Speaker: Lloyd R. Traven
We have all seen a plant that just screams, “That is my million dollar baby — retirement, here we come!” The holy grail of horticulture is “What’s new?” or “What changes the market for a genus?” We all obsess about finding that and making a killing, but unfortunately it is not quite that simple. Figuring out the propagation, establishing a solid supply chain, creating a production protocol for success, and extensive trialing all must happen — but there are still steps before even that happens! The plant must be protected, or all the effort gets no reward to finance the NEXT breeding program, plant discovery, or the next plant hunt. Many new introductions often fall short because nobody knows the plant even exists — it was never marketed to anyone. Products in the market have a short shelf life and you cannot afford to get it wrong from the start. Our typical passion to grow stuff is just not enough in a VERY crowded market. How does one do everything necessary to successfully launch a new plant? We’ll discuss great examples of success, and a couple epic failures as well.
Speaker: Mark Krautmann
Our panel will define mentoring, contrast it with traditional training and supervision roles. We will describe the specific benefits that accrue from a mentor relationship. We’ll discuss how mentorship facilitates performance, elicits the best in undiscovered talent among committed employees, and contributes to engaged, gratifying work and employee loyalty. Panelists will also discuss the synergy between job satisfaction, lower turnover, employee engagement, collaboration and respect. A business owner and two key staff will share personal and work-related mentoring experiences. Attendees will leave with literature references, actionable items, and a challenge to apply these principles so your own workplace can benefit. There will also be time for questions.
Panel: Octavio Martinez, operations manager at Heritage Seedlings & Liners Inc. and Elizabeth Cryan, landscape designer at PNW Sustainable Designs
A panel of industry professionals will discuss the importance of mentorship while navigating the ever-evolving green industry in the United States. Join Octavio Martinez and Elizabeth Cryan for a lively panel conversation about their personal experiences and the role those positive relationships have had on their careers. The right mentor can save you time, money, and frustration by helping you learn best practices without all the trial and error. We will talk about identifying potential mentors in your workplace and then how to get the most from those relationships, and much more. Come join us!
Speaker: Kerry Scott
In today's economy, with virtually full employment, seasonal agricultural and horticultural employers are experiencing record labor shortage. The one viable, legal solution is the federal government's H-2A guest worker visa program. Nationwide, use of the program doubled between 2014 and 2017 and continues to grow by more than 20 percent each year. Use of the program by Oregon growers is also increasing, though not as quickly. This is in part due to the perception that Oregon is a difficult state in which to utilize the program. Whether or not that is true, with the help of a good, experienced H-2A agent, using H-2A in Oregon is not only possible, but almost certainly successful. This seminar will show growers how.
Speaker: Lisa Port
Gardeners in the Pacific Northwest struggle with diminished light and downright darkness for more than nine months of the year. It rains. A lot. Skies are blanketed with clouds and we live under some of the largest trees on the planet. How is it even possible to create a garden that positively glows from within? Bringing luminosity to a garden doesn’t have to be hard. You just need to incorporate a few techniques to get the job done. By utilizing designer techniques, maximizing seasonal attributes, and (of course) exploiting brilliant plant material, Lisa will demonstrate the art of creating a truly luminous garden.
Speakers: Steve Strauss and Dr. Ryan Contreras
Gene editing methods, including CRISPR, have been in the news of late. They and associated genetic engineering methods provide a more direct way to produce some of the traits our industry has historically sought, such as sterility, variation in leaf and flower color, modifications to canopy and leaf form, and pest resistance. They can also avoid regulation by the feds in some cases, lowering costs in development. The goal of this session is to review where we are at with the technology and what the obstacles are. We can discuss if our industry wishes to come together and start to put these techniques to work to produce new varieties, while promoting public education and dialog.
Speaker: Dr. Bill Conerly
The tight labor market is the biggest headache for many businesses. Back in 2006, Dr. Conerly predicted the labor shortage was a decade away. He started collecting articles about how to improve employee retention and recruiting. He also asked his consulting clients about their successes and failures. This seminar will first explain why the tight labor market will continue for another decade. He will then provide managers with a process for developing high employee retention, engagement and productivity along with success in recruiting new workers.
Speaker: Dr. Luisa Santamaria
This presentation will provide an update on the current biological products available for managing pests and diseases in nurseries and greenhouses. Participants will learn about the types of beneficial organisms and insects used in greenhouse production and relevant aspects to consider when using biological control. They will also learn about the use of biological control as part of a total integrated pest management (IPM) program, which incorporates scouting, disease-resistant plants, and good cultural practices. The instructor will provide some case studies where biological control has been successfully implemented.
Speaker: Jozsef Racsko
Mycorrhiza is a symbiotic association between plants and fungi. This presentation will discuss the benefits of using mycorrhizal fungi in ornamental production. Attendees will learn about why mycorrhizae are important for ornamental plant vitality, and how this symbiotic relationship can benefit plant nutrient uptake and utilization, increase nutrient availability, and even buffer the effects of over-fertilization. You will also learn how industry professionals can utilize this natural, organic, sustainable technology in their own professional operations, discuss the frequently asked questions and concerns, and how plant producers can adjust their fertility regimens to maximize the mycorrhizal benefits and return on investment.