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  • What it Takes To Build A Robust IPM Program & Resistance Management

    Room B113

    Speaker: Brock Martindale, National Nursery & Greenhouse Strategic Account Manger, Corteva

    Broch will cover the importance of building a robust IMP program and how you can avoid building resistance in your facility. You are bound to find several things that you can take back to your facility to improve your process. Broch will cover the 7 steps to success and a deep dive into preventing resistance.

    Registration Required
  • The Shoppers Journey

    Room B110

    Speaker: Bridget Behe, Professor Emeritus, Michigan State University

    Recent studies with real consumers in both the lab and retail environment give great insight into how consumers shop in the store. This presentation is packed with helpful tips to create more shoppable displays and merchandising information to generate higher sales.

    Registration Required
  • The UC Landscape Plants Irrigation Trials (Part One)

    Room B116

    Speaker: Lorence Oki, Ph.D., Specialist in Cooperative Extension, University of California, Davis

    The University of California Landscape Plants Irrigation Trials project evaluates performance of plants exposed to three different irrigation treatments based on evapotranspiration (ETo). The data collected leads to recommendations for irrigating those plants that are used by landscape designers and architects to design landscapes that comply with California water conservation regulations. This project started in 2004 as a graduate student research project, was expanded periodically, and then duplicated at the UC South Coast Research and Extension Center in 2017. We will discuss plant lists, data collected, irrigation recommendations, and project background.

    Registration Required
  • Trial Garden Report: Best in NEW Annuals and Perennials for Spring 2024

    Room B119

    Speaker: Allison Pennell, Sales Representative and Horticulturalist, McHutchison Horticultural Distributors

    This session will report on new introductions from trial gardens across the country. Annuals and perennials from your favorite breeders will be the focus. Ali will share garden performance results from trial sites to help you decide what to add to your own production plans for 2024. This session’s focus is on spring and summer selling crops. Breeders covered will include: Dummen Orange, SelectaOne, Syngenta, Danziger, Ball, Pan American Seed, Westhoff, Terra Nova Nurseries, Sakata, Think Plants and more!

    Registration Required
  • Phytophthora Root Rot – Understanding a Complex Problem

    Room B113

    Speaker: Dr. Jerry Weiland, Research Plant Pathologist, USDA-Agricultural Research Service

    Phytophthora root rot has been a persistent problem in the nursery industry for almost 100 years. Yet, despite decades of research, there has been little progress in improving control of this disease. This session will explain why root rot has become more difficult to control over time and will cover the latest research on pathogen biology and fungicide management. Case studies will be used to illustrate the consequences of nursery production decisions on overall disease control and management recommendations will be provided.

    Registration Required
  • Prune Clematis Like a Pro! (Pruning Demo)

    Solution Center (end of Aisle 10,000)

    Speaker: Linda Beutler, Rogerson Clematis Garden

    Forget everything you have ever heard about Clematis pruning. Linda, the curator of the Rogerson Clematis Garden, North America's only accredited collection of clematis through the Plant Collections Network, will share her wealth of knowledge is this fantastic pruning demo. Rather than learning the "rules", follow some common sense-based suggestions to open a world of beautiful possibilities for your garden and your clematis.

  • Green Pests that Plague Production: Algae, Moss, Liveworts and Nostoc

    Room B113

    Speaker: Dr. Ann Chase, Co-founder, Chase Agricultural Consulting

    Dr. Chase will start with an overview of the most common green pests from algae and Nostoc (blue-green algae) and moss to Liveworts. She will share how these pests become problems in plant production including where they come from and how we make them worse. The final section will review the products that are used to prevent or control them from herbicides to disinfestants and even biologicals. Knowing which products work best in the greenhouse or nursery, as well as what your legal options include will be covered.

    Registration Required
  • Indoor Gardening: The Hottest in Lawn & Garden Retail

    Solution Center (end of Aisle 10,000)

    Speaker: Joe Farinacci, Director New Market Development, BFG Supply Co.

    Grow Your Own!! The hottest trend in Lawn & Garden Retail. Retailers have been selling seed starting products for decades. It's time to take Indoor Gardening to the next level. We will talk about what Indoor Gardening is today, what products and brands young and old gardeners are looking for, and how to get the consumer into your store.

    FREE
  • Topiary Demo

    Solution Center (end of Aisle 10,000)

    Speaker: Todd Nelson, Bountiful Farms

    Join Todd Nelson, as he shares his topiary knowledge with the audience in this one-of-a-kind demo! Learn tips and tricks to the art of clipping shrubs into ornamental shapes such as boxes, spirals and spheres.

    FREE
  • Defining and Building Your Culture to Create a Thriving Team (SPANISH ONLY)

    Room B119

    Speaker: Elizabeth Peña, Value Stream Leader, Peoria Gardens Inc.

    A culture is how you solve problems and how you behave toward others. You must strike a balance between knowledge and behaviors, between head and heart. If you want your team to thrive, you must first define your culture, then do the important work of building your culture into everything you do together. You are invited to learn how Peoria Gardens, a second-generation greenhouse in Albany, Oregon, defined their culture, then built that culture into a business that continues to be recognized as one of the best places to work in the horticulture industry.

    Registration Required
  • Butterfly Bush: Sterility and Availability

    Room B113

    Co-Presenters:
    Ryan Contreras, Ph.D., Associate Department Head and Professor, Oregon State University
    Kara Mills, Lead Horticulturist, Oregon Department of Agriculture (ODA)

    OSU has conducted extensive research to evaluate nearly three dozen cultivars for their seedling production and attraction to pollinators. This work has identified the relative fecundity of all selections within the context of current regulation for Buddleja. The Oregon Department of Agriculture will describe how Butterfly Bush is currently regulated and forecast the future of these regulations in light of new data.

    Registration Required
  • Soil Health – The Role of Water Demo

    Solution Center (end of Aisle 10,000)

    Speaker: Vance Almquist, Vice President of Oregon Society of Soil Scientists, Instructor at OSU

    One of the primary characteristics of soil, which allows it to support such a wide variety of organisms, is its ability to store and release water. This talk will focus on unpacking the complex processes which affect soil water storage and what measures we can take to improve the water storage characteristics of soils, whether natural or man-made.

    FREE
  • Marketing to Capture Consumers Environmental Focused Purchasing Habits

    Room B110

    Speaker: Andony Melathopoulos, Associate Professor, Pollinator Health Program, Oregon State University

    There is considerable 'buzz' about Millennial-aged consumers and the shift in their plant buying preferences. Analysts have suggested that Millennial's are inclined to 'cause purchasing' and value additional environmental or social benefits. In this seminar, Andony will talk about research to specify how pollinator benefits should be displayed on plant labels and some strategies to maximize the benefits of different nursery plants to pollinators.

    Registration Required
  • The Climate Ready Landscape Plants Project (Part TWO)

    Room B116

    Speaker: Lorence Oki, Ph.D., Specialist in Cooperative Extension, University of California, Davis

    The University of California Landscape Plants Irrigation Trials project evaluates performance of plants exposed to three different irrigation treatments based on evapotranspiration (ETo). The data collected leads to recommendations for irrigating those plants that are used by landscape designers and architects to design landscapes that comply with California water conservation regulations. This project started in 2004 as a graduate student research project, was expanded periodically, and then duplicated at the UC South Coast Research and Extension Center in 2017. The project recently has expanded to the University of Washington, Oregon State University, Utah State University, and the University of Arizona that facilitates the comparison of plant performance in response to deficit irrigation treatments across the western region of the U.S. We will discuss plant lists, data collected, irrigation recommendations, and project background.

    Registration Required
  • Above- & Under-ground Partners: What Urban Trees are Missing

    Room B119

    Speaker: Wei Zhang, Ph.D., Vice President of Research and Development, Zynnovation LLC

    Trees in the forests live with their family and friends. Above the ground, young trees are protected by mature trees against extreme weather conditions such as scorching sunlight, damaging wind, and extreme cold. Equally, and maybe more important than the above ground partners, the underground partners; insects, worms, and root and soil microbiome, is critical for the survival and thrive of the baby trees. How can we expect turban trees to survive and thrive with compacted soils, excess stormwater runoff, salt, pollution, insecticides, herbicides, fungicides and more.

    Registration Required
  • Pesticides and Water Quality

    Room B113

    Co-Presenters:
    Kathryn Rifenburg, Pesticide Stewardship Partnership Coordinator, Oregon Department of Agriculture (ODA)
    David Green, Columbia River Coordinator, Oregon Department of Environmental Quality

    The Pesticide Stewardship Partnerships (PSP) program is a locally led, voluntary program to identify potential concerns and improve water quality affected by pesticide use. Partnerships combine local expertise and water quality sampling results to encourage voluntary changes in pesticide use and management practices. This presentation will give recommendations for keeping pesticides on site and protecting water quality and regional biocontrol projects happening around the state.

    Registration Required
  • Values as a Business Model: The Story of Botanical Interests

    Room B110

    Speaker: Curtis Jones, Co-founder and Former Co-owner/President, Botanical Interests Inc.

    The co-founder and former co-owner/President of Botanical Interests Inc., Curtis Jones, speaks out about how his and his business partner Judy Seaborn’s personal values influenced the success of Botanical Interests seeds in a stagnant seed packet market and changed the direction of packaging in horticulture. Curtis will describe the new and unique direction Botanical Interests has taken in order to further educate the gardener, increase brand loyalty, and support their retail stores. During the presentation, Curtis might sneak in a funny or harrowing story about the 28-year journey they experienced.

    Registration Required
  • Mycorrhizae: Benefits and Use in Grower Operations and the Landscape

    Room B119

    Speaker: Jason Padden, Sales Account Manager, Mycorrhizal Applications

    Explore the science behind beneficial mycorrhizal fungi, with a focus on how growers and landscapers may utilize the power of mycorrhizae in their operations. Participants will learn how the addition of mycorrhizal inoculant products helps plants increase their efficiency of water use, nutrient uptake, and boost other plant health treatments. We will discuss how these benefits reduce plant loss by increasing plant vigor helping to grow hardier while saving time and money. Mycorrhizal inoculants have been used in sustainable growing systems for decades. Those that use them have been able to reduce the stress to both the plants they are growing and themselves.

    Registration Required
  • Biopesticides: The Ideal Team Players in Plant Health Programs with a Focus on Biofungicides

    Room B113

    Speaker: Michael Brownbridge, Ph.D., Biological Program Manager, Plant Diseases, BioWorks Inc.

    In North America, moves to adopt more biological inputs in plant production are driven by issues with pesticide resistance, market trends and restrictive re-entry intervals. This is where biopesticides can help. Their unique modes of action bring value in resistance management. The fact that they are derived from natural sources makes them more acceptable to consumers, and their safety means they can be applied with minimal disruption to day-to-day crop management activities. Yet there are still many misconceptions around what biopesticides are, their efficacy, and where and how they can be used. This presentation focuses on the use of biofungicides and their effective positioning in plant health programs.

    Registration Required
  • Drop-In OFFICE HOURS

    Room B119

    Speaker: Chelsea Ibarra, Deputy General Counsel, másLabor

    Stop by at any time during this hour (no appointment necessary) to ask our in-house expert questions about H-2A. This is a great opportunity if you missed the Thursday seminar or had additional questions not answered yesterday.

    Registration Required
  • A Plantsman’s Notebook: New Plants and a Reminder of Some ‘Smokers’ We Often Forget About

    Room B119

    Speaker: Nicholas Staddon, Company Spokesman/Plantsman, Everde Growers

    In this session, we will look at a number of new plants that have appeared on the marketplace in recent years. There will be something for everyone, trees, shrubs, perennials, and a few surprises! Staddon will also nudge our memories on a few of the great plants from the past. Nicholas will cover a few of the notable trends he believes hold water for us. As always, he is an avid reader and will share a few choice titles with the audience. With terrific pictures, supported by an informative and humorous narrative, this session is not to be missed if you are into plants.

    Registration Required
  • Flathead Borers in Nursery and Orchards

    Room B113

    Speaker: Melissa Scherr, Ph.D., Research Associate, Nursery Crops, Oregon State University Extension

    Flathead borers can be serious pests of nursery trees and tree nut and fruit crops in the Pacific Northwest. In particular, two flathead borers in the genus ChrysobothrisC. femorata (flatheaded apple tree borer) and C. mali (Pacific flatheaded borer) — contribute damage in many different deciduous trees and shrubs grown commercially, weakening or even killing trees by girdling the trunk or branches. A third species, C. nixa, attacks cedar and juniper nursery trees. The flatheaded apple tree borer is a common pest in the Eastern and Central United States, while the Pacific flatheaded borer and flatheaded cedar borer are only found west of the Rockies. The Pacific Northwest region is home to all three species.

    Registration Required
  • Pollinators of the Rogerson Clematis Garden

    Solution Center (end of Aisle 10,000)

    Speaker: Linda Beutler, Rogerson Clematis Garden

    Linda, the curator of the Rogerson Clematis Garden, North America's only accredited collection of clematis through the Plant Collections Network, will share the Clematis that attracts pollinators and which pollinators those are. Additionally, she will share her knowledge of the many native, native-vars, and non-native companion plants that enhance our clematis garden.

    FREE
  • Discover the 50% Off Solar Project USDA REAP Grant Program

    Solution Center (end of Aisle 10,000)

    Speaker: Zachary Peek, Owner, Atlas Consulting LLC

    Join this session to learn how Nurseries, Farms, Ranches and Rural Small Businesses are eligible to receive an award equal to 50% of the total solar system cost. Zack will describe eligibility, timing considerations, and next steps for interested organizations. Attendees will also learn how all the available incentives can be combined to bring the payback period of a solar installation to just 1 or 2 years.

    FREE
  • Reduce the Cost of Spraying Your Nursery

    Solution Center (end of Aisle 10,000)

    Speaker: Timothy Schaal, CEO, Airtec Sprayers, Inc.

    Increase the efficiency and effectiveness of spray applications in your nursery by selecting the correct sprayer for the application. Using the correct equipment to manage pests and diseases is critical to reducing waste and improving efficiency.

    FREE
  • 2024 Keynote Address

    Room C124

    James Robilotta, CSP, is a leadership author, motivational speaker, emcee, and trained improv comedian. After years of building, training, and leading teams, James followed an

  • The Garden Retailing Train

    Room B110

    Speaker: Danny Summers, Managing Director/Chief Instigator, The Garden Center Group Garden retailing is changing. It's like a train moving down the tracks to a new

  • OMRI: Your Organic Secret Weapon

    Room B116

    Speaker: Roger Plant, Marketing Manager, OMRI Eugene, Oregon based OMRI is the largest material review organization in North America. This presentation will help you find

  • Importing Plants? Learn how to meet Oregon’s requirements

    Solution Center (end of Aisle 10,000)

    Speaker: Kara Mills, Lead Horticulturist, Oregon Department of Agriculture – Nursery & Christmas Tree Programs The Oregon Dept. of Agriculture reviews laws and nursery responsibilities

  • Hydrangea Pruning

    Solution Center (end of Aisle 10,000)

    Speaker: Nita-Jo Rountree This FREE mini-session is included with your trade show pass! Pruning Demo

  • Nursery Science Summit: Plant Pathology

    Room B119

      Speaker 1: Jay W. Pscheidt, Ph.D., Extension Plant Pathology Specialist, Oregon State University Title: Smart Spraying Grapes Leads to New Boxwood Blight Management Description:

  • The Fundamentals of Resistance Management

    Room B113

    Unfortunately, Raymond Cloyd is not be able to attend the show this year. Speaker: Raymond A. Cloyd, Ph.D., Professor and Extension Specialist, Kansas State University

  • Nursery Science Summit: Insect Pest Management

    Room B119

    Speaker 1: Jana Lee, Ph.D., USDA Entomologist Title: Using Natural Enemies in Outdoor Nurseries, and Silicon for Pest Management Speaker 2: Man-yeon Choi, Ph.D., USDA

  • IPM Strategies to keep Pesticides in the Toolkit

    Room B113

    Speaker: Alison Kutz, Consulting Director, Sound Horticulture Pests trying to outwit you? This talk will cover best practices for keeping beneficial insects and microbial controls

  • Top Consumer Garden Trends to Drive Sales

    Room B110

    Speaker: Katie Tamony, Chief Marketing Officer and Trend Spotter, Monrovia Nursery Company Want to know what home gardeners are thinking? Every year, Monrovia conducts large

  • IPM for Horticulture Crops

    Room B113

    Speaker: Vanessa Vassilaros, M.S., Consultant Attendants will learn about steps to prevent, decrease, or contain pest and disease pressure using integrated pest management strategies in

  • Nursery Science Summit: Plant Selection and Production

    Room B119

    Speaker 1: Ryan Contreras, Ph.D., Professor, Oregon State University Title: Past Successes and Future Directions for Nursery Breeding at Oregon State Description: Since 2009, the

  • The Retail Experience: Boxwood Problem Solving

    Room B119

    Speaker: Pat Reilly, Horticulture Outreach Specialist, Saunders Genetics LLC and NewGen Boxwood Landscapers, garden center staff, growers, and homeowners alike encounter issues with boxwood. Attention to

  • Advancing Boxwood Blight Monitoring Techniques

    Room B113

    Speaker: Luisa Santamaria, Ph.D., Professor, Extension Plant Pathologist, Oregon State University Boxwood plants, which are widely utilized in gardening and landscaping, are seriously threatened by

  • AI in the Landscaping World

    Room B116

    Speaker: Paige Tisdale, Business Developer, Dennis’ 7 Dees This presentation explores the impact of artificial intelligence (AI) in revolutionizing the landscaping industry. It highlights how

  • The Garden Retailing Train: Looking Ahead to 2026

    Room B110

    Garden retailing is like a train moving down the tracks to a new destination and the constant evolution of trends and management needs requires you to stay on the train in order to meet the changing needs of the consumer. Garden retailing has experienced major growth in new customers and sales since 2019. [read more]

  • Labels, Tags and Marketing: The Latest Trends and Innovations

    Room B119

    This seminar will discuss everything from the latest in FRID tags to printing your own labels in house. Whether you're new to labeling and tagging or looking for the most up-to-date systems, this seminar will help you find the best solutions for your needs. [read more]

  • Big, Bad Botrytis: How to Beat It, Biologically

    Room B113

    Botrytis is a tough disease to manage at the best of times but its resistance to many conventional fungicides adds another layer of complexity. This has focused attention on the use of cultural and biological techniques as a first, and sometimes only, line of defense against this pathogen. [read more]

  • The Importance of Emotional Intelligence in the Green Industry

    Room B110

    As innovations in technology, automation and AI are on the rise, our ability to connect with and understand each other on a humanistic and emotional level declines. Now more than ever, emotional intelligence, or EQ, is a valuable and necessary skill in the workplace [read more]

  • The Importance of Training in Your IPM Program

    Room B113

    How we train greatly depends on several factors. In this talk Martindale will demonstrate the importance in training your team. Martindale will highlight some techniques for you to use the next time you train members of your team. [read more]

  • KEYNOTE: Plant Your People

    Room C124

    One of the harsh truths of the horticulture industry is that sometimes, we care more for our plants than our people. Join international speaker, strategist and author John Kennedy as he shares his insights and innovative approaches to investing in your most valuable roots—your people. [read more]

  • Streamline your Inventory

    Room B110

    Learn the key performance indicators that will show you how your inventory is performing. By measuring three KPIs down to the category level, you will learn where to spend your time improving your business. [read more]

  • Developing a Biological Control Strategy that Works for You

    Room B113

    Success with biological pest control requires developing a strategy that accounts for the nature of the crops being grown, environmental conditions, and expected pests. Another important element of developing an effective biocontrol strategy is defining what success means. [read more]

  • ODA Case Studies and Lessons Learned

    Room B119

    This presentation includes a review of several ODA pesticide investigations from recent years. We will discuss the lessons that can be learned from these investigations to improve future pesticide applications. [read more]

  • You Can’t Expect What You Can’t Inspect

    Room C124

    Fostering a culture of measurement and metrics is vital for a profitable and productive workplace in the green industry. Knowing your numbers and sharing them with your team is a great way to create a culture of engagement [read more]

  • Creating Your Internet Marketing Plan 2025–2026

    Room B110

    Digital marketing shapes how customers find and choose services. This session covers proven strategies to strengthen you online presence, connect with the right audience, and turn website visits into business growth. [read more]

  • Why Do Some Pesticide Applications Fail?

    Room B113

    This presentation will review pesticide use in nursery and greenhouse production focusing on factors that influence pesticide performance. Common examples and reasons for pesticide failures will be provided [read more]

  • How A Quick Sketch Can Double Your Sale

    Room B110

    Boost sales by providing clients with a basic, hand-drawn visual of their space. This simple, yet effective tool can be utilized by sales associates to illustrate recommendations and assist clients with understanding how to accomplish their landscape goals. [read more]

  • Hot Yards, Cool Tips: Fire-wise Landscaping 101

    Room B119

    Speaker: Amy Jo Detweiler, professor and Extension horticulturist, Oregon State University Extension Service Join us for a practical approach to fire-wise landscaping. We’ll break down

  • The One-Hour Strategic Plan

    Room C124

    It’s never too early or too late to create a strategic plan for the future. John Kennedy is a master of this practice and will introduce the audience to his tool kit [read more]

  • The Value Proposition of Beneficial Microbes

    Room B113

    Biofungicides are increasingly utilized in integrated disease-management programs. They bring proven efficacy and performance, are safe for and compatible with other components of integrated pest management [read more]

  • Human Capital Risks When You Have Limited Resources

    Room B110

    Are your people generating unnecessary risks to your business? Do you struggle managing people risks because of limited resources? Simple mistakes can cost a company millions or even end a business altogether. [read more]

  • Landscape Design Basics: Time-Saving Tips

    Room B116

    Learn concepts of landscape design in this introductory class tailored to industry professionals. Dive into the 4Ts and DS4, two powerful methods that streamline plant selection while guaranteeing results your clients will rave about. [read more]

  • Plants that Pay the Rent

    Room B119

    No plant — be it tree, shrub, bulb, or perennial — evades eviction. Tap Heims’ 50+ years of plant knowledge to find out which plants fill multiple seasons with foliage color, long bloom times, fragrance, and decorative character. [read more]

  • Biological Control: The Importance of Quality Assessment

    Room B113

    Cloyd will provide a brief introduction to biological control and will then focus on the importance of quality assessment associated with biological control agents, such as, parasitoids, predators, and entomopathogenic nematodes. [read more]

  • AI for the Green Industry

    Room B110

    Learn how to overcome labor shortages, grow revenue, and optimize inventory by leveraging AI. In this session, we'll cover tactical tools and insights [read more]