Speaker: Jeff O’Brien and Jon Morrison, co-founders of Brands in Blooms

Delivering a 5-star customer experience begins with cultivating a 5-star employee experience. Join Jeff O’Brien and Jon Morrison for a transformative session providing the ultimate playbook to captivate Millennials and Gen Z, turning visitors into loyal, lifelong gardeners. Discover the power of storytelling to simplify your message, overcome barriers like limited time, space, and knowledge, and deeply connect with your customers. You’ll gain practical strategies for fostering a culture of excellence through effective training, leadership, and team engagement. This isn’t just another talk — it’s your roadmap to elevating your garden center and securing the future of retail.