SHOW DATES: AUGUST 25-27, 2027 SHOW HOURS: Wednesday: 12pm – 5pm | Thursday: 10am – 5pm | Friday: 10am – 2pm Contact: 503-682-5089
Let’s celebrate the most spectacular new varieties hitting garden centers next spring! This popular show feature showcases a wide variety of new plants that are sure to inspire. With easy-to-read Hip Labels tags providing plant and licensed grower information, you will have no problem finding the Farwest exhibitors offering them for sale.
Sponsored By:
Garden retailing is like a train moving down the tracks to a new destination and the constant evolution of trends and management needs requires you to stay on the train in order to meet the changing needs of the consumer. Garden retailing has experienced major growth in new customers and sales since 2019. [read more]
An open discussion about changes in native plant habitats across the western United States, and how those changes could impact our applications. The presentation is geared to be interactive and participation from the audience is encouraged.
This seminar will discuss everything from the latest in FRID tags to printing your own labels in house. Whether you're new to labeling and tagging or looking for the most up-to-date systems, this seminar will help you find the best solutions for your needs. [read more]
Botrytis is a tough disease to manage at the best of times but its resistance to many conventional fungicides adds another layer of complexity. This has focused attention on the use of cultural and biological techniques as a first, and sometimes only, line of defense against this pathogen. [read more]
As innovations in technology, automation and AI are on the rise, our ability to connect with and understand each other on a humanistic and emotional level declines. Now more than ever, emotional intelligence, or EQ, is a valuable and necessary skill in the workplace [read more]
Container color can significantly impact root zone temperatures, water use, and overall plant growth. This presentation explores research on how black and white nursery containers influence potting media temperature dynamics, plant performance, and irrigation strategies. [read more]
How we train greatly depends on several factors. In this talk Martindale will demonstrate the importance in training your team. Martindale will highlight some techniques for you to use the next time you train members of your team. [read more]
Learn the key performance indicators that will show you how your inventory is performing. By measuring three KPIs down to the category level, you will learn where to spend your time improving your business. [read more]
New viruses and viroids continually arise due to climate change, international shipment of plants, and the ability of these pathogens to rapidly evolve and adapt to their environment. [read more]
Success with biological pest control requires developing a strategy that accounts for the nature of the crops being grown, environmental conditions, and expected pests. Another important element of developing an effective biocontrol strategy is defining what success means. [read more]
FREE inside Trade Show.
Lightspeed is the POS & payments platform powering businesses at the heart of communities in over 100 countries. The partner of choice to fuel your ambitions, Lightspeed technology and insights make work flow across teams, channels and locations to help accelerate growth and provide the best customer experience. [read more]
FREE inside Trade Show.
If you are even slightly confused about the many options to pay for a solar installation, Rob Aldridge will assist you in determining which incentives and financing options might make sense for you. [read more]
Plastic products are widely used in the horticulture industry, but growing environmental concerns are driving new regulations on plastic pollution. States are increasingly holding producers and manufacturers accountable for the plastic products they bring to market. [read more]
This presentation includes a review of several ODA pesticide investigations from recent years. We will discuss the lessons that can be learned from these investigations to improve future pesticide applications. [read more]
FREE inside Trade Show.
Discover innovative solutions and the latest new or improved green industry products for 2025. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find hot new products to grow your green industry business. [read more]
Fostering a culture of measurement and metrics is vital for a profitable and productive workplace in the green industry. Knowing your numbers and sharing them with your team is a great way to create a culture of engagement [read more]
While labor continues to be one of the largest challenges to the green industry, what are we doing to connect with the next generation? [read more]
Digital marketing shapes how customers find and choose services. This session covers proven strategies to strengthen you online presence, connect with the right audience, and turn website visits into business growth. [read more]
This presentation will review pesticide use in nursery and greenhouse production focusing on factors that influence pesticide performance. Common examples and reasons for pesticide failures will be provided [read more]
FREE inside Trade Show.
Join us for an unforgettable awards ceremony as we celebrate this year’s 2025 Portland’s Best Rose and the 2024 Gold Medal Award winners! The Gold Medal Award, presented by the International Test Garden, has been honoring excellence for over 100 years, since 1919. And Portland’s Best Rose has been a local tradition for more than 25 years! Don’t miss this celebration of floral brilliance!
Enjoy delicious beverages and free appetizers as you mix and mingle with friends and colleagues. Farwest exhibit booth awards will also be announced during Happy Hour festivities including the winner of Best of Show! Open to all Farwest participants. Cheers!
Sponsored By:
Boost sales by providing clients with a basic, hand-drawn visual of their space. This simple, yet effective tool can be utilized by sales associates to illustrate recommendations and assist clients with understanding how to accomplish their landscape goals. [read more]
We know that selecting the right plant for a landscape is important, but how do we judge plants? Should we focus on native plants or the newest cultivars? [read more]
An insightful seminar exploring how advancements in technology and automation can address labor challenges in agriculture. This session will highlight cutting-edge solutions that are transforming the industry. [read more]
Although the cost of beneficial insects, predatory mites, and nematodes has decreased over the decades, purchasing them remains an investment. Growers need to ensure these biological controls arrive alive and ready to perform. [read more]
For the first time in history, five generations collide in the workforce. However, the horticulture industry faces mass retirements from the high volume of Baby Boomers in our industry. [read more]
The “Picture Perfect Portfolio” is a comprehensive talk on using photography and strategic marketing to elevate landscaping and design businesses. [read more]
Speaker: Amy Jo Detweiler, professor and Extension horticulturist, Oregon State University Extension Service Join us for a practical approach to fire-wise landscaping. We’ll break down
FREE inside Trade Show.
Learn how to overcome labor shortages, grow revenue, and optimize inventory by leveraging AI. In this session, we'll cover tactical tools and insights — relevant to all green industry owners and operators!
This presentation will cover key application concepts that are critical for effective pesticide applications focusing on insecticides, miticides and fungicides. [read more]
It’s never too early or too late to create a strategic plan for the future. John Kennedy is a master of this practice and will introduce the audience to his tool kit [read more]
FREE inside Trade Show.
Discover innovative solutions and the latest new or improved green industry products for 2025. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find hot new products to grow your green industry business. [read more]
FREE inside Trade Show.
Unlock the full potential of your smartphone camera with this exclusive session on smartphone photography. You’ll learn how to “See” photo opportunities in the garden, how to “Do” and optimize your smartphone camera settings, how to “Take” and understand key composition technique [read more]
Sustainability is a common topic in horticulture. Often actions and efforts to address sustainability miss the mark. Making good decisions starts with identifying what we mean when we talk about sustainability. [read more]
Biofungicides are increasingly utilized in integrated disease-management programs. They bring proven efficacy and performance, are safe for and compatible with other components of integrated pest management [read more]
FREE inside Trade Show
Are your people generating unnecessary risks to your business? Do you struggle managing people risks because of limited resources? Simple mistakes can cost a company millions or even end a business altogether. [read more]
Learn concepts of landscape design in this introductory class tailored to industry professionals. Dive into the 4Ts and DS4, two powerful methods that streamline plant selection while guaranteeing results your clients will rave about. [read more]
FREE inside Trade Show
No plant — be it tree, shrub, bulb, or perennial — evades eviction. Tap Heims’ 50+ years of plant knowledge to find out which plants fill multiple seasons with foliage color, long bloom times, fragrance, and decorative character. [read more]
Cloyd will provide a brief introduction to biological control and will then focus on the importance of quality assessment associated with biological control agents, such as, parasitoids, predators, and entomopathogenic nematodes. [read more]
Speaker: Danny Summers
This FREE mini-session is included with your trade show pass!
Don’t miss the Retailers Choice Awards that will be presented this year by Danny Summers! Come see the what won as the best new products, both live goods and hard goods, for their stores!
The Women in Horticulture networking event at the Farwest Show is a welcoming space to share experiences, forge meaningful connections, and strengthen career skills.
Let’s hit the town for another round! Socialize and network while snacking and relaxing. Join us on our annual Farwest Pub Crawl for a fun filled night of laughter and witty banter.
Sponsored By:
Delivering a 5-star customer experience begins with cultivating a 5-star employee experience. Join Jeff O’Brien and Jon Morrison for a transformative session providing the ultimate playbook [read more]
Substrate technologies have continued to evolve as more growers are adopting containerized systems. With the introduction of wood fiber [read more]
This seminar will cover the factors associated with resistance management including how resistance occurs, mechanisms of resistance, and the biological factors [read more]
Learn how to overcome labor shortages, grow revenue, and optimize inventory by leveraging AI. In this session, we'll cover tactical tools and insights [read more]
Are perennials scary to you? Have you struggled with quality, long residence times, and inevitable shrink? Is your sell-through struggling due to [read more]
This seminar will explore key biological targets, including neurohormones, their receptors, small proteins, bioactive peptides, and pheromones identified in western flower thrips. [read more]
FREE inside Trade Show
FREE inside Trade Show
FREE inside Trade Show.
This is a joint session with ODA and ODF. The ODA's Insect Pest Prevention and Management Program will present on current research being conducted to address Oregon's emerald ash borer (EAB) infestation. [read more]
Welcome to Nursery Country! Join your fellow colleagues for a fun-filled day in the heart of Oregon's renowned growing region. We have a tour to fit any job description. There’s something for everyone – now you just have to choose which one is for you!
Sponsored by:
These FREE mini-sessions are included with your trade show pass.
Propel your operation's success by taking advantage of these 30 minute mini-sessions to find the solution you are looking for. Find the topics especially relevant to you to maximize your knowledge at the show. These mini-sessions offer you a reprieve from the busy show floor. Gather quick insight about today's hottest topics.
Let’s celebrate the most spectacular new varieties hitting garden centers next spring! This popular show feature showcases a wide variety of new plants that are sure to inspire. With easy-to-read Hip Labels tags providing plant and licensed grower information, you will have no problem finding the Farwest exhibitors offering them for sale.
Sponsored By:
Discover innovative solutions and the latest new or improved green industry products. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find the hot new products to grow your green industry business. These featured products are new to the U.S. market. Some are even making their debut at the Farwest Show!
2026 Selections Coming Soon!
Sponsored by
Panel: Representatives from Growscape, Monrovia Nursery Company, Smith Gardens, Al’s Garden & Home, Anderson Pots, and OBC Northwest Inc.
Panel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product, right customer, right quantity, right condition, right place, right time, a
Speaker: Erica Grivas, garden journalist/speaker
Plants are more than decorations, they function as companions, wellness tools, and lifestyle statements. This session looks at how today’s buyers relate to plants, from food growers and pollinator supporters to low-maintenance gardeners and self-described “plant parents.”
Speakers: Tim Reusch, national sales manager at Dramm Corporation, and Alex Ramos, operations manager and co-owner of Walla Walla Nursery Co.
Alex Ramos and Tim Reusch will review how effective water-use strategies are crucial to promoting plant health and sustainability. Cultural and mechanical best practices to implement in the nursery can help ensure growers understand the tools and techniques available.
Speaker: Sierra Laverty, assistant professor and horticulture educator, University of Idaho Extension
Some of the most common greenhouse, nursery, and landscape pests are also harbingers of plant diseases. Certain insect pests act as pathogen vectors, spreading fungal, bacterial, and viral diseases from plant to plant like wildfire through a growing operation or landscape.
Panel: Representatives from Growscape, Monrovia Nursery Company, Smith Gardens, Al’s Garden & Home, Anderson Pots, OBC Northwest Inc., Simplot Turf & Horticulture.
A deeper discussion of today’s supply chain and how it’s affected by issues like tariffs, price, environmental legislation, and long lead times.
Speaker: Kathy Jentz, author, podcaster, Washington (DC) Gardener Magazine editor, GardenDC Podcast
Garden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge.
Speaker: James Owen, Ph.D., technical manager, Profile Products LLC, Professional Growing Solutions
Attendees will review the physical and chemical properties of conventional Pacific Northwest growing media components. Attendees will also be introduced to wood fiber(s) and its impact on physical and chemical properties of the growing media.
Speaker: Edgar Tuna, greenhouse and nursery crop specialist, area sales manager Western U.S., Envu
Effective chemical application is far more than simply operating a spray gun or pulling a boom. It is both an art and a science. It requires a good understanding of the equipment being used, the products applied, the environmental conditions at the time of treatment, and the specific characteristics of the application site.
Overcoming Decision Paralysis in the Midst of Uncertainty WEDNESDAY, AUGUST 26, 11 a.m. in Room C124 FREE to all registered Farwest Participants. Charlie Hall, Ph.D.
Speaker: Katie Elzer-Peters, CEO, The Garden of Words LLC
Attendees will learn about the rise of maker spaces at retail and how a garden center can hop on board this emerging, profitable trend driven by the age 25–45 demographic. They will learn how to teach two types of garden-adjacent creative art projects that use the same low-cost
Speaker: Erica Grivas, award-winning garden journalist
Garden trends don’t move in a straight line. Why do some fade quickly while others persist? In this session, a national garden journalist presents a curated roundup of garden trends showing signals of staying power, drawn from reporting and industry observation.
Speaker: Vanessa Vassilaros, outreach specialist, Oregon Department of Agriculture (ODA)
Attendants will receive their annual training on pesticide safety according to the Worker Protection Standard (WPS).
Automation is reshaping how growers operate, from propagation to shipping. At the Farwest Show Automation Summit, growers, suppliers, and innovators will come together to explore the practical tools and technologies that are moving the nursery and horticulture industry forward. This session will focus on real-world solutions that help operations drive efficiency, lower costs, improve product consistency, and address today’s toughest labor challenges. From advances in equipment to emerging technologies, the summit will offer a clear, useful look at how automation is helping extend and support the industry’s workforce.
Speaker: Chris Sabbarese, co-founder, Infusion Management Services
Artificial intelligence is rapidly reshaping how businesses operate, but many organizations struggle to move from curiosity to practical implementation. This session provides a clear framework for understanding and building an AI technology stack that supports marketing,
Speaker: Trevor Smith, regenerative landscape designer, CFS Regenerative Design Studios, LLC
As climate pressures reshape plant performance and client expectations, landscape professionals must align ecological function with profitability. This session explores soil-centered design, resilient plant communities, and strategies for building a niche market through sustainable materials, including native
Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy
In this extended session for retailers, you'll learn to build a practical retail playbook to help your team confidently guide customers to increased ticket volumes without making customers feel sold to. Explore how customers shop, decide, and engage with your team. Learn how to use
NexGen Group is a new OAN Nursery Professional and Leadership Group open to all members of the nursery and greenhouse community, with a special focus on those who are new to the industry or rising in their careers. Join the fun for a chance to connect, network, and socialize with like-minded peers who share your passion for the industry!
Sponsored by:
Enjoy delicious beverages and free appetizers as you mix and mingle with friends and colleagues. Farwest exhibit booth awards will also be announced during Happy Hour festivities including the winner of Best of Show! Open to all Farwest participants. Cheers!
Sponsored by:
Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy
Employees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills, earning new responsibilities, and achieving meaningful progress in their careers. When implemented well, it creates consistency
Speaker: Bryce Lane, distinguished professor emeritus, North Carolina State University
As landscapers, and gardeners, we typically spend most of our time thinking above ground. We spend countless hours selecting the right woody plant, considering the right exposure, combinations, size, color, and textures. Woody plant’s success is equally dependent on what is going
Speaker: Raymond van den Berg, sales manager Americas, TTA-ISO
In this session the speaker will discuss and explain the challenges, practices and benefits of introducing (high-tech) technology into a greenhouse or nursery. Introducing technology into your operation does not only mean buying machinery, but will also challenge you to look more
Speaker: Luisa Santamaria, Ph.D., professor, Oregon State University
Vascular streak dieback (VSD) is an emerging disease affecting woody ornamentals in several regions of the United States and has raised concern for nursery production systems. Increased awareness is essential for early detection and prevention in the Pacific Northwest.
Speaker: Sue Goetz, garden designer, consultant, speaker and author, Creative Gardener
You’ve heard the buzz words — rewilding, regenerative, and naturalism Ripping out traditional lawns and creating magical meadow plantings, no-mow-seed mixes, and more. It is all getting attention and becoming more mainstream, but is it sustainable for customers and landscape
Speaker: Marie Chieppo, CFS Regenerative Design Studios LLC
Climate change and rising environmental awareness are reshaping how plants and horticultural products are selected, specified, and purchased. Designers, municipalities, and consumers are prioritizing climate-resilient, ecologically functional plant material while also examining
Speaker: Janna Beckerman, ornamentals technical specialist, Envu
Root rots are some of the most devastating pathogens that growers face but often remain under and misdiagnosed. This talk will review the diagnosis and integrated disease management of the most common root rots grower face, including Fusarium, Phytophthora, Pythium and Rhizoctonia.
Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy
Employees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills, earning new responsibilities, and achieving meaningful progress in their careers. When implemented well, it creates consistency
Speaker: Cameron Korta, director of bulk sales, Swanson Bark & Wood, a Denali Company
Project delays in landscape and municipal work often begin during the specification stage, long before construction starts. This session examines why material specifications fail in real projects, using practical examples that leads to change orders, rework, and schedule impacts.
Speaker: Vanessa Vassilaros, outreach specialist, Oregon Department of Agriculture (ODA) Note: This session will be presented entirely in Spanish. English translation will not be available. Attendants will receive their annual training on pesticide safety according to the Worker Protection Standard (WPS).
Speaker: Katie Elzer-Peters, CEO, The Garden of Words LLC
In this session, attendees will learn how to engage their existing customers to sell more services, higher tiers of service and raise average order value. During the session they’ll also learn and take home templates for batching their email campaigns
Speaker: Andrew Van Geest, sales, large projects, AdeptAg-Zwart Systems
In this session Van Geest will discuss common issues that he sees around the country among nursery producers as well as the different types of irrigation tools and their proper application in the nursery. We will touch on automation of irrigation cycles, use of booms, sanitization,
Speaker: Bryce Lane, distinguished professor alumnus, North Carolina State University
Home landscapes are shrinking, the average residential property size is now less than a quarter of an acre. More and more people are living in the city and have less and less space for plants. This has resulted in an increasing demand for dwarf/compact, self-contained plants. In this talk
State Extended Producer Responsibility (EPR) laws for packaging and plastics are rapidly expanding across the United States and will increasingly affect agricultural sectors that rely heavily on plastic packaging and shipping materials, including nursery and greenhouse operators. These laws shift responsibility for managing packaging waste from municipalities and taxpayers to the companies that produce or introduce packaging into the marketplace. Several states—including Oregon, California, Colorado, Maine, Minnesota, Maryland, and Washington—have adopted EPR frameworks, with Oregon among the first to implement reporting and fee obligations.
Speakers: David Williams and Erik Dietl-Friedli, partners, Garden Center Consultants LLC
An inspiring and highly visual presentation showcasing innovative display strategies that drive customer engagement and increase sales. Learn how to design intentional merchandising experiences that convert browsers into buyers.
Speaker: Kirsten Pearsons, IPM coordinator, T&L Nursery
Growers and pest management professionals have access to more pest management tools than ever before, but how do we pick the best strategies for our operations? This session is designed to give an overview of the tools and resources that we can use to decide our best course of pest
Speaker: Danny Summers
This FREE mini-session is included with your trade show pass!
Don’t miss the Retailers Choice Awards that will be presented this year by Danny Summers! Come see the what won as the best new products, both live goods and hard goods, for their stores!
The Women in Horticulture networking event at the Farwest Show is a welcoming space to share experiences, forge meaningful connections, and strengthen career skills.
Sponsored by
Let’s hit the town for another round! Socialize and network while snacking and relaxing. Join us on our annual Farwest Pub Crawl for a fun filled night of laughter and witty banter.
Sponsored By:
Speaker: Silvia Rondon, Ph.D., professor and director of the Oregon Integrated Pest Management Center, Oregon State University
This presentation focuses on translating awareness of pesticide resistance into practical management strategies for the nursery industry. Participants will learn how resistance develops, how integrated pest management (IPM) practices can reduce selection pressure, and how
Speakers: Tom Marting, director of sustainable solutions, and Grace Hungerford, sustainability analyst, Growscape
This session explores rising consumer demand for more sustainable packaging materials, with a particular focus on bioplastics. We will examine the current landscape of bioplastic technologies available in the market today, including their regulatory pressures, performance, benefits,
Speaker: Erick Harris, nursery sales director, Breezy Hill Nursery
Companies all over the world have to contend with the fact that Baby Boomers are about to sail off into the sunset. By 2030, all of the Boomers, the second biggest generation ever, will be 65 or older. Because our industry is such a special place to work, we probably have more
Speaker: Josey Heston, technical representative, BioSafe Systems
Liverwort, moss, and algae thrive in the Pacific Northwest’s cool, wet climate, disrupting crop quality, irrigation efficiency, and production flow. This session explores how sanitation and irrigation practices drive infestations and outlines practical prevention
Speaker: Javier Salas, entrepreneur
Compensation and saturation points. Water and nutrients. Biotic and abiotic factors. How it translates to photosynthesis and plant development through different growth stages.
Thank you to our sponsors:
Wednesday, August 25
Show Hours: 12–5 p.m.
Seminar Hours: 8:30 a.m.–3:30 p.m.
Thursday, August 26
Show Hours: 10 a.m.–5 p.m.
Seminar Hours: 8:30 a.m.–3:30 p.m.
Friday, August 27
Show Hours: 10 a.m.–2 p.m.
Seminar Hours: 8:30 a.m.–3:30 p.m.
MAILING:
29751 SW Town Center Loop W.
Wilsonville, OR 97070
888-283-7219 | 503-682-5089
Farwest@OAN.org
The Oregon Association of Nurseries (OAN), a non-profit trade association that represents more than 600 individual nursery stock producers, retailers, landscapers and related companies serving the nursery and greenhouse industry.
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