A second-generation nurseryman, Chris Robinson is the co-owner and General Manager at Robinson Nursery. On any given day, up to 20 employees stake trees at Robinson Nursery, and each one has a slightly different technique. Robinson realized the variability had a negative impact on productivity and set a goal of developing a standardized process. Since becoming general manager of the company, he spearheaded several improvements to company culture and process efficiency. He learned about Lean through the Oregon Association of Nurseries and believed the disciplined structure for eliminating waste could help him make his mark on the 600-acre nursery. His work has been recognized in several industry publications, and in 2017 Chris was honored by the OAN with the “New Nursery Professional of the Year” award.