EXCEPTIONAL EDUCATION
Advance your career through skill development and networking at the Farwest Show Seminars
Top-notch, relevant education from the industry’s brightest minds and leaders!
We have put together an extraordinary schedule of speakers to share the latest developments, research and business opportunities for growers, retailers, landscapers and business professionals. Ticket holders will hear directly from the thought leaders in our network who are coming up with creative business innovations, launching new technologies and sharing their solutions for fixing our most significant business concerns.
You’ll leave feeling refreshed, re-energized and ready to tackle the year ahead.
2025 Keynote Address – John Kennedy
PLANT YOUR PEOPLE
WEDNESDAY, AUGUST 20, 11 a.m. in Room C124
FREE to all registered Farwest Participants.
One of the harsh truths of the horticulture industry is that sometimes, we care more for our plants than our people. Join international speaker, strategist and author John Kennedy as he shares his insights and innovative approaches to investing in your most valuable roots — your people.
Kennedy’s two-decades-plus connection to our industry places him at the top of the list of thought leaders for growers, garden centers and green industry associations in North America. In this keynote address, Kennedy will introduce the audience to his four-step approach to having your team rooted and ready to grow on day one. From employee engagement survey results to top industry data, Kennedy will help you build the culture and the future where employees show up to work because they want to, not because they have to. That’s a huge mindset change and worthy outcome for any horticulture business.
Kennedy is a speaker and author specializing in strategic planning, benchmarking, culture creation, on-boarding, retention processes and videos, leadership development and teamwork, and accelerating sales within the horticulture industry. Over the past 25 years, he has presented to nearly 500,000 audience members worldwide delivering a dramatic and sustainable impact on scores of companies and associations within the horticulture industry.
His extensive client list includes Proven Winners®, Willoway Nurseries, Everde Growers, AmericanHort, Louisiana Nursery, Manor View Farm, The Garden Center Group, Maryland Wine Association, Cape May Brewing Company, NAFDMA, Meadows Farms Nurseries, Summer Winds Garden Centers, Prides Corner Farms, Walters Gardens, and over 100 state associations, landscapers, growers, farms, nurseries, and independent garden centers throughout North America.
He and his wife, Souny, have created a customized intranet platform for the green industry as well.
Don’t miss this session!
