BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Farwest Show | Portland, Oregon - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Farwest Show | Portland, Oregon
X-ORIGINAL-URL:https://farwestshow.com
X-WR-CALDESC:Events for Farwest Show | Portland, Oregon
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20270314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20271107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T202859
CREATED:20260305T155636Z
LAST-MODIFIED:20260407T223149Z
UID:10000772-1787733000-1787736600@farwestshow.com
SUMMARY:How We Relate to Plants Today — and Why We Buy Them
DESCRIPTION:Speaker: Erica Grivas\, garden journalist/speaker \nPlants are more than decorations\, they function as companions\, wellness tools\, and lifestyle statements. This session looks at how today’s buyers relate to plants\, from food growers and pollinator supporters to low-maintenance gardeners and self-described “plant parents.” Using examples from across the garden marketplace\, the talk examines what motivates these groups and how retailers can support them through plant selection\, information\, and in-store storytelling. Attendees gain a clearer understanding of why people grow\, buy\, and protect certain plants today and how these trends are shaping the future of the gardening industry.
URL:https://farwestshow.com/event/how-we-relate-to-plants-today-and-why-we-buy-them/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EricaGrivas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T123000
DTEND;TZID=America/Los_Angeles:20260826T133000
DTSTAMP:20260604T202859
CREATED:20260305T183933Z
LAST-MODIFIED:20260306T180723Z
UID:10000780-1787747400-1787751000@farwestshow.com
SUMMARY:Beyond the Hype: Targeting Trends that Matter
DESCRIPTION:Speaker: Erica Grivas\, award-winning garden journalist \nGarden trends don’t move in a straight line. Why do some fade quickly while others persist? In this session\, a national garden journalist presents a curated roundup of garden trends showing signals of staying power\, drawn from reporting and industry observation. We will examine the forces shaping these trends from climate\, economic\, and lifestyle shifts to cultural demand and consider how growers\, wholesalers\, and retailers can use these signals to inform plant selection\, sourcing\, and merchandising decisions.
URL:https://farwestshow.com/event/beyond-the-hype-targeting-trends-that-matter/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EricaGrivas.webp
END:VEVENT
END:VCALENDAR