrigation scheduling works when there are enough people to check plants regularly and determine when to turn the water on. The catch is, it does a poor job a determining when to turn the water off! Soil moisture sensors are promoted as a method for automating irrigation management, at least in part. This seminar will discuss the findings from a recent project that evaluated the performance, consistency, accuracy, and affordability of commercially available soil moisture sensors deployed in field and container nursery systems.
Speaker: Andrea Melnychenko
Biochar is gaining popularity across horticulture, agriculture and landscape industry segments. Learn about biochar, its history and production. Explore applications and case studies in nursery, landscape, and urban green sectors. This session will focus on how biochar products such as Cool Terra Organic can be used in soilless media to provide structure to container soils, promote improved rooting and improve microbial habitat. We will discuss the areas and use cases where biochar is an economically viable option for growers, as well as how it benefits plant growth and promotes water and nutrient retention in media. Scaling up, we will look at examples of use in large- and small-scale landscape installations, urban reforestation and stormwater management systems.
Speaker: Carlos E. Bográn
Biological products for plant protection include insecticides and fungicides derived from naturally occurring substances (biochemical products) and microorganisms (microbial products) that control pests and diseases. Current market trends and the increased availability of biological products have created an often overwhelming number of choices and possible combinations for growers. This has led to many unanswered questions regarding the compatibility of biological products with each other and with conventional chemistries. This presentation will focus on the biological bases for compatibility among biological products particularly microbial insecticides and fungicides.