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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T190417
CREATED:20260305T155209Z
LAST-MODIFIED:20260407T223202Z
UID:10000771-1787733000-1787736600@farwestshow.com
SUMMARY:Purchasing 101: Horticultural Professionals Discuss Purchasing
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, and OBC Northwest Inc.. \nPanel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product\, right customer\, right quantity\, right condition\, right place\, right time\, and right price/cost. Find out how these greenhouse\, nursery\, and retail channel operators navigate purchasing to help maximize value\, reduce costs\, and ensure customer satisfaction.
URL:https://farwestshow.com/event/purchasing-101-horticultural-professionals-discuss-purchasing/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260604T190417
CREATED:20260305T172704Z
LAST-MODIFIED:20260407T223111Z
UID:10000774-1787733000-1787736600@farwestshow.com
SUMMARY:How Diseases Hitch a Ride: When Insects Act as Plant Pathogen Vectors
DESCRIPTION:Speaker: Sierra Laverty\, assistant professor and horticulture educator\, University of Idaho Extension \nSome of the most common greenhouse\, nursery\, and landscape pests are also harbingers of plant diseases. Certain insect pests act as pathogen vectors\, spreading fungal\, bacterial\, and viral diseases from plant to plant like wildfire through a growing operation or landscape. In this presentation\, attendees will learn which insects have this power\, how to identify them\, which diseases they spread and how\, and prevention steps to minimize losses.
URL:https://farwestshow.com/event/how-diseases-hitch-a-ride-when-insects-act-as-plant-pathogen-vectors/
LOCATION:Room B113
CATEGORIES:Arborists,Growers,Landscapers,Municipalities,Pesticide Recertification,Retailers,Seminars,Spanish Translation Available,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SierraLaverty.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T190417
CREATED:20260305T173233Z
LAST-MODIFIED:20260312T152743Z
UID:10000775-1787737500-1787741100@farwestshow.com
SUMMARY:Purchasing 102: A Deeper Dive
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, OBC Northwest Inc.\, Simplot Turf & Horticulture. \nA deeper discussion of today’s supply chain and how it’s affected by issues like tariffs\, price\, environmental legislation\, and long lead times.
URL:https://farwestshow.com/event/purchasing-102-a-deeper-dive/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T190417
CREATED:20260305T173452Z
LAST-MODIFIED:20260424T224306Z
UID:10000776-1787737500-1787741100@farwestshow.com
SUMMARY:Listen Up! Garden Podcasts are in Your Customers’ Ears
DESCRIPTION:Speaker: Kathy Jentz\, author\, podcaster\, Washington (DC) Gardener Magazine editor\, GardenDC Podcast \nGarden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge. You’ll learn how to find garden podcasts to pitch them and then how to be an ideal podcast guest. Kathy Jentz\, host and producer of the award-winning GardenDC Podcast. She is experienced as a guest on dozens of other garden podcasts and has the inside tips you need to excel in this format.
URL:https://farwestshow.com/event/listen-up-garden-podcasts-are-in-your-customers-ears/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KathyJentz.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260604T190417
CREATED:20260305T183039Z
LAST-MODIFIED:20260306T213730Z
UID:10000778-1787737500-1787741100@farwestshow.com
SUMMARY:The Art of Chemical Application
DESCRIPTION:Speaker: Edgar Tuna\, greenhouse and nursery crop specialist\, area sales manager Western U.S.\, Envu \nEffective chemical application is far more than simply operating a spray gun or pulling a boom. It is both an art and a science. It requires a good understanding of the equipment being used\, the products applied\, the environmental conditions at the time of treatment\, and the specific characteristics of the application site. Each of these factors plays a critical role in determining product performance and achieving control of the target pest. Specially\, with the rising cost of chemicals and labor\, the applications need to be as efficient and productive as possible.
URL:https://farwestshow.com/event/the-art-of-chemical-application/
LOCATION:Room B113
CATEGORIES:Arborists,English Translation Available,Growers,Landscapers,Municipalities,Pesticide Recertification,Seminars,Spanish,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EdgarTuna.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T110000
DTEND;TZID=America/Los_Angeles:20260826T120000
DTSTAMP:20260604T190417
CREATED:20260306T212157Z
LAST-MODIFIED:20260402T213349Z
UID:10000804-1787742000-1787745600@farwestshow.com
SUMMARY:KEYNOTE ADDRESS: Charlie Hall\, Ph.D.
DESCRIPTION:Overcoming Decision Paralysis in the Midst of Uncertainty\nWEDNESDAY\, AUGUST 26\, 11 a.m. in Room C124\nFREE to all registered Farwest Participants.\nCharlie Hall\, Ph.D. is a name that resonates deeply within the nursery and landscape community. Growing up on a nursery in western North Carolina\, Hall’s roots in the industry run deep. Today\, he serves as a professor in the Department of Horticultural Sciences at Texas A&M University\, where he also holds the prestigious Ellison Chair in International Floriculture. Hall has become a trusted expert in innovative management and marketing strategies\, financial analysis\, and economic outlook for nursery and greenhouse crops. \nHall’s expertise extends far beyond academia. He is a sought-after speaker at regional\, national\, and international industry events. His ability to translate complex economic concepts into actionable strategies has made him an invaluable resource for green-industry businesses navigating challenges. \nIn his keynote address\, he will provide strategies to help green-industry companies protect and grow their businesses during uncertain times. His unique blend of economic expertise and industry knowledge promises to leave us inspired and equipped to face the challenges ahead.
URL:https://farwestshow.com/event/keynote/
LOCATION:Room C124
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Keynote,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2019/05/CharlieHall.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260604T190417
CREATED:20260305T191211Z
LAST-MODIFIED:20260305T191211Z
UID:10000785-1787819400-1787823000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 1: The Foundations of a Career Advancement
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 1 introduces the building blocks of this powerful tool for employee motivation and development.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-1-the-foundations-of-a-career-advancement/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T094500
DTEND;TZID=America/Los_Angeles:20260827T104500
DTSTAMP:20260604T190417
CREATED:20260305T193429Z
LAST-MODIFIED:20260306T213453Z
UID:10000790-1787823900-1787827500@farwestshow.com
SUMMARY:Lawn Alternatives: Hot Design Style\, or Challenging for Homeowners and HOA’s?
DESCRIPTION:Speaker: Sue Goetz\, garden designer\, consultant\, speaker and author\, Creative Gardener \nYou’ve heard the buzz words — rewilding\, regenerative\, and naturalism. Ripping out traditional lawns and creating magical meadow plantings\, no-mow-seed mixes\, and more. It is all getting attention and becoming more mainstream\, but is it sustainable for customers and landscape clients? How to talk to homeowners and HOA’s about natural garden design and striking a balance between manicured landscapes and a more naturalistic appeal. Goetz will share some client projects converted from lawn to mixed plantings\, including an ongoing experiment in her own “front lawn.” Tips\, techniques\, trials and tribulations.
URL:https://farwestshow.com/event/lawn-alternatives-hot-design-style-or-challenging-for-homeowners-and-hoas/
LOCATION:Room B116
CATEGORIES:Business Practices,Designers,English Translation Available,Landscapers,Municipalities,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SueGoetz.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T094500
DTEND;TZID=America/Los_Angeles:20260827T104500
DTSTAMP:20260604T190417
CREATED:20260305T204715Z
LAST-MODIFIED:20260311T190043Z
UID:10000791-1787823900-1787827500@farwestshow.com
SUMMARY:Consumers and Environmental Health: How Growers Can Respond to Changing Market Demand
DESCRIPTION:Speaker: Marie Chieppo\, partner\, CFS Regenerative Design Studios LLC \nClimate change and rising environmental awareness are reshaping how plants and horticultural products are selected\, specified\, and purchased. Designers\, municipalities\, and consumers are prioritizing climate-resilient\, ecologically functional plant material while also examining how those plants are produced. This session explores what environmentally informed buyers are seeking today\, from regionally adapted and pollinator-supportive species to lower-input production systems and environmentally sound plant containers. We’ll discuss practical\, scalable strategies growers can implement to align sustainability with profitability and remain competitive in a rapidly evolving marketplace.
URL:https://farwestshow.com/event/consumers-and-environmental-health-how-growers-can-respond-to-changing-market-demand/
LOCATION:Room B119
CATEGORIES:Designers,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/MarieChieppo.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T110000
DTEND;TZID=America/Los_Angeles:20260827T120000
DTSTAMP:20260604T190417
CREATED:20260305T193216Z
LAST-MODIFIED:20260309T210652Z
UID:10000789-1787828400-1787832000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 2: Designing Clear Roles\, Skills\, and Pathways
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 2 walks through how to build out job duties\, skills\, pay\, and titles to use in coaching.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-2-designing-clear-roles-skills-and-pathways/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T110000
DTEND;TZID=America/Los_Angeles:20260827T120000
DTSTAMP:20260604T190417
CREATED:20260305T205346Z
LAST-MODIFIED:20260305T205550Z
UID:10000793-1787828400-1787832000@farwestshow.com
SUMMARY:Avoid Costly Delays: Spec-Correct Sourcing for Landscape and Municipal Projects
DESCRIPTION:Speaker: Cameron Korta\, director of bulk sales\, Swanson Bark & Wood\, a Denali Company \nProject delays in landscape and municipal work often begin during the specification stage\, long before construction starts. This session examines why material specifications fail in real projects\, using practical examples that leads to change orders\, rework\, and schedule impacts. Attendees will be guided through a five-step approach to identifying spec risks early\, confirming material availability before bidding\, and addressing logistics that affect delivery and installation. The discussion emphasizes clear communication and early coordination between designers\, contractors\, and suppliers. Participants will leave with realistic\, field-tested strategies that can help reduce risk and keep projects moving.
URL:https://farwestshow.com/event/avoid-costly-delays-spec-correct-sourcing-for-landscape-and-municipal-projects/
LOCATION:Room B116
CATEGORIES:Business Practices,Designers,Landscapers,Municipalities,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/CameronKorta.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T083000
DTEND;TZID=America/Los_Angeles:20260828T093000
DTSTAMP:20260604T190417
CREATED:20260305T212357Z
LAST-MODIFIED:20260305T212357Z
UID:10000801-1787905800-1787909400@farwestshow.com
SUMMARY:From Awareness to Action: Preventing Pesticide Resistance in the Nursery Industry
DESCRIPTION:Speaker: Silvia Rondon\, Ph.D.\, professor and director of the Oregon Integrated Pest Management Center\, Oregon State University \nThis presentation focuses on translating awareness of pesticide resistance into practical management strategies for the nursery industry. Participants will learn how resistance develops\, how integrated pest management (IPM) practices can reduce selection pressure\, and how to implement effective prevention strategies through case studies and applied examples. The session emphasizes sustainable\, data-driven approaches that help preserve pesticide efficacy\, support crop quality\, and strengthen long-term nursery production.
URL:https://farwestshow.com/event/from-awareness-to-action-preventing-pesticide-resistance-in-the-nursery-industry/
LOCATION:Room B113
CATEGORIES:Arborists,Growers,Interactive Learning,Landscapers,Municipalities,Pesticide Recertification,Seminars,Spanish Translation Available,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SilviaRondon.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T083000
DTEND;TZID=America/Los_Angeles:20260828T093000
DTSTAMP:20260604T190417
CREATED:20260306T221916Z
LAST-MODIFIED:20260306T221916Z
UID:10000805-1787905800-1787909400@farwestshow.com
SUMMARY:Benefits of Using Vast Numbers of Microbial Strains vs. a Few Strains
DESCRIPTION:Speaker: Kevin Johnson\, president\, Microbial Science Laboratories\, LLC \nThe first part of the slide presentation will focus on individual strains\, describing how each one functions in the soil around the roots. The second part of the presentation will focus on groups of microbes and how they interact with each other. Microbes being discussed are Bacillus\, Paenibacillus\, Pseudomonas\, Streptomyces\, Trichoderma\, Azotobacter\, Saccharomyces and Azospirillum. The third part of the presentation shows pictures and testimonials of using groups of microbes to increase root mass and fine root hair development\, increase plant growth\, increase budding and blooming\, increase disease resistance\, block excess Ethylene production during stress\, increase salinity tolerance\, etc.
URL:https://farwestshow.com/event/benefits-of-using-vast-numbers-of-microbial-strains-vs-a-few-strains/
LOCATION:Room B119
CATEGORIES:Arborists,Breeders,Growers,Landscapers,Municipalities,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/KevinJohnson.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T094500
DTEND;TZID=America/Los_Angeles:20260828T104500
DTSTAMP:20260604T190417
CREATED:20260305T212929Z
LAST-MODIFIED:20260305T212929Z
UID:10000802-1787910300-1787913900@farwestshow.com
SUMMARY:How to Recruit\, Train and Retain Talent in the Post-Baby-Boomer Era
DESCRIPTION:Speaker: Erick Harris\, nursery sales director\, Breezy Hill Nursery \nCompanies all over the world have to contend with the fact that Baby Boomers are about to sail off into the sunset. By 2030\, all of the Boomers\, the second biggest generation ever\, will be 65 or older. Because our industry is such a special place to work\, we probably have more Boomers than most industries.  This session will provide the attendees with a tool kit on how to navigate the coming reality and how to recruit\, train and retain the next generation of leaders — the New Lions of the industry.
URL:https://farwestshow.com/event/how-to-recruit-train-and-retain-talent-in-the-post-baby-boomer-era/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ErickHarris.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T094500
DTEND;TZID=America/Los_Angeles:20260828T104500
DTSTAMP:20260604T190417
CREATED:20260305T213135Z
LAST-MODIFIED:20260305T213135Z
UID:10000803-1787910300-1787913900@farwestshow.com
SUMMARY:Breaking the Cycle: In-Season Sanitation for Liverwort\, Moss\, and Algae
DESCRIPTION:Speaker: Josey Heston\, technical representative\, BioSafe Systems \nLiverwort\, moss\, and algae thrive in the Pacific Northwest’s cool\, wet climate\, disrupting crop quality\, irrigation efficiency\, and production flow. This session explores how sanitation and irrigation practices drive infestations and outlines practical prevention and correction strategies. Attendees will leave with clear\, actionable steps to reduce inoculum and strengthen long-term control in nursery and greenhouse systems.
URL:https://farwestshow.com/event/breaking-the-cycle-in-season-sanitation-for-liverwort-moss-and-algae/
LOCATION:Room B113
CATEGORIES:Growers,Landscapers,Municipalities,Pesticide Recertification,Seminars,Spanish Translation Available
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/JoseyHeston.webp
END:VEVENT
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