KEYNOTE: Overcoming Decision Paralysis in the Midst of Uncertainty
In his keynote address, Charlie Hall will provide strategies to help green-industry companies protect and grow their businesses during uncertain times. His unique blend of
SHOW DATES: AUGUST 26-28, 2026 SHOW HOURS: Wednesday: 12pm – 5pm | Thursday: 10am – 5pm | Friday: 10am – 2pm Contact: 503-682-5089
Professor and Ellison Chair in International Floriculture at Texas A&M
Charlie Hall, Ph.D. is a name that resonates deeply within the nursery and landscape community. Growing up on a nursery in western North Carolina, Hall’s roots in the industry run deep. Today, he serves as a professor in the Department of Horticultural Sciences at Texas A&M University, where he also holds the prestigious Ellison Chair in International Floriculture. Hall has become a trusted expert in innovative management and marketing strategies, financial analysis, and economic outlook for nursery and greenhouse crops.
Hall’s expertise extends far beyond academia. He is a sought-after speaker at regional, national, and international industry events. His ability to translate complex economic concepts into actionable strategies has made him an invaluable resource for green-industry businesses navigating challenges.
In his keynote address, Charlie Hall will provide strategies to help green-industry companies protect and grow their businesses during uncertain times. His unique blend of
Wednesday, August 26
Show Hours: 12–5 p.m.
Seminar Hours: 8:30 a.m.–3:30 p.m.
Thursday, August 27
Show Hours: 10 a.m.–5 p.m.
Seminar Hours: 8:30 a.m.–3:30 p.m.
Friday, August 28
Show Hours: 10 a.m.–2 p.m.
Seminar Hours: 8:30 a.m.–3:30 p.m.
MAILING:
29751 SW Town Center Loop W.
Wilsonville, OR 97070
888-283-7219 | 503-682-5089
Farwest@OAN.org
The Oregon Association of Nurseries (OAN), a non-profit trade association that represents more than 700 individual nursery stock producers, retailers, landscapers and related companies serving the nursery and greenhouse industry.
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