Speaker: Katie Tamony, Chief Marketing Officer and Trend Spotter, Monrovia Nursery Company

Want to know what home gardeners are thinking? Every year, Monrovia conducts large scale consumer research, asking thousands of homeowners who have purchased plants and are planning to do outdoor projects about their interests. That data is combined with information gathered from additional monthly mobile surveys conducted with Monrovia’s 100,000 email subscribers, social media analysis and insights from outside the gardening industry. The results provide a look at different design styles and the plants home gardeners are gravitating toward.