Upcoming Events › Breeders
Events List Navigation
Speaker: Allan Armitage
As an industry, we get too focused on the soil, the fertilizer, the design and the function without realizing people want to have fun with our plants. To most consumers, plants provide pleasure and function, people don’t want to be serious about them. Perhaps we need to feed this lighter side of what we do when we talk about plants to our staff and to customers. We can sell, market and enjoy our plants if we can tell a few stories that make others smile. Is there really a “wort” anyway? Speaking of… does a toad lily really cause warts? “Tell me the facts, I forget, tell me the story, I remember”.
Speaker: Ali Noorani
Illustrating the National Immigration Forum’s work with conservative and moderate faith, law enforcement and business leaders, Ali will discuss the value and importance of immigrants to the American economy and various industries, including the agricultural sector. He will discuss how local communities and economies across the US benefit from immigrants, and the cultural and political context of today’s immigration debate.
Speaker: Dr. Allan M. Armitage
Dr. A will chat about trends in the marketplace including the importance of annuals and perennials as well as some shrubs (after all, Deutzia and Hydrangeas are perennials, aren’t they?). He will look at some of the tried and true as well as what the breeders are excited about. He may be all over the map, but it should be an interesting map.
Speaker: Bob Long
According to the Oregon Water Congress, water rights increase the value of agricultural property by up to four times when compared to land without water rights. Acquiring and maintaining water rights is an important property right for nursery owners, however the rules that govern water use in Oregon can be convoluted and confusing to the end user who's business depends on the water right they hold. This seminar presents an overview of Oregon water rights, how to apply for them, maintain them, and transfer the use of water from one property to another. Case studies and real water right situations will be used to demonstrate acquisition and permit compliance for common water right issues.
Marketing timelines are essential for the successful introduction of new plants. But often, these timelines are not known by all those who assist in bringing plants to market. This panel of expert GWA/OAN-members will share tips and timelines for growers about a variety of plant introductions. The presentation will also help garden communicators understand the years/decades it takes to develop new plants and share the schedule information that those in the media need to know when preparing articles, blogs, or ad promotions. Determining demand, defining the audience, identifying media outlets’ requirements, and timing the launch are as important as producing quantities of unique, top-quality plants to match the market’s needs.
Speaker: Maria Zampini
No matter what segment of the green industry your business is in, new plant varieties can be a differentiation sales and marketing strategy. Find out how you can take that cool, new plant you just saw in the New Varieties Showcase and put it to work helping grow your business and make you stand out amongst your competitors. Learn the who, what, where when and how of the new plant introduction world plus tips and tricks to market to both the consumer and industry customers.
Speaker: Michael Stolp
How is succession planning forged in your business? Hot and hammered into shape, or formed by concentrated effort? In this pragmatic presentation, real-world stories illustrate why succession planning is a priority, what gets in the way, and how you and your family can start building your plan. Learn how to create alignment between your business, succession plan and estate plan by building from a common foundation and being business smart and family friendly. Finally, get the short-cut to wisdom ... and youth!
Speaker: Leslie Halleck
It's no secret that as women we face distinct challenges in the workforce. But we also bring distinct skills that benefit us and our industry. Are you promoting your own professional strengths and skills strongly enough? Are you leveraging the strengths of other women in the workplace to help us all rise together? Join Leslie for a shot of inspiration and tips on how to navigate the industry as a Woman in Horticulture.
Speaker: Ryan Contreras
Come learn about the newest developments from the woody plant breeding program at Oregon State. Points of discussion will include potentially sterile maples, new azalea hybrids, striking new Deutzia selections, seedless and high impact althea, shrubs for edible landscapes, and more! We take a scientific approach to developing new shrubs and trees that are beautiful, durable, and efficient in production - come learn about what's in the pipeline and available today.
Speaker: Jack Jostes
Good, profitable customers and reliable potential employees see you online – your website, Google listing, review sites, Houzz, Facebook page, Instagram photos and more. Are you making the best impression? Can you recruit the top employees? Do potential customers trust you off-the-bat to deliver what they need? Learn easy, actionable digital marketing tactics that will improve your search rankings, get your landscaping company found online, and build your landscaping business up to where it belongs.
Speaker: Jill Calabro
Come hear about some of the latest research results and efforts being made to manage boxwood blight. The Horticultural Research Institute (HRI) is working to advance these developments and is a wholly industry-funded and directed organization that supports sound, scientific research for the betterment of the green industry.
Speaker: Lorence R. Oki
The terms "low water use" and "drought tolerant" are used to describe plants and their irrigation needs in urban landscapes, but these terms are not synonymous. We'll discuss how they are different and plant characteristics that may tell us how plants use water. We'll also briefly discuss California landscape water conservation regulations and the field trials we use to assess landscape plant water use to develop information to assist with compliance and inform plant professionals of how the tested plants perform when exposed to deficit irrigation.
Speaker: Moriah LaChapell
Biological Control Agents (BCAs) are predators, parasitoids, and naturally occurring pesticides used to decrease pest populations. Implementing BCAs in any production system can increase control in combination with effective chemistry. In this session, you will learn about the different types of beneficial insects, and biopesticides as a solution to damaging pests. We will also discuss compatibility of pesticides and Biological Control Agents.