Speaker: Lloyd Traven, President/CEO, Peace Tree Farm LLC

For the last 10 years, lavender sales have increased by double digits annually. There is great opportunity for selling more high margin crops. This was caused by specific branded cultivars with major advantages over the old varieties. The landscape shifted and consumers noticed. For the first time, cultivars are asked for BY NAME at retail and the supply chain is passing on real performance advantages to the consumers. These new options are grower-friendly, a term never associated with this crop. Still, it remains a challenging crop at some stages. Learn tricks, tips, and techniques from one of the premier lavender growers in the world, known for introducing the most important cultivars.