How To Reach the Emerging Generations
Speaker: Jeff O’Brien, Brands in Blooms If you own or work at a garden center, you may have noticed that your customers are getting older,
SHOW DATES: AUGUST 20-22, 2025 SHOW HOURS: Wednesday: 10am – 5pm | Thursday: 10am – 5pm | Friday: 10am – 2pm Contact: 503-682-5089
Brands in Blooms
Jeff O’Brien is a dynamic business leader with expertise in sales, marketing, and horticulture. As the Director of Sales at Van Belle Nursery, he led a high-performing team to double the company’s business in five years, showcasing his strategic vision and execution prowess. Jeff is an MBA grad from Manchester Metropolitan University and his academic achievements include a noteworthy dissertation on consumer behavior in garden centers, establishing him as a thought leader in marketing and horticulture. This led to Jeff’s work being published by Green Profit magazine and Floral Daily, which led to the launch of Brands in Blooms. Jeff offers tailored coaching and consulting services, leveraging his practical insights to empower businesses to achieve sustainable growth in today’s competitive landscape.
Speaker: Jeff O’Brien, Brands in Blooms If you own or work at a garden center, you may have noticed that your customers are getting older,