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Dr. Bridget K. Behe


Professor of horticultural marketing at Michigan State University
Dr. Bridget Behe (pronounced bee-hee with two long e’s) is currently a professor of horticultural marketing at Michigan State University. She teaches courses on marketing and management for horticulture majors. Bridget has conducted more than 100 consumer and market research projects on horticultural products, both edible and ornamental. She has written more than 500 publications in the trade press and in peer-reviewed journals. She joined Michigan State’s faculty in August 1997, after serving on the faculty at Auburn University for eight years. Bridget earned degrees from Penn State University (Ph.D. in horticulture, B.S. in horticulture, B.S. in agricultural education) and Ohio State University (M.S. in horticulture). Each year, she speaks to professionals and industry groups nationally and internationally.

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