SHOW DATES: AUGUST 21-23, 2024 SHOW HOURS: Wednesday: 10am – 5pm | Thursday: 10am – 5pm | Friday: 10am – 2pm Contact: 503-682-5089

Room B110

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Values as a Business Model: The Story of Botanical Interests

Room B110

Speaker: Curtis Jones, Co-founder and Former Co-owner/President, Botanical Interests Inc.

The co-founder and former co-owner/President of Botanical Interests Inc., Curtis Jones, speaks out about how his and his business partner Judy Seaborn’s personal values influenced the success of Botanical Interests seeds in a stagnant seed packet market and changed the direction of packaging in horticulture. Curtis will describe the new and unique direction Botanical Interests has taken in order to further educate the gardener, increase brand loyalty, and support their retail stores. During the presentation, Curtis might sneak in a funny or harrowing story about the 28-year journey they experienced.

Registration Required

Marketing to Capture Consumers Environmental Focused Purchasing Habits

Room B110

Speaker: Andony Melathopoulos, Associate Professor, Pollinator Health Program, Oregon State University

There is considerable 'buzz' about Millennial-aged consumers and the shift in their plant buying preferences. Analysts have suggested that Millennial's are inclined to 'cause purchasing' and value additional environmental or social benefits. In this seminar, Andony will talk about research to specify how pollinator benefits should be displayed on plant labels and some strategies to maximize the benefits of different nursery plants to pollinators.

Registration Required

The Shoppers Journey

Room B110

Speaker: Bridget Behe, Professor Emeritus, Michigan State University

Recent studies with real consumers in both the lab and retail environment give great insight into how consumers shop in the store. This presentation is packed with helpful tips to create more shoppable displays and merchandising information to generate higher sales.

Registration Required

10 Effective Ways to Communicate the Value of Your Products

Room B110

Speaker: Katie Tamony , Chief Marketing Officer, Monrovia Nursery Company and Former Editor-in-Chief of Sunset Magazine and Sunset Books

In this seminar, Katie will present 10 effective ways to communicate the value of your products or services to a demanding consumer in today’s market. Using examples from Monrovia and other premium brands, Katie will share insights and success stories that will help you retain customers in the long term and grow your perceived value.

Registration Required

H-2A 101: What Your Business Needs to Know

Room B110

Speaker: Chelsea Ibarra, Deputy General Counsel, másLabor
Free Session (Open to all attendees)

This session will cover the ins and outs of the H-2A program for growers. The session discusses the program’s requirements, barriers to entry, and best practices for employers, including pertinent current events. As the labor landscape continues to be difficult, more and more businesses are turning to H-2A to solve their shortages.

FREE

Fixing Workplace Conflict

Room B110

Speaker: Chris Sheesley, President, In-Accord

You're surrounded, but don't give up. Being a member of an organization inevitably places you in situations of conflict, but there are ways to reduce its negative impact on you and your coworkers. The savvy response to the uncomfortable messiness of workplace discord is to develop keener insights and skills. Through this engaging presentation, you'll gain easy-to-remember and easy-to-apply mindsets and tools to be an effective resolver whether you are a participant or in a position to be helpful to others.

Registration Required

20/24 Vision for Garden Retailing

Room B110

Speaker: Danny Summers, Managing Director/Chief Instigator, The Garden Center Group

Garden retailing has experienced major growth in new customers and sales since 2019. As we look forward to 2024, Danny will share insight of the The Group's 150+ Garden Centers performances and the Best Practices Benchmarks from The Group's Annual P&L Studies of 2020, 2021, and 2022 plus additional observations and trends to help you prepare for 2024–and beyond.

Registration Required

The Art and Science of Pricing Products

Room B110

Speaker: Bridget Behe, Ph.D., Professor Emeritus, Michigan State University

There is more to pricing than simply calculating costs and mark-up. Bridget will discuss some pricing strategies and share some research-based findings on how consumers react to pricing in communications. Price increases are always a concern. The presentation includes some ways for you to consider increasing prices that consumers will accept.

Registration Required

Solving Plant Problems Virtually

Room B110

Speaker: George Grant, GGSPro Technical Specialist, Griffin Greenhouse Supplies
Whether a grower is working internally with their cultivation team or externally with cooperative extension personnel, product vendor representatives or technical specialists often rely on some form of virtual communication (e.g., cellphones, emails, or video conferences). We are all familiar with the saying, “a picture is worth a thousand words,” but knowing what picture to take and what information to gather before reaching out for consultation is important in diagnosing an issue correctly and efficiently. The objective of this presentation will be to build a checklist growers can use for gathering valuable information once they have identified an issue in their production setting.

Registration Required

Regenerative Landscaping: Small Changes, Large Impact – Protecting and Supporting Local Ecology

Room B110

Speaker: Nutmeg Minneboo, Lead Ecological Designer, SymbiOp Garden Shop and Landscaping
The way that we install and manage spaces in the landscaping industry has a large impact on the health and well-being of local ecology. Managing pests, plant diseases, water infiltration, and choosing plants for landscapes all directly affects local birds, pollinators, beneficial insects, and our local watershed. In this presentation, we will dive into ways we can learn to read the landscape. We will learn what to do when landscapes are out of balance and pests and diseases arise. Learning tips and tools for improving balance in a landscape naturally can help us protect local ecology.

Registration Required

Nowadays Tulipmania: Flower Bulb Extravaganza

Room B110

Speaker: Philipp Laagland, Country Manager USA, ADR Bulbs Inc.
Join internationally recognized flower bulb expert Philipp Laagland as he shares his knowledge about setting trends and current struggles within the industry. This session will examine the working flower bulb life circle from farmer to the homeowner in The United States and new landscape designs and retail concepts using flower bulbs.

Registration Required

Soil Moisture: Top Factor for the Survival of Newly Installed Plants

Room B110

Speaker: Wei Zhang, Vice President of Research and Development, TreeDiaper
Urban trees tend to struggle because it is not an ideal growing condition between pavements and buildings. Underwatering and overwatering are the most common causes. Water prescriptions are developed to address this problem, but too much of the water is wasted. The most important factor for tree survival is the soil moisture, not how much water is dumped onto the root ball. New methods of increasing plant available water and stabilizing soil moisture will be discussed.

Registration Required

Research Revealed: Updates on Disease Control Products for Nursery Crops

Room B110

Speaker: Dr. Ann Chase, Co-founder, Chase Agricultural Consulting
Dr. Chase, a nationally recognized industry expert in her field, will discuss the most recent research results on industry standards, as well as newly available products for disease control on woody ornamentals. She will focus on what’s new, including Postiva, Avelyo and Seido and the benefits of products like KleenGrow and biocontrol products. She will also describe the best way to use all of these products in effective rotations.

Registration Required

The New or Improved Greenhouse: Labor-Saving Technologies, Mechanization, Innovation, Design and Layout

Room B110

Speaker: Paul Golden, Commercial Greenhouse Sales Manager, Prospiant Inc (formerly Nexus and RBI Greenhouses)
For many producers and retailers, the past two years have led to record-breaking sales and new challenges that come along with rapid growth during a time of unprecedented supply chain issues. Present conditions require operations to have a fresh new look at how they are building their greenhouse business. The practices and strategies of the past might not apply to modern-day needs. With ever-increasing labor challenges operators are having to ask themselves if their existing greenhouses layout, design, equipment, and processes are most labor efficient and how they should design their new operations going forward? This session will cover changes in trends in wholesale greenhouse production as well as technological improvements.

Registration Required

Evolving Aphid Management with Biocontrols

Room B110

Speaker: Alison Kutz, Biocontrol Advisor and Owner, Sound Horticulture
Where does the rubber hit the road? Many growers have now determined where the use of biocontrols in their greenhouses makes sense — or not. In this presentation, we will be reviewing the latest tactics for aphid control which will cover banker plant management, mycoinsecticides, the expanding array of beneficial insects, and predator mites on the horizon.

Registration Required

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Copyright® 2024 Farwest Show
The Farwest Show is produced by the Oregon Association of Nurseries
SHOW DATES: AUGUST 21-23, 2024 | SHOW HOURS: Wednesday: 10am – 5pm | Thursday: 10am – 5pm | Friday: 10am – 2pm
SHOW LOCATION: Oregon Convention Center, 777 NE Martin Luther King Jr Blvd, Portland, OR 97232
MAILING: 29751 SW Town Center Loop W., Wilsonville, OR 97070
Phone: 888-283-7219 | 503-682-5089 | [email protected]
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