Katie Elzer-Peters

CEO, The Garden of Words LLC

LinkedIn.com/in/KatieElzerPeters
An experienced fanatic helping horticulture businesses make every communication a profitable one, including email marketing, SMS, digital strategy, and creative experience design. She has spent 18 years running The Garden of Words, a marketing agency for the horticulture industry. She has bachelor’s and master’s degrees in public horticulture. She teaches creative workshops that leave everyone more resilient, confident, and excited.

Events from this speaker

Today

  • Hands-On: New Ways to Host High-Profit Creative Workshops at Garden Centers

    Room B110

    Speaker: Katie Elzer-Peters, CEO, The Garden of Words LLC

    Attendees will learn about the rise of maker spaces at retail and how a garden center can hop on board this emerging, profitable trend driven by the age 25–45 demographic. They will learn how to teach two types of garden-adjacent creative art projects that use the same low-cost

  • How to Upsell Existing Customers with Engaging Email

    Room B110

    Speaker: Katie Elzer-Peters, CEO, The Garden of Words LLC

    In this session, attendees will learn how to engage their existing customers to sell more services, higher tiers of service and raise average order value. During the session they’ll also learn and take home templates for batching their email campaigns