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Keynote Address – Katie Tamony

C123-124

Speaker: Katie Tamony , Chief Marketing Officer, Monrovia Nursery Company and Former Editor-in-Chief of Sunset Magazine and Sunset Books FREE to all registered Farwest Participants. Many of us have spent years in our industry, and it’s easy to forget what it’s like not to know what we know. It’s also natural to fall into habits of seeing problems and patterns a certain way. But holding a “beginner’s mindset” can help us solve problems more effectively, adapt to change more easily, and actually create more original ideas. So how do we change our perspective and see things with fresh eyes? Looking at the familiar in an unfamiliar way can help us be better leaders and refresh our teams and our approach to our business. Using examples from throughout a career where she has been forced to be a “beginner” operating at a high level, she will share some techniques and ways of leading and innovating with fresh perspective.

FREE to all registered Farwest Participants.

New Varieties Showcase

On the Show Floor

Let’s celebrate the most spectacular new varieties hitting garden centers next spring! This popular show feature showcases a wide variety of new plants that are sure to inspire. With easy-to-read Hip Labels tags providing plant and licensed grower information, you will have no problem finding the Farwest exhibitors offering them for sale.

Check out the 2024 Selections

FREE inside Trade Show

New Products Showcase

On the Show Floor

Discover innovative solutions and the latest new or improved green industry products for 2024. From brand-new retail hard goods to advanced grower applications and landscape improvements, you will find the hot new products to grow your green industry business. These featured products are new to the U.S. market and were introduced in either 2023 or 2024. Some are even making their debut at the Farwest Show!

Checkout the Selections

FREE inside Trade Show

Solution Center

Solution Center (end of Aisle 10,000)

These FREE mini-sessions are included with your trade show pass. Propel your operation's success by taking advantage of these 30 minute mini-sessions to find the solution you are looking for. Find the topics especially relevant to you to maximize your knowledge at the show. These mini-sessions offer you a reprieve from the busy show floor. Gather quick insight about today's hottest topics.

FREE inside Trade Show

Retailers Choice Awards – Judging

Judging in room A103 | Awards at the Solution Center

This FREE mini-session is included with your trade show pass! Come see the what won as the best new products, both live goods and hard goods, for their stores!

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