Speaker: Jeff O’Brien, Brands in Blooms

If you own or work at a garden center, you may have noticed that your customers are getting older, and you’re left wondering how you’re going to reach the next generation of gardeners. Our industry faces a significant challenge: too many young customers have since disappeared despite an unprecedented wave we saw during the pandemic. It’s time to win them back. Jeff O’Brien is going to help you do it. Featured in Green Profit, Floral Daily and the Rhyzone podcast, Jeff’s recent dissertation reveals the reasons they’re hesitant and provides actionable strategies to bring them back. Jeff is the Co-Founder of Brands In Blooms, a company on a mission to equip garden centers with the tools they need to reach new generations of gardeners.