Speaker: Dr. Charlie Hall
Keynote - Free with Trade Show Pass
In this comprehensive presentation, Hall will discuss the performance of the entire green industry in 2019 and will set the stage for the fall season and 2020. The economy and several cross-cutting issues (e.g., labor, demographics, freight costs, housing) are certain to affect every green industry business. He will discuss how these issues will impact green industry firms, and more importantly, how to position your business for the next economic downturn. The impending structural changes will continue to reshape our industry and the competitive advantages that enabled businesses to survive the last recession are not necessarily the ones that will be available through the next cycle.
Panel: Dr. Jill Calabro of HRI, Dr. Ryan Contreras of OSU, Jerry Weiland of the USDA, Gary McAninch of the ODA
Moderated by Jeff Stone, executive director of the Oregon Association of Nurseries
The research being conducted today is what shapes the industry of tomorrow. Join us for this panel discussion featuring the representatives for the USDA, American Horticultural Institute and Oregon State University as they report on the latest research and how it’s projected to affect your business in the coming years.