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  • Healthy Soil: All the Key Elements for Maintaining the Healthiest Soil

    Room B116

    Speakers: Alicia Leytem, President, Oregon Society of Soil Scientists, Instructor at OSU
    Vance Almquist, Vice President of Oregon Society of Soil Scientists, Instructor at OSU
    Join soil scientists Alicia Leytem and Vance Almquist as they discuss the principles of soil health and their relevance in Oregon. Learn common misperceptions regarding regenerative agriculture and how to spot misleading information when it comes to implementing soil health management and regenerative practices. Attendees will learn why soil health is important for your farm and the environment.

    Registration Required

  • How to Deal With Mite Pests in Landscapes and Nurseries

    Room B119

    Speaker: Raymond Cloyd, Ph.D., Professor and Extension Specialist, Kansas State University Raymond will discuss the different types of mite pests, and the biology, ecology, and

    Registration Required

  • Pesticide Coverage of Difficult to Spray Plants Such as Boxwood

    Room B119

    Speaker: Jay W. Pscheidt, Ph.D., Extension Plant Pathology Specialist, Oregon State University
    Fungicide used to manage diseases, such as boxwood blight, depends on good pesticide coverage. Research using common airblast sprayers with and without smart sensors indicates high gallonage is needed for good coverage. Coverage of nursery-grown boxwood plants using sprayers routinely used at nurseries also indicates the need for better attention to spray coverage. Join this session to learn all these intricacies.

    Registration Required

  • Soil Moisture Sensors: Should You Use Them?

    Solution Center (end of Aisle 10,000)

    Speaker: Ahmad Dowlatabadi, PhD, Principal, Aivaka
    This FREE mini-session is included with your trade show pass!
    Soil moisture sensors are intended to help us conserve water, reduce plant disease, and save both our time and the environment. But do they? In this session, we will examine how sensors work, how to use them, if they are worth the effort and cost, and if they can simply be integrated into an existing irrigation setup. Join Ahmad as he presents a summary of his journey in search of the perfect sensor and lessons learned along the way.

    FREE

  • Overcoming Substrate Shortages with a Proven Solution

    Solution Center (end of Aisle 10,000)

    Speaker: Shahin Ashraf, Head of Sales, North America Sunterra Horticulture, Profile Products / HydraFiber
    This FREE mini-session is included with your trade show pass!
    The horticulture industry continues to endure raw material shortages and faces numerous logistical constraints. Profile Products has a proven solution with HydraFiber® - a domestically produced, engineered fiber substrate that is readily available and reliable as a high-performing replacement for other raw materials. Top growers across North America have already adopted HydraFiber into their mixes, and are now increasing inclusion rates to help overcome shortages of other raw goods. Learn more about this game-changing technology and how it can transform YOUR operation.

    FREE

  • Current Market Demands New Approaches to Container Growing

    Solution Center (end of Aisle 10,000)

    Co-Presenters: Tom Springer, Chris Murphey, NurserySource
    This FREE mini-session is included with your trade show pass!
    NurserySource’s and RediRoot’s goal is to help nurseries and grow operations integrate new approaches to container production and gardening. Their markets span nursery, cannabis and home gardeners giving them a unique look into the ways all growers are learning from each other and improving their production. They see the pressure labor and regulatory costs have upon different operations and work to help clients mitigate those challenges. This seminar will briefly detail their observations and recommendations.

    FREE

  • The Art and Science of Pricing Products

    Room B110

    Speaker: Bridget Behe, Ph.D., Professor Emeritus, Michigan State University

    There is more to pricing than simply calculating costs and mark-up. Bridget will discuss some pricing strategies and share some research-based findings on how consumers react to pricing in communications. Price increases are always a concern. The presentation includes some ways for you to consider increasing prices that consumers will accept.

    Registration Required

  • Biochar in Propagation Substrates: Good or Bad?

    Room B119

    Speaker: Ben Hoover, Ph.D., Associate Professor of Sustainable Nursery Production, California Polytechnic State University-San Luis Obispo

    We will talk briefly about the complexity of biochar, how it performs in propagation substrates, and what role it might play in the future. You'll see root development pictures of cuttings in biochar substrates. We will talk about the guidelines for propagation substrate selection and how biochar fits into the story. The big question: “Is biochar really sustainable?”

    Registration Required

  • Crop Protection and Cultural Considerations When Propagating

    Room B113

    Speaker: George Grant, GGSPro Technical Specialist Supervisor, Griffin Greenhouse Supplies

    Propagation is a balance between maintaining an environment conducive to young plant production while managing a myriad of insect and disease pests that also thrive in these conditions. We will walk through various cultural, chemical, and biological inputs useful when propagating to ensure an efficiently and cleanly grown product. Strategies discussed during this presentation include moisture management, biological and conventional pesticides for below and above ground pests, cleaning up material using plant dips, sanitation steps, use of plant root stimulants and more!

    Registration Required

  • Transforming vs. Evolving: Turn Your Vision into Dramatic, Measurable Results Using Policy Deployment

    Room B119

    Speaker: Rick Peters, President, The Peters Company

    Every leader faces the challenge of translating vision into results. Most have goals to achieve over the next 3–5 years; the difficulty is converting long-term goals into daily activities that can be measured. Oregon nurseries are using policy deployment ("Hoshin Kanri") to develop annual improvement targets that align and link with their long-term strategies. The process engages team members at every level. Each person understands how they can impact the organization's goals. Bring your leadership team for an introduction to this powerful tool. Learn how Robinson Nursery uses policy deployment to transform the business and achieve their mission of “growing people and plants to change the world.”

    Registration Required

  • A Milkweed Contamination Study Spotlights Pollinator-Safe Growing – An Oregon Nursery Shows the Way

    Room B113

    Co-Presenters:
    Sharon Selvaggio, Pesticide Program Specialist, Xerces Society for Invertebrate Conservation
    Sam Bidwell, Integrated Pest Manager, Log House Plants; Founder, Sunnyside Sam’s Wholesale

    People across the country are working to help restore monarch butterflies by planting milkweed. A recent study showed that milkweed plants purchased from garden centers across the country contained a wide variety of pesticide residues, putting monarchs at risk. In this seminar, we invite a thoughtful conversation about how nurseries can use practices that result in pollinator-safe plants. We will present the findings and implications of the milkweed study and share examples of how a local nursery, Log House Plants, puts pollinator-safe growing into practice.

    Registration Required

  • Keynote Address – Katie Tamony

    C123-124

    Speaker: Katie Tamony , Chief Marketing Officer, Monrovia Nursery Company and Former Editor-in-Chief of Sunset Magazine and Sunset Books FREE to all registered Farwest Participants. Many of us have spent years in our industry, and it’s easy to forget what it’s like not to know what we know. It’s also natural to fall into habits of seeing problems and patterns a certain way. But holding a “beginner’s mindset” can help us solve problems more effectively, adapt to change more easily, and actually create more original ideas. So how do we change our perspective and see things with fresh eyes? Looking at the familiar in an unfamiliar way can help us be better leaders and refresh our teams and our approach to our business. Using examples from throughout a career where she has been forced to be a “beginner” operating at a high level, she will share some techniques and ways of leading and innovating with fresh perspective.

    FREE to all registered Farwest Participants.

  • Selecting Plants for Success!

    Room B116

    Speaker: Ben Hoover, Ph.D. Associate Professor of Sustainable Nursery Production, California Polytechnic State University-San Luis Obispo

    Millions of plants are purchased and planted every year in the United States. Many of those plants are destined for failure. Selecting the right plants and location for planting them appropriately can increase your credibility, customer base, and profitability. We will talk about making good decisions, communicating your expertise with customers, and benefiting the environment and your company at the same time. FYI: your concept of a native plant might be challenged!

    Registration Required

  • Fixing Workplace Conflict

    Room B110

    Speaker: Chris Sheesley, President, In-Accord

    You're surrounded, but don't give up. Being a member of an organization inevitably places you in situations of conflict, but there are ways to reduce its negative impact on you and your coworkers. The savvy response to the uncomfortable messiness of workplace discord is to develop keener insights and skills. Through this engaging presentation, you'll gain easy-to-remember and easy-to-apply mindsets and tools to be an effective resolver whether you are a participant or in a position to be helpful to others.

    Registration Required

  • Profiting With Integrated Pest Management (IPM)

    Solution Center (end of Aisle 10,000)

    Speaker: Mary Choate, Chief Operating Officer, Pest Wizard Brands LLC

    Integrated Pest Management is good for the environment, but did you know it is also good for your bottom line? IPM is a great tool for improved profitability for Independent Garden Centers (IGCs) and for growers. Learn how to implement an effective IPM strategy in your greenhouse or nursery to reduce costs and decrease loss from pests. For IGC, we’ll discuss how IPM can be a key marketing strategy to improve sales through cross-marketing and upselling for your entire line, from irrigation to green goods.

    FREE

  • Succession Planning 2-hour WORKSHOP

    FREE WORKSHOP (open to all attendees)

    Succession Planning, Part 1: Working with an Attorney 1:30-2:30 p.m.

    Speaker: Maria Schmidlkofer, Attorney, Schwabe, Williamson & Wyatt Join attorney Maria Schmidlkofer for the first hour as she discusses engaging in estate planning early, elements of a successful succession plan and general timeline for implementation. She’ll talk through important information that you need to know about your operation to make the process run smoothly, legal tools that can help the succession process, and tips for mitigating Oregon estate tax. Stay for the second hour to take a deeper dive into conservation easements on working lands with Ivor Kincaide of Oregon Agricultural Trust and discuss how they can be used as a tool for succession.

    Succession Planning, Part 2: Introduction to Conservation Easements on Working Lands 2:30-3:30 p.m.

    Speaker: Ivor Kincaide, Farmland Program Director, Oregon Agricultural Trust (OAT) A growing number of Oregon farmers and ranchers are conveying easements in exchange for cash or tax benefits to help with succession or business expansion or to make the land more affordable to the next generation. Join Farmland Program Director Ivor Kincaide to learn more about conservation easements on working lands, the benefits of easements, the process of conveying an easement and how an easement can help with farmland succession. He'll discuss Oregon Agricultural Trust (OAT) and the role a Land Trust and other organizations such as NRCS plays in partnering with landholders to protect ag land in perpetuity.
    FREE

  • Save Energy, Save Resources, Save Money: A Grower Panel Discussion About Efficiency Project Implementation

    Room B119

    Moderator: Whitney Rideout, Program Manager, Industry and Agriculture, Energy Trust of Oregon
    Panelists:

    • Al's Garden & Home / Mark Bigej
    • Woodburn Nursery & Azaleas Inc. / Kyle Fessler
    • Robinson Nursery Inc. / Chris Robinson

    This panel discussion includes growers and retailers who have improved their bottom line through a wide range of energy efficiency projects, from lighting, to boilers, to watering systems. This discussion will provide real-world insights about these projects, and the results and side benefits you can expect.
    Registration Required

  • H-2A 101: What Your Business Needs to Know

    Room B110

    Speaker: Chelsea Ibarra, Deputy General Counsel, másLabor
    Free Session (Open to all attendees)

    This session will cover the ins and outs of the H-2A program for growers. The session discusses the program’s requirements, barriers to entry, and best practices for employers, including pertinent current events. As the labor landscape continues to be difficult, more and more businesses are turning to H-2A to solve their shortages.

    FREE

  • What Do Washing Dishes and Sanitation for Plant Production Have in Common?

    Room B113

    Speaker: George Grant, GGSPro Technical Specialist Supervisor, Griffin Greenhouse Supplies

    Regardless of your standard operating procedures, sanitation is a key factor in having a successful season. Very few management practices have the duality of being preventative, curative, and cost-effective whereas a strong pre-season and mid-season sanitation plan does. For this reason, we strongly focus on maintaining clean production spaces, inputs, and equipment to manage a wide variety of plant-related issues. Surprisingly, there are scenarios we run into in our daily lives that overlap with plant production such as washing dirty dishes. We will use these common scenarios to help demonstrate the cultural and chemical steps necessary for effective sanitation.

    Registration Required

  • 10 Effective Ways to Communicate the Value of Your Products

    Room B110

    Speaker: Katie Tamony , Chief Marketing Officer, Monrovia Nursery Company and Former Editor-in-Chief of Sunset Magazine and Sunset Books

    In this seminar, Katie will present 10 effective ways to communicate the value of your products or services to a demanding consumer in today’s market. Using examples from Monrovia and other premium brands, Katie will share insights and success stories that will help you retain customers in the long term and grow your perceived value.

    Registration Required

  • People, Plants and a Backyard – An Exploration of How and Why We Interpret Urban Landscapes the Way We Do

    Room B116

    Speaker: Alan Shay, Senior Instructor, Horticulture Department, Oregon State University

    In this presentation we will examine the cultural heritage we in the west have inherited that leads us to react to management in landscapes in a particular fashion. Can we afford to prioritize aesthetics over functionality in a world of rapidly diminishing resources and climate change? How can we design landscapes sensibly, that look good and still make a profit for ourselves? It's all about education.

    Registration Required
  • Broch Martindale

    What it Takes To Build A Robust IPM Program & Resistance Management

    Room B113

    Speaker: Brock Martindale, National Nursery & Greenhouse Strategic Account Manger, Corteva

    Broch will cover the importance of building a robust IMP program and how you can avoid building resistance in your facility. You are bound to find several things that you can take back to your facility to improve your process. Broch will cover the 7 steps to success and a deep dive into preventing resistance.

    Registration Required

  • The UC Landscape Plants Irrigation Trials (Part One)

    Room B116

    Speaker: Lorence Oki, Ph.D., Specialist in Cooperative Extension, University of California, Davis

    The University of California Landscape Plants Irrigation Trials project evaluates performance of plants exposed to three different irrigation treatments based on evapotranspiration (ETo). The data collected leads to recommendations for irrigating those plants that are used by landscape designers and architects to design landscapes that comply with California water conservation regulations. This project started in 2004 as a graduate student research project, was expanded periodically, and then duplicated at the UC South Coast Research and Extension Center in 2017. We will discuss plant lists, data collected, irrigation recommendations, and project background.

    Registration Required

  • Trial Garden Report: Best in NEW Annuals and Perennials for Spring 2024

    Room B119

    Speaker: Allison Pennell, Sales Representative and Horticulturalist, McHutchison Horticultural Distributors

    This session will report on new introductions from trial gardens across the country. Annuals and perennials from your favorite breeders will be the focus. Ali will share garden performance results from trial sites to help you decide what to add to your own production plans for 2024. This session’s focus is on spring and summer selling crops. Breeders covered will include: Dummen Orange, SelectaOne, Syngenta, Danziger, Ball, Pan American Seed, Westhoff, Terra Nova Nurseries, Sakata, Think Plants and more!

    Registration Required

  • Phytophthora Root Rot – Understanding a Complex Problem

    Room B113

    Speaker: Dr. Jerry Weiland, Research Plant Pathologist, USDA-Agricultural Research Service

    Phytophthora root rot has been a persistent problem in the nursery industry for almost 100 years. Yet, despite decades of research, there has been little progress in improving control of this disease. This session will explain why root rot has become more difficult to control over time and will cover the latest research on pathogen biology and fungicide management. Case studies will be used to illustrate the consequences of nursery production decisions on overall disease control and management recommendations will be provided.

    Registration Required

  • Prune Clematis Like a Pro! (Pruning Demo)

    Solution Center (end of Aisle 10,000)

    Speaker: Linda Beutler, Rogerson Clematis Garden

    Forget everything you have ever heard about Clematis pruning. Linda, the curator of the Rogerson Clematis Garden, North America's only accredited collection of clematis through the Plant Collections Network, will share her wealth of knowledge is this fantastic pruning demo. Rather than learning the "rules", follow some common sense-based suggestions to open a world of beautiful possibilities for your garden and your clematis.

  • Green Pests that Plague Production: Algae, Moss, Liveworts and Nostoc

    Room B113

    Speaker: Dr. Ann Chase, Co-founder, Chase Agricultural Consulting

    Dr. Chase will start with an overview of the most common green pests from algae and Nostoc (blue-green algae) and moss to Liveworts. She will share how these pests become problems in plant production including where they come from and how we make them worse. The final section will review the products that are used to prevent or control them from herbicides to disinfestants and even biologicals. Knowing which products work best in the greenhouse or nursery, as well as what your legal options include will be covered.

    Registration Required

  • Topiary Demo

    Solution Center (end of Aisle 10,000)

    Speaker: Todd Nelson, Bountiful Farms

    Join Todd Nelson, as he shares his topiary knowledge with the audience in this one-of-a-kind demo! Learn tips and tricks to the art of clipping shrubs into ornamental shapes such as boxes, spirals and spheres.

    FREE

  • Defining and Building Your Culture to Create a Thriving Team (SPANISH ONLY)

    Room B119

    Speaker: Elizabeth Peña, Value Stream Leader, Peoria Gardens Inc.

    A culture is how you solve problems and how you behave toward others. You must strike a balance between knowledge and behaviors, between head and heart. If you want your team to thrive, you must first define your culture, then do the important work of building your culture into everything you do together. You are invited to learn how Peoria Gardens, a second-generation greenhouse in Albany, Oregon, defined their culture, then built that culture into a business that continues to be recognized as one of the best places to work in the horticulture industry.

    Registration Required

  • Butterfly Bush: Sterility and Availability

    Room B113

    Co-Presenters:
    Ryan Contreras, Ph.D., Associate Department Head and Professor, Oregon State University
    Kara Mills, Lead Horticulturist, Oregon Department of Agriculture (ODA)

    OSU has conducted extensive research to evaluate nearly three dozen cultivars for their seedling production and attraction to pollinators. This work has identified the relative fecundity of all selections within the context of current regulation for Buddleja. The Oregon Department of Agriculture will describe how Butterfly Bush is currently regulated and forecast the future of these regulations in light of new data.

    Registration Required

  • Marketing to Capture Consumers Environmental Focused Purchasing Habits

    Room B110

    Speaker: Andony Melathopoulos, Associate Professor, Pollinator Health Program, Oregon State University

    There is considerable 'buzz' about Millennial-aged consumers and the shift in their plant buying preferences. Analysts have suggested that Millennial's are inclined to 'cause purchasing' and value additional environmental or social benefits. In this seminar, Andony will talk about research to specify how pollinator benefits should be displayed on plant labels and some strategies to maximize the benefits of different nursery plants to pollinators.

    Registration Required

  • The Climate Ready Landscape Plants Project (Part TWO)

    Room B116

    Speaker: Lorence Oki, Ph.D., Specialist in Cooperative Extension, University of California, Davis

    The University of California Landscape Plants Irrigation Trials project evaluates performance of plants exposed to three different irrigation treatments based on evapotranspiration (ETo). The data collected leads to recommendations for irrigating those plants that are used by landscape designers and architects to design landscapes that comply with California water conservation regulations. This project started in 2004 as a graduate student research project, was expanded periodically, and then duplicated at the UC South Coast Research and Extension Center in 2017. The project recently has expanded to the University of Washington, Oregon State University, Utah State University, and the University of Arizona that facilitates the comparison of plant performance in response to deficit irrigation treatments across the western region of the U.S. We will discuss plant lists, data collected, irrigation recommendations, and project background.

    Registration Required

  • Pesticides and Water Quality

    Room B113

    Co-Presenters:
    Kathryn Rifenburg, Pesticide Stewardship Partnership Coordinator, Oregon Department of Agriculture (ODA)
    David Green, Columbia River Coordinator, Oregon Department of Environmental Quality

    The Pesticide Stewardship Partnerships (PSP) program is a locally led, voluntary program to identify potential concerns and improve water quality affected by pesticide use. Partnerships combine local expertise and water quality sampling results to encourage voluntary changes in pesticide use and management practices. This presentation will give recommendations for keeping pesticides on site and protecting water quality and regional biocontrol projects happening around the state.

    Registration Required

  • Values as a Business Model: The Story of Botanical Interests

    Room B110

    Speaker: Curtis Jones, Co-founder and Former Co-owner/President, Botanical Interests Inc.

    The co-founder and former co-owner/President of Botanical Interests Inc., Curtis Jones, speaks out about how his and his business partner Judy Seaborn’s personal values influenced the success of Botanical Interests seeds in a stagnant seed packet market and changed the direction of packaging in horticulture. Curtis will describe the new and unique direction Botanical Interests has taken in order to further educate the gardener, increase brand loyalty, and support their retail stores. During the presentation, Curtis might sneak in a funny or harrowing story about the 28-year journey they experienced.

    Registration Required

  • Mycorrhizae: Benefits and Use in Grower Operations and the Landscape

    Room B119

    Speaker: Jason Padden, Sales Account Manager, Mycorrhizal Applications

    Explore the science behind beneficial mycorrhizal fungi, with a focus on how growers and landscapers may utilize the power of mycorrhizae in their operations. Participants will learn how the addition of mycorrhizal inoculant products helps plants increase their efficiency of water use, nutrient uptake, and boost other plant health treatments. We will discuss how these benefits reduce plant loss by increasing plant vigor helping to grow hardier while saving time and money. Mycorrhizal inoculants have been used in sustainable growing systems for decades. Those that use them have been able to reduce the stress to both the plants they are growing and themselves.

    Registration Required

  • Biopesticides: The Ideal Team Players in Plant Health Programs with a Focus on Biofungicides

    Room B113

    Speaker: Michael Brownbridge, Ph.D., Biological Program Manager, Plant Diseases, BioWorks Inc.

    In North America, moves to adopt more biological inputs in plant production are driven by issues with pesticide resistance, market trends and restrictive re-entry intervals. This is where biopesticides can help. Their unique modes of action bring value in resistance management. The fact that they are derived from natural sources makes them more acceptable to consumers, and their safety means they can be applied with minimal disruption to day-to-day crop management activities. Yet there are still many misconceptions around what biopesticides are, their efficacy, and where and how they can be used. This presentation focuses on the use of biofungicides and their effective positioning in plant health programs.

    Registration Required

  • Drop-In OFFICE HOURS

    Room B119

    Speaker: Chelsea Ibarra, Deputy General Counsel, másLabor

    Stop by at any time during this hour (no appointment necessary) to ask our in-house expert questions about H-2A. This is a great opportunity if you missed the Thursday seminar or had additional questions not answered yesterday.

    Registration Required

  • A Plantsman’s Notebook: New Plants and a Reminder of Some ‘Smokers’ We Often Forget About

    Room B119

    Speaker: Nicholas Staddon, Company Spokesman/Plantsman, Everde Growers

    In this session, we will look at a number of new plants that have appeared on the marketplace in recent years. There will be something for everyone, trees, shrubs, perennials, and a few surprises! Staddon will also nudge our memories on a few of the great plants from the past. Nicholas will cover a few of the notable trends he believes hold water for us. As always, he is an avid reader and will share a few choice titles with the audience. With terrific pictures, supported by an informative and humorous narrative, this session is not to be missed if you are into plants.

    Registration Required

  • Flathead Borers in Nursery and Orchards

    Room B113

    Speaker: Melissa Scherr, Ph.D., Research Associate, Nursery Crops, Oregon State University Extension

    Flathead borers can be serious pests of nursery trees and tree nut and fruit crops in the Pacific Northwest. In particular, two flathead borers in the genus Chrysobothris — C. femorata (flatheaded apple tree borer) and C. mali (Pacific flatheaded borer) — contribute damage in many different deciduous trees and shrubs grown commercially, weakening or even killing trees by girdling the trunk or branches. A third species, C. nixa, attacks cedar and juniper nursery trees. The flatheaded apple tree borer is a common pest in the Eastern and Central United States, while the Pacific flatheaded borer and flatheaded cedar borer are only found west of the Rockies. The Pacific Northwest region is home to all three species.

    Registration Required

  • Pollinators of the Rogerson Clematis Garden

    Solution Center (end of Aisle 10,000)

    Speaker: Linda Beutler, Rogerson Clematis Garden

    Linda, the curator of the Rogerson Clematis Garden, North America's only accredited collection of clematis through the Plant Collections Network, will share the Clematis that attracts pollinators and which pollinators those are. Additionally, she will share her knowledge of the many native, native-vars, and non-native companion plants that enhance our clematis garden.

    FREE

  • Discover the 50% Off Solar Project USDA REAP Grant Program

    Solution Center (end of Aisle 10,000)

    Speaker: Zachary Peek, Owner, Atlas Consulting LLC

    Join this session to learn how Nurseries, Farms, Ranches and Rural Small Businesses are eligible to receive an award equal to 50% of the total solar system cost. Zack will describe eligibility, timing considerations, and next steps for interested organizations. Attendees will also learn how all the available incentives can be combined to bring the payback period of a solar installation to just 1 or 2 years.

    FREE

  • Reduce the Cost of Spraying Your Nursery

    Solution Center (end of Aisle 10,000)

    Speaker: Timothy Schaal, CEO, Airtec Sprayers, Inc.

    Increase the efficiency and effectiveness of spray applications in your nursery by selecting the correct sprayer for the application. Using the correct equipment to manage pests and diseases is critical to reducing waste and improving efficiency.

    FREE

  • OMRI: Your Organic Secret Weapon

    Room B116

    Speaker: Roger Plant, Marketing Manager, OMRI Eugene, Oregon based OMRI is the largest material review organization in North America. This presentation will help you find

  • Nursery Science Summit: Plant Pathology

    Room B119

      Speaker 1: Jay W. Pscheidt, Ph.D., Extension Plant Pathology Specialist, Oregon State University Title: Smart Spraying Grapes Leads to New Boxwood Blight Management Description:

  • Raymond Cloyd

    The Fundamentals of Resistance Management

    Room B113

    Unfortunately, Raymond Cloyd is not be able to attend the show this year. Speaker: Raymond A. Cloyd, Ph.D., Professor and Extension Specialist, Kansas State University

  • Nursery Science Summit: Insect Pest Management

    Room B119

    Speaker 1: Jana Lee, Ph.D., USDA Entomologist Title: Using Natural Enemies in Outdoor Nurseries, and Silicon for Pest Management Speaker 2: Man-yeon Choi, Ph.D., USDA

  • Alison Kutz

    IPM Strategies to keep Pesticides in the Toolkit

    Room B113

    Speaker: Alison Kutz, Consulting Director, Sound Horticulture Pests trying to outwit you? This talk will cover best practices for keeping beneficial insects and microbial controls

  • Top Consumer Garden Trends to Drive Sales

    Room B110

    Speaker: Katie Tamony, Chief Marketing Officer and Trend Spotter, Monrovia Nursery Company Want to know what home gardeners are thinking? Every year, Monrovia conducts large

  • IPM for Horticulture Crops

    Room B113

    Speaker: Vanessa Vassilaros, M.S., Consultant Attendants will learn about steps to prevent, decrease, or contain pest and disease pressure using integrated pest management strategies in

  • Nursery Science Summit: Plant Selection and Production

    Room B119

    Speaker 1: Ryan Contreras, Ph.D., Professor, Oregon State University Title: Past Successes and Future Directions for Nursery Breeding at Oregon State Description: Since 2009, the

  • The Retail Experience: Boxwood Problem Solving

    Room B119

    Speaker: Pat Reilly, Horticulture Outreach Specialist, Saunders Genetics LLC and NewGen Boxwood Landscapers, garden center staff, growers, and homeowners alike encounter issues with boxwood. Attention to

  • Advancing Boxwood Blight Monitoring Techniques

    Room B113

    Speaker: Luisa Santamaria, Ph.D., Professor, Extension Plant Pathologist, Oregon State University Boxwood plants, which are widely utilized in gardening and landscaping, are seriously threatened by

  • Todd Davis Director of the Catalog/OnSyte Division of Veritiv Visual/Horticultural Printers

    Labels, Tags and Marketing: The Latest Trends and Innovations

    Room B119

    This seminar will discuss everything from the latest in FRID tags to printing your own labels in house. Whether you're new to labeling and tagging or looking for the most up-to-date systems, this seminar will help you find the best solutions for your needs. [read more]

  • Michael Brownbridge Sr. technical services manager, Bioworks Inc.

    Big, Bad Botrytis: How to Beat It, Biologically

    Room B113

    Botrytis is a tough disease to manage at the best of times but its resistance to many conventional fungicides adds another layer of complexity. This has focused attention on the use of cultural and biological techniques as a first, and sometimes only, line of defense against this pathogen. [read more]

  • The Importance of Emotional Intelligence in the Green Industry

    Room B110

    As innovations in technology, automation and AI are on the rise, our ability to connect with and understand each other on a humanistic and emotional level declines. Now more than ever, emotional intelligence, or EQ, is a valuable and necessary skill in the workplace [read more]

  • Broch Martindale National nursery and greenhouse account manager at Corteva Agriscience

    The Importance of Training in Your IPM Program

    Room B113

    How we train greatly depends on several factors. In this talk Martindale will demonstrate the importance in training your team. Martindale will highlight some techniques for you to use the next time you train members of your team. [read more]

  • John Kennedy Co-founder of Boomerwrangle

    KEYNOTE: Plant Your People

    Room C124

    One of the harsh truths of the horticulture industry is that sometimes, we care more for our plants than our people. Join international speaker, strategist and author John Kennedy as he shares his insights and innovative approaches to investing in your most valuable roots—your people. [read more]

  • Karen Stever

    Developing a Biological Control Strategy that Works for You

    Room B113

    Success with biological pest control requires developing a strategy that accounts for the nature of the crops being grown, environmental conditions, and expected pests. Another important element of developing an effective biocontrol strategy is defining what success means. [read more]

  • ODA Case Studies and Lessons Learned

    Room B119

    This presentation includes a review of several ODA pesticide investigations from recent years. We will discuss the lessons that can be learned from these investigations to improve future pesticide applications. [read more]

  • John Kennedy Co-founder of Boomerwrangle

    You Can’t Expect What You Can’t Inspect

    Room C124

    Fostering a culture of measurement and metrics is vital for a profitable and productive workplace in the green industry. Knowing your numbers and sharing them with your team is a great way to create a culture of engagement [read more]

  • Ron McCabe President of Everbearing Services

    Creating Your Internet Marketing Plan 2025–2026

    Room B110

    Digital marketing shapes how customers find and choose services. This session covers proven strategies to strengthen you online presence, connect with the right audience, and turn website visits into business growth. [read more]

  • Aaron Palmateer, Ph.D. Director of horticulture, Harrell’s, LLC

    Why Do Some Pesticide Applications Fail?

    Room B113

    This presentation will review pesticide use in nursery and greenhouse production focusing on factors that influence pesticide performance. Common examples and reasons for pesticide failures will be provided [read more]

  • Ryan Watkins Founder, HortMentor

    How A Quick Sketch Can Double Your Sale

    Room B110

    Boost sales by providing clients with a basic, hand-drawn visual of their space. This simple, yet effective tool can be utilized by sales associates to illustrate recommendations and assist clients with understanding how to accomplish their landscape goals. [read more]

  • Hot Yards, Cool Tips: Fire-wise Landscaping 101

    Room B119

    Speaker: Amy Jo Detweiler, professor and Extension horticulturist, Oregon State University Extension Service Join us for a practical approach to fire-wise landscaping. We’ll break down

  • Michael Brownbridge Sr. technical services manager, Bioworks Inc.

    The Value Proposition of Beneficial Microbes

    Room B113

    Biofungicides are increasingly utilized in integrated disease-management programs. They bring proven efficacy and performance, are safe for and compatible with other components of integrated pest management [read more]

  • Michael Maggiotto Jr., PHR, SHRM-SCP Director of human resource solutions, BEST Human Capital & Advisory Group

    Human Capital Risks When You Have Limited Resources

    Room B110

    Are your people generating unnecessary risks to your business? Do you struggle managing people risks because of limited resources? Simple mistakes can cost a company millions or even end a business altogether. [read more]

  • Ryan Watkins Founder, HortMentor

    Landscape Design Basics: Time-Saving Tips

    Room B116

    Learn concepts of landscape design in this introductory class tailored to industry professionals. Dive into the 4Ts and DS4, two powerful methods that streamline plant selection while guaranteeing results your clients will rave about. [read more]

  • Plants that Pay the Rent

    Room B119

    No plant — be it tree, shrub, bulb, or perennial — evades eviction. Tap Heims’ 50+ years of plant knowledge to find out which plants fill multiple seasons with foliage color, long bloom times, fragrance, and decorative character. [read more]

  • Raymond Cloyd

    Biological Control: The Importance of Quality Assessment

    Room B113

    Cloyd will provide a brief introduction to biological control and will then focus on the importance of quality assessment associated with biological control agents, such as, parasitoids, predators, and entomopathogenic nematodes. [read more]

  • AI for the Green Industry

    Room B110

    Learn how to overcome labor shortages, grow revenue, and optimize inventory by leveraging AI. In this session, we'll cover tactical tools and insights [read more]