Professor Emeritus, Michigan State University
Dr. Bridget Behe is a marketing professional who has taught marketing and management to horticulture undergraduates at Michigan State University since 1997. She maintains an active consumer research program to investigate how and why people buy plants. She is a prolific writer in academic and trade journals and presents her findings to industry and professional groups nationally and internationally. In 2022, she was honored with a Horticulture Industry Leadership Award. In 2018, she was awarded the American Society for Horticultural Science Undergraduate Educator of the Year. And, in 2016, she was recognized as the Outstanding State Extension Specialist in Michigan.