Speaker: Colleen Warfield
Understanding how a pathogen spreads is an integral part of any plant disease management program. With an emphasis on viral diseases, this session will look at different modes of transmission and how those may influence sanitation practices in your greenhouse and nursery. Some interesting (and perhaps entertaining) comparisons will be drawn using examples from human behavior and food safety studies.
Speaker: Kelly Vance
Biological control programs can be challenging for some growers to implement and establish. With the number of available control agents growing every year, growers are faced with even more decisions to make regarding which predators, parasitoids or biopesticides to use for their crop pests. Even more critical is the need to identify the pest targeted from the beginning. In this session, Kelly will go over some common mistakes in pest identification, and why the predators you chose may not have worked. We will attempt to explain the preferred diet and climate of our most important control agents and when one’s performance is desired over another’s.
Speaker: Ian Doescher
When it comes to marketing, where should you start? What are the best principles to live by and questions to ask when you establish strategy, consider tactics, write copy, design materials and reach out to your customers? What does your customers’ overall experience have to do with it? In this session, we’ll walk through the fundamental marketing and branding concepts that help companies large and small tell their stories creatively and effectively. Along the way, we’ll cover which tactics are most important when you’re starting out, how to brainstorm, and much more.
Speaker: Lloyd R. Traven
Growers are avidly looking at biocontrols, biorationals and biopesticides as an alternative to harsher chemicals that are fast becoming ineffective and often unavailable. Additionally, there is a strong stigma against many systemic treatments and their effects on pollinators. Using biological controls offers not only excellent efficacy, but sends a message to consumers and producers that resonates as a better way to grow. Implementation is a method, one that demands a different mindset, attitude, and expectation for growers, retailers and consumers, and takes some time and diligence and commitment to make it work. Peace Tree Farm is widely known for being able to create a complex ecosystem of organisms that gives them superior control across an extremely wide range of genera, from propagation through to finished material, year-round, and virtually without chemical intervention. Come see how it happens!
Speaker: Dr. Marcelo L. Moretti
Dr. Moretti’s presentation will cover principles and methods of weed management in ornamental crops. Methods will include chemical and non-chemical practices for controlling weeds, and options for reducing herbicide use in or reducing the risk of herbicide resistance selection.
Speaker: Elizabeth Cryan
How can we incorporate sustainability and environmental enrichment to capitalize on the benefits that nature provides to us? This talk will help the audience connect the dots on. We will explore the ways that small and subtle changes can net outsized benefits and all the ways that those benefits can have an economic impact on our lives and our communities. After this talk we will be ready to embrace our green spaces in a way that we have never done before.
Speaker: Dr. Jill Calabro
How tolerant are cultivars to boxwood blight? Does it matter? 2018 saw a record number of boxwood blight diagnoses, including reports in new locations. At the same time, AmericanHort's Horticultural Research Institute (HRI) started a new initiative to better understand the range of tolerance and susceptibility of cultivars common in U.S. production. Come learn about the research underway as well new developments, including the latest on box tree moth.
Speaker: Carlos E. Bográn
Biological products for plant protection include insecticides and fungicides derived from naturally occurring substances (biochemical products) and microorganisms (microbial products) that control pests and diseases. Current market trends and the increased availability of biological products have created an often overwhelming number of choices and possible combinations for growers. This has led to many unanswered questions regarding the compatibility of biological products with each other and with conventional chemistries. This presentation will focus on the biological bases for compatibility among biological products particularly microbial insecticides and fungicides.