SHOW DATES: AUGUST 20-22, 2025 SHOW HOURS: Wednesday: 10am – 5pm | Thursday: 10am – 5pm | Friday: 10am – 2pm Contact: 503-682-5089

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Overcoming Substrate Shortages with a Proven Solution

Solution Center (end of Aisle 10,000)

Speaker: Shahin Ashraf, Head of Sales, North America Sunterra Horticulture, Profile Products / HydraFiber
This FREE mini-session is included with your trade show pass!
The horticulture industry continues to endure raw material shortages and faces numerous logistical constraints. Profile Products has a proven solution with HydraFiber® - a domestically produced, engineered fiber substrate that is readily available and reliable as a high-performing replacement for other raw materials. Top growers across North America have already adopted HydraFiber into their mixes, and are now increasing inclusion rates to help overcome shortages of other raw goods. Learn more about this game-changing technology and how it can transform YOUR operation.

FREE

Current Market Demands New Approaches to Container Growing

Solution Center (end of Aisle 10,000)

Co-Presenters: Tom Springer, Chris Murphey, NurserySource
This FREE mini-session is included with your trade show pass!
NurserySource’s and RediRoot’s goal is to help nurseries and grow operations integrate new approaches to container production and gardening. Their markets span nursery, cannabis and home gardeners giving them a unique look into the ways all growers are learning from each other and improving their production. They see the pressure labor and regulatory costs have upon different operations and work to help clients mitigate those challenges. This seminar will briefly detail their observations and recommendations.

FREE

The Art and Science of Pricing Products

Room B110

Speaker: Bridget Behe, Ph.D., Professor Emeritus, Michigan State University

There is more to pricing than simply calculating costs and mark-up. Bridget will discuss some pricing strategies and share some research-based findings on how consumers react to pricing in communications. Price increases are always a concern. The presentation includes some ways for you to consider increasing prices that consumers will accept.

Registration Required

Grow Profits Using Job Costing to Identify and Eliminate Waste in Your Company

Room B116

Speaker: Rich Thiebaud, Director of Sales, Landscape Management Network (LMN)

With more than 25 years of experience, Rich will bring a wealth of knowledge to this seminar giving an overview of the importance of job costing and how to keep it as simple and automated as possible. Most importantly, Rich will give an overview of the nine wastes of landscaping, which are the biggest reasons landscape companies lose efficiency and profitability, and how to snuff those wastes out for good.

Registration Required

Biochar in Propagation Substrates: Good or Bad?

Room B119

Speaker: Ben Hoover, Ph.D., Associate Professor of Sustainable Nursery Production, California Polytechnic State University-San Luis Obispo

We will talk briefly about the complexity of biochar, how it performs in propagation substrates, and what role it might play in the future. You'll see root development pictures of cuttings in biochar substrates. We will talk about the guidelines for propagation substrate selection and how biochar fits into the story. The big question: “Is biochar really sustainable?”

Registration Required

Crop Protection and Cultural Considerations When Propagating

Room B113

Speaker: George Grant, GGSPro Technical Specialist Supervisor, Griffin Greenhouse Supplies

Propagation is a balance between maintaining an environment conducive to young plant production while managing a myriad of insect and disease pests that also thrive in these conditions. We will walk through various cultural, chemical, and biological inputs useful when propagating to ensure an efficiently and cleanly grown product. Strategies discussed during this presentation include moisture management, biological and conventional pesticides for below and above ground pests, cleaning up material using plant dips, sanitation steps, use of plant root stimulants and more!

Registration Required

20/24 Vision for Garden Retailing

Room B110

Speaker: Danny Summers, Managing Director/Chief Instigator, The Garden Center Group

Garden retailing has experienced major growth in new customers and sales since 2019. As we look forward to 2024, Danny will share insight of the The Group's 150+ Garden Centers performances and the Best Practices Benchmarks from The Group's Annual P&L Studies of 2020, 2021, and 2022 plus additional observations and trends to help you prepare for 2024–and beyond.

Registration Required

Stressed Out: How to Diagnose, Treat, and Avoid Environmental Stress in Landscape Plants

Room B116

Speaker: Linda Chalker-Scott, Ph.D, Professor and Extension Specialist in Urban Horticulture, Washington State University

This seminar will present a diagnostic approach to discovering the cause behind landscape failure. Many landscape plants fail to thrive, or even die, because of avoidable errors in selecting, transplanting, and maintaining trees and shrubs. Without understanding the underlying reason behind landscape failure, homeowners and professionals often resort to pesticides and fertilizers in an unsuccessful attempt to fix the problem. An alternative set of suggested best practices will be presented based on recent and on-going research, which ultimately will help landscape managers avoid the unnecessary use of chemicals.

Registration Required

Transforming vs. Evolving: Turn Your Vision into Dramatic, Measurable Results Using Policy Deployment

Room B119

Speaker: Rick Peters, President, The Peters Company

Every leader faces the challenge of translating vision into results. Most have goals to achieve over the next 3–5 years; the difficulty is converting long-term goals into daily activities that can be measured. Oregon nurseries are using policy deployment ("Hoshin Kanri") to develop annual improvement targets that align and link with their long-term strategies. The process engages team members at every level. Each person understands how they can impact the organization's goals. Bring your leadership team for an introduction to this powerful tool. Learn how Robinson Nursery uses policy deployment to transform the business and achieve their mission of “growing people and plants to change the world.”

Registration Required

A Milkweed Contamination Study Spotlights Pollinator-Safe Growing – An Oregon Nursery Shows the Way

Room B113

Co-Presenters:
Sharon Selvaggio, Pesticide Program Specialist, Xerces Society for Invertebrate Conservation
Sam Bidwell, Integrated Pest Manager, Log House Plants; Founder, Sunnyside Sam’s Wholesale

People across the country are working to help restore monarch butterflies by planting milkweed. A recent study showed that milkweed plants purchased from garden centers across the country contained a wide variety of pesticide residues, putting monarchs at risk. In this seminar, we invite a thoughtful conversation about how nurseries can use practices that result in pollinator-safe plants. We will present the findings and implications of the milkweed study and share examples of how a local nursery, Log House Plants, puts pollinator-safe growing into practice.

Registration Required

Keynote Address – Katie Tamony

C123-124

Speaker: Katie Tamony , Chief Marketing Officer, Monrovia Nursery Company and Former Editor-in-Chief of Sunset Magazine and Sunset Books FREE to all registered Farwest Participants. Many of us have spent years in our industry, and it’s easy to forget what it’s like not to know what we know. It’s also natural to fall into habits of seeing problems and patterns a certain way. But holding a “beginner’s mindset” can help us solve problems more effectively, adapt to change more easily, and actually create more original ideas. So how do we change our perspective and see things with fresh eyes? Looking at the familiar in an unfamiliar way can help us be better leaders and refresh our teams and our approach to our business. Using examples from throughout a career where she has been forced to be a “beginner” operating at a high level, she will share some techniques and ways of leading and innovating with fresh perspective.

FREE to all registered Farwest Participants.

Selecting Plants for Success!

Room B116

Speaker: Ben Hoover, Ph.D. Associate Professor of Sustainable Nursery Production, California Polytechnic State University-San Luis Obispo

Millions of plants are purchased and planted every year in the United States. Many of those plants are destined for failure. Selecting the right plants and location for planting them appropriately can increase your credibility, customer base, and profitability. We will talk about making good decisions, communicating your expertise with customers, and benefiting the environment and your company at the same time. FYI: your concept of a native plant might be challenged!

Registration Required

Solving Pest Problems – an Overview of the Oregon IPM Center (Spanish Only)

Room B113

Speaker: Silvia I. Rondon, Professor and Extension Entomology Specialist, Oregon State University; Director, Oregon Integrated Pest Management Center

This presentation will provide an overview of the Oregon IPM center with focus on our new Solve Pest Problems. Some unrestricted pesticides information will be mentioned during this presentation.

Registration Required

Fixing Workplace Conflict

Room B110

Speaker: Chris Sheesley, President, In-Accord

You're surrounded, but don't give up. Being a member of an organization inevitably places you in situations of conflict, but there are ways to reduce its negative impact on you and your coworkers. The savvy response to the uncomfortable messiness of workplace discord is to develop keener insights and skills. Through this engaging presentation, you'll gain easy-to-remember and easy-to-apply mindsets and tools to be an effective resolver whether you are a participant or in a position to be helpful to others.

Registration Required

Profiting With Integrated Pest Management (IPM)

Solution Center (end of Aisle 10,000)

Speaker: Mary Choate, Chief Operating Officer, Pest Wizard Brands LLC

Integrated Pest Management is good for the environment, but did you know it is also good for your bottom line? IPM is a great tool for improved profitability for Independent Garden Centers (IGCs) and for growers. Learn how to implement an effective IPM strategy in your greenhouse or nursery to reduce costs and decrease loss from pests. For IGC, we’ll discuss how IPM can be a key marketing strategy to improve sales through cross-marketing and upselling for your entire line, from irrigation to green goods.

FREE

Succession Planning 2-hour WORKSHOP

FREE WORKSHOP (open to all attendees)

Succession Planning, Part 1: Working with an Attorney 1:30-2:30 p.m.

Speaker: Maria Schmidlkofer, Attorney, Schwabe, Williamson & Wyatt Join attorney Maria Schmidlkofer for the first hour as she discusses engaging in estate planning early, elements of a successful succession plan and general timeline for implementation. She’ll talk through important information that you need to know about your operation to make the process run smoothly, legal tools that can help the succession process, and tips for mitigating Oregon estate tax. Stay for the second hour to take a deeper dive into conservation easements on working lands with Ivor Kincaide of Oregon Agricultural Trust and discuss how they can be used as a tool for succession.

Succession Planning, Part 2: Introduction to Conservation Easements on Working Lands 2:30-3:30 p.m.

Speaker: Ivor Kincaide, Farmland Program Director, Oregon Agricultural Trust (OAT) A growing number of Oregon farmers and ranchers are conveying easements in exchange for cash or tax benefits to help with succession or business expansion or to make the land more affordable to the next generation. Join Farmland Program Director Ivor Kincaide to learn more about conservation easements on working lands, the benefits of easements, the process of conveying an easement and how an easement can help with farmland succession. He'll discuss Oregon Agricultural Trust (OAT) and the role a Land Trust and other organizations such as NRCS plays in partnering with landholders to protect ag land in perpetuity.
FREE

Landscape Zombies! Myths That Refuse to Die

Room B116

Speaker: Linda Chalker-Scott, Ph.D, Professor and Extension Specialist in Urban Horticulture, Washington State University

Professional horticulturists want the latest plant and soil science information to use in managing landscapes, but how can you tell what’s science, and what’s pseudoscience? Landscape professionals can quickly lose their credibility — and cause damage to plants and soil — when they end up promoting products and practices that aren’t based on reputable science. This seminar will provide some guidelines for evaluating products and practices based on the most current and relevant scientific information available.

Registration Required

Save Energy, Save Resources, Save Money: A Grower Panel Discussion About Efficiency Project Implementation

Room B119

Moderator: Whitney Rideout, Program Manager, Industry and Agriculture, Energy Trust of Oregon
Panelists:

  • Al's Garden & Home / Mark Bigej
  • Woodburn Nursery & Azaleas Inc. / Kyle Fessler
  • Robinson Nursery Inc. / Chris Robinson

This panel discussion includes growers and retailers who have improved their bottom line through a wide range of energy efficiency projects, from lighting, to boilers, to watering systems. This discussion will provide real-world insights about these projects, and the results and side benefits you can expect.
Registration Required

Make Signs People Will Read

Solution Center (end of Aisle 10,000)

Speaker: Bridget Behe, Ph.D., Professor Emeritus, Michigan State University

Bridget will present research-based information about how consumers read or ignore signage in the retail store. Signage is essential to communicate many things about the plants (and other products) people can’t know without you telling them.

FREE

Pruning with Design Intent

Solution Center (end of Aisle 10,000)

Speaker: Maryann Lewis, APA Certified Aesthetic Pruner®, Lewocks Tree Studio LLC

Let’s face it, every pruning cut has a biological AND aesthetic result. Learn tips from the aesthetic pruning approach to elevate your pruning decisions so you can develop beautiful trees and shrubs.

FREE

H-2A 101: What Your Business Needs to Know

Room B110

Speaker: Chelsea Ibarra, Deputy General Counsel, másLabor
Free Session (Open to all attendees)

This session will cover the ins and outs of the H-2A program for growers. The session discusses the program’s requirements, barriers to entry, and best practices for employers, including pertinent current events. As the labor landscape continues to be difficult, more and more businesses are turning to H-2A to solve their shortages.

FREE

What Do Washing Dishes and Sanitation for Plant Production Have in Common?

Room B113

Speaker: George Grant, GGSPro Technical Specialist Supervisor, Griffin Greenhouse Supplies

Regardless of your standard operating procedures, sanitation is a key factor in having a successful season. Very few management practices have the duality of being preventative, curative, and cost-effective whereas a strong pre-season and mid-season sanitation plan does. For this reason, we strongly focus on maintaining clean production spaces, inputs, and equipment to manage a wide variety of plant-related issues. Surprisingly, there are scenarios we run into in our daily lives that overlap with plant production such as washing dirty dishes. We will use these common scenarios to help demonstrate the cultural and chemical steps necessary for effective sanitation.

Registration Required

10 Effective Ways to Communicate the Value of Your Products

Room B110

Speaker: Katie Tamony , Chief Marketing Officer, Monrovia Nursery Company and Former Editor-in-Chief of Sunset Magazine and Sunset Books

In this seminar, Katie will present 10 effective ways to communicate the value of your products or services to a demanding consumer in today’s market. Using examples from Monrovia and other premium brands, Katie will share insights and success stories that will help you retain customers in the long term and grow your perceived value.

Registration Required

People, Plants and a Backyard – An Exploration of How and Why We Interpret Urban Landscapes the Way We Do

Room B116

Speaker: Alan Shay, Senior Instructor, Horticulture Department, Oregon State University

In this presentation we will examine the cultural heritage we in the west have inherited that leads us to react to management in landscapes in a particular fashion. Can we afford to prioritize aesthetics over functionality in a world of rapidly diminishing resources and climate change? How can we design landscapes sensibly, that look good and still make a profit for ourselves? It's all about education.

Registration Required

Soil Oxygen: The Real Limiting Factor For Trees

Room B119

Speaker: Wei Zhang, Ph.D., Vice President of Research and Development, Zynnovation LLC

This presentation answers common questions, such as: Why do we have to water trees so often? Why can't we supply them with one year's water supply at a time? Why don’t roots grow deep? Why is compacted soil bad for urban trees? Why is volcano mulching bad for trees while leaf piling against tree trunks in natural forests is good? Why is deicing salt bad for plants? What makes the space under sidewalks so attractive to tree roots? One thing in common with all these problems - Soil Oxygen! Join us for live demonstrations throughout the seminar.

Registration Required

What it Takes To Build A Robust IPM Program & Resistance Management

Room B113

Speaker: Brock Martindale, National Nursery & Greenhouse Strategic Account Manger, Corteva

Broch will cover the importance of building a robust IMP program and how you can avoid building resistance in your facility. You are bound to find several things that you can take back to your facility to improve your process. Broch will cover the 7 steps to success and a deep dive into preventing resistance.

Registration Required

The Shoppers Journey

Room B110

Speaker: Bridget Behe, Professor Emeritus, Michigan State University

Recent studies with real consumers in both the lab and retail environment give great insight into how consumers shop in the store. This presentation is packed with helpful tips to create more shoppable displays and merchandising information to generate higher sales.

Registration Required

The UC Landscape Plants Irrigation Trials (Part One)

Room B116

Speaker: Lorence Oki, Ph.D., Specialist in Cooperative Extension, University of California, Davis

The University of California Landscape Plants Irrigation Trials project evaluates performance of plants exposed to three different irrigation treatments based on evapotranspiration (ETo). The data collected leads to recommendations for irrigating those plants that are used by landscape designers and architects to design landscapes that comply with California water conservation regulations. This project started in 2004 as a graduate student research project, was expanded periodically, and then duplicated at the UC South Coast Research and Extension Center in 2017. We will discuss plant lists, data collected, irrigation recommendations, and project background.

Registration Required

Trial Garden Report: Best in NEW Annuals and Perennials for Spring 2024

Room B119

Speaker: Allison Pennell, Sales Representative and Horticulturalist, McHutchison Horticultural Distributors

This session will report on new introductions from trial gardens across the country. Annuals and perennials from your favorite breeders will be the focus. Ali will share garden performance results from trial sites to help you decide what to add to your own production plans for 2024. This session’s focus is on spring and summer selling crops. Breeders covered will include: Dummen Orange, SelectaOne, Syngenta, Danziger, Ball, Pan American Seed, Westhoff, Terra Nova Nurseries, Sakata, Think Plants and more!

Registration Required

Phytophthora Root Rot – Understanding a Complex Problem

Room B113

Speaker: Dr. Jerry Weiland, Research Plant Pathologist, USDA-Agricultural Research Service

Phytophthora root rot has been a persistent problem in the nursery industry for almost 100 years. Yet, despite decades of research, there has been little progress in improving control of this disease. This session will explain why root rot has become more difficult to control over time and will cover the latest research on pathogen biology and fungicide management. Case studies will be used to illustrate the consequences of nursery production decisions on overall disease control and management recommendations will be provided.

Registration Required

Prune Clematis Like a Pro! (Pruning Demo)

Solution Center (end of Aisle 10,000)

Speaker: Linda Beutler, Rogerson Clematis Garden

Forget everything you have ever heard about Clematis pruning. Linda, the curator of the Rogerson Clematis Garden, North America's only accredited collection of clematis through the Plant Collections Network, will share her wealth of knowledge is this fantastic pruning demo. Rather than learning the "rules", follow some common sense-based suggestions to open a world of beautiful possibilities for your garden and your clematis.

Green Pests that Plague Production: Algae, Moss, Liveworts and Nostoc

Room B113

Speaker: Dr. Ann Chase, Co-founder, Chase Agricultural Consulting

Dr. Chase will start with an overview of the most common green pests from algae and Nostoc (blue-green algae) and moss to Liveworts. She will share how these pests become problems in plant production including where they come from and how we make them worse. The final section will review the products that are used to prevent or control them from herbicides to disinfestants and even biologicals. Knowing which products work best in the greenhouse or nursery, as well as what your legal options include will be covered.

Registration Required

Indoor Gardening: The Hottest in Lawn & Garden Retail

Solution Center (end of Aisle 10,000)

Speaker: Joe Farinacci, Director New Market Development, BFG Supply Co.

Grow Your Own!! The hottest trend in Lawn & Garden Retail. Retailers have been selling seed starting products for decades. It's time to take Indoor Gardening to the next level. We will talk about what Indoor Gardening is today, what products and brands young and old gardeners are looking for, and how to get the consumer into your store.

FREE

Topiary Demo

Solution Center (end of Aisle 10,000)

Speaker: Todd Nelson, Bountiful Farms

Join Todd Nelson, as he shares his topiary knowledge with the audience in this one-of-a-kind demo! Learn tips and tricks to the art of clipping shrubs into ornamental shapes such as boxes, spirals and spheres.

FREE

Defining and Building Your Culture to Create a Thriving Team (SPANISH ONLY)

Room B119

Speaker: Elizabeth Peña, Value Stream Leader, Peoria Gardens Inc.

A culture is how you solve problems and how you behave toward others. You must strike a balance between knowledge and behaviors, between head and heart. If you want your team to thrive, you must first define your culture, then do the important work of building your culture into everything you do together. You are invited to learn how Peoria Gardens, a second-generation greenhouse in Albany, Oregon, defined their culture, then built that culture into a business that continues to be recognized as one of the best places to work in the horticulture industry.

Registration Required

Butterfly Bush: Sterility and Availability

Room B113

Co-Presenters:
Ryan Contreras, Ph.D., Associate Department Head and Professor, Oregon State University
Kara Mills, Lead Horticulturist, Oregon Department of Agriculture (ODA)

OSU has conducted extensive research to evaluate nearly three dozen cultivars for their seedling production and attraction to pollinators. This work has identified the relative fecundity of all selections within the context of current regulation for Buddleja. The Oregon Department of Agriculture will describe how Butterfly Bush is currently regulated and forecast the future of these regulations in light of new data.

Registration Required

Soil Health – The Role of Water Demo

Solution Center (end of Aisle 10,000)

Speaker: Vance Almquist, Vice President of Oregon Society of Soil Scientists, Instructor at OSU

One of the primary characteristics of soil, which allows it to support such a wide variety of organisms, is its ability to store and release water. This talk will focus on unpacking the complex processes which affect soil water storage and what measures we can take to improve the water storage characteristics of soils, whether natural or man-made.

FREE

Marketing to Capture Consumers Environmental Focused Purchasing Habits

Room B110

Speaker: Andony Melathopoulos, Associate Professor, Pollinator Health Program, Oregon State University

There is considerable 'buzz' about Millennial-aged consumers and the shift in their plant buying preferences. Analysts have suggested that Millennial's are inclined to 'cause purchasing' and value additional environmental or social benefits. In this seminar, Andony will talk about research to specify how pollinator benefits should be displayed on plant labels and some strategies to maximize the benefits of different nursery plants to pollinators.

Registration Required

The Climate Ready Landscape Plants Project (Part TWO)

Room B116

Speaker: Lorence Oki, Ph.D., Specialist in Cooperative Extension, University of California, Davis

The University of California Landscape Plants Irrigation Trials project evaluates performance of plants exposed to three different irrigation treatments based on evapotranspiration (ETo). The data collected leads to recommendations for irrigating those plants that are used by landscape designers and architects to design landscapes that comply with California water conservation regulations. This project started in 2004 as a graduate student research project, was expanded periodically, and then duplicated at the UC South Coast Research and Extension Center in 2017. The project recently has expanded to the University of Washington, Oregon State University, Utah State University, and the University of Arizona that facilitates the comparison of plant performance in response to deficit irrigation treatments across the western region of the U.S. We will discuss plant lists, data collected, irrigation recommendations, and project background.

Registration Required

Above- & Under-ground Partners: What Urban Trees are Missing

Room B119

Speaker: Wei Zhang, Ph.D., Vice President of Research and Development, Zynnovation LLC

Trees in the forests live with their family and friends. Above the ground, young trees are protected by mature trees against extreme weather conditions such as scorching sunlight, damaging wind, and extreme cold. Equally, and maybe more important than the above ground partners, the underground partners; insects, worms, and root and soil microbiome, is critical for the survival and thrive of the baby trees. How can we expect turban trees to survive and thrive with compacted soils, excess stormwater runoff, salt, pollution, insecticides, herbicides, fungicides and more.

Registration Required

Pesticides and Water Quality

Room B113

Co-Presenters:
Kathryn Rifenburg, Pesticide Stewardship Partnership Coordinator, Oregon Department of Agriculture (ODA)
David Green, Columbia River Coordinator, Oregon Department of Environmental Quality

The Pesticide Stewardship Partnerships (PSP) program is a locally led, voluntary program to identify potential concerns and improve water quality affected by pesticide use. Partnerships combine local expertise and water quality sampling results to encourage voluntary changes in pesticide use and management practices. This presentation will give recommendations for keeping pesticides on site and protecting water quality and regional biocontrol projects happening around the state.

Registration Required

Values as a Business Model: The Story of Botanical Interests

Room B110

Speaker: Curtis Jones, Co-founder and Former Co-owner/President, Botanical Interests Inc.

The co-founder and former co-owner/President of Botanical Interests Inc., Curtis Jones, speaks out about how his and his business partner Judy Seaborn’s personal values influenced the success of Botanical Interests seeds in a stagnant seed packet market and changed the direction of packaging in horticulture. Curtis will describe the new and unique direction Botanical Interests has taken in order to further educate the gardener, increase brand loyalty, and support their retail stores. During the presentation, Curtis might sneak in a funny or harrowing story about the 28-year journey they experienced.

Registration Required

Mycorrhizae: Benefits and Use in Grower Operations and the Landscape

Room B119

Speaker: Jason Padden, Sales Account Manager, Mycorrhizal Applications

Explore the science behind beneficial mycorrhizal fungi, with a focus on how growers and landscapers may utilize the power of mycorrhizae in their operations. Participants will learn how the addition of mycorrhizal inoculant products helps plants increase their efficiency of water use, nutrient uptake, and boost other plant health treatments. We will discuss how these benefits reduce plant loss by increasing plant vigor helping to grow hardier while saving time and money. Mycorrhizal inoculants have been used in sustainable growing systems for decades. Those that use them have been able to reduce the stress to both the plants they are growing and themselves.

Registration Required

Biopesticides: The Ideal Team Players in Plant Health Programs with a Focus on Biofungicides

Room B113

Speaker: Michael Brownbridge, Ph.D., Biological Program Manager, Plant Diseases, BioWorks Inc.

In North America, moves to adopt more biological inputs in plant production are driven by issues with pesticide resistance, market trends and restrictive re-entry intervals. This is where biopesticides can help. Their unique modes of action bring value in resistance management. The fact that they are derived from natural sources makes them more acceptable to consumers, and their safety means they can be applied with minimal disruption to day-to-day crop management activities. Yet there are still many misconceptions around what biopesticides are, their efficacy, and where and how they can be used. This presentation focuses on the use of biofungicides and their effective positioning in plant health programs.

Registration Required

Drop-In OFFICE HOURS

Room B119

Speaker: Chelsea Ibarra, Deputy General Counsel, másLabor

Stop by at any time during this hour (no appointment necessary) to ask our in-house expert questions about H-2A. This is a great opportunity if you missed the Thursday seminar or had additional questions not answered yesterday.

Registration Required

A Plantsman’s Notebook: New Plants and a Reminder of Some ‘Smokers’ We Often Forget About

Room B119

Speaker: Nicholas Staddon, Company Spokesman/Plantsman, Everde Growers

In this session, we will look at a number of new plants that have appeared on the marketplace in recent years. There will be something for everyone, trees, shrubs, perennials, and a few surprises! Staddon will also nudge our memories on a few of the great plants from the past. Nicholas will cover a few of the notable trends he believes hold water for us. As always, he is an avid reader and will share a few choice titles with the audience. With terrific pictures, supported by an informative and humorous narrative, this session is not to be missed if you are into plants.

Registration Required

Flathead Borers in Nursery and Orchards

Room B113

Speaker: Melissa Scherr, Ph.D., Research Associate, Nursery Crops, Oregon State University Extension

Flathead borers can be serious pests of nursery trees and tree nut and fruit crops in the Pacific Northwest. In particular, two flathead borers in the genus Chrysobothris — C. femorata (flatheaded apple tree borer) and C. mali (Pacific flatheaded borer) — contribute damage in many different deciduous trees and shrubs grown commercially, weakening or even killing trees by girdling the trunk or branches. A third species, C. nixa, attacks cedar and juniper nursery trees. The flatheaded apple tree borer is a common pest in the Eastern and Central United States, while the Pacific flatheaded borer and flatheaded cedar borer are only found west of the Rockies. The Pacific Northwest region is home to all three species.

Registration Required

Pollinators of the Rogerson Clematis Garden

Solution Center (end of Aisle 10,000)

Speaker: Linda Beutler, Rogerson Clematis Garden

Linda, the curator of the Rogerson Clematis Garden, North America's only accredited collection of clematis through the Plant Collections Network, will share the Clematis that attracts pollinators and which pollinators those are. Additionally, she will share her knowledge of the many native, native-vars, and non-native companion plants that enhance our clematis garden.

FREE

Discover the 50% Off Solar Project USDA REAP Grant Program

Solution Center (end of Aisle 10,000)

Speaker: Zachary Peek, Owner, Atlas Consulting LLC

Join this session to learn how Nurseries, Farms, Ranches and Rural Small Businesses are eligible to receive an award equal to 50% of the total solar system cost. Zack will describe eligibility, timing considerations, and next steps for interested organizations. Attendees will also learn how all the available incentives can be combined to bring the payback period of a solar installation to just 1 or 2 years.

FREE

Reduce the Cost of Spraying Your Nursery

Solution Center (end of Aisle 10,000)

Speaker: Timothy Schaal, CEO, Airtec Sprayers, Inc.

Increase the efficiency and effectiveness of spray applications in your nursery by selecting the correct sprayer for the application. Using the correct equipment to manage pests and diseases is critical to reducing waste and improving efficiency.

FREE

New Varieties Showcase

On the Show Floor

Let’s celebrate the most spectacular new varieties hitting garden centers next spring! This popular show feature showcases a wide variety of new plants that are sure to inspire. With easy-to-read Hip Labels tags providing plant and licensed grower information, you will have no problem finding the Farwest exhibitors offering them for sale.

Check out the 2024 Selections

FREE inside Trade Show

New Products Showcase

On the Show Floor

Discover innovative solutions and the latest new or improved green industry products for 2024. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find the hot new products to grow your green industry business. These featured products are new to the U.S. market and were introduced in either 2023 or 2024. Some are even making their debut at the Farwest Show!

Checkout the Selections

FREE inside Trade Show

Solution Center

Solution Center (end of Aisle 10,000)

These FREE mini-sessions are included with your trade show pass. Propel your operation's success by taking advantage of these 30 minute mini-sessions to find the solution you are looking for. Find the topics especially relevant to you to maximize your knowledge at the show. These mini-sessions offer you a reprieve from the busy show floor. Gather quick insight about today's hottest topics.

FREE inside Trade Show

2024 Keynote Address

Room C124

James Robilotta, CSP, is a leadership author, motivational speaker, emcee, and trained improv comedian. After years of building, training, and leading teams, James followed an

Retailers Choice Awards – Judging

Judging in room A103 | Awards at the Solution Center

This FREE mini-session is included with your trade show pass! Come see the what won as the best new products, both live goods and hard goods, for their stores!

The Garden Retailing Train

Room B110

Speaker: Danny Summers, Managing Director/Chief Instigator, The Garden Center Group Garden retailing is changing. It's like a train moving down the tracks to a new

OMRI: Your Organic Secret Weapon

Room B116

Speaker: Roger Plant, Marketing Manager, OMRI Eugene, Oregon based OMRI is the largest material review organization in North America. This presentation will help you find

Importing Plants? Learn how to meet Oregon’s requirements

Solution Center (end of Aisle 10,000)

Speaker: Kara Mills, Lead Horticulturist, Oregon Department of Agriculture – Nursery & Christmas Tree Programs The Oregon Dept. of Agriculture reviews laws and nursery responsibilities

Hydrangea Pruning

Solution Center (end of Aisle 10,000)

Speaker: Nita-Jo Rountree This FREE mini-session is included with your trade show pass! Pruning Demo

How To Reach the Emerging Generations

Speaker: Jeff O’Brien, Brands in Blooms If you own or work at a garden center, you may have noticed that your customers are getting older,

Nursery Science Summit: Plant Pathology

Room B119

  Speaker 1: Jay W. Pscheidt, Ph.D., Extension Plant Pathology Specialist, Oregon State University Title: Smart Spraying Grapes Leads to New Boxwood Blight Management Description:

The Fundamentals of Resistance Management

Room B113

Unfortunately, Raymond Cloyd is not be able to attend the show this year. Speaker: Raymond A. Cloyd, Ph.D., Professor and Extension Specialist, Kansas State University

Nursery Science Summit: Insect Pest Management

Room B119

Speaker 1: Jana Lee, Ph.D., USDA Entomologist Title: Using Natural Enemies in Outdoor Nurseries, and Silicon for Pest Management Speaker 2: Man-yeon Choi, Ph.D., USDA

IPM Strategies to keep Pesticides in the Toolkit

Room B113

Speaker: Alison Kutz, Consulting Director, Sound Horticulture Pests trying to outwit you? This talk will cover best practices for keeping beneficial insects and microbial controls

Clematis Pruning: Forget Pruning Groups

Speaker: Linda Beutler, Curator, Rogerson Clematis Collection Pruning Demo. Because many new clematis species are used in hybridization, and because clematis are now used in

Top Consumer Garden Trends to Drive Sales

Room B110

Speaker: Katie Tamony, Chief Marketing Officer and Trend Spotter, Monrovia Nursery Company Want to know what home gardeners are thinking? Every year, Monrovia conducts large

IPM for Horticulture Crops

Room B113

Speaker: Vanessa Vassilaros, M.S., Consultant Attendants will learn about steps to prevent, decrease, or contain pest and disease pressure using integrated pest management strategies in

Rose Pruning

Speaker: Nita-Jo Rountree, author, speaker, and garden writer Pruning Demo. 

The Retail Experience: Boxwood Problem Solving

Room B119

Speaker: Pat Reilly, Horticulture Outreach Specialist, Saunders Genetics LLC and NewGen Boxwood Landscapers, garden center staff, growers, and homeowners alike encounter issues with boxwood. Attention to

Advancing Boxwood Blight Monitoring Techniques

Room B113

Speaker: Luisa Santamaria, Ph.D., Professor, Extension Plant Pathologist, Oregon State University Boxwood plants, which are widely utilized in gardening and landscaping, are seriously threatened by

Iodine as a Plant Nutrient

Speaker: Doug Snyder, Business and Product Development Manager, SQM Specialty Plant Nutrition N.A. This presentation will discuss the newly registered plant nutrient iodine and its

AI in the Landscaping World

Room B116

Speaker: Paige Tisdale, Business Developer, Dennis’ 7 Dees This presentation explores the impact of artificial intelligence (AI) in revolutionizing the landscaping industry. It highlights how

Copyright® 2024 Farwest Show
The Farwest Show is produced by the Oregon Association of Nurseries
SHOW DATES: AUGUST 20-22, 2025 | SHOW HOURS: Wednesday: 10am – 5pm | Thursday: 10am – 5pm | Friday: 10am – 2pm
SHOW LOCATION: Oregon Convention Center, 777 NE Martin Luther King Jr Blvd, Portland, OR 97232
MAILING: 29751 SW Town Center Loop W., Wilsonville, OR 97070
Phone: 888-283-7219 | 503-682-5089 | farwest@oan.org
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