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Speaker: Allan Armitage
As an industry, we get too focused on the soil, the fertilizer, the design and the function without realizing people want to have fun with our plants. To most consumers, plants provide pleasure and function, people don’t want to be serious about them. Perhaps we need to feed this lighter side of what we do when we talk about plants to our staff and to customers. We can sell, market and enjoy our plants if we can tell a few stories that make others smile. Is there really a “wort” anyway? Speaking of… does a toad lily really cause warts? “Tell me the facts, I forget, tell me the story, I remember”.
Speaker: Ali Noorani
Illustrating the National Immigration Forum’s work with conservative and moderate faith, law enforcement and business leaders, Ali will discuss the value and importance of immigrants to the American economy and various industries, including the agricultural sector. He will discuss how local communities and economies across the US benefit from immigrants, and the cultural and political context of today’s immigration debate.
Speaker: Katie Dubow
Why should you care about trends? It’s simple. Trends drive consumers and consumers drive sales. This year, Farwest is the place to watch for emerging trends. Since 2001, Garden Media Group has been ‘trend watching’. Join global trendspotter, Katie Dubow, and learn how to apply new research and inside information to help you grow your business and stay relevant. When you’re ahead of the curve, your company becomes a trendsetter and you become the go to place for what’s new – whether you are a breeder, grower or retailer.
Speaker: Dr. Allan M. Armitage
Dr. A will chat about trends in the marketplace including the importance of annuals and perennials as well as some shrubs (after all, Deutzia and Hydrangeas are perennials, aren’t they?). He will look at some of the tried and true as well as what the breeders are excited about. He may be all over the map, but it should be an interesting map.
Speaker: Jack Jostes
What differentiates your garden center, florist, greenhouse or nursery from Amazon? Staff expertise, face-to-face problem solving, quality of your selection, freshness of your plants, knowledge of the local gardening challenges, and so much more. Learn how businesses grow their revenue by helping customers locate local companies when searching online for a yard and garden help. Get more local traffic in the door with green industry digital marketing trips from a proven green industry leader.
Speaker: Michael Stolp
How is succession planning forged in your business? Hot and hammered into shape, or formed by concentrated effort? In this pragmatic presentation, real-world stories illustrate why succession planning is a priority, what gets in the way, and how you and your family can start building your plan. Learn how to create alignment between your business, succession plan and estate plan by building from a common foundation and being business smart and family friendly. Finally, get the short-cut to wisdom ... and youth!
Moderated by Kyle Peterson, Owner of Pacific Nursery Come listen to a panel of industry professionals who have experienced firsthand what it’s like to move from their home country to America and the difficulties of adapting to a new culture. Listen to their stories while they share challenges of advancing their horticultural careers with English as their second language. Get their insight on how to deal with cultural misconceptions, culture shock and how they learned the navigate their way to success.Find out more
Speaker: Jack Jostes
Good, profitable customers and reliable potential employees see you online – your website, Google listing, review sites, Houzz, Facebook page, Instagram photos and more. Are you making the best impression? Can you recruit the top employees? Do potential customers trust you off-the-bat to deliver what they need? Learn easy, actionable digital marketing tactics that will improve your search rankings, get your landscaping company found online, and build your landscaping business up to where it belongs.