Speaker: Lloyd Traven, President/CEO, Peace Tree Farm LLC

For years we lamented as an industry about needing a national marketing campaign, that national spokesperson or message, but never pulled the trigger. It took a pandemic to realize we didn’t really need one. The consumer was always searching for us, but we were not putting ourselves in the places they were looking! We have become undeniably relevant and overwhelmingly popular since the beginning of the pandemic disturbance, but we cannot allow ourselves to just go back to “the way it used to be” because the pressure is lighter. Inflation, polarization, and changed market dynamics make that impossible. Peace Tree Farm founder Lloyd Traven shares his frank observations and advice about how to stay relevant and why it’s critical to the industry.