Speaker: John Kennedy, co-founder of Boomerwrangle

FREE to all registered Farwest participants.

One of the harsh truths of the horticulture industry is that sometimes, we care more for our plants than our people. Join international speaker, strategist and author John Kennedy as he shares his insights and innovative approaches to investing in your most valuable roots—your people. Kennedy’s over two-decade connection to our industry places him at the top of the list of thought leaders for growers, garden centers and green industry associations in North America. In this keynote address, Kennedy will introduce the audience to his four step approach to having your team rooted and ready to grow on day one. From employee engagement survey results to top industry data, John will help you build the culture and the future where employees show up to work because they want to, not because they have to. That’s a huge mindset change and worthy outcome for any horticulture business.