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Speaker: Allan Armitage
As an industry, we get too focused on the soil, the fertilizer, the design and the function without realizing people want to have fun with our plants. To most consumers, plants provide pleasure and function, people don’t want to be serious about them. Perhaps we need to feed this lighter side of what we do when we talk about plants to our staff and to customers. We can sell, market and enjoy our plants if we can tell a few stories that make others smile. Is there really a “wort” anyway? Speaking of… does a toad lily really cause warts? “Tell me the facts, I forget, tell me the story, I remember”.
Speaker: Tina Bemis
Does the idea of 150 additional customers purchasing your leftover tulips and daffodils on a cold, rainy Sunday in November get your heart racing? How about always selling down the last 5% of annuals, where most of your profit is? If so, then maybe it’s time to offer workshops. The secret to success at a small, New England garden center is not just profiting from the workshop itself. Learn their whole strategy that will provide your customers with a newfound feeling of creativity and a fierce loyalty to your business. Includes a copy of Tina’s book on workshops.
Speaker: Dr. Allan M. Armitage
Dr. A will chat about trends in the marketplace including the importance of annuals and perennials as well as some shrubs (after all, Deutzia and Hydrangeas are perennials, aren’t they?). He will look at some of the tried and true as well as what the breeders are excited about. He may be all over the map, but it should be an interesting map.
Speaker: Jack Jostes
What differentiates your garden center, florist, greenhouse or nursery from Amazon? Staff expertise, face-to-face problem solving, quality of your selection, freshness of your plants, knowledge of the local gardening challenges, and so much more. Learn how businesses grow their revenue by helping customers locate local companies when searching online for a yard and garden help. Get more local traffic in the door with green industry digital marketing trips from a proven green industry leader.
Speaker: Kyle Peterson
With everyone in the industry talking about labor shortages and not being able to find help, doesn't it make sense to hold on to every employee that you can? This seminar will dive into the real reasons that either keep employees or drive them away. Many people think it all boils down to money, but that isn't necessarily the case. We'll dig into this challenging situation and give you the tools to not only keep your employees but make them more engaged.
Speaker: Sid Raisch
A consumer- controlled chain reaction of events begins when a consumer buys online - like a 7.4 Earthquake, this will change your world. Whether the change is for the better or worse, is up to you. If you have updated to the new consumer code of commerce, you'll have a great opportunity. Better hurry to this session to find out what happens in your world, when the consumer clicks BUY.
Speaker: Jack Jostes
Good, profitable customers and reliable potential employees see you online – your website, Google listing, review sites, Houzz, Facebook page, Instagram photos and more. Are you making the best impression? Can you recruit the top employees? Do potential customers trust you off-the-bat to deliver what they need? Learn easy, actionable digital marketing tactics that will improve your search rankings, get your landscaping company found online, and build your landscaping business up to where it belongs.
Speaker: Kaci Buhl
Kaci Buhl will present an overview of the newly revised Worker Protection Standard (WPS), emphasizing nursery and greenhouse scenarios. Learn the new rules for annual training pesticide handlers and employees who work in and around pesticide treated material. The WPS also includes a minimum age for pesticide handlers, onsite hand washing requirements and increased worker access to pesticide application records. This session will provide you with new training materials including a workplace poster and checklist for employers.