SHOW DATES: AUGUST 21-23, 2024 SHOW HOURS: Wednesday: 10am – 5pm | Thursday: 10am – 5pm | Friday: 10am – 2pm Contact: 503-682-5089
Professor Emeritus, Michigan State University
Dr. Bridget Behe is a marketing professional who has taught marketing and management to horticulture undergraduates at Michigan State University since 1997. She maintains an active consumer research program to investigate how and why people buy plants. She is a prolific writer in academic and trade journals and presents her findings to industry and professional groups nationally and internationally. In 2022, she was honored with a Horticulture Industry Leadership Award. In 2018, she was awarded the American Society for Horticultural Science Undergraduate Educator of the Year. And, in 2016, she was recognized as the Outstanding State Extension Specialist in Michigan.
Speaker: Bridget Behe, Ph.D., Professor Emeritus, Michigan State University
There is more to pricing than simply calculating costs and mark-up. Bridget will discuss some pricing strategies and share some research-based findings on how consumers react to pricing in communications. Price increases are always a concern. The presentation includes some ways for you to consider increasing prices that consumers will accept.
Speaker: Bridget Behe, Ph.D., Professor Emeritus, Michigan State University
Bridget will present research-based information about how consumers read or ignore signage in the retail store. Signage is essential to communicate many things about the plants (and other products) people can’t know without you telling them.
Speaker: Bridget Behe, Professor Emeritus, Michigan State University
Recent studies with real consumers in both the lab and retail environment give great insight into how consumers shop in the store. This presentation is packed with helpful tips to create more shoppable displays and merchandising information to generate higher sales.
