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  • H-2A: Tips and Tricks for Navigating Your Way Through

    Solution Center (end of Aisle 10,000)

    Speaker: Cheyenne Protz, H-2A Coordinator, Labor Consultants International
    This FREE mini-session is included with your trade show pass!
    At LCI, there is over 20 years of guest worker visa experience. Every day we help our clients expertly navigate the guest worker programs utilizing experience, intuition, and industry involvement. We have seen every situation, roadblock, and victory in this industry and are directly involved with every political, legislative, and industry discussion and forum for these visa programs. Let us share our knowledge with you to produce the best season possible with skilled, reliable labor.

    FREE

  • Reducing Plastic Pots: Adopt Air Pruning Strategies

    Solution Center (end of Aisle 10,000)

    Speaker: Michael Taylor, Senior Nursery Specialist, Blackmore Company
    This FREE mini-session is included with your trade show pass!
    Learn about the Ellepot system and discover the benefits of air pruning roots. Air pruning reduces production costs, creates more root mass, uses less media, and reduces the number of plastic pots ending up in landfills. Plus, it helps the consumer have a better gardening experience!

    FREE

  • A Baker’s Dozen of Pollinator Trees

    Solution Center (end of Aisle 10,000)

    A Season-long Menu for Attracting Pollinator Guests to the Garden
    Speaker: Nancy Buley, Communications Director, J. Frank Schmidt & Son Co.
    This FREE mini-session is included with your trade show pass!
    Most pollinator research for determining the best nectar and pollen sources is focused on perennials and annuals. Garden centers can increase their tree sales throughout the year by offering a sequence of trees that bloom from early spring until fall.

    FREE

  • Biopesticide art-of-use in IPM

    Solution Center (end of Aisle 10,000)

    Speaker: Maryna Serdani, Product Development and Technical Service Manager PNW, Marrone Bio Innovations
    This FREE mini-session is included with your trade show pass!
    The use of biopesticides can form a very valuable part of an Integrated Pest Management program. However, it is critical to understand how these products are best used to optimize their efficacy as well as those of other inputs, such as classical biological control agents and conventional pesticides. In this presentation, Maryna will cover the various types of biopesticides, their art-of-use, how they fit into an IPM program and introduce some of the biopesticides from Marrone Bio Innovations that are available to growers.

    FREE

  • Pruning / Topiary Demo

    Solution Center (end of Aisle 10,000)

    Presented by: Bountiful Farms
    This FREE mini-session is included with your trade show pass!
    Join the Bountiful Farms team as they perform a LIVE demo of pruning and topiary techniques. Get some fun new ideas, tips, tricks, and best practices.

    FREE

  • Soil Oxygen: Tips for Ensuring Plant Roots are Healthy and Thriving

    Solution Center (end of Aisle 10,000)

    Speaker: Wei Zhang, PhD, VP of R&D, TreeDiaper
    This FREE mini-session is included with your trade show pass!
    Inspired by Professor Linda Chalker-Scott and Mr. Jim Uraban, two well-known professionals in the green industry, this presentation will be interactive with a live demo! We will explore why we must water our plants so often, what makes Plant Available Water different from irrigation water, and why we can’t supply plants with 1 month of water at a time. Wei will explain why roots don’t grow deep in the soil, why compacted soil is bad for your plants, and why volcano mulching is bad for your trees while piles of leaf litter in natural forests is not, and so much more!

    FREE

  • New Can Yard and Traveler Irrigation Sprinkler Technologies: Save Water, Power and Labor

    Solution Center (end of Aisle 10,000)

    Speaker: Steve McCoon, Territory Manager, Nelson Irrigation Corporation
    This FREE mini-session is included with your trade show pass!
    Join Steve to learn about some of the latest sprinkler irrigation tools for saving water, energy, and labor in nursery irrigation. How can sprinkler selection and operation create droplets that best irrigate your crops? How does sprinkler mounting height really affect irrigation in a can yard? Discover what really affects irrigation uniformity, and how to improve yours. This session will also cover irrigation with a traveler, and ways to save labor and improve the application of that irrigation platform.

    FREE

  • Pruning / Topiary Demo

    Solution Center (end of Aisle 10,000)

    Presented by: Serendipity Nursery
    This FREE mini-session is included with your trade show pass!
    The Serendipity Farms team will perform a LIVE demo of pruning and topiary techniques. Get some fun new ideas, tips, tricks, and best practices.

    FREE

  • H-2A 101: What Your Business Needs to Know

    Room B116

    Speaker: Chelsea Ibarra, Deputy General Counsel, másLabor
    Learn more about the program basics and the ever-changing landscape of the seasonal, non-immigrant worker program. This seminar will identify employer requirements, best practices, and important updates to the H-2A program. Come ready with questions whether you are just considering H-2A or are a seasoned participant.

    FREE

  • Soil Moisture Sensors: Should You Use Them?

    Solution Center (end of Aisle 10,000)

    Speaker: Ahmad Dowlatabadi, PhD, Principal, Aivaka
    This FREE mini-session is included with your trade show pass!
    Soil moisture sensors are intended to help us conserve water, reduce plant disease, and save both our time and the environment. But do they? In this session, we will examine how sensors work, how to use them, if they are worth the effort and cost, and if they can simply be integrated into an existing irrigation setup. Join Ahmad as he presents a summary of his journey in search of the perfect sensor and lessons learned along the way.

    FREE

  • Overcoming Substrate Shortages with a Proven Solution

    Solution Center (end of Aisle 10,000)

    Speaker: Shahin Ashraf, Head of Sales, North America Sunterra Horticulture, Profile Products / HydraFiber
    This FREE mini-session is included with your trade show pass!
    The horticulture industry continues to endure raw material shortages and faces numerous logistical constraints. Profile Products has a proven solution with HydraFiber® - a domestically produced, engineered fiber substrate that is readily available and reliable as a high-performing replacement for other raw materials. Top growers across North America have already adopted HydraFiber into their mixes, and are now increasing inclusion rates to help overcome shortages of other raw goods. Learn more about this game-changing technology and how it can transform YOUR operation.

    FREE

  • Current Market Demands New Approaches to Container Growing

    Solution Center (end of Aisle 10,000)

    Co-Presenters: Tom Springer, Chris Murphey, NurserySource
    This FREE mini-session is included with your trade show pass!
    NurserySource’s and RediRoot’s goal is to help nurseries and grow operations integrate new approaches to container production and gardening. Their markets span nursery, cannabis and home gardeners giving them a unique look into the ways all growers are learning from each other and improving their production. They see the pressure labor and regulatory costs have upon different operations and work to help clients mitigate those challenges. This seminar will briefly detail their observations and recommendations.

    FREE

  • Keynote Address – Katie Tamony

    C123-124

    Speaker: Katie Tamony , Chief Marketing Officer, Monrovia Nursery Company and Former Editor-in-Chief of Sunset Magazine and Sunset Books FREE to all registered Farwest Participants. Many of us have spent years in our industry, and it’s easy to forget what it’s like not to know what we know. It’s also natural to fall into habits of seeing problems and patterns a certain way. But holding a “beginner’s mindset” can help us solve problems more effectively, adapt to change more easily, and actually create more original ideas. So how do we change our perspective and see things with fresh eyes? Looking at the familiar in an unfamiliar way can help us be better leaders and refresh our teams and our approach to our business. Using examples from throughout a career where she has been forced to be a “beginner” operating at a high level, she will share some techniques and ways of leading and innovating with fresh perspective.

    FREE to all registered Farwest Participants.

  • Profiting With Integrated Pest Management (IPM)

    Solution Center (end of Aisle 10,000)

    Speaker: Mary Choate, Chief Operating Officer, Pest Wizard Brands LLC

    Integrated Pest Management is good for the environment, but did you know it is also good for your bottom line? IPM is a great tool for improved profitability for Independent Garden Centers (IGCs) and for growers. Learn how to implement an effective IPM strategy in your greenhouse or nursery to reduce costs and decrease loss from pests. For IGC, we’ll discuss how IPM can be a key marketing strategy to improve sales through cross-marketing and upselling for your entire line, from irrigation to green goods.

    FREE

  • Make Signs People Will Read

    Solution Center (end of Aisle 10,000)

    Speaker: Bridget Behe, Ph.D., Professor Emeritus, Michigan State University

    Bridget will present research-based information about how consumers read or ignore signage in the retail store. Signage is essential to communicate many things about the plants (and other products) people can’t know without you telling them.

    FREE

  • Pruning with Design Intent

    Solution Center (end of Aisle 10,000)

    Speaker: Maryann Lewis, APA Certified Aesthetic Pruner®, Lewocks Tree Studio LLC

    Let’s face it, every pruning cut has a biological AND aesthetic result. Learn tips from the aesthetic pruning approach to elevate your pruning decisions so you can develop beautiful trees and shrubs.

    FREE

  • Prune Clematis Like a Pro! (Pruning Demo)

    Solution Center (end of Aisle 10,000)

    Speaker: Linda Beutler, Rogerson Clematis Garden

    Forget everything you have ever heard about Clematis pruning. Linda, the curator of the Rogerson Clematis Garden, North America's only accredited collection of clematis through the Plant Collections Network, will share her wealth of knowledge is this fantastic pruning demo. Rather than learning the "rules", follow some common sense-based suggestions to open a world of beautiful possibilities for your garden and your clematis.

  • Indoor Gardening: The Hottest in Lawn & Garden Retail

    Solution Center (end of Aisle 10,000)

    Speaker: Joe Farinacci, Director New Market Development, BFG Supply Co.

    Grow Your Own!! The hottest trend in Lawn & Garden Retail. Retailers have been selling seed starting products for decades. It's time to take Indoor Gardening to the next level. We will talk about what Indoor Gardening is today, what products and brands young and old gardeners are looking for, and how to get the consumer into your store.

    FREE

  • Topiary Demo

    Solution Center (end of Aisle 10,000)

    Speaker: Todd Nelson, Bountiful Farms

    Join Todd Nelson, as he shares his topiary knowledge with the audience in this one-of-a-kind demo! Learn tips and tricks to the art of clipping shrubs into ornamental shapes such as boxes, spirals and spheres.

    FREE

  • Soil Health – The Role of Water Demo

    Solution Center (end of Aisle 10,000)

    Speaker: Vance Almquist, Vice President of Oregon Society of Soil Scientists, Instructor at OSU

    One of the primary characteristics of soil, which allows it to support such a wide variety of organisms, is its ability to store and release water. This talk will focus on unpacking the complex processes which affect soil water storage and what measures we can take to improve the water storage characteristics of soils, whether natural or man-made.

    FREE

  • Pollinators of the Rogerson Clematis Garden

    Solution Center (end of Aisle 10,000)

    Speaker: Linda Beutler, Rogerson Clematis Garden

    Linda, the curator of the Rogerson Clematis Garden, North America's only accredited collection of clematis through the Plant Collections Network, will share the Clematis that attracts pollinators and which pollinators those are. Additionally, she will share her knowledge of the many native, native-vars, and non-native companion plants that enhance our clematis garden.

    FREE

  • Discover the 50% Off Solar Project USDA REAP Grant Program

    Solution Center (end of Aisle 10,000)

    Speaker: Zachary Peek, Owner, Atlas Consulting LLC

    Join this session to learn how Nurseries, Farms, Ranches and Rural Small Businesses are eligible to receive an award equal to 50% of the total solar system cost. Zack will describe eligibility, timing considerations, and next steps for interested organizations. Attendees will also learn how all the available incentives can be combined to bring the payback period of a solar installation to just 1 or 2 years.

    FREE

  • Reduce the Cost of Spraying Your Nursery

    Solution Center (end of Aisle 10,000)

    Speaker: Timothy Schaal, CEO, Airtec Sprayers, Inc.

    Increase the efficiency and effectiveness of spray applications in your nursery by selecting the correct sprayer for the application. Using the correct equipment to manage pests and diseases is critical to reducing waste and improving efficiency.

    FREE

  • 2024 Keynote Address

    Room C124

    James Robilotta, CSP, is a leadership author, motivational speaker, emcee, and trained improv comedian. After years of building, training, and leading teams, James followed an

  • Retailers Choice Awards – Judging

    Judging in room A103 | Awards at the Solution Center

    This FREE mini-session is included with your trade show pass! Come see the what won as the best new products, both live goods and hard goods, for their stores!

  • Importing Plants? Learn how to meet Oregon’s requirements

    Solution Center (end of Aisle 10,000)

    Speaker: Kara Mills, Lead Horticulturist, Oregon Department of Agriculture – Nursery & Christmas Tree Programs The Oregon Dept. of Agriculture reviews laws and nursery responsibilities

  • Hydrangea Pruning

    Solution Center (end of Aisle 10,000)

    Speaker: Nita-Jo Rountree This FREE mini-session is included with your trade show pass! Pruning Demo

  • How To Reach the Emerging Generations

    Speaker: Jeff O’Brien, Brands in Blooms If you own or work at a garden center, you may have noticed that your customers are getting older,

  • Clematis Pruning: Forget Pruning Groups

    Speaker: Linda Beutler, Curator, Rogerson Clematis Collection Pruning Demo. Because many new clematis species are used in hybridization, and because clematis are now used in

  • Rose Pruning

    Speaker: Nita-Jo Rountree, author, speaker, and garden writer Pruning Demo. 

  • Iodine as a Plant Nutrient

    Speaker: Doug Snyder, Business and Product Development Manager, SQM Specialty Plant Nutrition N.A. This presentation will discuss the newly registered plant nutrient iodine and its

  • New Products Showcase

    On the Show Floor

    Discover innovative solutions and the latest new or improved green industry products for 2024. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find the hot new products to grow your green industry business. These featured products are new to the U.S. market and were introduced in either 2023 or 2024. Some are even making their debut at the Farwest Show!

    Checkout the Selections

    FREE inside Trade Show

  • Solution Center

    Solution Center (end of Aisle 10,000)

    These FREE mini-sessions are included with your trade show pass. Propel your operation's success by taking advantage of these 30 minute mini-sessions to find the solution you are looking for. Find the topics especially relevant to you to maximize your knowledge at the show. These mini-sessions offer you a reprieve from the busy show floor. Gather quick insight about today's hottest topics.
    Farwest Automation Tour sponsored by Lightspeed

    FREE inside Trade Show
  • Farwest Show New Varieties Showcase

    New Varieties Showcase

    On the Show Floor

    Let’s celebrate the most spectacular new varieties hitting garden centers next spring! This popular show feature showcases a wide variety of new plants that are sure to inspire. With easy-to-read Hip Labels tags providing plant and licensed grower information, you will have no problem finding the Farwest exhibitors offering them for sale.

    Check out the 2025 Selections

    Sponsored By:

    FREE inside Trade Show
  • John Kennedy Co-founder of Boomerwrangle

    KEYNOTE: Plant Your People

    Room C124

    One of the harsh truths of the horticulture industry is that sometimes, we care more for our plants than our people. Join international speaker, strategist and author John Kennedy as he shares his insights and innovative approaches to investing in your most valuable roots—your people. [read more]

  • Lightspeed Introduction

    Solution Center (end of Aisle 10,000)

    FREE inside Trade Show.
    Lightspeed is the POS & payments platform powering businesses at the heart of communities in over 100 countries. The partner of choice to fuel your ambitions, Lightspeed technology and insights make work flow across teams, channels and locations to help accelerate growth and provide the best customer experience. [read more]

  • Rob Aldridge Commercial sales and financing, Pure Energy Group

    Ten Ways to Pay for Your Solar System

    Solution Center (end of Aisle 10,000)

    FREE inside Trade Show.
    If you are even slightly confused about the many options to pay for a solar installation, Rob Aldridge will assist you in determining which incentives and financing options might make sense for you. [read more]

  • New Products Showcase: Inspiring products to improve your business

    Solution Center (end of Aisle 10,000)

    FREE inside Trade Show.
    Discover innovative solutions and the latest new or improved green industry products for 2025. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find hot new products to grow your green industry business. [read more]

  • John Kennedy Co-founder of Boomerwrangle

    You Can’t Expect What You Can’t Inspect

    Room C124

    Fostering a culture of measurement and metrics is vital for a profitable and productive workplace in the green industry. Knowing your numbers and sharing them with your team is a great way to create a culture of engagement [read more]

  • International Rose Test Garden Awards

    Solution Center (end of Aisle 10,000)

    FREE inside Trade Show.
    Join us for an unforgettable awards ceremony as we celebrate this year’s 2025 Portland’s Best Rose and the 2024 Gold Medal Award winners! The Gold Medal Award, presented by the International Test Garden, has been honoring excellence for over 100 years, since 1919. And Portland’s Best Rose has been a local tradition for more than 25 years! Don’t miss this celebration of floral brilliance!

  • NexGen Networking Event

    A Lobby

    NexGen Group is a new OAN Nursery Professional and Leadership Group open to all members of the nursery and greenhouse community, with a special focus on those who are new to the industry or rising in their careers. Join the fun for a chance to connect, network, and socialize with like-minded peers who share your passion for the industry!

    Sponsored By:

    FREE
  • Farwest Show Attendees and Happy Hour

    Happy Hour Celebration

    A Lobby

    Enjoy delicious beverages and free appetizers as you mix and mingle with friends and colleagues. Farwest exhibit booth awards will also be announced during Happy Hour festivities including the winner of Best of Show! Open to all Farwest participants. Cheers!

    Sponsored By:

    FREE

  • AI for the Green Industry

    Solution Center (end of Aisle 10,000)

    FREE inside Trade Show.
    Learn how to overcome labor shortages, grow revenue, and optimize inventory by leveraging AI. In this session, we'll cover tactical tools and insights — relevant to all green industry owners and operators!

  • New Products Showcase: Inspiring products to improve your business

    Solution Center (end of Aisle 10,000)

    FREE inside Trade Show.
    Discover innovative solutions and the latest new or improved green industry products for 2025. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find hot new products to grow your green industry business. [read more]

  • Picture Perfect Phone Photography

    Solution Center (end of Aisle 10,000)

    FREE inside Trade Show.
    Unlock the full potential of your smartphone camera with this exclusive session on smartphone photography. You’ll learn how to “See” photo opportunities in the garden, how to “Do” and optimize your smartphone camera settings, how to “Take” and understand key composition technique [read more]

  • Retailers’ Choice Awards

    Judging in room A103 | Awards at the Solution Center

    Speaker: Danny Summers
    This FREE mini-session is included with your trade show pass! Don’t miss the Retailers Choice Awards that will be presented this year by Danny Summers! Come see the what won as the best new products, both live goods and hard goods, for their stores!

    FREE

  • Women in Horticulture

    Room C124

    The Women in Horticulture networking event at the Farwest Show is a welcoming space to share experiences, forge meaningful connections, and strengthen career skills.
    Farwest Women in Hort sponsored by Lightspeed and Smith Gardens

    FREE
  • Farwest attendees at the Pub Crawl

    Pub Crawl

    Let’s hit the town for another round! Socialize and network while snacking and relaxing. Join us on our annual Farwest Pub Crawl for a fun filled night of laughter and witty banter.

    Sponsored By:

    FREE

  • Emerald Ash Borer: Research, Resources, and Regulations in 2025

    Solution Center (end of Aisle 10,000)

    FREE inside Trade Show.
    This is a joint session with ODA and ODF. The ODA's Insect Pest Prevention and Management Program will present on current research being conducted to address Oregon's emerald ash borer (EAB) infestation. [read more]