Interactive Learning

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  • Purchasing 101: Horticultural Professionals Discuss Purchasing

    Room B110

    Panel: Representatives from Growscape, Monrovia Nursery Company, Smith Gardens, Al’s Garden & Home, Anderson Pots, OBC Northwest Inc., Simplot Turf & Horticulture.

    Panel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product, right customer, right quantity, right condition, right place, right time, a

  • Purchasing 102: A Deeper Dive

    Room B110

    Panel: Representatives from Growscape, Monrovia Nursery Company, Smith Gardens, Al’s Garden & Home, Anderson Pots, OBC Northwest Inc., Simplot Turf & Horticulture.

    A deeper discussion of today’s supply chain and how it’s affected by issues like tariffs, price, environmental legislation, and long lead times.

  • Listen Up! Garden Podcasts are in Your Customers’ Ears

    Room B116

    Speaker: Kathy Jentz, author, podcaster, Washington gardener, GardenDC Podcast

    Garden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge.

  • Hands-On: New Ways to Host High-Profit Creative Workshops at Garden Centers

    Room B110

    Speaker: Katie Elzer-Peters, CEO, The Garden of Words LLC

    Attendees will learn about the rise of maker spaces at retail and how a garden center can hop on board this emerging, profitable trend driven by the age 25–45 demographic. They will learn how to teach two types of garden-adjacent creative art projects that use the same low-cost

  • The Retail Playbook: Strengthen Sales Without ‘Selling’

    Room B110

    Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy

    In this extended session for retailers, you'll learn to build a practical retail playbook to help your team confidently guide customers to increased ticket volumes without making customers feel sold to. Explore how customers shop, decide, and engage with your team. Learn how to use

  • Mastering Career Development Planning Part 1: The Foundations of a Career Advancement

    Room B110

    Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy

    Employees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills, earning new responsibilities, and achieving meaningful progress in their careers. When implemented well, it creates consistency

  • Mastering Career Development Planning Part 2: Designing Clear Roles, Skills, and Pathways

    Room B110

    Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy

    Employees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills, earning new responsibilities, and achieving meaningful progress in their careers. When implemented well, it creates consistency

  • Annual Worker Protection Standard (WPS) Training for Handlers: (Spanish session)

    Room B113

    Speaker: Vanessa Vassilaros, outreach specialist, Oregon Department of Agriculture (ODA) Note: This session will be presented entirely in Spanish. English translation will not be available. Attendants will receive their annual training on pesticide safety according to the Worker Protection Standard (WPS).

  • How to Upsell Existing Customers with Engaging Email

    Room B110

    Speaker: Katie Elzer-Peters, CEO, The Garden of Words LLC

    In this session, attendees will learn how to engage their existing customers to sell more services, higher tiers of service and raise average order value. During the session they’ll also learn and take home templates for batching their email campaigns

  • From Awareness to Action: Preventing Pesticide Resistance in the Nursery Industry

    Room B113

    Speaker: Silvia Rondon, Ph.D., professor and director of the Oregon Integrated Pest Management Center, Oregon State University

    This presentation focuses on translating awareness of pesticide resistance into practical management strategies for the nursery industry. Participants will learn how resistance develops, how integrated pest management (IPM) practices can reduce selection pressure, and how