Speaker: Maria Zampini, President, Upshoot LLC

Understanding the world of intellectual property such as plant patents, trademarks, and plant breeders rights can seem confusing and have one asking why are they important. They are essential protection to breeders and brands who invest in new plant introductions and marketing to both wholesale and retail markets. This presentation will help demystify intellectual property and you’ll learn what they mean, where they are used, plus how and why you should reflect them properly when communicating to consumers and the green industry