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  • Purchasing 101: Horticultural Professionals Discuss Purchasing

    Room B110

    Panel: Representatives from Growscape, Monrovia Nursery Company, Smith Gardens, Al’s Garden & Home, Anderson Pots, OBC Northwest Inc., Simplot Turf & Horticulture.

    Panel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product, right customer, right quantity, right condition, right place, right time, a

  • How We Relate to Plants Today — and Why We Buy Them

    Room B116

    Speaker: Erica Grivas, garden journalist/speaker

    Plants are more than decorations, they function as companions, wellness tools, and lifestyle statements. This session looks at how today’s buyers relate to plants, from food growers and pollinator supporters to low-maintenance gardeners and self-described “plant parents.”

  • Purchasing 102: A Deeper Dive

    Room B110

    Panel: Representatives from Growscape, Monrovia Nursery Company, Smith Gardens, Al’s Garden & Home, Anderson Pots, OBC Northwest Inc., Simplot Turf & Horticulture.

    A deeper discussion of today’s supply chain and how it’s affected by issues like tariffs, price, environmental legislation, and long lead times.

  • Listen Up! Garden Podcasts are in Your Customers’ Ears

    Room B116

    Speaker: Kathy Jentz, author, podcaster, Washington gardener, GardenDC Podcast

    Garden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge.

  • Beyond the Hype: Targeting Trends that Matter

    Room B116

    Speaker: Erica Grivas, award-winning garden journalist

    Garden trends don’t move in a straight line. Why do some fade quickly while others persist? In this session, a national garden journalist presents a curated roundup of garden trends showing signals of staying power, drawn from reporting and industry observation.

  • Chaos to Clarity: Building an AI Stack for Growers and the Green Industry

    Room B116

    Speaker: Chris Sabbarese, co-founder, Infusion Management Services

    Artificial intelligence is rapidly reshaping how businesses operate, but many organizations struggle to move from curiosity to practical implementation. This session provides a clear framework for understanding and building an AI technology stack that supports marketing,

  • The Retail Playbook: Strengthen Sales Without ‘Selling’

    Room B110

    Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy

    In this extended session for retailers, you'll learn to build a practical retail playbook to help your team confidently guide customers to increased ticket volumes without making customers feel sold to. Explore how customers shop, decide, and engage with your team. Learn how to use

  • Mastering Career Development Planning Part 1: The Foundations of a Career Advancement

    Room B110

    Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy

    Employees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills, earning new responsibilities, and achieving meaningful progress in their careers. When implemented well, it creates consistency

  • Mastering Career Development Planning Part 2: Designing Clear Roles, Skills, and Pathways

    Room B110

    Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy

    Employees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills, earning new responsibilities, and achieving meaningful progress in their careers. When implemented well, it creates consistency

  • Lawn Alternatives: Hot Design Style, or Challenging for Homeowners and HOA’s?

    Room B116

    Speaker: Sue Goetz, garden designer, consultant, speaker and author, Creative Gardener

    You’ve heard the buzz words — rewilding, regenerative, and naturalism Ripping out traditional lawns and creating magical meadow plantings, no-mow-seed mixes, and more. It is all getting attention and becoming more mainstream, but is it sustainable for customers and landscape

  • Avoid Costly Delays: Spec-Correct Sourcing for Landscape and Municipal Projects

    Room B116

    Speaker: Cameron Korta, director of bulk sales, Swanson Bark & Wood, a Denali Company

    Project delays in landscape and municipal work often begin during the specification stage, long before construction starts. This session examines why material specifications fail in real projects, using practical examples that leads to change orders, rework, and schedule impacts.

  • How to Upsell Existing Customers with Engaging Email

    Room B110

    Speaker: Katie Elzer-Peters, CEO, The Garden of Words LLC

    In this session, attendees will learn how to engage their existing customers to sell more services, higher tiers of service and raise average order value. During the session they’ll also learn and take home templates for batching their email campaigns

  • Plant Health and Efficiencies That Can Be Achieved Through Irrigation

    Room B119

    Speaker: Andrew Van Geest, sales, large projects, AdeptAg-Zwart Systems

    In this session Van Geest will discuss common issues that he sees around the country among nursery producers as well as the different types of irrigation tools and their proper application in the nursery. We will touch on automation of irrigation cycles, use of booms, sanitization,

  • Future of Plastic and Bioplastic Horticulture Containers

    Room B110

    Speakers: Tom Marting, director of sustainable solutions, and Grace Hungerford, sustainability analyst, Growscape

    This session explores rising consumer demand for more sustainable packaging materials, with a particular focus on bioplastics. We will examine the current landscape of bioplastic technologies available in the market today, including their regulatory pressures, performance, benefits,

  • Future of Plastic and Bioplastic Horticulture Containers

    Room B110

    Speakers: Tom Marting, director of sustainable solutions, and Grace Hungerford, sustainability analyst, Growscape

    This session explores rising consumer demand for more sustainable packaging materials, with a particular focus on bioplastics. We will examine the current landscape of bioplastic technologies available in the market today, including their regulatory pressures, performance, benefits,

  • How to Recruit, Train and Retain Talent in the Post-Baby-Boomer Era

    Room B110

    Speaker: Erick Harris, nursery sales director, Breezy Hill Nursery

    Companies all over the world have to contend with the fact that Baby Boomers are about to sail off into the sunset. By 2030, all of the Boomers, the second biggest generation ever, will be 65 or older. Because our industry is such a special place to work, we probably have more