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SUMMARY:Hands-On: New Ways to Host High-Profit Creative Workshops at Garden Centers
DESCRIPTION:Speaker: Katie Elzer-Peters\, CEO\, The Garden of Words LLC \nAttendees will learn about the rise of maker spaces at retail and how a garden center can hop on board this emerging\, profitable trend driven by the age 25–45 demographic. They will learn how to teach two types of garden-adjacent creative art projects that use the same low-cost supplies and can be reimagined for various holidays and seasons. The projects can be geared toward adult and child audiences\, providing multiple revenue opportunities.
URL:https://farwestshow.com/event/hands-on-new-ways-to-host-high-profit-creative-workshops-at-garden-centers/
LOCATION:Room B110
CATEGORIES:Interactive Learning,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KatieElzerPeters.webp
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SUMMARY:How to Upsell Existing Customers with Engaging Email
DESCRIPTION:Speaker: Katie Elzer-Peters\, CEO\, The Garden of Words LLC \nIn this session\, attendees will learn how to engage their existing customers to sell more services\, higher tiers of service and raise average order value. During the session they’ll also learn and take home templates for batching their email campaigns in preparation for spring so the campaigns are quick to finish and send
URL:https://farwestshow.com/event/how-to-upsell-existing-customers-with-engaging-email/
LOCATION:Room B110
CATEGORIES:Arborists,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KatieElzerPeters.webp
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