Summerina® Firana Black-Eyed Susan
Echinacea × Rudibeckia hybrida ‘ET RDB 751’ PP34593
Hybridized in the Netherlands, by Bart Noordhuis of Exceptio B.V.
Introduced by Exceptio B.V.
Submitted by Pacific Plug & Liner.
Firana’ stands out with massive, fiery two-toned blooms that can reach an impressive 8 inches in diameter. With thick, sturdy flower stems and exceptional vigor, it delivers unmatched garden presence and retail appeal. Like all Echibeckia, it offers the best of both worlds — Rudbeckia’s fast growth and abundant flowers combined with Echinacea’s disease resistance and extended bloom life. With its early bloom time, enormous flowers, and strong stems, ‘Firana’ is a gamechanger for both growers and gardeners, offering vibrant summer color and reliable performance. Grows to 16-20″ wide by 20-24″ tall. Zones 7b–9b.
Available as 1.5 gallon containers, 32-cell Iners, and 72-cell plugs from Smith Gardens (Booth #10015).
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