Marketing to Capture Consumers Environmental Focused Purchasing Habits
Room B110Speaker: Andony Melathopoulos, Associate Professor, Pollinator Health Program, Oregon State University
There is considerable 'buzz' about Millennial-aged consumers and the shift in their plant buying preferences. Analysts have suggested that Millennial's are inclined to 'cause purchasing' and value additional environmental or social benefits. In this seminar, Andony will talk about research to specify how pollinator benefits should be displayed on plant labels and some strategies to maximize the benefits of different nursery plants to pollinators.
Registration Required