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DTSTART;TZID=America/Los_Angeles:20260825T070000
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DTSTAMP:20260604T174406
CREATED:20260303T172251Z
LAST-MODIFIED:20260508T022043Z
UID:10000770-1787641200-1787680800@farwestshow.com
SUMMARY:Tours
DESCRIPTION:Explore Nursery Country!\nTuesday\, August 25\nThe Farwest Show is truly the gateway to Nursery Country. This is your time to engage with other nursery professionals for an entire day\, make new friends and gain valuable knowledge to enhance your career and/or business. There will be time for questions and answers\, so bring your curiosity!\n \nChoose the Tour That’s Right for You\nLocation:\nBus tours depart from and return to the east entrance of the Oregon Convention Center (MLK Blvd\, near the Ginkoberry entrance). \nPricing:\nEarly-Bird Rate: $129 through July 31\nStandard Rate: $145 beginning August 1 \nSchedule:\nCheck-in begins at 7:30 a.m.\nBuses depart promptly at 8:00 a.m.\nFull-Day Tour (8:00 a.m. – 5:00 p.m.)\nIncludes luxury motor coach transportation\, box lunch\, beverages\, and snacks. Please arrive by 7:30 a.m. to allow time for check-in\, as the tour will depart at 8:00 a.m. sharp. \nPersonal vehicles are not permitted.\nTour 1 – Wholesale Grower Tour\nDiscover the Heart of Wholesale Nursery Operations\nJoin us for an exclusive behind-the-scenes tour of four wholesale nurseries\, where you’ll gain valuable insights into the intricate processes that bring high-quality plants to life. From propagation techniques to shipping logistics\, this guided experience offers a comprehensive look at the nursery’s operations\, commitment to quality\, and dedication to customer satisfaction. Whether you’re a landscaper\, garden center professional\, or simply passionate about plants\, this tour is designed to inspire and inform. \nDestinations:\n\nBuchholz & Buchholz Nursery\, Gaston\nEshraghi Nurseries LLC\, Hillsboro\nGold Family Farms Inc.\, Hillsboro\nKrueger’s Tree Farm & Nursery\, Cornelius\n\nREGISTER TODAY\n \nTour 2 – Propagation Tour\nExplore the Art and Science of Plant Propagation\nDive into the fascinating world of plant propagation with this immersive tour\, designed to showcase the foundational processes that drive a nursery’s success. From seed sowing to cutting-edge techniques such as tissue culture\, you’ll gain a behind-the-scenes look at how plants are carefully propagated to ensure quality\, diversity\, and scale. This tour highlights the critical role of propagation in supporting the nursery’s operations and meeting the needs of landscapers\, garden centers\, and municipalities. This experience offers valuable insights into the precision and care behind every thriving plant. \nDestinations:\n\nAlpha Nursery Inc.\, Salem\nFessler Nursery Co.\, Woodburn\nMicroplant Nurseries Inc.\, Gervais\nYoungblood Nursery Inc.\, Salem\n\nREGISTER TODAY\nTour 3 – Automation Tour\nAutomation Tour: A Journey into Innovation and Efficiency\nThis tour is designed as an educational experience to showcase the cutting-edge technology and automation that form the backbone of any nursery operation. Attendees will have a unique opportunity to explore how innovation drives efficiency\, sustainability\, and profitability in the horticulture industry. Throughout the tour\, you’ll witness state-of-the-art technologies in action\, from smart irrigation systems and automated potting processes to data-driven decision-making tools that optimize inventory\, pest control\, and crop planning. \nDestinations:\n\nKuenzi Turf & Nursery\, Salem\nOregon Flowers Inc.\, Aurora\nOregon Pride Nurseries Inc.\, McMinnville\nSmith Gardens Inc.\, Aurora\nWurdinger Manufacturing\, Silverton\n\nREGISTER TODAY
URL:https://farwestshow.com/event/tours/
LOCATION:Buses load at Oregon Convention Center (MLK Blvd by the Ginkoberry entrance)
CATEGORIES:Special Events,Tours
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2022/04/FarwestTours.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260826
DTEND;VALUE=DATE:20260829
DTSTAMP:20260604T174406
CREATED:20180405T034820Z
LAST-MODIFIED:20260327T183206Z
UID:10000467-1787702400-1787961599@farwestshow.com
SUMMARY:Solution Center
DESCRIPTION:These FREE mini-sessions are included with your trade show pass.\nLocated on the show floor at the end of aisle 10000.\nThroughout the expo hours each day of the show\, you can attend free live mini-sessions from top industry speakers and experts. Find the answers you need on a wide range of topics designed to help you grow and improve your operation. These sessions complement the main education program and pesticide classes\, so make sure to find the topics especially relevant to you. You can gather quick insight that’s conveniently located on the show floor!\n\nMini-sessions schedule coming soon!
URL:https://farwestshow.com/event/solution-center/
LOCATION:Solution Center (end of Aisle 10\,000)
CATEGORIES:Free,Show Schedule,Solution Center,Special Events
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2018/04/SolutionCenter1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260826
DTEND;VALUE=DATE:20260829
DTSTAMP:20260604T174406
CREATED:20260204T164542Z
LAST-MODIFIED:20260307T204735Z
UID:10000761-1787702400-1787961599@farwestshow.com
SUMMARY:New Varieties Showcase
DESCRIPTION:Let’s celebrate the most spectacular new varieties hitting garden centers next spring! This popular show feature showcases a wide variety of new plants that are sure to inspire. With easy-to-read Hip Labels tags providing plant and licensed grower information\, you will have no problem finding the Farwest exhibitors offering them for sale. \nAwards will be given to the top picks selected on Wednesday from a panel of distinguished industry judges\, and on Friday after the People’s Choice votes are tallied. Attendees are encouraged to select their top three favorites upon visiting the showcase. \n2026 Selections Coming Soon!\nCheck out the 2025 Selections\nDon’t forget to vote for your favorites at the Farwest Show\, August 26-28!\nThank you to our New Varieties Showcase Sponsor:
URL:https://farwestshow.com/event/new-varieties-showcase-26/
LOCATION:On the Show Floor
CATEGORIES:Free,New Varieties Showcase,Show Schedule,Showcase,Special Events
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/NewVarietiesShowcaseSignFarwestShow.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260826
DTEND;VALUE=DATE:20260829
DTSTAMP:20260604T174406
CREATED:20260204T165456Z
LAST-MODIFIED:20260327T183134Z
UID:10000762-1787702400-1787961599@farwestshow.com
SUMMARY:New Products Showcase
DESCRIPTION:Discover innovative solutions and the latest new or improved green industry products. From brand-new retail hard goods to advanced grower applications and landscape improvements\, you will find the hot new products to grow your green industry business. These featured products are new to the U.S. market and some are even making their debut at the Farwest Show! \n2026 Selections Coming Soon!\nCheckout the 2025 Selections
URL:https://farwestshow.com/event/new-products-showcase26/
LOCATION:On the Show Floor
CATEGORIES:Free,New Products Showcase,Show Schedule,Showcase,Special Events
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NPS-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T174406
CREATED:20260305T155209Z
LAST-MODIFIED:20260407T223202Z
UID:10000771-1787733000-1787736600@farwestshow.com
SUMMARY:Purchasing 101: Horticultural Professionals Discuss Purchasing
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, and OBC Northwest Inc.. \nPanel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product\, right customer\, right quantity\, right condition\, right place\, right time\, and right price/cost. Find out how these greenhouse\, nursery\, and retail channel operators navigate purchasing to help maximize value\, reduce costs\, and ensure customer satisfaction.
URL:https://farwestshow.com/event/purchasing-101-horticultural-professionals-discuss-purchasing/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T174406
CREATED:20260305T155636Z
LAST-MODIFIED:20260407T223149Z
UID:10000772-1787733000-1787736600@farwestshow.com
SUMMARY:How We Relate to Plants Today — and Why We Buy Them
DESCRIPTION:Speaker: Erica Grivas\, garden journalist/speaker \nPlants are more than decorations\, they function as companions\, wellness tools\, and lifestyle statements. This session looks at how today’s buyers relate to plants\, from food growers and pollinator supporters to low-maintenance gardeners and self-described “plant parents.” Using examples from across the garden marketplace\, the talk examines what motivates these groups and how retailers can support them through plant selection\, information\, and in-store storytelling. Attendees gain a clearer understanding of why people grow\, buy\, and protect certain plants today and how these trends are shaping the future of the gardening industry.
URL:https://farwestshow.com/event/how-we-relate-to-plants-today-and-why-we-buy-them/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EricaGrivas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T174406
CREATED:20260305T171833Z
LAST-MODIFIED:20260305T172303Z
UID:10000773-1787733000-1787736600@farwestshow.com
SUMMARY:Best Practices for Water Management and Recirculation in Nursery Operations
DESCRIPTION:Speakers: Tim Reusch\, national sales manager at Dramm Corporation\, and Alex Ramos\, operations manager and co-owner of Walla Walla Nursery Co. \nAlex Ramos and Tim Reusch will review how effective water-use strategies are crucial to promoting plant health and sustainability. Cultural and mechanical best practices to implement in the nursery can help ensure growers understand the tools and techniques available. Whether you are walking the can yard or edge watering in the greenhouse\, there are opportunities to apply best practices for recirculation and improving water quality. These strategies collectively promote sustainable practices while supporting healthy plant growth.
URL:https://farwestshow.com/event/best-practices-for-water-management-and-recirculation-in-nursery-operations/
LOCATION:Room B119
CATEGORIES:Growers,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/AlexandTim2.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T174406
CREATED:20260305T172704Z
LAST-MODIFIED:20260407T223111Z
UID:10000774-1787733000-1787736600@farwestshow.com
SUMMARY:How Diseases Hitch a Ride: When Insects Act as Plant Pathogen Vectors
DESCRIPTION:Speaker: Sierra Laverty\, assistant professor and horticulture educator\, University of Idaho Extension \nSome of the most common greenhouse\, nursery\, and landscape pests are also harbingers of plant diseases. Certain insect pests act as pathogen vectors\, spreading fungal\, bacterial\, and viral diseases from plant to plant like wildfire through a growing operation or landscape. In this presentation\, attendees will learn which insects have this power\, how to identify them\, which diseases they spread and how\, and prevention steps to minimize losses.
URL:https://farwestshow.com/event/how-diseases-hitch-a-ride-when-insects-act-as-plant-pathogen-vectors/
LOCATION:Room B113
CATEGORIES:Arborists,Growers,Landscapers,Municipalities,Pesticide Recertification,Retailers,Seminars,Spanish Translation Available,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SierraLaverty.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T174406
CREATED:20260305T173233Z
LAST-MODIFIED:20260312T152743Z
UID:10000775-1787737500-1787741100@farwestshow.com
SUMMARY:Purchasing 102: A Deeper Dive
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, OBC Northwest Inc.\, Simplot Turf & Horticulture. \nA deeper discussion of today’s supply chain and how it’s affected by issues like tariffs\, price\, environmental legislation\, and long lead times.
URL:https://farwestshow.com/event/purchasing-102-a-deeper-dive/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T174406
CREATED:20260305T173452Z
LAST-MODIFIED:20260424T224306Z
UID:10000776-1787737500-1787741100@farwestshow.com
SUMMARY:Listen Up! Garden Podcasts are in Your Customers’ Ears
DESCRIPTION:Speaker: Kathy Jentz\, author\, podcaster\, Washington (DC) Gardener Magazine editor\, GardenDC Podcast \nGarden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge. You’ll learn how to find garden podcasts to pitch them and then how to be an ideal podcast guest. Kathy Jentz\, host and producer of the award-winning GardenDC Podcast. She is experienced as a guest on dozens of other garden podcasts and has the inside tips you need to excel in this format.
URL:https://farwestshow.com/event/listen-up-garden-podcasts-are-in-your-customers-ears/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KathyJentz.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T174406
CREATED:20260305T173852Z
LAST-MODIFIED:20260305T182824Z
UID:10000777-1787737500-1787741100@farwestshow.com
SUMMARY:Navigating The Use of Wood Fiber in Your Growing Media
DESCRIPTION:Speaker: James Owen\, Ph.D.\, technical manager\, Profile Products LLC\, Professional Growing Solutions \nAttendees will review the physical and chemical properties of conventional Pacific Northwest growing media components. Attendees will also be introduced to wood fiber(s) and its impact on physical and chemical properties of the growing media. We will review cultural management considerations (e.g. pH\, water management\, fertility) when creating and using peat- or bark-based growing media blends to produce annuals\, perennials and nursery crops.
URL:https://farwestshow.com/event/navigating-the-use-of-wood-fiber-in-your-growing-media/
LOCATION:Room B119
CATEGORIES:Growers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/James-Owen-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T174406
CREATED:20260305T183039Z
LAST-MODIFIED:20260306T213730Z
UID:10000778-1787737500-1787741100@farwestshow.com
SUMMARY:The Art of Chemical Application
DESCRIPTION:Speaker: Edgar Tuna\, greenhouse and nursery crop specialist\, area sales manager Western U.S.\, Envu \nEffective chemical application is far more than simply operating a spray gun or pulling a boom. It is both an art and a science. It requires a good understanding of the equipment being used\, the products applied\, the environmental conditions at the time of treatment\, and the specific characteristics of the application site. Each of these factors plays a critical role in determining product performance and achieving control of the target pest. Specially\, with the rising cost of chemicals and labor\, the applications need to be as efficient and productive as possible.
URL:https://farwestshow.com/event/the-art-of-chemical-application/
LOCATION:Room B113
CATEGORIES:Arborists,English Translation Available,Growers,Landscapers,Municipalities,Pesticide Recertification,Seminars,Spanish,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EdgarTuna.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T110000
DTEND;TZID=America/Los_Angeles:20260826T120000
DTSTAMP:20260604T174406
CREATED:20260306T212157Z
LAST-MODIFIED:20260402T213349Z
UID:10000804-1787742000-1787745600@farwestshow.com
SUMMARY:KEYNOTE ADDRESS: Charlie Hall\, Ph.D.
DESCRIPTION:Overcoming Decision Paralysis in the Midst of Uncertainty\nWEDNESDAY\, AUGUST 26\, 11 a.m. in Room C124\nFREE to all registered Farwest Participants.\nCharlie Hall\, Ph.D. is a name that resonates deeply within the nursery and landscape community. Growing up on a nursery in western North Carolina\, Hall’s roots in the industry run deep. Today\, he serves as a professor in the Department of Horticultural Sciences at Texas A&M University\, where he also holds the prestigious Ellison Chair in International Floriculture. Hall has become a trusted expert in innovative management and marketing strategies\, financial analysis\, and economic outlook for nursery and greenhouse crops. \nHall’s expertise extends far beyond academia. He is a sought-after speaker at regional\, national\, and international industry events. His ability to translate complex economic concepts into actionable strategies has made him an invaluable resource for green-industry businesses navigating challenges. \nIn his keynote address\, he will provide strategies to help green-industry companies protect and grow their businesses during uncertain times. His unique blend of economic expertise and industry knowledge promises to leave us inspired and equipped to face the challenges ahead.
URL:https://farwestshow.com/event/keynote/
LOCATION:Room C124
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Keynote,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2019/05/CharlieHall.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T123000
DTEND;TZID=America/Los_Angeles:20260826T133000
DTSTAMP:20260604T174406
CREATED:20260305T183701Z
LAST-MODIFIED:20260305T183701Z
UID:10000779-1787747400-1787751000@farwestshow.com
SUMMARY:Hands-On: New Ways to Host High-Profit Creative Workshops at Garden Centers
DESCRIPTION:Speaker: Katie Elzer-Peters\, CEO\, The Garden of Words LLC \nAttendees will learn about the rise of maker spaces at retail and how a garden center can hop on board this emerging\, profitable trend driven by the age 25–45 demographic. They will learn how to teach two types of garden-adjacent creative art projects that use the same low-cost supplies and can be reimagined for various holidays and seasons. The projects can be geared toward adult and child audiences\, providing multiple revenue opportunities.
URL:https://farwestshow.com/event/hands-on-new-ways-to-host-high-profit-creative-workshops-at-garden-centers/
LOCATION:Room B110
CATEGORIES:Interactive Learning,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KatieElzerPeters.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T123000
DTEND;TZID=America/Los_Angeles:20260826T133000
DTSTAMP:20260604T174406
CREATED:20260305T183933Z
LAST-MODIFIED:20260306T180723Z
UID:10000780-1787747400-1787751000@farwestshow.com
SUMMARY:Beyond the Hype: Targeting Trends that Matter
DESCRIPTION:Speaker: Erica Grivas\, award-winning garden journalist \nGarden trends don’t move in a straight line. Why do some fade quickly while others persist? In this session\, a national garden journalist presents a curated roundup of garden trends showing signals of staying power\, drawn from reporting and industry observation. We will examine the forces shaping these trends from climate\, economic\, and lifestyle shifts to cultural demand and consider how growers\, wholesalers\, and retailers can use these signals to inform plant selection\, sourcing\, and merchandising decisions.
URL:https://farwestshow.com/event/beyond-the-hype-targeting-trends-that-matter/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EricaGrivas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T123000
DTEND;TZID=America/Los_Angeles:20260826T153000
DTSTAMP:20260604T174406
CREATED:20260305T184243Z
LAST-MODIFIED:20260306T184318Z
UID:10000781-1787747400-1787758200@farwestshow.com
SUMMARY:Annual Worker Protection Standard (WPS) Training for Handlers: (English session)
DESCRIPTION:Speaker: Vanessa Vassilaros\, outreach specialist\, Oregon Department of Agriculture (ODA) \nAttendants will receive their annual training on pesticide safety according to the Worker Protection Standard (WPS).
URL:https://farwestshow.com/event/annual-worker-protection-standard-wps-training-for-handlers-english-session/
LOCATION:Room B113
CATEGORIES:Growers,Interactive Learning,Pesticide Recertification,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/VanessaVassilaros.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T133000
DTEND;TZID=America/Los_Angeles:20260826T153000
DTSTAMP:20260604T174406
CREATED:20260602T222641Z
LAST-MODIFIED:20260604T150100Z
UID:10000808-1787751000-1787758200@farwestshow.com
SUMMARY:Automation Summit
DESCRIPTION:FREE to all registered Farwest attendees. \nAutomation is reshaping how growers operate\, from propagation to shipping. At the Farwest Show Automation Summit\, growers\, suppliers\, and innovators will come together to explore the practical tools and technologies that are moving the nursery and horticulture industry forward. \nThis session will focus on real-world solutions that help operations drive efficiency\, lower costs\, improve product consistency\, and address today’s toughest labor challenges. From advances in equipment to emerging technologies\, the summit will offer a clear\, useful look at how automation is helping extend and support the industry’s workforce. \nJoin us for a brass tack\, complete look at automation through an expert panel featuring: \n\nChris Thiesen\, Burro\nAsa DeForest\, HarvestWise Drones\nDi Hu\, Moss Robotics\nTom Fessler\, Woodburn Nursery & Azaleas\nTodd Nelson\, Bountiful Farms\n\nThe nursery industry is at the cutting edge of equipment and automation. Come see these innovations for yourself\, hear from leaders working directly with technology\, and learn how automation can support your operation now and in the future.
URL:https://farwestshow.com/event/automation/
LOCATION:Room A106
CATEGORIES:Free,Show Schedule,Special Events
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2026/06/Farwest-2026-Automation-Summit-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T134500
DTEND;TZID=America/Los_Angeles:20260826T144500
DTSTAMP:20260604T174406
CREATED:20260305T184614Z
LAST-MODIFIED:20260305T224145Z
UID:10000782-1787751900-1787755500@farwestshow.com
SUMMARY:Chaos to Clarity: Building an AI Stack for Growers and the Green Industry
DESCRIPTION:Speaker: Chris Sabbarese\, co-founder\, Infusion Management Services \nArtificial intelligence is rapidly reshaping how businesses operate\, but many organizations struggle to move from curiosity to practical implementation. This session provides a clear framework for understanding and building an AI technology stack that supports marketing\, communications\, customer engagement\, operational efficiency\, and business decision-making across the green industry. \nAttendees will learn how to evaluate AI opportunities\, prioritize investments based on business impact\, and implement tools responsibly. The focus is on practical strategy — not technical jargon — so participants leave with clarity on where AI fits into their organization and how to move forward confidently.
URL:https://farwestshow.com/event/chaos-to-clarity-building-an-ai-stack-for-growers-and-the-green-industry/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ChrisSabbarese.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T134500
DTEND;TZID=America/Los_Angeles:20260826T144500
DTSTAMP:20260604T174406
CREATED:20260305T184844Z
LAST-MODIFIED:20260312T134556Z
UID:10000783-1787751900-1787755500@farwestshow.com
SUMMARY:Soil\, Systems\, and Sustainability: Transforming Landscape Practices for a Changing Climate
DESCRIPTION:Speaker: Trevor Smith\, regenerative landscape designer\, CFS Regenerative Design Studios\, LLC \nAs climate pressures reshape plant performance and client expectations\, landscape professionals must align ecological function with profitability. This session explores soil-centered design\, resilient plant communities\, and strategies for building a niche market through sustainable materials\, including native plants and reduced-plastic production systems.
URL:https://farwestshow.com/event/soil-systems-and-sustainability-transforming-landscape-practices-for-a-changing-climate/
LOCATION:Room B119
CATEGORIES:Designers,Landscapers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/TrevorSmith.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T144500
DTEND;TZID=America/Los_Angeles:20260826T154500
DTSTAMP:20260604T174406
CREATED:20260305T190959Z
LAST-MODIFIED:20260305T190959Z
UID:10000784-1787755500-1787759100@farwestshow.com
SUMMARY:The Retail Playbook: Strengthen Sales Without ‘Selling’
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nIn this extended session for retailers\, you’ll learn to build a practical retail playbook to help your team confidently guide customers to increased ticket volumes without making customers feel sold to. Explore how customers shop\, decide\, and engage with your team. Learn how to use short huddles and engaging games to train team members to spark natural conversations\, offer recommendations\, and create memorable experiences that increase sales\, without feeling pushy. If you want a more confident retail team and stronger customer experience\, this session will give you the tools\, templates\, and hands-on practice to make it happen!
URL:https://farwestshow.com/event/the-retail-playbook-strengthen-sales-without-selling/
LOCATION:Room B110
CATEGORIES:Business Practices,Interactive Learning,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260826T153000
DTEND;TZID=UTC:20260826T170000
DTSTAMP:20260604T174406
CREATED:20260204T165733Z
LAST-MODIFIED:20260508T020245Z
UID:10000764-1787758200-1787763600@farwestshow.com
SUMMARY:NexGen Networking Event
DESCRIPTION:Support our industry’s NexGen Group!\nJoin us for this free event open to all horticulture professionals. Enjoy free appetizers and a complimentary beverage as you mingle with the brightest and most enthusiastic in the green industry — our future leaders! \nNexGen Group is a new OAN Nursery Professional and Leadership Group open to all members of the nursery and greenhouse community\, with a special focus on those who are new to the industry or rising in their careers. Join the fun for a chance to connect\, network\, and socialize with like-minded peers who share your passion for the industry! \nWednesday\, August 26 – 3:30 p.m. to 5 p.m.\, Room C123-124 \nThank you to our NexGen Sponsors:
URL:https://farwestshow.com/event/nexgen-networking-event/
LOCATION:C123-124
CATEGORIES:Emergent Networking,Free,Networking,Show Schedule,Special Events
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2018/02/nexgen.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260826T170000
DTEND;TZID=UTC:20260826T190000
DTSTAMP:20260604T174406
CREATED:20260204T165708Z
LAST-MODIFIED:20260508T020153Z
UID:10000763-1787763600-1787770800@farwestshow.com
SUMMARY:Happy Hour Celebration
DESCRIPTION:Who wants to party? We do!!\nJoin us to enjoy delicious beverages and free appetizers as you mix and mingle with friends and colleagues to celebrate the completion of the first day of the show. Farwest exhibitor booth awards will also be announced during Happy Hour festivities\, including the winner of Best of Show! \nOpen to all Farwest participants. Cheers! \nDate/Time: Wednesday\, August 26\, 5–7 p.m.\, \nThank you to our Happy Hour Sponsors:
URL:https://farwestshow.com/event/happy-hour-celebration/
LOCATION:Show Floor (near the Backyard Oasis)
CATEGORIES:Free,Happy Hour,Networking,Show Schedule,Special Events
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2018/02/pg7_Farwest2023_HappyHour-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260604T174406
CREATED:20260305T191211Z
LAST-MODIFIED:20260305T191211Z
UID:10000785-1787819400-1787823000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 1: The Foundations of a Career Advancement
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 1 introduces the building blocks of this powerful tool for employee motivation and development.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-1-the-foundations-of-a-career-advancement/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260604T174406
CREATED:20260305T191545Z
LAST-MODIFIED:20260305T191638Z
UID:10000786-1787819400-1787823000@farwestshow.com
SUMMARY:Promoting Soil Health: A Prescription for Landscape Success
DESCRIPTION:Speaker: Bryce Lane\, distinguished professor emeritus\, North Carolina State University \nAs landscapers\, and gardeners\, we typically spend most of our time thinking above ground. We spend countless hours selecting the right woody plant\, considering the right exposure\, combinations\, size\, color\, and textures. Woody plant’s success is equally dependent on what is going on below ground. A scientific understanding of soil chemistry\, biology\, physics\, and fertility makes us all better at our craft. This talk will address basic soil principles\, and how we can use them to build and maintain healthy soils that maximize woody plant success.
URL:https://farwestshow.com/event/promoting-soil-health-a-prescription-for-landscape-success/
LOCATION:Room B116
CATEGORIES:Arborists,Designers,Landscapers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/BryceLane.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260604T174406
CREATED:20260305T191817Z
LAST-MODIFIED:20260414T155724Z
UID:10000787-1787819400-1787823000@farwestshow.com
SUMMARY:From Manual to High-Tech: How Automation Empowers Growers
DESCRIPTION:Speaker: Raymond van den Berg\, sales manager Americas\, TTA-ISO \nIn this session the speaker will discuss and explain the challenges\, practices and benefits of introducing (high-tech) technology into a greenhouse or nursery.  Introducing technology into your operation does not only mean buying machinery\, but will also challenge you to look more into daily processes within your greenhouse. In this presentation we will give you tools you need to get labor efficiency\, better working conditions and plant growing benefits when introducing technology into your operation.
URL:https://farwestshow.com/event/from-manual-to-high-tech-how-automation-empowers-growers/
LOCATION:Room B119
CATEGORIES:Breeders,Growers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/RaymondvandenBerg.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260604T174406
CREATED:20260305T192019Z
LAST-MODIFIED:20260305T192803Z
UID:10000788-1787819400-1787823000@farwestshow.com
SUMMARY:Vascular Streak Dieback (VSD): What Growers Need to Know
DESCRIPTION:Speaker: Luisa Santamaria\, Ph.D.\, professor\, Oregon State University \nVascular streak dieback (VSD) is an emerging disease affecting woody ornamentals in several regions of the United States and has raised concern for nursery production systems. Increased awareness is essential for early detection and prevention in the Pacific Northwest. This session will review key symptoms\, disease biology\, host range\, and environmental conditions that favor infection. Practical management considerations will be discussed to help growers recognize symptoms early\, reduce risk\, and protect plant health in nursery operations.
URL:https://farwestshow.com/event/vascular-streak-dieback-vsd-what-growers-need-to-know/
LOCATION:Room B113
CATEGORIES:Arborists,Growers,Landscapers,Pesticide Recertification,Retailers,Seminars,Spanish Translation Available
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/LuisaSantamaria.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T094500
DTEND;TZID=America/Los_Angeles:20260827T104500
DTSTAMP:20260604T174406
CREATED:20260305T193429Z
LAST-MODIFIED:20260306T213453Z
UID:10000790-1787823900-1787827500@farwestshow.com
SUMMARY:Lawn Alternatives: Hot Design Style\, or Challenging for Homeowners and HOA’s?
DESCRIPTION:Speaker: Sue Goetz\, garden designer\, consultant\, speaker and author\, Creative Gardener \nYou’ve heard the buzz words — rewilding\, regenerative\, and naturalism. Ripping out traditional lawns and creating magical meadow plantings\, no-mow-seed mixes\, and more. It is all getting attention and becoming more mainstream\, but is it sustainable for customers and landscape clients? How to talk to homeowners and HOA’s about natural garden design and striking a balance between manicured landscapes and a more naturalistic appeal. Goetz will share some client projects converted from lawn to mixed plantings\, including an ongoing experiment in her own “front lawn.” Tips\, techniques\, trials and tribulations.
URL:https://farwestshow.com/event/lawn-alternatives-hot-design-style-or-challenging-for-homeowners-and-hoas/
LOCATION:Room B116
CATEGORIES:Business Practices,Designers,English Translation Available,Landscapers,Municipalities,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SueGoetz.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T094500
DTEND;TZID=America/Los_Angeles:20260827T104500
DTSTAMP:20260604T174406
CREATED:20260305T204715Z
LAST-MODIFIED:20260311T190043Z
UID:10000791-1787823900-1787827500@farwestshow.com
SUMMARY:Consumers and Environmental Health: How Growers Can Respond to Changing Market Demand
DESCRIPTION:Speaker: Marie Chieppo\, partner\, CFS Regenerative Design Studios LLC \nClimate change and rising environmental awareness are reshaping how plants and horticultural products are selected\, specified\, and purchased. Designers\, municipalities\, and consumers are prioritizing climate-resilient\, ecologically functional plant material while also examining how those plants are produced. This session explores what environmentally informed buyers are seeking today\, from regionally adapted and pollinator-supportive species to lower-input production systems and environmentally sound plant containers. We’ll discuss practical\, scalable strategies growers can implement to align sustainability with profitability and remain competitive in a rapidly evolving marketplace.
URL:https://farwestshow.com/event/consumers-and-environmental-health-how-growers-can-respond-to-changing-market-demand/
LOCATION:Room B119
CATEGORIES:Designers,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/MarieChieppo.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T094500
DTEND;TZID=America/Los_Angeles:20260827T104500
DTSTAMP:20260604T174406
CREATED:20260305T205014Z
LAST-MODIFIED:20260310T202255Z
UID:10000792-1787823900-1787827500@farwestshow.com
SUMMARY:Wrecking Root Rots
DESCRIPTION:Speaker: Janna Beckerman\, ornamentals technical specialist\, Envu \nRoot rots are some of the most devastating pathogens that growers face but often remain under and misdiagnosed. This talk will review the diagnosis and integrated disease management of the most common root rots grower face\, including Fusarium\, Phytophthora\, Pythium and Rhizoctonia.
URL:https://farwestshow.com/event/wrecking-root-rots/
LOCATION:Room B113
CATEGORIES:Growers,Pesticide Recertification,Seminars,Spanish Translation Available
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/JannaBeckerman.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T110000
DTEND;TZID=America/Los_Angeles:20260827T120000
DTSTAMP:20260604T174406
CREATED:20260305T193216Z
LAST-MODIFIED:20260309T210652Z
UID:10000789-1787828400-1787832000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 2: Designing Clear Roles\, Skills\, and Pathways
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 2 walks through how to build out job duties\, skills\, pay\, and titles to use in coaching.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-2-designing-clear-roles-skills-and-pathways/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
END:VCALENDAR