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DTSTART;TZID=America/Los_Angeles:20260828T094500
DTEND;TZID=America/Los_Angeles:20260828T104500
DTSTAMP:20260305T212929Z
CREATED:20260305T212929Z
LAST-MODIFIED:20260305T212929Z
UID:10000802-1787910300-1787913900@farwestshow.com
SUMMARY:How to Recruit\, Train and Retain Talent in the Post-Baby-Boomer Era
DESCRIPTION:Speaker: Erick Harris\, nursery sales director\, Breezy Hill Nursery \nCompanies all over the world have to contend with the fact that Baby Boomers are about to sail off into the sunset. By 2030\, all of the Boomers\, the second biggest generation ever\, will be 65 or older. Because our industry is such a special place to work\, we probably have more Boomers than most industries.  This session will provide the attendees with a tool kit on how to navigate the coming reality and how to recruit\, train and retain the next generation of leaders — the New Lions of the industry.
URL:https://farwestshow.com/event/how-to-recruit-train-and-retain-talent-in-the-post-baby-boomer-era/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ErickHarris.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T083000
DTEND;TZID=America/Los_Angeles:20260828T093000
DTSTAMP:20260306T222220Z
CREATED:20260306T222220Z
LAST-MODIFIED:20260306T222220Z
UID:10000806-1787905800-1787909400@farwestshow.com
SUMMARY:Future of Plastic and Bioplastic Horticulture Containers
DESCRIPTION:Speakers: Tom Marting\, director of sustainable solutions\, and Grace Hungerford\, sustainability analyst\, Growscape \nThis session explores rising consumer demand for more sustainable packaging materials\, with a particular focus on bioplastics. We will examine the current landscape of bioplastic technologies available in the market today\, including their regulatory pressures\, performance\, benefits\, and challenges. The discussion will also look ahead to emerging bioplastic innovations that have the potential to reshape packaging sustainability in the coming years. Attendees will gain a clear understanding of where the industry stands now and what advancements are on the horizon.
URL:https://farwestshow.com/event/future-of-plastic-and-bioplastic-horticulture-containers-2/
LOCATION:Room B110
CATEGORIES:Business Practices,Growers,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/TomandGrace.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T143000
DTEND;TZID=America/Los_Angeles:20260827T153000
DTSTAMP:20260306T221249Z
CREATED:20260305T211148Z
LAST-MODIFIED:20260306T221249Z
UID:10000798-1787841000-1787844600@farwestshow.com
SUMMARY:Deep Dive into Displays for the Retail Garden Center
DESCRIPTION:Speakers: David Williams and Erik Dietl-Friedli\, partners\, Garden Center Consultants LLC \nAn inspiring and highly visual presentation showcasing innovative display strategies that drive customer engagement and increase sales.  Learn how to design intentional merchandising experiences that convert browsers into buyers.
URL:https://farwestshow.com/event/deep-dive-into-displays-for-the-retail-garden-center/
LOCATION:Room B110
CATEGORIES:Designers,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/ErikandDave.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T123000
DTEND;TZID=America/Los_Angeles:20260827T133000
DTSTAMP:20260305T210237Z
CREATED:20260305T210237Z
LAST-MODIFIED:20260305T210237Z
UID:10000795-1787833800-1787837400@farwestshow.com
SUMMARY:How to Upsell Existing Customers with Engaging Email
DESCRIPTION:Speaker: Katie Elzer-Peters\, CEO\, The Garden of Words LLC \nIn this session\, attendees will learn how to engage their existing customers to sell more services\, higher tiers of service and raise average order value. During the session they’ll also learn and take home templates for batching their email campaigns in preparation for spring so the campaigns are quick to finish and send
URL:https://farwestshow.com/event/how-to-upsell-existing-customers-with-engaging-email/
LOCATION:Room B110
CATEGORIES:Arborists,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KatieElzerPeters.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T110000
DTEND;TZID=America/Los_Angeles:20260827T120000
DTSTAMP:20260309T210652Z
CREATED:20260305T193216Z
LAST-MODIFIED:20260309T210652Z
UID:10000789-1787828400-1787832000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 2: Designing Clear Roles\, Skills\, and Pathways
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 2 walks through how to build out job duties\, skills\, pay\, and titles to use in coaching.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-2-designing-clear-roles-skills-and-pathways/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260305T191211Z
CREATED:20260305T191211Z
LAST-MODIFIED:20260305T191211Z
UID:10000785-1787819400-1787823000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 1: The Foundations of a Career Advancement
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 1 introduces the building blocks of this powerful tool for employee motivation and development.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-1-the-foundations-of-a-career-advancement/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T144500
DTEND;TZID=America/Los_Angeles:20260826T154500
DTSTAMP:20260305T190959Z
CREATED:20260305T190959Z
LAST-MODIFIED:20260305T190959Z
UID:10000784-1787755500-1787759100@farwestshow.com
SUMMARY:The Retail Playbook: Strengthen Sales Without ‘Selling’
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nIn this extended session for retailers\, you’ll learn to build a practical retail playbook to help your team confidently guide customers to increased ticket volumes without making customers feel sold to. Explore how customers shop\, decide\, and engage with your team. Learn how to use short huddles and engaging games to train team members to spark natural conversations\, offer recommendations\, and create memorable experiences that increase sales\, without feeling pushy. If you want a more confident retail team and stronger customer experience\, this session will give you the tools\, templates\, and hands-on practice to make it happen!
URL:https://farwestshow.com/event/the-retail-playbook-strengthen-sales-without-selling/
LOCATION:Room B110
CATEGORIES:Business Practices,Interactive Learning,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T123000
DTEND;TZID=America/Los_Angeles:20260826T133000
DTSTAMP:20260305T183701Z
CREATED:20260305T183701Z
LAST-MODIFIED:20260305T183701Z
UID:10000779-1787747400-1787751000@farwestshow.com
SUMMARY:Hands-On: New Ways to Host High-Profit Creative Workshops at Garden Centers
DESCRIPTION:Speaker: Katie Elzer-Peters\, CEO\, The Garden of Words LLC \nAttendees will learn about the rise of maker spaces at retail and how a garden center can hop on board this emerging\, profitable trend driven by the age 25–45 demographic. They will learn how to teach two types of garden-adjacent creative art projects that use the same low-cost supplies and can be reimagined for various holidays and seasons. The projects can be geared toward adult and child audiences\, providing multiple revenue opportunities.
URL:https://farwestshow.com/event/hands-on-new-ways-to-host-high-profit-creative-workshops-at-garden-centers/
LOCATION:Room B110
CATEGORIES:Interactive Learning,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KatieElzerPeters.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260312T152743Z
CREATED:20260305T173233Z
LAST-MODIFIED:20260312T152743Z
UID:10000775-1787737500-1787741100@farwestshow.com
SUMMARY:Purchasing 102: A Deeper Dive
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, OBC Northwest Inc.\, Simplot Turf & Horticulture. \nA deeper discussion of today’s supply chain and how it’s affected by issues like tariffs\, price\, environmental legislation\, and long lead times.
URL:https://farwestshow.com/event/purchasing-102-a-deeper-dive/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260407T223202Z
CREATED:20260305T155209Z
LAST-MODIFIED:20260407T223202Z
UID:10000771-1787733000-1787736600@farwestshow.com
SUMMARY:Purchasing 101: Horticultural Professionals Discuss Purchasing
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, and OBC Northwest Inc.. \nPanel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product\, right customer\, right quantity\, right condition\, right place\, right time\, and right price/cost. Find out how these greenhouse\, nursery\, and retail channel operators navigate purchasing to help maximize value\, reduce costs\, and ensure customer satisfaction.
URL:https://farwestshow.com/event/purchasing-101-horticultural-professionals-discuss-purchasing/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T094500
DTEND;TZID=America/Los_Angeles:20250822T104500
DTSTAMP:20250326T181954Z
CREATED:20250325T011800Z
LAST-MODIFIED:20250326T181954Z
UID:10000745-1755855900-1755859500@farwestshow.com
SUMMARY:AI for the Green Industry
DESCRIPTION:Speaker: Ashley Wright\, co-founder & CEO of Plantista \nLearn how to overcome labor shortages\, grow revenue\, and optimize inventory by leveraging AI. In this session\, we’ll cover tactical tools and insights — relevant to all green industry owners and operators!
URL:https://farwestshow.com/event/ai-for-the-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/AshleyWright.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T083000
DTEND;TZID=America/Los_Angeles:20250822T093000
DTSTAMP:20250328T190525Z
CREATED:20250325T011307Z
LAST-MODIFIED:20250328T190525Z
UID:10000742-1755851400-1755855000@farwestshow.com
SUMMARY:The 5-Star Customer Experience: Winning the Hearts of the Next Generation
DESCRIPTION:Speaker: Jeff O’Brien and Jon Morrison\, co-founders of Brands in Blooms \nDelivering a 5-star customer experience begins with cultivating a 5-star employee experience. Join Jeff O’Brien and Jon Morrison for a transformative session providing the ultimate playbook to captivate Millennials and Gen Z\, turning visitors into loyal\, lifelong gardeners. Discover the power of storytelling to simplify your message\, overcome barriers like limited time\, space\, and knowledge\, and deeply connect with your customers. You’ll gain practical strategies for fostering a culture of excellence through effective training\, leadership\, and team engagement. This isn’t just another talk — it’s your roadmap to elevating your garden center and securing the future of retail.
URL:https://farwestshow.com/event/the-5-star-customer-experience-winning-the-hearts-of-the-next-generation/
LOCATION:Room B110
CATEGORIES:Interactive Learning,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/JonJeff.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T133000
DTEND;TZID=America/Los_Angeles:20250821T143000
DTSTAMP:20250326T183525Z
CREATED:20250324T225028Z
LAST-MODIFIED:20250326T183525Z
UID:10000738-1755783000-1755786600@farwestshow.com
SUMMARY:Human Capital Risks When You Have Limited Resources
DESCRIPTION:Speaker: Michael Maggiotto Jr\, PHR\, SHRM-SCP\, director of human resource solutions\, BEST Human Capital & Advisory Group \nAre your people generating unnecessary risks to your business? Do you struggle managing people risks because of limited resources? Simple mistakes can cost a company millions or even end a business altogether. However\, solutions to these risks may be easier than you think. You will learn the following: key risk areas within the green industry\, ranges of costs for compliance violations\, costly impact of turnover\, the positive impact of efficiency improvements\, and best practices and remedies for overcoming these challenges. This session will help business leaders and HR professionals identify and overcome these risks and understand the safe harbor afforded by having an independent 3rd party audit of human capital risks.
URL:https://farwestshow.com/event/human-capital-risks-when-you-have-limited-resources/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MichaelMagiotto.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T094500
DTEND;TZID=America/Los_Angeles:20250821T104500
DTSTAMP:20250326T184016Z
CREATED:20250324T222739Z
LAST-MODIFIED:20250326T184016Z
UID:10000731-1755769500-1755773100@farwestshow.com
SUMMARY:Managing and Motivating the Multi-Generational Green Industry
DESCRIPTION:Speakers: Todd Downing\, managing partner at BEST Human Capital & Advisory Group and Paige Franks\, senior executive search advisor at BEST Human Capital & Advisory Group \nFor the first time in history\, five generations collide in the workforce. However\, the horticulture industry faces mass retirements from the high volume of Baby Boomers in our industry. Gen Z is joining the industry and Millennials are stepping into preceding leadership positions\, bringing new ideas in technology\, management\, communication\, culture and personal and professional values and expectations. You will learn the following: What the current understanding of the horticulture industry is from the perspective of each generation. How leaders are managing today’s workplace standards. Advice and insight on best practices of working alongside and embracing multiple generations.
URL:https://farwestshow.com/event/managing-and-motivating-the-multi-generational-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DowningFranks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T083000
DTEND;TZID=America/Los_Angeles:20250821T093000
DTSTAMP:20250326T185027Z
CREATED:20250324T221958Z
LAST-MODIFIED:20250326T185027Z
UID:10000727-1755765000-1755768600@farwestshow.com
SUMMARY:How A Quick Sketch Can Double Your Sale
DESCRIPTION:Speaker: Ryan Watkins\, founder\, HortMentor \nBoost sales by providing clients with a basic\, hand-drawn visual of their space. This simple\, yet effective tool can be utilized by sales associates to illustrate recommendations and assist clients with understanding how to accomplish their landscape goals. Whether you’re a garden retailer or landscape firm this system will help you integrate sketching into your sales process. Participants will understand how using this method increases buyer confidence and decisiveness\, and why matching the client’s vision with yours often results in increased sales.
URL:https://farwestshow.com/event/how-a-quick-sketch-can-double-your-sale/
LOCATION:Room B110
CATEGORIES:Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/RyanWatkins.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T144500
DTEND;TZID=America/Los_Angeles:20250820T154500
DTSTAMP:20250326T204357Z
CREATED:20250324T142157Z
LAST-MODIFIED:20250326T204357Z
UID:10000723-1755701100-1755704700@farwestshow.com
SUMMARY:Creating Your Internet Marketing Plan 2025–2026
DESCRIPTION:Speaker: Ron McCabe\, president\, Everbearing Services \nDigital marketing shapes how customers find and choose services. This session covers proven strategies to strengthen you online presence\, connect with the right audience\, and turn website visits into business growth. Learn how to maximize social media\, create compelling content\, and develop a marketing plan that fits the challenges of the green industry. Expect real-world insights and practical steps you can use immediately to reach more customers and stay competitive.
URL:https://farwestshow.com/event/creating-your-internet-marketing-plan-2025-2026/
LOCATION:Room B110
CATEGORIES:Arborists,Business Practices,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/RonMcCabe.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T123000
DTEND;TZID=America/Los_Angeles:20250820T133000
DTSTAMP:20250326T204839Z
CREATED:20250324T140903Z
LAST-MODIFIED:20250326T204839Z
UID:10000718-1755693000-1755696600@farwestshow.com
SUMMARY:Streamline your Inventory
DESCRIPTION:Speaker: Tim Quebedeaux\, owner of RetailKPI\, service provider for The Garden Center Group \nLearn the key performance indicators that will show you how your inventory is performing. By measuring three KPIs down to the category level\, you will learn where to spend your time improving your business. Stock to sales will show you how your inventory is acting. Inventory turns will allow you to benchmark against other retails in performance\, while gross margin return on inventory investment (GMROII) will show you which categories are producing (and which are not) the all important margin dollar.
URL:https://farwestshow.com/event/streamline-your-inventory/
LOCATION:Room B110
CATEGORIES:Business Practices,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/TimothyQuebedeaux.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T094500
DTEND;TZID=America/Los_Angeles:20250820T104500
DTSTAMP:20250326T205305Z
CREATED:20250324T135330Z
LAST-MODIFIED:20250326T205305Z
UID:10000713-1755683100-1755686700@farwestshow.com
SUMMARY:The Importance of Emotional Intelligence in the Green Industry
DESCRIPTION:Speakers: Todd Downing\, managing partner at BEST Human Capital & Advisory Group and Paige Franks\, senior executive search advisor at BEST Human Capital & Advisory Group \nAs innovations in technology\, automation and AI are on the rise\, our ability to connect with and understand each other on a humanistic and emotional level declines. Now more than ever\, emotional intelligence\, or EQ\, is a valuable and necessary skill in the workplace\, especially in leadership. You will learn the following: What EQ is and its application in the workplace. How EQ influences and benefits the workplace. Resources and strategies for leaders and employees to improve\, measure and evaluate their EQ.
URL:https://farwestshow.com/event/the-importance-of-emotional-intelligence-in-the-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DowningFranks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T083000
DTEND;TZID=America/Los_Angeles:20250820T093000
DTSTAMP:20250326T205542Z
CREATED:20250324T134020Z
LAST-MODIFIED:20250326T205542Z
UID:10000709-1755678600-1755682200@farwestshow.com
SUMMARY:The Garden Retailing Train: Looking Ahead to 2026
DESCRIPTION:Speaker: Danny Summers\, managing director and chief instigator at The Garden Center Group \nGarden retailing is like a train moving down the tracks to a new destination and the constant evolution of trends and management needs requires you to stay on the train in order to meet the changing needs of the consumer. Garden retailing has experienced major growth in new customers and sales since 2019. As we look forward to 2026\, Summers will share insight of the The Group’s 150+ garden centers performances and the best practices benchmarks from The Group’s Annual P&L Studies of 2020\, 2021\, 2022\, 2023 and 2024 plus trends of 2025\, with additional observations to help you prepare for 2026 and beyond. Being on the Garden Retailing Train of knowledge is critical to your garden center’s success.
URL:https://farwestshow.com/event/the-garden-retailing-train-looking-ahead-to-2026/
LOCATION:Room B110
CATEGORIES:Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Danny-Summers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240823T094500
DTEND;TZID=America/Los_Angeles:20240823T104500
DTSTAMP:20240509T222337Z
CREATED:20240426T214544Z
LAST-MODIFIED:20240509T222337Z
UID:10000693-1724406300-1724409900@farwestshow.com
SUMMARY:Tackling the Biggest Issue in the Green Industry: Inventory
DESCRIPTION:Speaker: Aaron Allison\, Co-Founder\, SBI Software \nAaron will share insight\, industry research and best practices to solve Growers real-time inventory availability woes. Solutions that he has found to work have helped our clients reach and engage their target customers through mobile-based applications including bilingual inventory management\, online ordering\, bill pay\, and much more. And with front-row exposure to thousands of growers\, they understand how best to implement minor changes for major impact as growers prepare for the future.
URL:https://farwestshow.com/event/tackling-the-biggest-issue-in-the-green-industry-inventory/
LOCATION:Room B110
CATEGORIES:Breeders,Business Practices,Growers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Aaron.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240823T083000
DTEND;TZID=America/Los_Angeles:20240823T093000
DTSTAMP:20240509T222608Z
CREATED:20240426T214508Z
LAST-MODIFIED:20240509T222608Z
UID:10000690-1724401800-1724405400@farwestshow.com
SUMMARY:Maximize Your Sales and Marketing with Partner Programs
DESCRIPTION:Speaker: Helen Lawson\, Retail Partnership Marketing Coach\, Monrovia Nursery Company \nWant more help with your marketing to boost your sales? Your branded plant partners can help! Learn to leverage the marketing tools\, resources\, and programs available to you to upgrade your marketing at a fraction of the cost and effort of traditional marketing assets. Whether you have a full-time marketing team or are doing it all yourself “when you have time\,” you’ll come away with ideas and actionable sources to boost your efforts to connect with consumers.
URL:https://farwestshow.com/event/maximize-your-sales-and-marketing-with-partner-programs/
LOCATION:Room B110
CATEGORIES:Business Practices,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Helen-Lawson.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T143000
DTEND;TZID=America/Los_Angeles:20240822T153000
DTSTAMP:20240509T222644Z
CREATED:20240426T214456Z
LAST-MODIFIED:20240509T222644Z
UID:10000688-1724337000-1724340600@farwestshow.com
SUMMARY:How to Get the Right Products to the Right Customers at the Right Time
DESCRIPTION:Speaker: Aaron Allison\, Co-Founder\, SBI Software \nStreamlining the process from production to order allocation and fulfillment is a challenge creating business processes and using technology to help streamline those processes can save you time and money. I’ve helped hundreds of growers through production setup\, order allocation\, order fulfillment\, and therefore improvements to their bottom line.
URL:https://farwestshow.com/event/how-to-get-the-right-products-to-the-right-customers-at-the-right-time/
LOCATION:Room B110
CATEGORIES:Business Practices,Growers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Aaron.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T120000
DTEND;TZID=America/Los_Angeles:20240822T130000
DTSTAMP:20240426T214407Z
CREATED:20240426T214407Z
LAST-MODIFIED:20240426T214407Z
UID:10000682-1724328000-1724331600@farwestshow.com
SUMMARY:Top Consumer Garden Trends to Drive Sales
DESCRIPTION:Speaker: Katie Tamony\, Chief Marketing Officer and Trend Spotter\, Monrovia Nursery Company \nWant to know what home gardeners are thinking? Every year\, Monrovia conducts large scale consumer research\, asking thousands of homeowners who have purchased plants and are planning to do outdoor projects about their interests. That data is combined with information gathered from additional monthly mobile surveys conducted with Monrovia’s 100\,000 email subscribers\, social media analysis and insights from outside the gardening industry. The results provide a look at different design styles and the plants home gardeners are gravitating toward.
URL:https://farwestshow.com/event/top-consumer-garden-trends-to-drive-sales/
LOCATION:Room B110
CATEGORIES:Breeders,Designers,Growers,Landscapers,Marketing,Retailers
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2023/04/Katie_Tamony.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T083000
DTEND;TZID=America/Los_Angeles:20240822T093000
DTSTAMP:20240509T223314Z
CREATED:20240426T221306Z
LAST-MODIFIED:20240509T223314Z
UID:10000674-1724315400-1724319000@farwestshow.com
SUMMARY:Building Your Bench: Recruiting\, Motivating\, and Retaining Talent in the Green Industry of Today and Tomorrow
DESCRIPTION:Speaker: Todd Downing\, Co-Founder/Managing Partner\, BEST Human Capital & Advisory Group \nDo you currently have the right people on the bus? Are you concerned with building your bench for today and tomorrow? The state of the labor market\, especially in the Green Industry\, means we must change our thinking about recruiting inside and outside the industry. \nYou will learn more about how recruitment\, retention\, motivation\, training & development\, compensation and even your company’s social capital affect the strength of your team’s talent.
URL:https://farwestshow.com/event/building-your-bench-recruiting-motivating-and-retaining-talent-in-the-green-industry-of-today-and-tomorrow/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Todd-Downing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T143000
DTEND;TZID=America/Los_Angeles:20240821T153000
DTSTAMP:20240509T223421Z
CREATED:20240426T214237Z
LAST-MODIFIED:20240509T223421Z
UID:10000670-1724250600-1724254200@farwestshow.com
SUMMARY:What is Your End Game? Succession and Exit Planning Best Practices for the Green Industry
DESCRIPTION:Co-Presenters: Chris Cimaglio\, Managing Director\, PivotPoint Business Solutions \nTodd Downing\, Managing Partner\, BEST Human Capital & Advisory \nAbout 75% of business owners will likely exit in the next 10 years. That means more sellers than buyers\, and only the best will sell. You will learn the following: The personal\, business\, and financial readiness\, gaps\, and the tracks to maximize business value and return. How choice valuation methods and financing options impact succession and exit planning. Leading practices and strategies to ensure your legacy isn’t left up to chance. We will examine preparation\, planning options\, and transitional strategies\, especially in highly owner-dependent companies\, and actions you can take today for you and your business to become more transition-ready.
URL:https://farwestshow.com/event/what-is-your-end-game-succession-and-exit-planning-best-practices-for-the-green-industry/
LOCATION:Room B110
CATEGORIES:Business Practices,Growers,Marketing,Retailers,Seminars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T130000
DTEND;TZID=America/Los_Angeles:20240821T140000
DTSTAMP:20240426T214011Z
CREATED:20240426T214011Z
LAST-MODIFIED:20240426T214011Z
UID:10000665-1724245200-1724248800@farwestshow.com
SUMMARY:I Will Always Love You: Creating and Increasing Market Relevance
DESCRIPTION:Speaker: Lloyd Traven\, President/CEO\, Peace Tree Farm LLC \nFor years we lamented as an industry about needing a national marketing campaign\, that national spokesperson or message\, but never pulled the trigger. It took a pandemic to realize we didn’t really need one. The consumer was always searching for us\, but we were not putting ourselves in the places they were looking! We have become undeniably relevant and overwhelmingly popular since the beginning of the pandemic disturbance\, but we cannot allow ourselves to just go back to “the way it used to be” because the pressure is lighter. Inflation\, polarization\, and changed market dynamics make that impossible. Peace Tree Farm founder Lloyd Traven shares his frank observations and advice about how to stay relevant and why it’s critical to the industry.
URL:https://farwestshow.com/event/i-will-always-love-you-creating-and-increasing-market-relevance/
LOCATION:Room B110
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2019/05/Traven_Lloyd.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T110000
DTEND;TZID=America/Los_Angeles:20240821T120000
DTSTAMP:20240426T210817Z
CREATED:20240426T210610Z
LAST-MODIFIED:20240426T210817Z
UID:10000661-1724238000-1724241600@farwestshow.com
SUMMARY:The Garden Retailing Train
DESCRIPTION:Speaker: Danny Summers\, Managing Director/Chief Instigator\, The Garden Center Group \nGarden retailing is changing. It’s like a train moving down the tracks to a new destination. The constant evolution of trends and management needs requires you to stay on the train in order to meet the changing needs of the consumer. Garden retailing has experienced major growth in new customers and sales since 2019. As we look forward to 2025\, Danny will share insights of the group’s 150+ garden centers’ performances and the best practices benchmarks from The group’s annual P&L Studies of 2020\, 2021\, 2022 and 2023\, plus additional observations and trends to help you prepare for 2025 and beyond. Being on the garden retailing train of knowledge is critical to your garden center’s success.
URL:https://farwestshow.com/event/the-garden-retailing-train/
LOCATION:Room B110
CATEGORIES:Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Danny-Summers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230825T083000
DTEND;TZID=America/Los_Angeles:20230825T093000
DTSTAMP:20230412T214539Z
CREATED:20230412T214509Z
LAST-MODIFIED:20230412T214539Z
UID:10000644-1692952200-1692955800@farwestshow.com
SUMMARY:Values as a Business Model: The Story of Botanical Interests
DESCRIPTION:Speaker: Curtis Jones\, Co-founder and Former Co-owner/President\, Botanical Interests Inc. \nThe co-founder and former co-owner/President of Botanical Interests Inc.\, Curtis Jones\, speaks out about how his and his business partner Judy Seaborn’s personal values influenced the success of Botanical Interests seeds in a stagnant seed packet market and changed the direction of packaging in horticulture. Curtis will describe the new and unique direction Botanical Interests has taken in order to further educate the gardener\, increase brand loyalty\, and support their retail stores. During the presentation\, Curtis might sneak in a funny or harrowing story about the 28-year journey they experienced.
URL:https://farwestshow.com/event/values-as-a-business-model-the-story-of-botanical-interests/
LOCATION:Room B110
CATEGORIES:Business Practices,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2023/04/Curtis_Jones.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230824T133000
DTEND;TZID=America/Los_Angeles:20230824T143000
DTSTAMP:20230412T213145Z
CREATED:20230412T213145Z
LAST-MODIFIED:20230412T213145Z
UID:10000640-1692883800-1692887400@farwestshow.com
SUMMARY:Marketing to Capture Consumers Environmental Focused Purchasing Habits
DESCRIPTION:Speaker: Andony Melathopoulos\, Associate Professor\, Pollinator Health Program\, Oregon State University \nThere is considerable ‘buzz’ about Millennial-aged consumers and the shift in their plant buying preferences. Analysts have suggested that Millennial’s are inclined to ’cause purchasing’ and value additional environmental or social benefits. In this seminar\, Andony will talk about research to specify how pollinator benefits should be displayed on plant labels and some strategies to maximize the benefits of different nursery plants to pollinators.
URL:https://farwestshow.com/event/marketing-to-capture-consumers-environmental-focused-purchasing-habits/
LOCATION:Room B110
CATEGORIES:Growers,Landscapers,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2023/04/Andony_Melathopoulos.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230824T094500
DTEND;TZID=America/Los_Angeles:20230824T104500
DTSTAMP:20230412T205419Z
CREATED:20230412T205419Z
LAST-MODIFIED:20230412T205419Z
UID:10000633-1692870300-1692873900@farwestshow.com
SUMMARY:The Shoppers Journey
DESCRIPTION:Speaker: Bridget Behe\, Professor Emeritus\, Michigan State University \nRecent studies with real consumers in both the lab and retail environment give great insight into how consumers shop in the store. This presentation is packed with helpful tips to create more shoppable displays and merchandising information to generate higher sales.
URL:https://farwestshow.com/event/the-shoppers-journey/
LOCATION:Room B110
CATEGORIES:Business Practices,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/jpeg:https://farwestshow.com/wp-content/uploads/2023/04/BridgitBehe-1.jpg
END:VEVENT
END:VCALENDAR