Plant Patents and Trademarks: Understanding Intellectual Property
Speaker: Maria Zampini, President, Upshoot LLC Understanding the world of intellectual property such as plant patents, trademarks, and plant breeders rights can seem confusing and
100 events found.
Events
-
-
Room B119
-
Production Decisions Influence Risks for Boxwood Blight Outbreaks
Room B113Speaker: Jerry Weiland, Ph.D., Research Plant Pathologist, USDA-Agricultural Research Service Want to know how nursery production decisions can affect your risks for boxwood blight? Whether
-
I Will Always Love You: Creating and Increasing Market Relevance
Room B110Speaker: Lloyd Traven, President/CEO, Peace Tree Farm LLC For years we lamented as an industry about needing a national marketing campaign, that national spokesperson or
-
OMRI: Your Organic Secret Weapon
Room B116Speaker: Roger Plant, Marketing Manager, OMRI Eugene, Oregon based OMRI is the largest material review organization in North America. This presentation will help you find
-
Solve Pest Problems: A New Nursery and Residential Resource to Effectively and Safely Manage Pests
Room B113Speaker: Jessica Green, IPM Educator, Oregon Integrated Pest Management Center Solve Pest Problems, a tool managed by OSU's Oregon Integrated Pest Management Center, is a
-
Horticulture Plastics Sustainability: Environmental Impacts and Regulatory Trends
Room B119Co-Presenters: Tom Marting, Director of Sustainable Solutions, HC Companies Tom Brewer, Director of Sales-West, HC Companies Plastics products are common in the horticultural
-
Importing Plants? Learn how to meet Oregon’s requirements
Solution Center (end of Aisle 10,000)Speaker: Kara Mills, Lead Horticulturist, Oregon Department of Agriculture – Nursery & Christmas Tree Programs The Oregon Dept. of Agriculture reviews laws and nursery responsibilities
-
Hydrangea Pruning
Solution Center (end of Aisle 10,000)Speaker: Nita-Jo Rountree This FREE mini-session is included with your trade show pass! Pruning Demo
-
Rise of Spray Drones in the Nursery and Greenhouse Industry
Room B116Speaker: Taylor Moreland, Founder and CEO, Agri Spray Drones In today's rapidly evolving agricultural landscape, the integration of technology has become paramount. During this talk,
-
H-2A vs H-2B 101: Navigating the Program Landscape
Room B119Speaker: Emily Morris, Business Development & Marketing Coordinator, másLabor This session will cover the ins and outs of both the H-2A and H-2B programs for
-
CANCELED: Biological Control: The Importance of Quality Assessment
Room B113Unfortunately, Raymond Cloyd is not be able to attend the show this year. Speaker: Raymond A. Cloyd, Ph.D., Professor and Extension Specialist, Kansas State University
-
IR-4 Environmental Horticulture Program Review and Listening Session for Growers
C123-124Co-Presenters: Michael Martin, Ph.D., AmericanHort/Horticulture Research Institute (HRI) and IR-4 Commodity Liaison Committee Amy Upton, Michigan Nursery & Landscape Association and IR-4 Commodity Liaison Committee
-
What is Your End Game? Succession and Exit Planning Best Practices for the Green Industry
Room B110Co-Presenters: Chris Cimaglio, Managing Director, PivotPoint Business Solutions Todd Downing, Managing Partner, BEST Human Capital & Advisory About 75% of business owners will likely exit
-
How To Reach the Emerging Generations
Speaker: Jeff O’Brien, Brands in Blooms If you own or work at a garden center, you may have noticed that your customers are getting older,
-
Is it Warm In Here? New Approaches to Horticulture in Our Changing Climate
Room B116Speaker: Bryce Lane, Distinguished Undergraduate Professor, North Carolina State University How is climate change affecting our horticultural practices? Are we poised to take advantage of
-
Nursery Science Summit: Plant Pathology
Room B119Speaker 1: Jay W. Pscheidt, Ph.D., Extension Plant Pathology Specialist, Oregon State University Title: Smart Spraying Grapes Leads to New Boxwood Blight Management Description:
-
Building Your Bench: Recruiting, Motivating, and Retaining Talent in the Green Industry of Today and Tomorrow
Room B110Speaker: Todd Downing, Co-Founder/Managing Partner, BEST Human Capital & Advisory Group Do you currently have the right people on the bus? Are you concerned with building your
-
The Fundamentals of Resistance Management
Room B113Unfortunately, Raymond Cloyd is not be able to attend the show this year. Speaker: Raymond A. Cloyd, Ph.D., Professor and Extension Specialist, Kansas State University
-
The Wealthy Landscaper: Lessons You Do Not Learn on the Job Site
Room B116Speaker: George Urvari, CEO, Knowledge Tree Consulting Unearth the secrets to cultivating a thriving landscape business with our expert-led seminar. Discover the art of leadership, strategic
-
Nursery Science Summit: Insect Pest Management
Room B119Speaker 1: Jana Lee, Ph.D., USDA Entomologist Title: Using Natural Enemies in Outdoor Nurseries, and Silicon for Pest Management Speaker 2: Man-yeon Choi, Ph.D., USDA
-
IPM Strategies to keep Pesticides in the Toolkit
Room B113Speaker: Alison Kutz, Consulting Director, Sound Horticulture Pests trying to outwit you? This talk will cover best practices for keeping beneficial insects and microbial controls
-
Clematis Pruning: Forget Pruning Groups
Speaker: Linda Beutler, Curator, Rogerson Clematis Collection Pruning Demo. Because many new clematis species are used in hybridization, and because clematis are now used in
-
How the power of story will Transform Your Marketing
Speaker: Jon Morrison, Brands in Blooms Are you tired of feeling like your marketing messages are lost in a world of noise? The best leaders
-
Landscapes That Save the World: The Importance of Biodiversity in the Landscape
Room B116Speaker: Bryce Lane, Distinguished Undergraduate Professor, North Carolina State University When it comes to plants in the landscape there is strength in diversity. All too often
-
Top Consumer Garden Trends to Drive Sales
Room B110Speaker: Katie Tamony, Chief Marketing Officer and Trend Spotter, Monrovia Nursery Company Want to know what home gardeners are thinking? Every year, Monrovia conducts large
-
IPM for Horticulture Crops
Room B113Speaker: Vanessa Vassilaros, M.S., Consultant Attendants will learn about steps to prevent, decrease, or contain pest and disease pressure using integrated pest management strategies in
-
Nursery Science Summit: Plant Selection and Production
Room B119Speaker 1: Ryan Contreras, Ph.D., Professor, Oregon State University Title: Past Successes and Future Directions for Nursery Breeding at Oregon State Description: Since 2009, the
-
Rose Pruning
Speaker: Nita-Jo Rountree, author, speaker, and garden writer Pruning Demo.
-
REAP Grants for Solar and for Energy Efficiency
Speaker: Rob Aldridge, Pure Energy Group The USDA now has $200 million per year for REAP Grants, which can cover up to 50% of the
-
The Retail Experience: Boxwood Problem Solving
Room B119Speaker: Pat Reilly, Horticulture Outreach Specialist, Saunders Genetics LLC and NewGen Boxwood Landscapers, garden center staff, growers, and homeowners alike encounter issues with boxwood. Attention to
-
Advancing Boxwood Blight Monitoring Techniques
Room B113Speaker: Luisa Santamaria, Ph.D., Professor, Extension Plant Pathologist, Oregon State University Boxwood plants, which are widely utilized in gardening and landscaping, are seriously threatened by
-
Iodine as a Plant Nutrient
Speaker: Doug Snyder, Business and Product Development Manager, SQM Specialty Plant Nutrition N.A. This presentation will discuss the newly registered plant nutrient iodine and its
-
AI in the Landscaping World
Room B116Speaker: Paige Tisdale, Business Developer, Dennis’ 7 Dees This presentation explores the impact of artificial intelligence (AI) in revolutionizing the landscaping industry. It highlights how
-
How to Get the Right Products to the Right Customers at the Right Time
Room B110Speaker: Aaron Allison, Co-Founder, SBI Software Streamlining the process from production to order allocation and fulfillment is a challenge creating business processes and using technology
-
Maximize Your Sales and Marketing with Partner Programs
Room B110Speaker: Helen Lawson, Retail Partnership Marketing Coach, Monrovia Nursery Company Want more help with your marketing to boost your sales? Your branded plant partners can
-
Healing and Horticulture: An Introduction to Horticultural Therapy, Including Therapeutic Gardens and Landscapes for Health, Recovery and Well-Being
Room B119Speaker: Nicholas Staddon, Spokesperson and Plantsman, Everde Growers Join Nicholas Staddon as he takes us on a candid journey through the history and foundations of
-
Biostimulants and Biopesticides in Horticultural Production Systems
Room B113Speaker: Anissa Poleatewich, Senior Manager Product Development, Mycorrhizal Applications Anissa will discuss Biostimulants (mycorrhizae) and Biofungicdes in Horticulture Production Systems and will cover use of
-
Creating a Biocontrol Program: Tips and Tricks for the Busy Grower
Room B113Speaker: Elaine Sawyer, Technical Sales Specialist, Sound Horticulture Learn best practices for creating a successful biocontrol program, including specifics on beneficial insects, pests, scheduling orders
-
Tackling the Biggest Issue in the Green Industry: Inventory
Room B110Speaker: Aaron Allison, Co-Founder, SBI Software Aaron will share insight, industry research and best practices to solve Growers real-time inventory availability woes. Solutions that he
-
Key to Mitigate Climate Change Lies Hidden Beneath Our Feet: A Win-Win for Horticulture
Room B119Speaker: Mike Amaranthus, Ph.D. President MycoAnalytics LLC, Adjunct Associate Professor Oregon State University Soils serve as tremendous storehouses of the Earth's carbon, and even a
-
Retail Challenges with a Clematis: Maintenance and Communication
Speaker: Linda Beutler, Curator, Rogerson Clematis Collection Pruning Demo. Let’s solve two related problems in retail clematis sales, communicating with customers, and maintaining an attractive
-
Agricultural Employer Overtime Tax Credit and Overtime in Agriculture
Speakers: Daron Prara, Policy Analyst, Oregon Department of Revenue Jessica Sandrock, Training and Development Specialist, Oregon Bureau of Labor & Industries The Oregon Legislature approved
-
-
New Products Showcase
On the Show FloorDiscover innovative solutions and the latest new or improved green industry products for 2024. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find the hot new products to grow your green industry business. These featured products are new to the U.S. market and were introduced in either 2023 or 2024. Some are even making their debut at the Farwest Show!
Checkout the Selections
FREE inside Trade Show -
Solution Center
Solution Center (end of Aisle 10,000)These FREE mini-sessions are included with your trade show pass. Propel your operation's success by taking advantage of these 30 minute mini-sessions to find the solution you are looking for. Find the topics especially relevant to you to maximize your knowledge at the show. These mini-sessions offer you a reprieve from the busy show floor. Gather quick insight about today's hottest topics.
FREE inside Trade Show -
New Varieties Showcase
On the Show FloorLet’s celebrate the most spectacular new varieties hitting garden centers next spring! This popular show feature showcases a wide variety of new plants that are sure to inspire. With easy-to-read Hip Labels tags providing plant and licensed grower information, you will have no problem finding the Farwest exhibitors offering them for sale.
Sponsored By:
FREE inside Trade Show -
The Garden Retailing Train: Looking Ahead to 2026
Room B110Garden retailing is like a train moving down the tracks to a new destination and the constant evolution of trends and management needs requires you to stay on the train in order to meet the changing needs of the consumer. Garden retailing has experienced major growth in new customers and sales since 2019. [read more]
-
How Climate Change is Affecting Our Use and Application of Native Plants
Room B116An open discussion about changes in native plant habitats across the western United States, and how those changes could impact our applications. The presentation is geared to be interactive and participation from the audience is encouraged.
-
Labels, Tags and Marketing: The Latest Trends and Innovations
Room B119This seminar will discuss everything from the latest in FRID tags to printing your own labels in house. Whether you're new to labeling and tagging or looking for the most up-to-date systems, this seminar will help you find the best solutions for your needs. [read more]
-
Big, Bad Botrytis: How to Beat It, Biologically
Room B113Botrytis is a tough disease to manage at the best of times but its resistance to many conventional fungicides adds another layer of complexity. This has focused attention on the use of cultural and biological techniques as a first, and sometimes only, line of defense against this pathogen. [read more]
-
The Importance of Emotional Intelligence in the Green Industry
Room B110As innovations in technology, automation and AI are on the rise, our ability to connect with and understand each other on a humanistic and emotional level declines. Now more than ever, emotional intelligence, or EQ, is a valuable and necessary skill in the workplace [read more]
-
Hot Pots: How Container Colors Influence Root Zone Temperatures and Plant Production
Room B119Container color can significantly impact root zone temperatures, water use, and overall plant growth. This presentation explores research on how black and white nursery containers influence potting media temperature dynamics, plant performance, and irrigation strategies. [read more]
-
The Importance of Training in Your IPM Program
Room B113How we train greatly depends on several factors. In this talk Martindale will demonstrate the importance in training your team. Martindale will highlight some techniques for you to use the next time you train members of your team. [read more]
-
KEYNOTE: Plant Your People
Room C124One of the harsh truths of the horticulture industry is that sometimes, we care more for our plants than our people. Join international speaker, strategist and author John Kennedy as he shares his insights and innovative approaches to investing in your most valuable roots—your people. [read more]
-
Streamline your Inventory
Room B110Learn the key performance indicators that will show you how your inventory is performing. By measuring three KPIs down to the category level, you will learn where to spend your time improving your business. [read more]
-
What Am I Missing? Using DNA-based Testing Methods for Detection of Viruses and Viroids.
Room B116New viruses and viroids continually arise due to climate change, international shipment of plants, and the ability of these pathogens to rapidly evolve and adapt to their environment. [read more]
-
Developing a Biological Control Strategy that Works for You
Room B113Success with biological pest control requires developing a strategy that accounts for the nature of the crops being grown, environmental conditions, and expected pests. Another important element of developing an effective biocontrol strategy is defining what success means. [read more]
-
Lightspeed Introduction
Solution Center (end of Aisle 10,000)FREE inside Trade Show.
Lightspeed is the POS & payments platform powering businesses at the heart of communities in over 100 countries. The partner of choice to fuel your ambitions, Lightspeed technology and insights make work flow across teams, channels and locations to help accelerate growth and provide the best customer experience. [read more] -
Ten Ways to Pay for Your Solar System
Solution Center (end of Aisle 10,000)FREE inside Trade Show.
If you are even slightly confused about the many options to pay for a solar installation, Rob Aldridge will assist you in determining which incentives and financing options might make sense for you. [read more] -
Horticulture Plastics Sustainability: Environmental Impacts and Regulatory Trends
Room B116Plastic products are widely used in the horticulture industry, but growing environmental concerns are driving new regulations on plastic pollution. States are increasingly holding producers and manufacturers accountable for the plastic products they bring to market. [read more]
-
ODA Case Studies and Lessons Learned
Room B119This presentation includes a review of several ODA pesticide investigations from recent years. We will discuss the lessons that can be learned from these investigations to improve future pesticide applications. [read more]
-
New Products Showcase: Inspiring products to improve your business
Solution Center (end of Aisle 10,000)FREE inside Trade Show.
Discover innovative solutions and the latest new or improved green industry products for 2025. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find hot new products to grow your green industry business. [read more] -
You Can’t Expect What You Can’t Inspect
Room C124Fostering a culture of measurement and metrics is vital for a profitable and productive workplace in the green industry. Knowing your numbers and sharing them with your team is a great way to create a culture of engagement [read more]
-
Attracting the Next Generation to the Green Industry
Room C123While labor continues to be one of the largest challenges to the green industry, what are we doing to connect with the next generation? [read more]
-
Creating Your Internet Marketing Plan 2025–2026
Room B110Digital marketing shapes how customers find and choose services. This session covers proven strategies to strengthen you online presence, connect with the right audience, and turn website visits into business growth. [read more]
-
Why Do Some Pesticide Applications Fail?
Room B113This presentation will review pesticide use in nursery and greenhouse production focusing on factors that influence pesticide performance. Common examples and reasons for pesticide failures will be provided [read more]
-
International Rose Test Garden Awards
Solution Center (end of Aisle 10,000)FREE inside Trade Show.
Join us for an unforgettable awards ceremony as we celebrate this year’s 2025 Portland’s Best Rose and the 2024 Gold Medal Award winners! The Gold Medal Award, presented by the International Test Garden, has been honoring excellence for over 100 years, since 1919. And Portland’s Best Rose has been a local tradition for more than 25 years! Don’t miss this celebration of floral brilliance! -
NexGen Networking Event
A LobbyNexGen Group is a new OAN Nursery Professional and Leadership Group open to all members of the nursery and greenhouse community, with a special focus on those who are new to the industry or rising in their careers. Join the fun for a chance to connect, network, and socialize with like-minded peers who share your passion for the industry!
Sponsored By:
FREE -
Happy Hour Celebration
A LobbyEnjoy delicious beverages and free appetizers as you mix and mingle with friends and colleagues. Farwest exhibit booth awards will also be announced during Happy Hour festivities including the winner of Best of Show! Open to all Farwest participants. Cheers!
Sponsored By:
FREE -
How A Quick Sketch Can Double Your Sale
Room B110Boost sales by providing clients with a basic, hand-drawn visual of their space. This simple, yet effective tool can be utilized by sales associates to illustrate recommendations and assist clients with understanding how to accomplish their landscape goals. [read more]
-
Native Plants, Cultivars, and Sustainability: Selecting the Genes that Fit Your Design
Room B116We know that selecting the right plant for a landscape is important, but how do we judge plants? Should we focus on native plants or the newest cultivars? [read more]
-
Can Technology and Automation Help Ease Labor Concerns?
Room B119An insightful seminar exploring how advancements in technology and automation can address labor challenges in agriculture. This session will highlight cutting-edge solutions that are transforming the industry. [read more]
-
Getting the Most from Your Beneficials: Handling, Quality Assessment and Application
Room B113Although the cost of beneficial insects, predatory mites, and nematodes has decreased over the decades, purchasing them remains an investment. Growers need to ensure these biological controls arrive alive and ready to perform. [read more]
-
Managing and Motivating the Multi-Generational Green Industry
Room B110For the first time in history, five generations collide in the workforce. However, the horticulture industry faces mass retirements from the high volume of Baby Boomers in our industry. [read more]
-
The Picture Perfect Portfolio: Photography and Marketing for Landscapers and Designers
Room B116The “Picture Perfect Portfolio” is a comprehensive talk on using photography and strategic marketing to elevate landscaping and design businesses. [read more]
-
Hot Yards, Cool Tips: Fire-wise Landscaping 101
Room B119Speaker: Amy Jo Detweiler, professor and Extension horticulturist, Oregon State University Extension Service Join us for a practical approach to fire-wise landscaping. We’ll break down
-
AI for the Green Industry
Solution Center (end of Aisle 10,000)FREE inside Trade Show.
Learn how to overcome labor shortages, grow revenue, and optimize inventory by leveraging AI. In this session, we'll cover tactical tools and insights — relevant to all green industry owners and operators! -
Best Management Practices for Effective Applications in Nurseries
Room B113This presentation will cover key application concepts that are critical for effective pesticide applications focusing on insecticides, miticides and fungicides. [read more]
-
The One-Hour Strategic Plan
Room C124It’s never too early or too late to create a strategic plan for the future. John Kennedy is a master of this practice and will introduce the audience to his tool kit [read more]
-
New Products Showcase: Inspiring products to improve your business
Solution Center (end of Aisle 10,000)FREE inside Trade Show.
Discover innovative solutions and the latest new or improved green industry products for 2025. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find hot new products to grow your green industry business. [read more] -
Picture Perfect Phone Photography
Solution Center (end of Aisle 10,000)FREE inside Trade Show.
Unlock the full potential of your smartphone camera with this exclusive session on smartphone photography. You’ll learn how to “See” photo opportunities in the garden, how to “Do” and optimize your smartphone camera settings, how to “Take” and understand key composition technique [read more] -
Sustainability in Horticulture: Virtue Signaling or Affecting Change?
Room B119Sustainability is a common topic in horticulture. Often actions and efforts to address sustainability miss the mark. Making good decisions starts with identifying what we mean when we talk about sustainability. [read more]
-
The Value Proposition of Beneficial Microbes
Room B113Biofungicides are increasingly utilized in integrated disease-management programs. They bring proven efficacy and performance, are safe for and compatible with other components of integrated pest management [read more]
-
Your Research Dollars at Work: 2025 OAN/ODA Research Projects Annual Updates
Solution Center (end of Aisle 10,000)FREE inside Trade Show
-
Human Capital Risks When You Have Limited Resources
Room B110Are your people generating unnecessary risks to your business? Do you struggle managing people risks because of limited resources? Simple mistakes can cost a company millions or even end a business altogether. [read more]
-
Landscape Design Basics: Time-Saving Tips
Room B116Learn concepts of landscape design in this introductory class tailored to industry professionals. Dive into the 4Ts and DS4, two powerful methods that streamline plant selection while guaranteeing results your clients will rave about. [read more]
-
Your Research Dollars at Work: 2025 OAN/ODA Research Projects Annual Updates
Solution Center (end of Aisle 10,000)FREE inside Trade Show
-
Plants that Pay the Rent
Room B119No plant — be it tree, shrub, bulb, or perennial — evades eviction. Tap Heims’ 50+ years of plant knowledge to find out which plants fill multiple seasons with foliage color, long bloom times, fragrance, and decorative character. [read more]
-
Biological Control: The Importance of Quality Assessment
Room B113Cloyd will provide a brief introduction to biological control and will then focus on the importance of quality assessment associated with biological control agents, such as, parasitoids, predators, and entomopathogenic nematodes. [read more]
-
Retailers’ Choice Awards
Judging in room A103 | Awards at the Solution CenterSpeaker: Danny Summers
This FREE mini-session is included with your trade show pass! Don’t miss the Retailers Choice Awards that will be presented this year by Danny Summers! Come see the what won as the best new products, both live goods and hard goods, for their stores!FREE -
Women in Horticulture
Room C124The Women in Horticulture networking event at the Farwest Show is a welcoming space to share experiences, forge meaningful connections, and strengthen career skills.
FREE -
Pub Crawl
Let’s hit the town for another round! Socialize and network while snacking and relaxing. Join us on our annual Farwest Pub Crawl for a fun filled night of laughter and witty banter.
Sponsored By:
FREE -
The 5-Star Customer Experience: Winning the Hearts of the Next Generation
Room B110Delivering a 5-star customer experience begins with cultivating a 5-star employee experience. Join Jeff O’Brien and Jon Morrison for a transformative session providing the ultimate playbook [read more]
-
Advancements in Growing Media: How New Fibers are Securing a Sustainable Future
Room B119Substrate technologies have continued to evolve as more growers are adopting containerized systems. With the introduction of wood fiber [read more]
-
The Fundamentals of Resistance Management
Room B113This seminar will cover the factors associated with resistance management including how resistance occurs, mechanisms of resistance, and the biological factors [read more]
-
AI for the Green Industry
Room B110Learn how to overcome labor shortages, grow revenue, and optimize inventory by leveraging AI. In this session, we'll cover tactical tools and insights [read more]
-
Perennial Production: Reducing Your Shrink with Best Practices
Room B119Are perennials scary to you? Have you struggled with quality, long residence times, and inevitable shrink? Is your sell-through struggling due to [read more]
-
New Approach to Thrips Management in Nurseries
Room B113This seminar will explore key biological targets, including neurohormones, their receptors, small proteins, bioactive peptides, and pheromones identified in western flower thrips. [read more]
-
Your Research Dollars at Work: 2025 OAN/ODA Research Projects Annual Updates
Solution Center (end of Aisle 10,000)FREE inside Trade Show
-
Your Research Dollars at Work: 2025 OAN/ODA Research Projects Annual Updates
Solution Center (end of Aisle 10,000)FREE inside Trade Show
-
Emerald Ash Borer: Research, Resources, and Regulations in 2025
Solution Center (end of Aisle 10,000)FREE inside Trade Show.
This is a joint session with ODA and ODF. The ODA's Insect Pest Prevention and Management Program will present on current research being conducted to address Oregon's emerald ash borer (EAB) infestation. [read more]