Farwest Show Sponsorship Opportunities

Engage with the Nursery & Greenhouse Industry’s Leading Professionals

Sponsoring the Farwest Show is a unique opportunity to showcase your brand to thousands of nursery, greenhouse, garden center and landscaping professionals from across the industry. With customizable packages and a diverse range of sponsorship levels, our partners gain visibility, credibility, and connections with industry decision-makers. Your sponsorship will support a longstanding event that contributes directly to advancing the industry while maximizing your brand’s exposure.

Secure Your Sponsorship Today!

Contact: Allan Niemi, Director of Events
ANiemi@OAN.org for sponsorship details at 503-582-2005.

Why Sponsor Farwest?

As a sponsor, you gain access to:

  • Targeted Visibility: Position your brand in front of 4,000+ attendees from all segments of the horticulture industry.
  • Enhanced Brand Interaction: Boost your brand’s visibility and engagement through strategic sponsorship placements that ensure your company stays top of mind before, during, and after the event.
  • Tailored Brand Exposure: Our team will help you find the best fit for your goals, with options that align with your brand’s objectives.

Join our sponsors who invest in the industry’s future while gaining invaluable exposure and influence.

Who Attends Farwest

4,000+ attend representing 45+ states and 10+ countries

Combine and Save!

10% Multi-Year Discount: Commit to sponsoring the Farwest Show for multiple years and enjoy a 10% discount on your package.

Customize Your Sponsorship!
Choose from our existing sponsorship packages, or work with us to create a custom package tailored to meet your brand’s unique goals.

Packages $1,250+ include the following additional benefits:

  • Logo on Farwest website, including link to your website
  • Logo on Show Entrance Sign highlighting sponsors
  • Logo in Digger: Farwest Edition (the official show magazine, over 12,000 copies distributed nationwide and at the show)
  • Special recognition and logo in select ads and other marketing materials
  • Optional VIP Suite reservation rights for up to (30) guests

Farwest by
the Numbers

4,000+ Attendees

Connect with a diverse audience of growers, retailers, buyers, and landscape professionals from across the country.

50+ Education Sessions

Access cutting-edge insights through seminars, workshops, and panels led by industry experts.

300+ Exhibitors

Showcase your products alongside the top companies in the industry.

$1.22 billion

Oregon’s greenhouse and nursery industry earns more than $1.22 billion in annual sales.

Sponsorship Packages

Show Signage

High visibility show signage directing people to your booth! Signage, decals, literally underfoot in high traffic areas, and show floor benches providing attendees the opportunity to take a peaceful moment’s rest, thanks to you.

Get noticed! Eight (8) 2×4 signs with your company logo/message will be hung from half of the aisle number signs on the show floor. Or buy all 16 signs for only $7,500 ($1500 savings)

Make a memorable first impression! Place your brand at the bottom of the main escalator in Lobby C, where all eyes land as attendees enter. This premium spot ensures high visibility and guarantees your message is one of the first things attendees see when they arrive.

Welcome every attendee with your brand! These prominent 4×4 floor decals at the main entrances ensure your logo or message greets visitors as they walk into the show. Secure one of these entryway spots to maximize your brand’s reach from the moment attendees arrive.

Stand out on the show floor’s main boulevard! These 4×4 floor decals are strategically positioned at key aisle intersections, providing prime exposure as attendees navigate the show’s busiest pathways. Capture attention with bold branding and drive traffic to your booth.

Guide attendees to your brand with a 4×4 floor decal at high-traffic aisle intersections on the show floor. These placements help reinforce your presence and provide valuable exposure as attendees move between booths.

Take a seat and get noticed! Position your brand on a 14″x36″ bench sign along the show floor aisles. These signs offer a relaxed and visible branding opportunity as attendees pause and recharge.

Increase your impact! Purchase two 14″x36″ bench signs on the show’s main boulevard for consistent branding in key resting areas.

Position your brand at key resting points! This package includes two 4’x4’ floor decals and two 14″x36″ bench signs on the show floor main boulevard, where attendees take breaks and network, ensuring your brand remains visible and top of mind throughout the event.

Event Branding and Show Essentials

Position your brand as a core part of the attendee experience by sponsoring these high-visibility items that every attendee interacts with. These sponsorships offer unmatched exposure by featuring your brand on essential show elements that reinforce your presence throughout the event.

Exclusive sponsorship!
Place your mobile advertisements in the hands of every Farwest Attendee by sponsoring our show tote bags. Your materials will be given out at each show entrance to ensure maximum exposure. Increase your visibility on the show floor and in thousands of homes throughout the year.

Exclusive sponsorship!
Be the first name attendees see by sponsoring our badge lanyards, given out at registration. Your sponsorship is a great value with more than 4,000 opportunities for eye-level marketing during the entire show.

Educational & Showcase Sponsorships

Put your brand at the center of innovation and knowledge-sharing. Educational and showcase sponsorships allow you to connect with attendees as they explore new ideas, cutting-edge products, and industry trends. From sponsoring seminar rooms to supporting popular showcases, these packages position your brand as a key contributor to the Farwest Show’s educational offerings.

Exclusive sponsorship!
Better, faster, stronger, greener! Incorporate your brand into the show feature highlighting the newest products in the industry. Your company logo will be visible by every buyer, featured above the showcase, at its entrance, and on directional signage in the main show boulevard to capture the most impressions possible. In addition, your company logo will also be featured in all New Products Showcase promotional materials including in the Farwest Planning Guide and Farwest Show Guide, both incorporated in Digger magazine and distributed to over 9,000 industry professionals.

Exclusive sponsorship!
By providing take-home plant tags for our popular New Varieties Showcase, you increase your name recognition while promoting exciting and inspiring selections in plant breeding. Associate your business with cutting edge, creative new developments. In addition, your company logo will also be featured in all New Varieties Showcase promotional materials including show floor signage and in the Farwest Planning Guide and Farwest Show Guide, both incorporated in Digger magazine and distributed to over 9,000 industry professionals.

Engaged nursery professionals will see your name first as the official sponsor of our Keynote Speaker. The Keynote will accommodate over 450 industry professionals and is open to all show attendees. Display your banner at the seminar entrance and be sure to stock your Sponsor table with promotional materials for attendees to take home. In addition to directional signage in the main lobby and registration, your company logo will also be featured in the Farwest Planning Guide and Farwest Show Guide, both incorporated in Digger magazine and distributed to over 9,000 industry professionals.  Your company will also be named in all Keynote promotions and press releases.

Engaged and educated nursery professionals will see your name first as the official sponsor of our seminar rooms (choose from subjects including: Business, Landscape, Growers, and Pesticide Recertification). Display your banner at the seminar entrance and be sure to stock your Sponsor table with promotional materials for attendees to take home. Your company logo will also be featured in the Farwest Planning Guide distributed to over 9,000 industry professionals.

Exclusive sponsorship!
Advertise with a captive audience on the show floor at our free live mini-seminars and workshops by sponsoring our active Solution Center. Your company logo will be visible by every attendee, above this show feature, at its entrance, and on directional signage in the main show boulevard to capture the most impressions possible. In addition, your company logo will also be featured in all Solution Center promotional materials including in the Farwest Planning Guide and Farwest Show Guide, both incorporated in Digger magazine and distributed to over 9,000 industry professionals.

Go out, have fun, and connect with our most active participants with bus signage, your promotional t-shirts, snack bags, or other materials during one of our three Nursery Country Tours. Sponsor also reserves the right to provide company representative as a Nursery Tour Leaders. In addition, your company logo will also be featured in all Nursery Tour promotional materials including in the Farwest Planning Guide and Farwest Show Guide, both incorporated in Digger magazine and distributed to over 9,000 industry professionals.

Networking and Social Sponsorships

Be at the heart of industry connections and community-building. Sponsoring the networking and social events ensures your brand is front and center as professionals connect, collaborate, and strengthen relationships. These sponsorships position your brand as a key supporter of community and collaboration within the industry.

Support our industry’s new or rising nursery professionals by sponsoring our annual NexGen Networking Event. It is the place to connect with enthusiastic horticulturalists working to build a brighter future for the green industry. Your company logo will be featured in the NexGen Networking Event promotions in the Farwest Planning Guide and Farwest Show Guide, both incorporated in Digger magazine and distributed to over 9,000 industry professionals.

Designed specifically for women in the industry to grow their network, this sponsorship is an opportunity to connect directly with these leaders. Your company logo will be featured in the Women in Horticulture promotions in the Farwest Planning Guide and Farwest Show Guide, both incorporated in Digger magazine and distributed to over 9,000 industry professionals.

Attendees will thank you for sponsoring our popular pub crawl throughout Portland the second night of the show. Your support will be enthusiastically acknowledged through our announcement banners and welcome signs at all pub locations. In addition, your company logo will also be featured in all Pub Crawl promotional materials including in the Farwest Planning Guide and Farwest Show Guide, both incorporated in Digger magazine and distributed to over 9,000 industry professionals. Cheers!

Let’s have a party! As the show closes on the first day, Happy Hour begins in the main lobby! Become a presenting sponsor of this new social event and promote your brand to an appreciative crowd. Sponsorship includes your company logo on announcement signage at the show entrances and show floor boulevards, as well as the Happy Hour stage. In addition, your company logo will also be featured in all Happy Hour promotional materials including in the Farwest Planning Guide and Farwest Show Guide, both incorporated in Digger magazine and distributed to over 9,000 industry professionals. Cheers to you!

Premium Placement

Showcase your brand in high-traffic areas to maximize exposure.

Draw attention as thousands walk to the show entrance with your own large Lobby Display area. Decorate or set up signage as you like within a featured double booth space. Classic black pipe and drape and plenty of banner space complete this high-profile package.

Thank you to our sponsors!