Speaker: Chris Sabbarese, co-founder, Infusion Management Services

Artificial intelligence is rapidly reshaping how businesses operate, but many organizations struggle to move from curiosity to practical implementation. This session provides a clear framework for understanding and building an AI technology stack that supports marketing, communications, customer engagement, operational efficiency, and business decision-making across the green industry.

Attendees will learn how to evaluate AI opportunities, prioritize investments based on business impact, and implement tools responsibly. The focus is on practical strategy — not technical jargon — so participants leave with clarity on where AI fits into their organization and how to move forward confidently.