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  • Purchasing 101: Horticultural Professionals Discuss Purchasing

    Room B110

    Panel: Representatives from Growscape, Monrovia Nursery Company, Smith Gardens, Al’s Garden & Home, Anderson Pots, OBC Northwest Inc., Simplot Turf & Horticulture.

    Panel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product, right customer, right quantity, right condition, right place, right time, a

  • How Diseases Hitch a Ride: When Insects Act as Plant Pathogen Vectors

    Room B113

    Speaker: Sierra Laverty, assistant professor and horticulture educator, University of Idaho Extension

    Some of the most common greenhouse, nursery, and landscape pests are also harbingers of plant diseases. Certain insect pests act as pathogen vectors, spreading fungal, bacterial, and viral diseases from plant to plant like wildfire through a growing operation or landscape.

  • Purchasing 102: A Deeper Dive

    Room B110

    Panel: Representatives from Growscape, Monrovia Nursery Company, Smith Gardens, Al’s Garden & Home, Anderson Pots, OBC Northwest Inc., Simplot Turf & Horticulture.

    A deeper discussion of today’s supply chain and how it’s affected by issues like tariffs, price, environmental legislation, and long lead times.

  • Listen Up! Garden Podcasts are in Your Customers’ Ears

    Room B116

    Speaker: Kathy Jentz, author, podcaster, Washington gardener, GardenDC Podcast

    Garden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge.

  • The Art of Chemical Application

    Room B113

    Speaker: Edgar Tuna, greenhouse and nursery crop specialist, area sales manager Western U.S., Envu

    Effective chemical application is far more than simply operating a spray gun or pulling a boom. It is both an art and a science. It requires a good understanding of the equipment being used, the products applied, the environmental conditions at the time of treatment, and the specific characteristics of the application site.

  • Chaos to Clarity: Building an AI Stack for Growers and the Green Industry

    Room B116

    Speaker: Chris Sabbarese, co-founder, Infusion Management Services

    Artificial intelligence is rapidly reshaping how businesses operate, but many organizations struggle to move from curiosity to practical implementation. This session provides a clear framework for understanding and building an AI technology stack that supports marketing,

  • Mastering Career Development Planning Part 1: The Foundations of a Career Advancement

    Room B110

    Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy

    Employees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills, earning new responsibilities, and achieving meaningful progress in their careers. When implemented well, it creates consistency

  • Promoting Soil Health: A Prescription for Landscape Success

    Room B116

    Speaker: Bryce Lane, distinguished professor emeritus, North Carolina State University

    As landscapers, and gardeners, we typically spend most of our time thinking above ground. We spend countless hours selecting the right woody plant, considering the right exposure, combinations, size, color, and textures. Woody plant’s success is equally dependent on what is going

  • Vascular Streak Dieback (VSD): What Growers Need to Know

    Room B113

    Speaker: Luisa Santamaria, Ph.D., professor, Oregon State University

    Vascular streak dieback (VSD) is an emerging disease affecting woody ornamentals in several regions of the United States and has raised concern for nursery production systems. Increased awareness is essential for early detection and prevention in the Pacific Northwest.

  • Mastering Career Development Planning Part 2: Designing Clear Roles, Skills, and Pathways

    Room B110

    Speaker: Neal Glatt, founder and CEO, Neal Glatt Sales & Strategy

    Employees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills, earning new responsibilities, and achieving meaningful progress in their careers. When implemented well, it creates consistency

  • How to Upsell Existing Customers with Engaging Email

    Room B110

    Speaker: Katie Elzer-Peters, CEO, The Garden of Words LLC

    In this session, attendees will learn how to engage their existing customers to sell more services, higher tiers of service and raise average order value. During the session they’ll also learn and take home templates for batching their email campaigns

  • From Awareness to Action: Preventing Pesticide Resistance in the Nursery Industry

    Room B113

    Speaker: Silvia Rondon, Ph.D., professor and director of the Oregon Integrated Pest Management Center, Oregon State University

    This presentation focuses on translating awareness of pesticide resistance into practical management strategies for the nursery industry. Participants will learn how resistance develops, how integrated pest management (IPM) practices can reduce selection pressure, and how

  • Benefits of Using Vast Numbers of Microbial Strains vs. a Few Strains

    Room B119

    Speaker: Kevin Johnson, president, Microbial Science Laboratories, LLC

    The first part of the slide presentation will focus on individual strains, describing how each one functions in the soil around the roots. The second part of the presentation will focus on groups of microbes and how they interact with each other. Microbes being discussed are Bacillus,

  • How to Recruit, Train and Retain Talent in the Post-Baby-Boomer Era

    Room B110

    Speaker: Erick Harris, nursery sales director, Breezy Hill Nursery

    Companies all over the world have to contend with the fact that Baby Boomers are about to sail off into the sunset. By 2030, all of the Boomers, the second biggest generation ever, will be 65 or older. Because our industry is such a special place to work, we probably have more