Speaker: Mary Choate, Chief Operating Officer, Pest Wizard Brands LLC

Integrated Pest Management is good for the environment, but did you know it is also good for your bottom line? IPM is a great tool for improved profitability for Independent Garden Centers (IGCs) and for growers. Learn how to implement an effective IPM strategy in your greenhouse or nursery to reduce costs and decrease loss from pests. For IGC, we’ll discuss how IPM can be a key marketing strategy to improve sales through cross-marketing and upselling for your entire line, from irrigation to green goods.