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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T201141
CREATED:20260305T155209Z
LAST-MODIFIED:20260407T223202Z
UID:10000771-1787733000-1787736600@farwestshow.com
SUMMARY:Purchasing 101: Horticultural Professionals Discuss Purchasing
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, and OBC Northwest Inc.. \nPanel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product\, right customer\, right quantity\, right condition\, right place\, right time\, and right price/cost. Find out how these greenhouse\, nursery\, and retail channel operators navigate purchasing to help maximize value\, reduce costs\, and ensure customer satisfaction.
URL:https://farwestshow.com/event/purchasing-101-horticultural-professionals-discuss-purchasing/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T201141
CREATED:20260305T171833Z
LAST-MODIFIED:20260305T172303Z
UID:10000773-1787733000-1787736600@farwestshow.com
SUMMARY:Best Practices for Water Management and Recirculation in Nursery Operations
DESCRIPTION:Speakers: Tim Reusch\, national sales manager at Dramm Corporation\, and Alex Ramos\, operations manager and co-owner of Walla Walla Nursery Co. \nAlex Ramos and Tim Reusch will review how effective water-use strategies are crucial to promoting plant health and sustainability. Cultural and mechanical best practices to implement in the nursery can help ensure growers understand the tools and techniques available. Whether you are walking the can yard or edge watering in the greenhouse\, there are opportunities to apply best practices for recirculation and improving water quality. These strategies collectively promote sustainable practices while supporting healthy plant growth.
URL:https://farwestshow.com/event/best-practices-for-water-management-and-recirculation-in-nursery-operations/
LOCATION:Room B119
CATEGORIES:Growers,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/AlexandTim2.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T201141
CREATED:20260305T172704Z
LAST-MODIFIED:20260407T223111Z
UID:10000774-1787733000-1787736600@farwestshow.com
SUMMARY:How Diseases Hitch a Ride: When Insects Act as Plant Pathogen Vectors
DESCRIPTION:Speaker: Sierra Laverty\, assistant professor and horticulture educator\, University of Idaho Extension \nSome of the most common greenhouse\, nursery\, and landscape pests are also harbingers of plant diseases. Certain insect pests act as pathogen vectors\, spreading fungal\, bacterial\, and viral diseases from plant to plant like wildfire through a growing operation or landscape. In this presentation\, attendees will learn which insects have this power\, how to identify them\, which diseases they spread and how\, and prevention steps to minimize losses.
URL:https://farwestshow.com/event/how-diseases-hitch-a-ride-when-insects-act-as-plant-pathogen-vectors/
LOCATION:Room B113
CATEGORIES:Arborists,Growers,Landscapers,Municipalities,Pesticide Recertification,Retailers,Seminars,Spanish Translation Available,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SierraLaverty.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T201141
CREATED:20260305T173233Z
LAST-MODIFIED:20260312T152743Z
UID:10000775-1787737500-1787741100@farwestshow.com
SUMMARY:Purchasing 102: A Deeper Dive
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, OBC Northwest Inc.\, Simplot Turf & Horticulture. \nA deeper discussion of today’s supply chain and how it’s affected by issues like tariffs\, price\, environmental legislation\, and long lead times.
URL:https://farwestshow.com/event/purchasing-102-a-deeper-dive/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T201141
CREATED:20260305T173452Z
LAST-MODIFIED:20260424T224306Z
UID:10000776-1787737500-1787741100@farwestshow.com
SUMMARY:Listen Up! Garden Podcasts are in Your Customers’ Ears
DESCRIPTION:Speaker: Kathy Jentz\, author\, podcaster\, Washington (DC) Gardener Magazine editor\, GardenDC Podcast \nGarden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge. You’ll learn how to find garden podcasts to pitch them and then how to be an ideal podcast guest. Kathy Jentz\, host and producer of the award-winning GardenDC Podcast. She is experienced as a guest on dozens of other garden podcasts and has the inside tips you need to excel in this format.
URL:https://farwestshow.com/event/listen-up-garden-podcasts-are-in-your-customers-ears/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KathyJentz.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T201141
CREATED:20260305T183039Z
LAST-MODIFIED:20260306T213730Z
UID:10000778-1787737500-1787741100@farwestshow.com
SUMMARY:The Art of Chemical Application
DESCRIPTION:Speaker: Edgar Tuna\, greenhouse and nursery crop specialist\, area sales manager Western U.S.\, Envu \nEffective chemical application is far more than simply operating a spray gun or pulling a boom. It is both an art and a science. It requires a good understanding of the equipment being used\, the products applied\, the environmental conditions at the time of treatment\, and the specific characteristics of the application site. Each of these factors plays a critical role in determining product performance and achieving control of the target pest. Specially\, with the rising cost of chemicals and labor\, the applications need to be as efficient and productive as possible.
URL:https://farwestshow.com/event/the-art-of-chemical-application/
LOCATION:Room B113
CATEGORIES:Arborists,English Translation Available,Growers,Landscapers,Municipalities,Pesticide Recertification,Seminars,Spanish,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EdgarTuna.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T110000
DTEND;TZID=America/Los_Angeles:20260826T120000
DTSTAMP:20260604T201141
CREATED:20260306T212157Z
LAST-MODIFIED:20260402T213349Z
UID:10000804-1787742000-1787745600@farwestshow.com
SUMMARY:KEYNOTE ADDRESS: Charlie Hall\, Ph.D.
DESCRIPTION:Overcoming Decision Paralysis in the Midst of Uncertainty\nWEDNESDAY\, AUGUST 26\, 11 a.m. in Room C124\nFREE to all registered Farwest Participants.\nCharlie Hall\, Ph.D. is a name that resonates deeply within the nursery and landscape community. Growing up on a nursery in western North Carolina\, Hall’s roots in the industry run deep. Today\, he serves as a professor in the Department of Horticultural Sciences at Texas A&M University\, where he also holds the prestigious Ellison Chair in International Floriculture. Hall has become a trusted expert in innovative management and marketing strategies\, financial analysis\, and economic outlook for nursery and greenhouse crops. \nHall’s expertise extends far beyond academia. He is a sought-after speaker at regional\, national\, and international industry events. His ability to translate complex economic concepts into actionable strategies has made him an invaluable resource for green-industry businesses navigating challenges. \nIn his keynote address\, he will provide strategies to help green-industry companies protect and grow their businesses during uncertain times. His unique blend of economic expertise and industry knowledge promises to leave us inspired and equipped to face the challenges ahead.
URL:https://farwestshow.com/event/keynote/
LOCATION:Room C124
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Keynote,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2019/05/CharlieHall.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T134500
DTEND;TZID=America/Los_Angeles:20260826T144500
DTSTAMP:20260604T201141
CREATED:20260305T184614Z
LAST-MODIFIED:20260305T224145Z
UID:10000782-1787751900-1787755500@farwestshow.com
SUMMARY:Chaos to Clarity: Building an AI Stack for Growers and the Green Industry
DESCRIPTION:Speaker: Chris Sabbarese\, co-founder\, Infusion Management Services \nArtificial intelligence is rapidly reshaping how businesses operate\, but many organizations struggle to move from curiosity to practical implementation. This session provides a clear framework for understanding and building an AI technology stack that supports marketing\, communications\, customer engagement\, operational efficiency\, and business decision-making across the green industry. \nAttendees will learn how to evaluate AI opportunities\, prioritize investments based on business impact\, and implement tools responsibly. The focus is on practical strategy — not technical jargon — so participants leave with clarity on where AI fits into their organization and how to move forward confidently.
URL:https://farwestshow.com/event/chaos-to-clarity-building-an-ai-stack-for-growers-and-the-green-industry/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ChrisSabbarese.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260604T201141
CREATED:20260305T191545Z
LAST-MODIFIED:20260305T191638Z
UID:10000786-1787819400-1787823000@farwestshow.com
SUMMARY:Promoting Soil Health: A Prescription for Landscape Success
DESCRIPTION:Speaker: Bryce Lane\, distinguished professor emeritus\, North Carolina State University \nAs landscapers\, and gardeners\, we typically spend most of our time thinking above ground. We spend countless hours selecting the right woody plant\, considering the right exposure\, combinations\, size\, color\, and textures. Woody plant’s success is equally dependent on what is going on below ground. A scientific understanding of soil chemistry\, biology\, physics\, and fertility makes us all better at our craft. This talk will address basic soil principles\, and how we can use them to build and maintain healthy soils that maximize woody plant success.
URL:https://farwestshow.com/event/promoting-soil-health-a-prescription-for-landscape-success/
LOCATION:Room B116
CATEGORIES:Arborists,Designers,Landscapers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/BryceLane.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T094500
DTEND;TZID=America/Los_Angeles:20260827T104500
DTSTAMP:20260604T201141
CREATED:20260305T193429Z
LAST-MODIFIED:20260306T213453Z
UID:10000790-1787823900-1787827500@farwestshow.com
SUMMARY:Lawn Alternatives: Hot Design Style\, or Challenging for Homeowners and HOA’s?
DESCRIPTION:Speaker: Sue Goetz\, garden designer\, consultant\, speaker and author\, Creative Gardener \nYou’ve heard the buzz words — rewilding\, regenerative\, and naturalism. Ripping out traditional lawns and creating magical meadow plantings\, no-mow-seed mixes\, and more. It is all getting attention and becoming more mainstream\, but is it sustainable for customers and landscape clients? How to talk to homeowners and HOA’s about natural garden design and striking a balance between manicured landscapes and a more naturalistic appeal. Goetz will share some client projects converted from lawn to mixed plantings\, including an ongoing experiment in her own “front lawn.” Tips\, techniques\, trials and tribulations.
URL:https://farwestshow.com/event/lawn-alternatives-hot-design-style-or-challenging-for-homeowners-and-hoas/
LOCATION:Room B116
CATEGORIES:Business Practices,Designers,English Translation Available,Landscapers,Municipalities,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SueGoetz.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T123000
DTEND;TZID=America/Los_Angeles:20260827T133000
DTSTAMP:20260604T201141
CREATED:20260305T210438Z
LAST-MODIFIED:20260305T210438Z
UID:10000796-1787833800-1787837400@farwestshow.com
SUMMARY:Plant Health and Efficiencies That Can Be Achieved Through Irrigation
DESCRIPTION:Speaker: Andrew Van Geest\, sales\, large projects\, AdeptAg-Zwart Systems \nIn this session Van Geest will discuss common issues that he sees around the country among nursery producers as well as the different types of irrigation tools and their proper application in the nursery. We will touch on automation of irrigation cycles\, use of booms\, sanitization\, and filtration options. This will be an irrigation overview.
URL:https://farwestshow.com/event/plant-health-and-efficiencies-that-can-be-achieved-through-irrigation/
LOCATION:Room B119
CATEGORIES:Breeders,Business Practices,Growers,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/AndrewVanGeest.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T133000
DTEND;TZID=America/Los_Angeles:20260827T143000
DTSTAMP:20260604T201141
CREATED:20260305T210625Z
LAST-MODIFIED:20260305T210625Z
UID:10000797-1787837400-1787841000@farwestshow.com
SUMMARY:There is No Such Thing as Dwarf: Compact Plants for the Landscape
DESCRIPTION:Speaker: Bryce Lane\, distinguished professor alumnus\, North Carolina State University \nHome landscapes are shrinking\, the average residential property size is now less than a quarter of an acre. More and more people are living in the city and have less and less space for plants. This has resulted in an increasing demand for dwarf/compact\, self-contained plants. In this talk we will discuss the role compact plants play in today’s landscapes\, and Lane will recommend some of the very best plants for small spaces.
URL:https://farwestshow.com/event/there-is-no-such-thing-as-dwarf-compact-plants-for-the-landscape/
LOCATION:Room B116
CATEGORIES:Designers,Landscapers,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/BryceLane.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T083000
DTEND;TZID=America/Los_Angeles:20260828T093000
DTSTAMP:20260604T201141
CREATED:20260305T212357Z
LAST-MODIFIED:20260305T212357Z
UID:10000801-1787905800-1787909400@farwestshow.com
SUMMARY:From Awareness to Action: Preventing Pesticide Resistance in the Nursery Industry
DESCRIPTION:Speaker: Silvia Rondon\, Ph.D.\, professor and director of the Oregon Integrated Pest Management Center\, Oregon State University \nThis presentation focuses on translating awareness of pesticide resistance into practical management strategies for the nursery industry. Participants will learn how resistance develops\, how integrated pest management (IPM) practices can reduce selection pressure\, and how to implement effective prevention strategies through case studies and applied examples. The session emphasizes sustainable\, data-driven approaches that help preserve pesticide efficacy\, support crop quality\, and strengthen long-term nursery production.
URL:https://farwestshow.com/event/from-awareness-to-action-preventing-pesticide-resistance-in-the-nursery-industry/
LOCATION:Room B113
CATEGORIES:Arborists,Growers,Interactive Learning,Landscapers,Municipalities,Pesticide Recertification,Seminars,Spanish Translation Available,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SilviaRondon.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T083000
DTEND;TZID=America/Los_Angeles:20260828T093000
DTSTAMP:20260604T201141
CREATED:20260306T221916Z
LAST-MODIFIED:20260306T221916Z
UID:10000805-1787905800-1787909400@farwestshow.com
SUMMARY:Benefits of Using Vast Numbers of Microbial Strains vs. a Few Strains
DESCRIPTION:Speaker: Kevin Johnson\, president\, Microbial Science Laboratories\, LLC \nThe first part of the slide presentation will focus on individual strains\, describing how each one functions in the soil around the roots. The second part of the presentation will focus on groups of microbes and how they interact with each other. Microbes being discussed are Bacillus\, Paenibacillus\, Pseudomonas\, Streptomyces\, Trichoderma\, Azotobacter\, Saccharomyces and Azospirillum. The third part of the presentation shows pictures and testimonials of using groups of microbes to increase root mass and fine root hair development\, increase plant growth\, increase budding and blooming\, increase disease resistance\, block excess Ethylene production during stress\, increase salinity tolerance\, etc.
URL:https://farwestshow.com/event/benefits-of-using-vast-numbers-of-microbial-strains-vs-a-few-strains/
LOCATION:Room B119
CATEGORIES:Arborists,Breeders,Growers,Landscapers,Municipalities,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/KevinJohnson.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T083000
DTEND;TZID=America/Los_Angeles:20260828T093000
DTSTAMP:20260604T201141
CREATED:20260306T222220Z
LAST-MODIFIED:20260306T222220Z
UID:10000806-1787905800-1787909400@farwestshow.com
SUMMARY:Future of Plastic and Bioplastic Horticulture Containers
DESCRIPTION:Speakers: Tom Marting\, director of sustainable solutions\, and Grace Hungerford\, sustainability analyst\, Growscape \nThis session explores rising consumer demand for more sustainable packaging materials\, with a particular focus on bioplastics. We will examine the current landscape of bioplastic technologies available in the market today\, including their regulatory pressures\, performance\, benefits\, and challenges. The discussion will also look ahead to emerging bioplastic innovations that have the potential to reshape packaging sustainability in the coming years. Attendees will gain a clear understanding of where the industry stands now and what advancements are on the horizon.
URL:https://farwestshow.com/event/future-of-plastic-and-bioplastic-horticulture-containers-2/
LOCATION:Room B110
CATEGORIES:Business Practices,Growers,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/TomandGrace.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T094500
DTEND;TZID=America/Los_Angeles:20260828T224500
DTSTAMP:20260604T201141
CREATED:20260310T202619Z
LAST-MODIFIED:20260310T202619Z
UID:10000807-1787910300-1787957100@farwestshow.com
SUMMARY:Factors Influencing Photosynthesis
DESCRIPTION:Speaker: Javier Salas\, entrepreneur \nCompensation and saturation points. Water and nutrients. Biotic and abiotic factors. How it translates to photosynthesis and plant development through different growth stages.
URL:https://farwestshow.com/event/factors-influencing-photosynthesis/
LOCATION:Room B119
CATEGORIES:Arborists,Growers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/JavierSalas.webp
END:VEVENT
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