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DTSTART;TZID=America/Los_Angeles:20250822T094500
DTEND;TZID=America/Los_Angeles:20250822T104500
DTSTAMP:20260604T213656
CREATED:20250325T011800Z
LAST-MODIFIED:20250326T181954Z
UID:10000745-1755855900-1755859500@farwestshow.com
SUMMARY:AI for the Green Industry
DESCRIPTION:Speaker: Ashley Wright\, co-founder & CEO of Plantista \nLearn how to overcome labor shortages\, grow revenue\, and optimize inventory by leveraging AI. In this session\, we’ll cover tactical tools and insights — relevant to all green industry owners and operators!
URL:https://farwestshow.com/event/ai-for-the-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/AshleyWright.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T083000
DTEND;TZID=America/Los_Angeles:20250822T093000
DTSTAMP:20260604T213656
CREATED:20250325T011307Z
LAST-MODIFIED:20250328T190525Z
UID:10000742-1755851400-1755855000@farwestshow.com
SUMMARY:The 5-Star Customer Experience: Winning the Hearts of the Next Generation
DESCRIPTION:Speaker: Jeff O’Brien and Jon Morrison\, co-founders of Brands in Blooms \nDelivering a 5-star customer experience begins with cultivating a 5-star employee experience. Join Jeff O’Brien and Jon Morrison for a transformative session providing the ultimate playbook to captivate Millennials and Gen Z\, turning visitors into loyal\, lifelong gardeners. Discover the power of storytelling to simplify your message\, overcome barriers like limited time\, space\, and knowledge\, and deeply connect with your customers. You’ll gain practical strategies for fostering a culture of excellence through effective training\, leadership\, and team engagement. This isn’t just another talk — it’s your roadmap to elevating your garden center and securing the future of retail.
URL:https://farwestshow.com/event/the-5-star-customer-experience-winning-the-hearts-of-the-next-generation/
LOCATION:Room B110
CATEGORIES:Interactive Learning,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/JonJeff.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T133000
DTEND;TZID=America/Los_Angeles:20250821T143000
DTSTAMP:20260604T213656
CREATED:20250324T225028Z
LAST-MODIFIED:20250326T183525Z
UID:10000738-1755783000-1755786600@farwestshow.com
SUMMARY:Human Capital Risks When You Have Limited Resources
DESCRIPTION:Speaker: Michael Maggiotto Jr\, PHR\, SHRM-SCP\, director of human resource solutions\, BEST Human Capital & Advisory Group \nAre your people generating unnecessary risks to your business? Do you struggle managing people risks because of limited resources? Simple mistakes can cost a company millions or even end a business altogether. However\, solutions to these risks may be easier than you think. You will learn the following: key risk areas within the green industry\, ranges of costs for compliance violations\, costly impact of turnover\, the positive impact of efficiency improvements\, and best practices and remedies for overcoming these challenges. This session will help business leaders and HR professionals identify and overcome these risks and understand the safe harbor afforded by having an independent 3rd party audit of human capital risks.
URL:https://farwestshow.com/event/human-capital-risks-when-you-have-limited-resources/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MichaelMagiotto.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T094500
DTEND;TZID=America/Los_Angeles:20250821T104500
DTSTAMP:20260604T213656
CREATED:20250324T222739Z
LAST-MODIFIED:20250326T184016Z
UID:10000731-1755769500-1755773100@farwestshow.com
SUMMARY:Managing and Motivating the Multi-Generational Green Industry
DESCRIPTION:Speakers: Todd Downing\, managing partner at BEST Human Capital & Advisory Group and Paige Franks\, senior executive search advisor at BEST Human Capital & Advisory Group \nFor the first time in history\, five generations collide in the workforce. However\, the horticulture industry faces mass retirements from the high volume of Baby Boomers in our industry. Gen Z is joining the industry and Millennials are stepping into preceding leadership positions\, bringing new ideas in technology\, management\, communication\, culture and personal and professional values and expectations. You will learn the following: What the current understanding of the horticulture industry is from the perspective of each generation. How leaders are managing today’s workplace standards. Advice and insight on best practices of working alongside and embracing multiple generations.
URL:https://farwestshow.com/event/managing-and-motivating-the-multi-generational-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DowningFranks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T083000
DTEND;TZID=America/Los_Angeles:20250821T093000
DTSTAMP:20260604T213656
CREATED:20250324T221958Z
LAST-MODIFIED:20250326T185027Z
UID:10000727-1755765000-1755768600@farwestshow.com
SUMMARY:How A Quick Sketch Can Double Your Sale
DESCRIPTION:Speaker: Ryan Watkins\, founder\, HortMentor \nBoost sales by providing clients with a basic\, hand-drawn visual of their space. This simple\, yet effective tool can be utilized by sales associates to illustrate recommendations and assist clients with understanding how to accomplish their landscape goals. Whether you’re a garden retailer or landscape firm this system will help you integrate sketching into your sales process. Participants will understand how using this method increases buyer confidence and decisiveness\, and why matching the client’s vision with yours often results in increased sales.
URL:https://farwestshow.com/event/how-a-quick-sketch-can-double-your-sale/
LOCATION:Room B110
CATEGORIES:Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/RyanWatkins.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T144500
DTEND;TZID=America/Los_Angeles:20250820T154500
DTSTAMP:20260604T213656
CREATED:20250324T142157Z
LAST-MODIFIED:20250326T204357Z
UID:10000723-1755701100-1755704700@farwestshow.com
SUMMARY:Creating Your Internet Marketing Plan 2025–2026
DESCRIPTION:Speaker: Ron McCabe\, president\, Everbearing Services \nDigital marketing shapes how customers find and choose services. This session covers proven strategies to strengthen you online presence\, connect with the right audience\, and turn website visits into business growth. Learn how to maximize social media\, create compelling content\, and develop a marketing plan that fits the challenges of the green industry. Expect real-world insights and practical steps you can use immediately to reach more customers and stay competitive.
URL:https://farwestshow.com/event/creating-your-internet-marketing-plan-2025-2026/
LOCATION:Room B110
CATEGORIES:Arborists,Business Practices,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/RonMcCabe.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T123000
DTEND;TZID=America/Los_Angeles:20250820T133000
DTSTAMP:20260604T213656
CREATED:20250324T140903Z
LAST-MODIFIED:20250326T204839Z
UID:10000718-1755693000-1755696600@farwestshow.com
SUMMARY:Streamline your Inventory
DESCRIPTION:Speaker: Tim Quebedeaux\, owner of RetailKPI\, service provider for The Garden Center Group \nLearn the key performance indicators that will show you how your inventory is performing. By measuring three KPIs down to the category level\, you will learn where to spend your time improving your business. Stock to sales will show you how your inventory is acting. Inventory turns will allow you to benchmark against other retails in performance\, while gross margin return on inventory investment (GMROII) will show you which categories are producing (and which are not) the all important margin dollar.
URL:https://farwestshow.com/event/streamline-your-inventory/
LOCATION:Room B110
CATEGORIES:Business Practices,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/TimothyQuebedeaux.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T094500
DTEND;TZID=America/Los_Angeles:20250820T104500
DTSTAMP:20260604T213656
CREATED:20250324T135330Z
LAST-MODIFIED:20250326T205305Z
UID:10000713-1755683100-1755686700@farwestshow.com
SUMMARY:The Importance of Emotional Intelligence in the Green Industry
DESCRIPTION:Speakers: Todd Downing\, managing partner at BEST Human Capital & Advisory Group and Paige Franks\, senior executive search advisor at BEST Human Capital & Advisory Group \nAs innovations in technology\, automation and AI are on the rise\, our ability to connect with and understand each other on a humanistic and emotional level declines. Now more than ever\, emotional intelligence\, or EQ\, is a valuable and necessary skill in the workplace\, especially in leadership. You will learn the following: What EQ is and its application in the workplace. How EQ influences and benefits the workplace. Resources and strategies for leaders and employees to improve\, measure and evaluate their EQ.
URL:https://farwestshow.com/event/the-importance-of-emotional-intelligence-in-the-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DowningFranks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T083000
DTEND;TZID=America/Los_Angeles:20250820T093000
DTSTAMP:20260604T213656
CREATED:20250324T134020Z
LAST-MODIFIED:20250326T205542Z
UID:10000709-1755678600-1755682200@farwestshow.com
SUMMARY:The Garden Retailing Train: Looking Ahead to 2026
DESCRIPTION:Speaker: Danny Summers\, managing director and chief instigator at The Garden Center Group \nGarden retailing is like a train moving down the tracks to a new destination and the constant evolution of trends and management needs requires you to stay on the train in order to meet the changing needs of the consumer. Garden retailing has experienced major growth in new customers and sales since 2019. As we look forward to 2026\, Summers will share insight of the The Group’s 150+ garden centers performances and the best practices benchmarks from The Group’s Annual P&L Studies of 2020\, 2021\, 2022\, 2023 and 2024 plus trends of 2025\, with additional observations to help you prepare for 2026 and beyond. Being on the Garden Retailing Train of knowledge is critical to your garden center’s success.
URL:https://farwestshow.com/event/the-garden-retailing-train-looking-ahead-to-2026/
LOCATION:Room B110
CATEGORIES:Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Danny-Summers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240823T094500
DTEND;TZID=America/Los_Angeles:20240823T104500
DTSTAMP:20260604T213656
CREATED:20240426T214544Z
LAST-MODIFIED:20240509T222337Z
UID:10000693-1724406300-1724409900@farwestshow.com
SUMMARY:Tackling the Biggest Issue in the Green Industry: Inventory
DESCRIPTION:Speaker: Aaron Allison\, Co-Founder\, SBI Software \nAaron will share insight\, industry research and best practices to solve Growers real-time inventory availability woes. Solutions that he has found to work have helped our clients reach and engage their target customers through mobile-based applications including bilingual inventory management\, online ordering\, bill pay\, and much more. And with front-row exposure to thousands of growers\, they understand how best to implement minor changes for major impact as growers prepare for the future.
URL:https://farwestshow.com/event/tackling-the-biggest-issue-in-the-green-industry-inventory/
LOCATION:Room B110
CATEGORIES:Breeders,Business Practices,Growers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Aaron.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240823T083000
DTEND;TZID=America/Los_Angeles:20240823T093000
DTSTAMP:20260604T213656
CREATED:20240426T214508Z
LAST-MODIFIED:20240509T222608Z
UID:10000690-1724401800-1724405400@farwestshow.com
SUMMARY:Maximize Your Sales and Marketing with Partner Programs
DESCRIPTION:Speaker: Helen Lawson\, Retail Partnership Marketing Coach\, Monrovia Nursery Company \nWant more help with your marketing to boost your sales? Your branded plant partners can help! Learn to leverage the marketing tools\, resources\, and programs available to you to upgrade your marketing at a fraction of the cost and effort of traditional marketing assets. Whether you have a full-time marketing team or are doing it all yourself “when you have time\,” you’ll come away with ideas and actionable sources to boost your efforts to connect with consumers.
URL:https://farwestshow.com/event/maximize-your-sales-and-marketing-with-partner-programs/
LOCATION:Room B110
CATEGORIES:Business Practices,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Helen-Lawson.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T143000
DTEND;TZID=America/Los_Angeles:20240822T153000
DTSTAMP:20260604T213656
CREATED:20240426T214456Z
LAST-MODIFIED:20240509T222644Z
UID:10000688-1724337000-1724340600@farwestshow.com
SUMMARY:How to Get the Right Products to the Right Customers at the Right Time
DESCRIPTION:Speaker: Aaron Allison\, Co-Founder\, SBI Software \nStreamlining the process from production to order allocation and fulfillment is a challenge creating business processes and using technology to help streamline those processes can save you time and money. I’ve helped hundreds of growers through production setup\, order allocation\, order fulfillment\, and therefore improvements to their bottom line.
URL:https://farwestshow.com/event/how-to-get-the-right-products-to-the-right-customers-at-the-right-time/
LOCATION:Room B110
CATEGORIES:Business Practices,Growers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Aaron.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T120000
DTEND;TZID=America/Los_Angeles:20240822T130000
DTSTAMP:20260604T213656
CREATED:20240426T214407Z
LAST-MODIFIED:20240426T214407Z
UID:10000682-1724328000-1724331600@farwestshow.com
SUMMARY:Top Consumer Garden Trends to Drive Sales
DESCRIPTION:Speaker: Katie Tamony\, Chief Marketing Officer and Trend Spotter\, Monrovia Nursery Company \nWant to know what home gardeners are thinking? Every year\, Monrovia conducts large scale consumer research\, asking thousands of homeowners who have purchased plants and are planning to do outdoor projects about their interests. That data is combined with information gathered from additional monthly mobile surveys conducted with Monrovia’s 100\,000 email subscribers\, social media analysis and insights from outside the gardening industry. The results provide a look at different design styles and the plants home gardeners are gravitating toward.
URL:https://farwestshow.com/event/top-consumer-garden-trends-to-drive-sales/
LOCATION:Room B110
CATEGORIES:Breeders,Designers,Growers,Landscapers,Marketing,Retailers
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2023/04/Katie_Tamony.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T083000
DTEND;TZID=America/Los_Angeles:20240822T093000
DTSTAMP:20260604T213656
CREATED:20240426T221306Z
LAST-MODIFIED:20240509T223314Z
UID:10000674-1724315400-1724319000@farwestshow.com
SUMMARY:Building Your Bench: Recruiting\, Motivating\, and Retaining Talent in the Green Industry of Today and Tomorrow
DESCRIPTION:Speaker: Todd Downing\, Co-Founder/Managing Partner\, BEST Human Capital & Advisory Group \nDo you currently have the right people on the bus? Are you concerned with building your bench for today and tomorrow? The state of the labor market\, especially in the Green Industry\, means we must change our thinking about recruiting inside and outside the industry. \nYou will learn more about how recruitment\, retention\, motivation\, training & development\, compensation and even your company’s social capital affect the strength of your team’s talent.
URL:https://farwestshow.com/event/building-your-bench-recruiting-motivating-and-retaining-talent-in-the-green-industry-of-today-and-tomorrow/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Todd-Downing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T143000
DTEND;TZID=America/Los_Angeles:20240821T153000
DTSTAMP:20260604T213656
CREATED:20240426T214237Z
LAST-MODIFIED:20240509T223421Z
UID:10000670-1724250600-1724254200@farwestshow.com
SUMMARY:What is Your End Game? Succession and Exit Planning Best Practices for the Green Industry
DESCRIPTION:Co-Presenters: Chris Cimaglio\, Managing Director\, PivotPoint Business Solutions \nTodd Downing\, Managing Partner\, BEST Human Capital & Advisory \nAbout 75% of business owners will likely exit in the next 10 years. That means more sellers than buyers\, and only the best will sell. You will learn the following: The personal\, business\, and financial readiness\, gaps\, and the tracks to maximize business value and return. How choice valuation methods and financing options impact succession and exit planning. Leading practices and strategies to ensure your legacy isn’t left up to chance. We will examine preparation\, planning options\, and transitional strategies\, especially in highly owner-dependent companies\, and actions you can take today for you and your business to become more transition-ready.
URL:https://farwestshow.com/event/what-is-your-end-game-succession-and-exit-planning-best-practices-for-the-green-industry/
LOCATION:Room B110
CATEGORIES:Business Practices,Growers,Marketing,Retailers,Seminars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T130000
DTEND;TZID=America/Los_Angeles:20240821T140000
DTSTAMP:20260604T213656
CREATED:20240426T214011Z
LAST-MODIFIED:20240426T214011Z
UID:10000665-1724245200-1724248800@farwestshow.com
SUMMARY:I Will Always Love You: Creating and Increasing Market Relevance
DESCRIPTION:Speaker: Lloyd Traven\, President/CEO\, Peace Tree Farm LLC \nFor years we lamented as an industry about needing a national marketing campaign\, that national spokesperson or message\, but never pulled the trigger. It took a pandemic to realize we didn’t really need one. The consumer was always searching for us\, but we were not putting ourselves in the places they were looking! We have become undeniably relevant and overwhelmingly popular since the beginning of the pandemic disturbance\, but we cannot allow ourselves to just go back to “the way it used to be” because the pressure is lighter. Inflation\, polarization\, and changed market dynamics make that impossible. Peace Tree Farm founder Lloyd Traven shares his frank observations and advice about how to stay relevant and why it’s critical to the industry.
URL:https://farwestshow.com/event/i-will-always-love-you-creating-and-increasing-market-relevance/
LOCATION:Room B110
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2019/05/Traven_Lloyd.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T110000
DTEND;TZID=America/Los_Angeles:20240821T120000
DTSTAMP:20260604T213656
CREATED:20240426T210610Z
LAST-MODIFIED:20240426T210817Z
UID:10000661-1724238000-1724241600@farwestshow.com
SUMMARY:The Garden Retailing Train
DESCRIPTION:Speaker: Danny Summers\, Managing Director/Chief Instigator\, The Garden Center Group \nGarden retailing is changing. It’s like a train moving down the tracks to a new destination. The constant evolution of trends and management needs requires you to stay on the train in order to meet the changing needs of the consumer. Garden retailing has experienced major growth in new customers and sales since 2019. As we look forward to 2025\, Danny will share insights of the group’s 150+ garden centers’ performances and the best practices benchmarks from The group’s annual P&L Studies of 2020\, 2021\, 2022 and 2023\, plus additional observations and trends to help you prepare for 2025 and beyond. Being on the garden retailing train of knowledge is critical to your garden center’s success.
URL:https://farwestshow.com/event/the-garden-retailing-train/
LOCATION:Room B110
CATEGORIES:Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Danny-Summers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230825T083000
DTEND;TZID=America/Los_Angeles:20230825T093000
DTSTAMP:20260604T213656
CREATED:20230412T214509Z
LAST-MODIFIED:20230412T214539Z
UID:10000644-1692952200-1692955800@farwestshow.com
SUMMARY:Values as a Business Model: The Story of Botanical Interests
DESCRIPTION:Speaker: Curtis Jones\, Co-founder and Former Co-owner/President\, Botanical Interests Inc. \nThe co-founder and former co-owner/President of Botanical Interests Inc.\, Curtis Jones\, speaks out about how his and his business partner Judy Seaborn’s personal values influenced the success of Botanical Interests seeds in a stagnant seed packet market and changed the direction of packaging in horticulture. Curtis will describe the new and unique direction Botanical Interests has taken in order to further educate the gardener\, increase brand loyalty\, and support their retail stores. During the presentation\, Curtis might sneak in a funny or harrowing story about the 28-year journey they experienced.
URL:https://farwestshow.com/event/values-as-a-business-model-the-story-of-botanical-interests/
LOCATION:Room B110
CATEGORIES:Business Practices,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2023/04/Curtis_Jones.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230824T133000
DTEND;TZID=America/Los_Angeles:20230824T143000
DTSTAMP:20260604T213656
CREATED:20230412T213145Z
LAST-MODIFIED:20230412T213145Z
UID:10000640-1692883800-1692887400@farwestshow.com
SUMMARY:Marketing to Capture Consumers Environmental Focused Purchasing Habits
DESCRIPTION:Speaker: Andony Melathopoulos\, Associate Professor\, Pollinator Health Program\, Oregon State University \nThere is considerable ‘buzz’ about Millennial-aged consumers and the shift in their plant buying preferences. Analysts have suggested that Millennial’s are inclined to ’cause purchasing’ and value additional environmental or social benefits. In this seminar\, Andony will talk about research to specify how pollinator benefits should be displayed on plant labels and some strategies to maximize the benefits of different nursery plants to pollinators.
URL:https://farwestshow.com/event/marketing-to-capture-consumers-environmental-focused-purchasing-habits/
LOCATION:Room B110
CATEGORIES:Growers,Landscapers,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2023/04/Andony_Melathopoulos.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230824T094500
DTEND;TZID=America/Los_Angeles:20230824T104500
DTSTAMP:20260604T213656
CREATED:20230412T205419Z
LAST-MODIFIED:20230412T205419Z
UID:10000633-1692870300-1692873900@farwestshow.com
SUMMARY:The Shoppers Journey
DESCRIPTION:Speaker: Bridget Behe\, Professor Emeritus\, Michigan State University \nRecent studies with real consumers in both the lab and retail environment give great insight into how consumers shop in the store. This presentation is packed with helpful tips to create more shoppable displays and merchandising information to generate higher sales.
URL:https://farwestshow.com/event/the-shoppers-journey/
LOCATION:Room B110
CATEGORIES:Business Practices,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2023/04/BridgitBehe-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230824T083000
DTEND;TZID=America/Los_Angeles:20230824T093000
DTSTAMP:20260604T213656
CREATED:20230412T182136Z
LAST-MODIFIED:20230501T163046Z
UID:10000621-1692865800-1692869400@farwestshow.com
SUMMARY:10 Effective Ways to Communicate the Value of Your Products
DESCRIPTION:Speaker: Katie Tamony \, Chief Marketing Officer\, Monrovia Nursery Company and Former Editor-in-Chief of Sunset Magazine and Sunset Books \nIn this seminar\, Katie will present 10 effective ways to communicate the value of your products or services to a demanding consumer in today’s market. Using examples from Monrovia and other premium brands\, Katie will share insights and success stories that will help you retain customers in the long term and grow your perceived value.
URL:https://farwestshow.com/event/10-effective-ways-to-communicate-the-value-of-your-products/
LOCATION:Room B110
CATEGORIES:Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2023/04/Katioe_Tamony.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230823T144500
DTEND;TZID=America/Los_Angeles:20230823T154500
DTSTAMP:20260604T213656
CREATED:20230412T203457Z
LAST-MODIFIED:20230412T203457Z
UID:10000627-1692801900-1692805500@farwestshow.com
SUMMARY:H-2A 101: What Your Business Needs to Know
DESCRIPTION:Speaker: Chelsea Ibarra\, Deputy General Counsel\, másLabor\nFree Session (Open to all attendees) \nThis session will cover the ins and outs of the H-2A program for growers. The session discusses the program’s requirements\, barriers to entry\, and best practices for employers\, including pertinent current events. As the labor landscape continues to be difficult\, more and more businesses are turning to H-2A to solve their shortages.
URL:https://farwestshow.com/event/h-2a-101-what-your-business-needs-to-know-2/
LOCATION:Room B110
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Seminars
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2023/04/Chelsea_Ibarra.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230823T123000
DTEND;TZID=America/Los_Angeles:20230823T133000
DTSTAMP:20260604T213656
CREATED:20230412T204034Z
LAST-MODIFIED:20230501T163038Z
UID:10000629-1692793800-1692797400@farwestshow.com
SUMMARY:Fixing Workplace Conflict
DESCRIPTION:Speaker: Chris Sheesley\, President\, In-Accord \nYou’re surrounded\, but don’t give up. Being a member of an organization inevitably places you in situations of conflict\, but there are ways to reduce its negative impact on you and your coworkers. The savvy response to the uncomfortable messiness of workplace discord is to develop keener insights and skills. Through this engaging presentation\, you’ll gain easy-to-remember and easy-to-apply mindsets and tools to be an effective resolver whether you are a participant or in a position to be helpful to others.
URL:https://farwestshow.com/event/fixing-workplace-conflict/
LOCATION:Room B110
CATEGORIES:Business Practices,Growers,Landscapers,Municipalities,Retailers,Seminars
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2023/04/Chris-Sheesley.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230823T094500
DTEND;TZID=America/Los_Angeles:20230823T104500
DTSTAMP:20260604T213656
CREATED:20230412T180143Z
LAST-MODIFIED:20230412T195425Z
UID:10000617-1692783900-1692787500@farwestshow.com
SUMMARY:20/24 Vision for Garden Retailing
DESCRIPTION:Speaker: Danny Summers\, Managing Director/Chief Instigator\, The Garden Center Group \nGarden retailing has experienced major growth in new customers and sales since 2019. As we look forward to 2024\, Danny will share insight of the The Group’s 150+ Garden Centers performances and the Best Practices Benchmarks from The Group’s Annual P&L Studies of 2020\, 2021\, and 2022 plus additional observations and trends to help you prepare for 2024–and beyond.
URL:https://farwestshow.com/event/20-24-vision-for-garden-retailing/
LOCATION:Room B110
CATEGORIES:Business Practices,Retailers,Seminars
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2023/04/Danny_Summer.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230823T083000
DTEND;TZID=America/Los_Angeles:20230823T093000
DTSTAMP:20260604T213656
CREATED:20230412T173710Z
LAST-MODIFIED:20230412T185957Z
UID:10000613-1692779400-1692783000@farwestshow.com
SUMMARY:The Art and Science of Pricing Products
DESCRIPTION:Speaker: Bridget Behe\, Ph.D.\, Professor Emeritus\, Michigan State University \nThere is more to pricing than simply calculating costs and mark-up. Bridget will discuss some pricing strategies and share some research-based findings on how consumers react to pricing in communications. Price increases are always a concern. The presentation includes some ways for you to consider increasing prices that consumers will accept.
URL:https://farwestshow.com/event/the-art-and-science-of-pricing-products/
LOCATION:Room B110
CATEGORIES:Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2023/04/BridgitBehe-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220825T143000
DTEND;TZID=America/Los_Angeles:20220825T153000
DTSTAMP:20260604T213656
CREATED:20220425T213218Z
LAST-MODIFIED:20220425T213218Z
UID:10000499-1661437800-1661441400@farwestshow.com
SUMMARY:Solving Plant Problems Virtually
DESCRIPTION:Speaker: George Grant\, GGSPro Technical Specialist\, Griffin Greenhouse Supplies\nWhether a grower is working internally with their cultivation team or externally with cooperative extension personnel\, product vendor representatives or technical specialists often rely on some form of virtual communication (e.g.\, cellphones\, emails\, or video conferences). We are all familiar with the saying\, “a picture is worth a thousand words\,” but knowing what picture to take and what information to gather before reaching out for consultation is important in diagnosing an issue correctly and efficiently. The objective of this presentation will be to build a checklist growers can use for gathering valuable information once they have identified an issue in their production setting.
URL:https://farwestshow.com/event/solving-plant-problems-virtually/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Growers,Interactive Learning,Landscapers,Marketing,Pesticide Recertification,Retailers,Seminars,Urban Foresters
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220825T123000
DTEND;TZID=America/Los_Angeles:20220825T133000
DTSTAMP:20260604T213656
CREATED:20220425T210153Z
LAST-MODIFIED:20220427T220421Z
UID:10000495-1661430600-1661434200@farwestshow.com
SUMMARY:Regenerative Landscaping: Small Changes\, Large Impact – Protecting and Supporting Local Ecology
DESCRIPTION:Speaker: Nutmeg Minneboo\, Lead Ecological Designer\, SymbiOp Garden Shop and Landscaping\nThe way that we install and manage spaces in the landscaping industry has a large impact on the health and well-being of local ecology. Managing pests\, plant diseases\, water infiltration\, and choosing plants for landscapes all directly affects local birds\, pollinators\, beneficial insects\, and our local watershed. In this presentation\, we will dive into ways we can learn to read the landscape. We will learn what to do when landscapes are out of balance and pests and diseases arise. Learning tips and tools for improving balance in a landscape naturally can help us protect local ecology.
URL:https://farwestshow.com/event/regenerative-landscaping-small-changes-large-impact-protecting-and-supporting-local-ecology/
LOCATION:Room B110
CATEGORIES:Business Practices,Designers,Growers,Landscapers,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220825T094500
DTEND;TZID=America/Los_Angeles:20220825T104500
DTSTAMP:20260604T213656
CREATED:20220425T204252Z
LAST-MODIFIED:20220425T205312Z
UID:10000492-1661420700-1661424300@farwestshow.com
SUMMARY:Nowadays Tulipmania: Flower Bulb Extravaganza
DESCRIPTION:Speaker: Philipp Laagland\, Country Manager USA\, ADR Bulbs Inc.\nJoin internationally recognized flower bulb expert Philipp Laagland as he shares his knowledge about setting trends and current struggles within the industry. This session will examine the working flower bulb life circle from farmer to the homeowner in The United States and new landscape designs and retail concepts using flower bulbs.
URL:https://farwestshow.com/event/nowadays-tulipmania-flower-bulb-extravaganza/
LOCATION:Room B110
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220825T083000
DTEND;TZID=America/Los_Angeles:20220825T093000
DTSTAMP:20260604T213656
CREATED:20220425T203204Z
LAST-MODIFIED:20220427T215930Z
UID:10000488-1661416200-1661419800@farwestshow.com
SUMMARY:Soil Moisture: Top Factor for the Survival of Newly Installed Plants
DESCRIPTION:Speaker: Wei Zhang\, Vice President of Research and Development\, TreeDiaper\nUrban trees tend to struggle because it is not an ideal growing condition between pavements and buildings. Underwatering and overwatering are the most common causes. Water prescriptions are developed to address this problem\, but too much of the water is wasted. The most important factor for tree survival is the soil moisture\, not how much water is dumped onto the root ball. New methods of increasing plant available water and stabilizing soil moisture will be discussed.
URL:https://farwestshow.com/event/soil-moisture-top-factor-for-the-survival-of-newly-installed-plants/
LOCATION:Room B110
CATEGORIES:Arborists,Designers,Landscapers,Municipalities,Seminars,Sustainability,Urban Foresters
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220824T133000
DTEND;TZID=America/Los_Angeles:20220824T143000
DTSTAMP:20260604T213656
CREATED:20220425T195752Z
LAST-MODIFIED:20220425T195752Z
UID:10000482-1661347800-1661351400@farwestshow.com
SUMMARY:Research Revealed: Updates on Disease Control Products for Nursery Crops
DESCRIPTION:Speaker: Dr. Ann Chase\, Co-founder\, Chase Agricultural Consulting\nDr. Chase\, a nationally recognized industry expert in her field\, will discuss the most recent research results on industry standards\, as well as newly available products for disease control on woody ornamentals. She will focus on what’s new\, including Postiva\, Avelyo and Seido and the benefits of products like KleenGrow and biocontrol products. She will also describe the best way to use all of these products in effective rotations.
URL:https://farwestshow.com/event/research-revealed-updates-on-disease-control-products-for-nursery-crops/
LOCATION:Room B110
CATEGORIES:Growers,Landscapers,Pesticide Recertification,Seminars
END:VEVENT
END:VCALENDAR