Speaker: Steve Black
In 2015 Raemelton Farm became the first and only nursery in the United States to sell USDA Certified ORGANIC B&B trees. The Organic market is no longer a hippie thing; and cost efficient organic ornamental production requires cutting edge science and technology. This presentation will explain the marketing value of, and financial rational for going organic. Organic field production requires very different cultural practices, record keeping, and management. The talk will cover Raemelton’s techniques for pest and weed control, soil conservation, and farm management.
Panel: Jill Calabro, Ph.D., Chuck Cannon, Ph.D., Paul Doruska, Ph.D., Tom Fernandez, Ph.D., Benjamin Meyers, Matthieu Vollmer, MBA
This stacked panel of experts will plunge into the current and potential application of exciting new technologies showing promise in automating and innovating the management of nursery stock, and other environments including arboretums and forest stands. New technologies explored during this seminar include drone-based observation and sampling, canopy robotics, and a variety of radio-frequency identification (RFID) applications. Panelists will address the need for RFID amidst compressed profit margins and labor challenges and will reveal the power of strategic software and RFID integrations.
Speaker: Dr. Luisa Santamaria
Water use is one of the major concerns for the nursery industry. Efficient and effective water use will provide positive outcomes such as improved plant quality, increased uniformity, reduced water requirements, disease prevention, and associated cost savings. This presentation will review types of irrigation appropriate to different production systems, water supply and water quality. Participants will be aware of the importance to create strategies to conserve water and irrigation management.
Marketing timelines are essential for the successful introduction of new plants. But often, these timelines are not known by all those who assist in bringing plants to market. This panel of expert GWA/OAN-members will share tips and timelines for growers about a variety of plant introductions. The presentation will also help garden communicators understand the years/decades it takes to develop new plants and share the schedule information that those in the media need to know when preparing articles, blogs, or ad promotions. Determining demand, defining the audience, identifying media outlets’ requirements, and timing the launch are as important as producing quantities of unique, top-quality plants to match the market’s needs.
Speaker: Richie Steffen
Ferns are one of the most diverse groups of plants for shade. Get expert information on how to use them effectively in the landscape and learn about their historical use in gardens. See some of our best native ferns for our gardens along with exotics from around the world that are true performers. This lusciously photographed lecture features clever garden feature that anyone can create at home. Richie Steffen is co-author and co-photographer of The Plant Lover’s Guide to Ferns and an experienced fern grower.
Speaker: Maria Zampini
No matter what segment of the green industry your business is in, new plant varieties can be a differentiation sales and marketing strategy. Find out how you can take that cool, new plant you just saw in the New Varieties Showcase and put it to work helping grow your business and make you stand out amongst your competitors. Learn the who, what, where when and how of the new plant introduction world plus tips and tricks to market to both the consumer and industry customers.
Speaker: Michael Stolp
How is succession planning forged in your business? Hot and hammered into shape, or formed by concentrated effort? In this pragmatic presentation, real-world stories illustrate why succession planning is a priority, what gets in the way, and how you and your family can start building your plan. Learn how to create alignment between your business, succession plan and estate plan by building from a common foundation and being business smart and family friendly. Finally, get the short-cut to wisdom ... and youth!
Moderated by Kyle Peterson, Owner of Pacific Nursery Come listen to a panel of industry professionals who have experienced firsthand what it’s like to move from their home country to America and the difficulties of adapting to a new culture. Listen to their stories while they share challenges of advancing their horticultural careers with English as their second language. Get their insight on how to deal with cultural misconceptions, culture shock and how they learned the navigate their way to success.Find out more
Speaker: Jana McKamey
Discover the growing economic reach of Oregon's wineries and vineyards and opportunities for Oregon nurseries within the Oregon wine industry. The session will identify common issues faced by the Oregon vineyards and nurseries and opportunities to collaborate on solutions.