SHOW DATES: AUGUST 26-28, 2026 SHOW HOURS: Wednesday: 12pm – 5pm | Thursday: 10am – 5pm | Friday: 10am – 2pm Contact: 503-682-5089
Welcome to Nursery Country! Join your fellow colleagues for a fun-filled day in the heart of Oregon's renowned growing region. We have a tour to fit any job description. There’s something for everyone – now you just have to choose which one is for you!
Welcome to Nursery Country! Join your fellow colleagues for a fun-filled day in the heart of Oregon's renowned growing region. We have a tour to fit any job description. There’s something for everyone – now you just have to choose which one is for you!
Let’s celebrate the most spectacular new varieties hitting garden centers next spring! This popular show feature showcases a wide variety of new plants that are sure to inspire. With easy-to-read Hip Labels tags providing plant and licensed grower information, you will have no problem finding the Farwest exhibitors offering them for sale.
2026 Selections coming soon!
Sponsored By:
Discover innovative solutions and the latest new or improved green industry products. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find the hot new products to grow your green industry business. These featured products are new to the U.S. market. Some are even making their debut at the Farwest Show!
2026 Selections Coming Soon!
Panel: Representatives from Growscape, Monrovia Nursery Company, Smith Gardens, Al’s Garden & Home, Anderson Pots, OBC Northwest Inc., Simplot Turf & Horticulture.
Panel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product, right customer, right quantity, right condition, right place, right time, a
Speaker: Erica Grivas, garden journalist/speaker
Plants are more than decorations, they function as companions, wellness tools, and lifestyle statements. This session looks at how today’s buyers relate to plants, from food growers and pollinator supporters to low-maintenance gardeners and self-described “plant parents.”
Speakers: Tim Reusch, national sales manager at Dramm Corporation, and Alex Ramos, operations manager and co-owner of Walla Walla Nursery Co.
Alex Ramos and Tim Reusch will review how effective water-use strategies are crucial to promoting plant health and sustainability. Cultural and mechanical best practices to implement in the nursery can help ensure growers understand the tools and techniques available.
Speaker: Sierra Laverty, assistant professor and horticulture educator, University of Idaho Extension
Some of the most common greenhouse, nursery, and landscape pests are also harbingers of plant diseases. Certain insect pests act as pathogen vectors, spreading fungal, bacterial, and viral diseases from plant to plant like wildfire through a growing operation or landscape.
Panel: Representatives from Growscape, Monrovia Nursery Company, Smith Gardens, Al’s Garden & Home, Anderson Pots, OBC Northwest Inc., Simplot Turf & Horticulture.
A deeper discussion of today’s supply chain and how it’s affected by issues like tariffs, price, environmental legislation, and long lead times.
Speaker: Kathy Jentz, author, podcaster, Washington gardener, GardenDC Podcast
Garden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge.
Speaker: James Owen, Ph.D., technical manager, Profile Products LLC, Professional Growing Solutions
Attendees will review the physical and chemical properties of conventional Pacific Northwest growing media components. Attendees will also be introduced to wood fiber(s) and its impact on physical and chemical properties of the growing media.
Speaker: Edgar Tuna, greenhouse and nursery crop specialist, area sales manager Western U.S., Envu
Effective chemical application is far more than simply operating a spray gun or pulling a boom. It is both an art and a science. It requires a good understanding of the equipment being used, the products applied, the environmental conditions at the time of treatment, and the specific characteristics of the application site.
In his keynote address, Charlie Hall will provide strategies to help green-industry companies protect and grow their businesses during uncertain times. His unique blend of
Speaker: Katie Elzer-Peters, CEO, The Garden of Words LLC
Attendees will learn about the rise of maker spaces at retail and how a garden center can hop on board this emerging, profitable trend driven by the age 25–45 demographic. They will learn how to teach two types of garden-adjacent creative art projects that use the same low-cost
Speaker: Erica Grivas, award-winning garden journalist
Garden trends don’t move in a straight line. Why do some fade quickly while others persist? In this session, a national garden journalist presents a curated roundup of garden trends showing signals of staying power, drawn from reporting and industry observation.
Speaker: Vanessa Vassilaros, outreach specialist, Oregon Department of Agriculture (ODA)
Attendants will receive their annual training on pesticide safety according to the Worker Protection Standard (WPS).
Speaker: Chris Sabbarese, co-founder, Infusion Management Services
Artificial intelligence is rapidly reshaping how businesses operate, but many organizations struggle to move from curiosity to practical implementation. This session provides a clear framework for understanding and building an AI technology stack that supports marketing,
Speakers: Marie Chieppo, partner and Trevor Smith, regenerative landscape designer, CFS Regenerative Design Studios, LLC
As climate pressures reshape plant performance and client expectations, landscape professionals must align ecological function with profitability. This session explores soil-centered design, resilient plant communities, and strategies for building a niche market through sustainable materials, including native
Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy
In this extended session for retailers, you'll learn to build a practical retail playbook to help your team confidently guide customers to increased ticket volumes without making customers feel sold to. Explore how customers shop, decide, and engage with your team. Learn how to use
NexGen Group is a new OAN Nursery Professional and Leadership Group open to all members of the nursery and greenhouse community, with a special focus on those who are new to the industry or rising in their careers. Join the fun for a chance to connect, network, and socialize with like-minded peers who share your passion for the industry!
Enjoy delicious beverages and free appetizers as you mix and mingle with friends and colleagues. Farwest exhibit booth awards will also be announced during Happy Hour festivities including the winner of Best of Show! Open to all Farwest participants. Cheers!
Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy
Employees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills, earning new responsibilities, and achieving meaningful progress in their careers. When implemented well, it creates consistency
Speaker: Bryce Lane, distinguished professor emeritus, North Carolina State University
As landscapers, and gardeners, we typically spend most of our time thinking above ground. We spend countless hours selecting the right woody plant, considering the right exposure, combinations, size, color, and textures. Woody plant’s success is equally dependent on what is going
Speaker: Raymond van den Berg, sales manager Americas, TTA-ISO
In this session the speaker will discuss and explain the challenges, practises and benefits of introducing (high-tech) technology into a greenhouse or nursery. Introducing technology into your operation does not only mean buying machinery, but will also challenge you to look more
Speaker: Luisa Santamaria, Ph.D., professor, Oregon State University
Vascular streak dieback (VSD) is an emerging disease affecting woody ornamentals in several regions of the United States and has raised concern for nursery production systems. Increased awareness is essential for early detection and prevention in the Pacific Northwest.
Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy
Employees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills, earning new responsibilities, and achieving meaningful progress in their careers. When implemented well, it creates consistency
Speaker: Sue Goetz, garden designer, consultant, speaker and author, Creative Gardener
You’ve heard the buzz words — rewilding, regenerative, and naturalism Ripping out traditional lawns and creating magical meadow plantings, no-mow-seed mixes, and more. It is all getting attention and becoming more mainstream, but is it sustainable for customers and landscape
Speaker: Marie Chieppo, partner, and Trevor Smith, regenerative landscape designer, CFS Regenerative Design Studios LLC
Climate change and rising environmental awareness are reshaping how plants and horticultural products are selected, specified, and purchased. Designers, municipalities, and consumers are prioritizing climate-resilient, ecologically functional plant material while also examining
Speaker: Janna Beckerman, ornamentals technical specialist, Envu
Root rots are some of the most devastating pathogens that growers face but often remain under and misdiagnosed. This talk will review the diagnosis and integrated disease management of the most common root rots grower face, including Fusarium, Phytophthora, Pythium and Rhizoctonia.
Speaker: Cameron Korta, director of bulk sales, Swanson Bark & Wood, a Denali Company
Project delays in landscape and municipal work often begin during the specification stage, long before construction starts. This session examines why material specifications fail in real projects, using practical examples that leads to change orders, rework, and schedule impacts.
Speaker: Vanessa Vassilaros, outreach specialist, Oregon Department of Agriculture (ODA) Note: This session will be presented entirely in Spanish. English translation will not be available. Attendants will receive their annual training on pesticide safety according to the Worker Protection Standard (WPS).
Speaker: Katie Elzer-Peters, CEO, The Garden of Words LLC
In this session, attendees will learn how to engage their existing customers to sell more services, higher tiers of service and raise average order value. During the session they’ll also learn and take home templates for batching their email campaigns
Speaker: Andrew Van Geest, sales, large projects, AdeptAg-Zwart Systems
In this session Van Geest will discuss common issues that he sees around the country among nursery producers as well as the different types of irrigation tools and their proper application in the nursery. We will touch on automation of irrigation cycles, use of booms, sanitization,
Speaker: Bryce Lane, distinguished professor alumnus, North Carolina State University
Home landscapes are shrinking, the average residential property size is now less than a quarter of an acre. More and more people are living in the city and have less and less space for plants. This has resulted in an increasing demand for dwarf/compact, self-contained plants. In this talk
Speakers: David Williams and Erik Dietl-Friedli, partners, Garden Center Consultants LLC
An inspiring and highly visual presentation showcasing innovative display strategies that drive customer engagement and increase sales. Learn how to design intentional merchandising experiences that convert browsers into buyers.
Speaker: Kirsten Pearsons, IPM coordinator, T&L Nursery
Growers and pest management professionals have access to more pest management tools than ever before, but how do we pick the best strategies for our operations? This session is designed to give an overview of the tools and resources that we can use to decide our best course of pest
Speaker: Danny Summers
This FREE mini-session is included with your trade show pass!
Don’t miss the Retailers Choice Awards that will be presented this year by Danny Summers! Come see the what won as the best new products, both live goods and hard goods, for their stores!
The Women in Horticulture networking event at the Farwest Show is a welcoming space to share experiences, forge meaningful connections, and strengthen career skills.
Let’s hit the town for another round! Socialize and network while snacking and relaxing. Join us on our annual Farwest Pub Crawl for a fun filled night of laughter and witty banter.
Speakers: Tom Marting, director of sustainable solutions, and Grace Hungerford, sustainability analyst, Growscape
This session explores rising consumer demand for more sustainable packaging materials, with a particular focus on bioplastics. We will examine the current landscape of bioplastic technologies available in the market today, including their regulatory pressures, performance, benefits,
Speaker: Silvia Rondon, Ph.D., professor and director of the Oregon Integrated Pest Management Center, Oregon State University
This presentation focuses on translating awareness of pesticide resistance into practical management strategies for the nursery industry. Participants will learn how resistance develops, how integrated pest management (IPM) practices can reduce selection pressure, and how
Speaker: Kevin Johnson, president, Microbial Science Laboratories, LLC
The first part of the slide presentation will focus on individual strains, describing how each one functions in the soil around the roots. The second part of the presentation will focus on groups of microbes and how they interact with each other. Microbes being discussed are Bacillus,
Speakers: Tom Marting, director of sustainable solutions, and Grace Hungerford, sustainability analyst, Growscape
This session explores rising consumer demand for more sustainable packaging materials, with a particular focus on bioplastics. We will examine the current landscape of bioplastic technologies available in the market today, including their regulatory pressures, performance, benefits,
Speaker: Erick Harris, nursery sales director, Breezy Hill Nursery
Companies all over the world have to contend with the fact that Baby Boomers are about to sail off into the sunset. By 2030, all of the Boomers, the second biggest generation ever, will be 65 or older. Because our industry is such a special place to work, we probably have more
Speaker: Josey Heston, technical representative, BioSafe Systems
Liverwort, moss, and algae thrive in the Pacific Northwest’s cool, wet climate, disrupting crop quality, irrigation efficiency, and production flow. This session explores how sanitation and irrigation practices drive infestations and outlines practical prevention
Wednesday, August 26
Show Hours: 12–5 p.m.
Seminar Hours: 8:30 a.m.–3:30 p.m.
Thursday, August 27
Show Hours: 10 a.m.–5 p.m.
Seminar Hours: 8:30 a.m.–3:30 p.m.
Friday, August 28
Show Hours: 10 a.m.–2 p.m.
Seminar Hours: 8:30 a.m.–3:30 p.m.
MAILING:
29751 SW Town Center Loop W.
Wilsonville, OR 97070
888-283-7219 | 503-682-5089
Farwest@OAN.org
The Oregon Association of Nurseries (OAN), a non-profit trade association that represents more than 700 individual nursery stock producers, retailers, landscapers and related companies serving the nursery and greenhouse industry.
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