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DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T200948
CREATED:20260305T155209Z
LAST-MODIFIED:20260407T223202Z
UID:10000771-1787733000-1787736600@farwestshow.com
SUMMARY:Purchasing 101: Horticultural Professionals Discuss Purchasing
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, and OBC Northwest Inc.. \nPanel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product\, right customer\, right quantity\, right condition\, right place\, right time\, and right price/cost. Find out how these greenhouse\, nursery\, and retail channel operators navigate purchasing to help maximize value\, reduce costs\, and ensure customer satisfaction.
URL:https://farwestshow.com/event/purchasing-101-horticultural-professionals-discuss-purchasing/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T200948
CREATED:20260305T155636Z
LAST-MODIFIED:20260407T223149Z
UID:10000772-1787733000-1787736600@farwestshow.com
SUMMARY:How We Relate to Plants Today — and Why We Buy Them
DESCRIPTION:Speaker: Erica Grivas\, garden journalist/speaker \nPlants are more than decorations\, they function as companions\, wellness tools\, and lifestyle statements. This session looks at how today’s buyers relate to plants\, from food growers and pollinator supporters to low-maintenance gardeners and self-described “plant parents.” Using examples from across the garden marketplace\, the talk examines what motivates these groups and how retailers can support them through plant selection\, information\, and in-store storytelling. Attendees gain a clearer understanding of why people grow\, buy\, and protect certain plants today and how these trends are shaping the future of the gardening industry.
URL:https://farwestshow.com/event/how-we-relate-to-plants-today-and-why-we-buy-them/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EricaGrivas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T200948
CREATED:20260305T172704Z
LAST-MODIFIED:20260407T223111Z
UID:10000774-1787733000-1787736600@farwestshow.com
SUMMARY:How Diseases Hitch a Ride: When Insects Act as Plant Pathogen Vectors
DESCRIPTION:Speaker: Sierra Laverty\, assistant professor and horticulture educator\, University of Idaho Extension \nSome of the most common greenhouse\, nursery\, and landscape pests are also harbingers of plant diseases. Certain insect pests act as pathogen vectors\, spreading fungal\, bacterial\, and viral diseases from plant to plant like wildfire through a growing operation or landscape. In this presentation\, attendees will learn which insects have this power\, how to identify them\, which diseases they spread and how\, and prevention steps to minimize losses.
URL:https://farwestshow.com/event/how-diseases-hitch-a-ride-when-insects-act-as-plant-pathogen-vectors/
LOCATION:Room B113
CATEGORIES:Arborists,Growers,Landscapers,Municipalities,Pesticide Recertification,Retailers,Seminars,Spanish Translation Available,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SierraLaverty.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T200948
CREATED:20260305T173233Z
LAST-MODIFIED:20260312T152743Z
UID:10000775-1787737500-1787741100@farwestshow.com
SUMMARY:Purchasing 102: A Deeper Dive
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, OBC Northwest Inc.\, Simplot Turf & Horticulture. \nA deeper discussion of today’s supply chain and how it’s affected by issues like tariffs\, price\, environmental legislation\, and long lead times.
URL:https://farwestshow.com/event/purchasing-102-a-deeper-dive/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T200948
CREATED:20260305T173452Z
LAST-MODIFIED:20260424T224306Z
UID:10000776-1787737500-1787741100@farwestshow.com
SUMMARY:Listen Up! Garden Podcasts are in Your Customers’ Ears
DESCRIPTION:Speaker: Kathy Jentz\, author\, podcaster\, Washington (DC) Gardener Magazine editor\, GardenDC Podcast \nGarden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge. You’ll learn how to find garden podcasts to pitch them and then how to be an ideal podcast guest. Kathy Jentz\, host and producer of the award-winning GardenDC Podcast. She is experienced as a guest on dozens of other garden podcasts and has the inside tips you need to excel in this format.
URL:https://farwestshow.com/event/listen-up-garden-podcasts-are-in-your-customers-ears/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KathyJentz.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T110000
DTEND;TZID=America/Los_Angeles:20260826T120000
DTSTAMP:20260604T200948
CREATED:20260306T212157Z
LAST-MODIFIED:20260402T213349Z
UID:10000804-1787742000-1787745600@farwestshow.com
SUMMARY:KEYNOTE ADDRESS: Charlie Hall\, Ph.D.
DESCRIPTION:Overcoming Decision Paralysis in the Midst of Uncertainty\nWEDNESDAY\, AUGUST 26\, 11 a.m. in Room C124\nFREE to all registered Farwest Participants.\nCharlie Hall\, Ph.D. is a name that resonates deeply within the nursery and landscape community. Growing up on a nursery in western North Carolina\, Hall’s roots in the industry run deep. Today\, he serves as a professor in the Department of Horticultural Sciences at Texas A&M University\, where he also holds the prestigious Ellison Chair in International Floriculture. Hall has become a trusted expert in innovative management and marketing strategies\, financial analysis\, and economic outlook for nursery and greenhouse crops. \nHall’s expertise extends far beyond academia. He is a sought-after speaker at regional\, national\, and international industry events. His ability to translate complex economic concepts into actionable strategies has made him an invaluable resource for green-industry businesses navigating challenges. \nIn his keynote address\, he will provide strategies to help green-industry companies protect and grow their businesses during uncertain times. His unique blend of economic expertise and industry knowledge promises to leave us inspired and equipped to face the challenges ahead.
URL:https://farwestshow.com/event/keynote/
LOCATION:Room C124
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Keynote,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2019/05/CharlieHall.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T134500
DTEND;TZID=America/Los_Angeles:20260826T144500
DTSTAMP:20260604T200948
CREATED:20260305T184614Z
LAST-MODIFIED:20260305T224145Z
UID:10000782-1787751900-1787755500@farwestshow.com
SUMMARY:Chaos to Clarity: Building an AI Stack for Growers and the Green Industry
DESCRIPTION:Speaker: Chris Sabbarese\, co-founder\, Infusion Management Services \nArtificial intelligence is rapidly reshaping how businesses operate\, but many organizations struggle to move from curiosity to practical implementation. This session provides a clear framework for understanding and building an AI technology stack that supports marketing\, communications\, customer engagement\, operational efficiency\, and business decision-making across the green industry. \nAttendees will learn how to evaluate AI opportunities\, prioritize investments based on business impact\, and implement tools responsibly. The focus is on practical strategy — not technical jargon — so participants leave with clarity on where AI fits into their organization and how to move forward confidently.
URL:https://farwestshow.com/event/chaos-to-clarity-building-an-ai-stack-for-growers-and-the-green-industry/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ChrisSabbarese.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260604T200948
CREATED:20260305T191211Z
LAST-MODIFIED:20260305T191211Z
UID:10000785-1787819400-1787823000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 1: The Foundations of a Career Advancement
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 1 introduces the building blocks of this powerful tool for employee motivation and development.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-1-the-foundations-of-a-career-advancement/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260604T200948
CREATED:20260305T191545Z
LAST-MODIFIED:20260305T191638Z
UID:10000786-1787819400-1787823000@farwestshow.com
SUMMARY:Promoting Soil Health: A Prescription for Landscape Success
DESCRIPTION:Speaker: Bryce Lane\, distinguished professor emeritus\, North Carolina State University \nAs landscapers\, and gardeners\, we typically spend most of our time thinking above ground. We spend countless hours selecting the right woody plant\, considering the right exposure\, combinations\, size\, color\, and textures. Woody plant’s success is equally dependent on what is going on below ground. A scientific understanding of soil chemistry\, biology\, physics\, and fertility makes us all better at our craft. This talk will address basic soil principles\, and how we can use them to build and maintain healthy soils that maximize woody plant success.
URL:https://farwestshow.com/event/promoting-soil-health-a-prescription-for-landscape-success/
LOCATION:Room B116
CATEGORIES:Arborists,Designers,Landscapers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/BryceLane.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T110000
DTEND;TZID=America/Los_Angeles:20260827T120000
DTSTAMP:20260604T200948
CREATED:20260305T193216Z
LAST-MODIFIED:20260309T210652Z
UID:10000789-1787828400-1787832000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 2: Designing Clear Roles\, Skills\, and Pathways
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 2 walks through how to build out job duties\, skills\, pay\, and titles to use in coaching.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-2-designing-clear-roles-skills-and-pathways/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T133000
DTEND;TZID=America/Los_Angeles:20260827T143000
DTSTAMP:20260604T200948
CREATED:20260305T210625Z
LAST-MODIFIED:20260305T210625Z
UID:10000797-1787837400-1787841000@farwestshow.com
SUMMARY:There is No Such Thing as Dwarf: Compact Plants for the Landscape
DESCRIPTION:Speaker: Bryce Lane\, distinguished professor alumnus\, North Carolina State University \nHome landscapes are shrinking\, the average residential property size is now less than a quarter of an acre. More and more people are living in the city and have less and less space for plants. This has resulted in an increasing demand for dwarf/compact\, self-contained plants. In this talk we will discuss the role compact plants play in today’s landscapes\, and Lane will recommend some of the very best plants for small spaces.
URL:https://farwestshow.com/event/there-is-no-such-thing-as-dwarf-compact-plants-for-the-landscape/
LOCATION:Room B116
CATEGORIES:Designers,Landscapers,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/BryceLane.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T094500
DTEND;TZID=America/Los_Angeles:20260828T104500
DTSTAMP:20260604T200948
CREATED:20260305T212929Z
LAST-MODIFIED:20260305T212929Z
UID:10000802-1787910300-1787913900@farwestshow.com
SUMMARY:How to Recruit\, Train and Retain Talent in the Post-Baby-Boomer Era
DESCRIPTION:Speaker: Erick Harris\, nursery sales director\, Breezy Hill Nursery \nCompanies all over the world have to contend with the fact that Baby Boomers are about to sail off into the sunset. By 2030\, all of the Boomers\, the second biggest generation ever\, will be 65 or older. Because our industry is such a special place to work\, we probably have more Boomers than most industries.  This session will provide the attendees with a tool kit on how to navigate the coming reality and how to recruit\, train and retain the next generation of leaders — the New Lions of the industry.
URL:https://farwestshow.com/event/how-to-recruit-train-and-retain-talent-in-the-post-baby-boomer-era/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ErickHarris.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T094500
DTEND;TZID=America/Los_Angeles:20260828T224500
DTSTAMP:20260604T200948
CREATED:20260310T202619Z
LAST-MODIFIED:20260310T202619Z
UID:10000807-1787910300-1787957100@farwestshow.com
SUMMARY:Factors Influencing Photosynthesis
DESCRIPTION:Speaker: Javier Salas\, entrepreneur \nCompensation and saturation points. Water and nutrients. Biotic and abiotic factors. How it translates to photosynthesis and plant development through different growth stages.
URL:https://farwestshow.com/event/factors-influencing-photosynthesis/
LOCATION:Room B119
CATEGORIES:Arborists,Growers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/JavierSalas.webp
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