BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Farwest Show | Portland, Oregon - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Farwest Show | Portland, Oregon
X-ORIGINAL-URL:https://farwestshow.com
X-WR-CALDESC:Events for Farwest Show | Portland, Oregon
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20230312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20231105T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20240310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20241103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T094500
DTEND;TZID=America/Los_Angeles:20250822T104500
DTSTAMP:20260604T213744
CREATED:20250325T011800Z
LAST-MODIFIED:20250326T181954Z
UID:10000745-1755855900-1755859500@farwestshow.com
SUMMARY:AI for the Green Industry
DESCRIPTION:Speaker: Ashley Wright\, co-founder & CEO of Plantista \nLearn how to overcome labor shortages\, grow revenue\, and optimize inventory by leveraging AI. In this session\, we’ll cover tactical tools and insights — relevant to all green industry owners and operators!
URL:https://farwestshow.com/event/ai-for-the-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/AshleyWright.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T083000
DTEND;TZID=America/Los_Angeles:20250822T093000
DTSTAMP:20260604T213744
CREATED:20250325T011426Z
LAST-MODIFIED:20250326T182250Z
UID:10000743-1755851400-1755855000@farwestshow.com
SUMMARY:Advancements in Growing Media: How New Fibers are Securing a Sustainable Future
DESCRIPTION:Speaker: Brian Schulker\, business development manager growing media constituents at Jiffy Growing Solutions \nSubstrate technologies have continued to evolve as more growers are adopting containerized systems. With the introduction of wood fiber products in the North American market two decades ago\, new fiber-based growing medias in combination with other materials have dominated the discussion in the industry as we look to the future. This seminar will cover advancements in growing media\, globally\, that have driven the willingness to think differently and how this can help secure a sustainable future.
URL:https://farwestshow.com/event/advancements-in-growing-media-how-new-fibers-are-securing-a-sustainable-future/
LOCATION:Room B119
CATEGORIES:Business Practices,Marketing,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/BrianSchulker.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T083000
DTEND;TZID=America/Los_Angeles:20250822T093000
DTSTAMP:20260604T213744
CREATED:20250325T011307Z
LAST-MODIFIED:20250328T190525Z
UID:10000742-1755851400-1755855000@farwestshow.com
SUMMARY:The 5-Star Customer Experience: Winning the Hearts of the Next Generation
DESCRIPTION:Speaker: Jeff O’Brien and Jon Morrison\, co-founders of Brands in Blooms \nDelivering a 5-star customer experience begins with cultivating a 5-star employee experience. Join Jeff O’Brien and Jon Morrison for a transformative session providing the ultimate playbook to captivate Millennials and Gen Z\, turning visitors into loyal\, lifelong gardeners. Discover the power of storytelling to simplify your message\, overcome barriers like limited time\, space\, and knowledge\, and deeply connect with your customers. You’ll gain practical strategies for fostering a culture of excellence through effective training\, leadership\, and team engagement. This isn’t just another talk — it’s your roadmap to elevating your garden center and securing the future of retail.
URL:https://farwestshow.com/event/the-5-star-customer-experience-winning-the-hearts-of-the-next-generation/
LOCATION:Room B110
CATEGORIES:Interactive Learning,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/JonJeff.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T133000
DTEND;TZID=America/Los_Angeles:20250821T143000
DTSTAMP:20260604T213744
CREATED:20250324T225153Z
LAST-MODIFIED:20250326T183417Z
UID:10000739-1755783000-1755786600@farwestshow.com
SUMMARY:Landscape Design Basics: Time-Saving Tips
DESCRIPTION:Speaker: Ryan Watkins\, founder\, HortMentor \nLearn concepts of landscape design in this introductory class tailored to industry professionals. Dive into the 4Ts and DS4\, two powerful methods that streamline plant selection while guaranteeing results your clients will rave about. Whether you’re new to design or looking to sharpen your skills\, this class offers a practical system to speed up your design time and increase your sales.
URL:https://farwestshow.com/event/landscape-design-basics-time-saving-tips/
LOCATION:Room B116
CATEGORIES:Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/RyanWatkins.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T094500
DTEND;TZID=America/Los_Angeles:20250821T104500
DTSTAMP:20260604T213744
CREATED:20250324T222928Z
LAST-MODIFIED:20250326T183945Z
UID:10000732-1755769500-1755773100@farwestshow.com
SUMMARY:The Picture Perfect Portfolio: Photography and Marketing for Landscapers and Designers
DESCRIPTION:Speaker: Grace Hensley\, owner of Fashion Plants \nThe “Picture Perfect Portfolio” is a comprehensive talk on using photography and strategic marketing to elevate landscaping and design businesses. Attendees will learn how to capture high-quality images and video\, create compelling portfolios\, and leverage social media and newsletters to attract clients. After the session\, students will be able to optimize their website\, and to plan and execute a marketing strategy. By using professional photography and engaging content\, participants can grow their business effectively.
URL:https://farwestshow.com/event/the-picture-perfect-portfolio-photography-and-marketing-for-landscapers-and-designers/
LOCATION:Room B116
CATEGORIES:Business Practices,Designers,Landscapers,Marketing,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/GraceHensley25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T094500
DTEND;TZID=America/Los_Angeles:20250821T104500
DTSTAMP:20260604T213744
CREATED:20250324T222739Z
LAST-MODIFIED:20250326T184016Z
UID:10000731-1755769500-1755773100@farwestshow.com
SUMMARY:Managing and Motivating the Multi-Generational Green Industry
DESCRIPTION:Speakers: Todd Downing\, managing partner at BEST Human Capital & Advisory Group and Paige Franks\, senior executive search advisor at BEST Human Capital & Advisory Group \nFor the first time in history\, five generations collide in the workforce. However\, the horticulture industry faces mass retirements from the high volume of Baby Boomers in our industry. Gen Z is joining the industry and Millennials are stepping into preceding leadership positions\, bringing new ideas in technology\, management\, communication\, culture and personal and professional values and expectations. You will learn the following: What the current understanding of the horticulture industry is from the perspective of each generation. How leaders are managing today’s workplace standards. Advice and insight on best practices of working alongside and embracing multiple generations.
URL:https://farwestshow.com/event/managing-and-motivating-the-multi-generational-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DowningFranks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T083000
DTEND;TZID=America/Los_Angeles:20250821T103000
DTSTAMP:20260604T213744
CREATED:20250324T222521Z
LAST-MODIFIED:20250508T175444Z
UID:10000730-1755765000-1755772200@farwestshow.com
SUMMARY:Getting the Most from Your Beneficials: Handling\, Quality Assessment and Application
DESCRIPTION:Speaker: Suzanne Wainwright-Evans\, Buglady Consulting \nPESTICIDE CLASS 2-Hour Seminar & Spanish Translation\nAlthough the cost of beneficial insects\, predatory mites\, and nematodes has decreased over the decades\, purchasing them remains an investment. Growers need to ensure these biological controls arrive alive and ready to perform. In this session\, Suzanne will cover best practices for receiving beneficial shipments and how to store them if necessary. She will also go over how to assess their quality and quantity though simple grower-friendly methods. Additionally\, she will explore various application methods and how to assess whether your beneficials are being released alive and active. This session is designed for horticulture professionals across all industry segments who rely on biological control agents in their pest management programs.
URL:https://farwestshow.com/event/getting-the-most-from-your-beneficials-handling-quality-assessment-and-application/
LOCATION:Room B113
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Pesticide Recertification,Retailers,Seminars,Spanish,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/SuzanneWainwright.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T083000
DTEND;TZID=America/Los_Angeles:20250821T093000
DTSTAMP:20260604T213744
CREATED:20250324T222250Z
LAST-MODIFIED:20250326T184928Z
UID:10000729-1755765000-1755768600@farwestshow.com
SUMMARY:Can Technology and Automation Help Ease Labor Concerns?
DESCRIPTION:Speaker: Connie Lindsay\, sales and marketing manager\, GK Machine Inc. \nAn insightful seminar exploring how advancements in technology and automation can address labor challenges in agriculture. This session will highlight cutting-edge solutions that are transforming the industry. Attendees will gain valuable insights into innovations from GK Machine\, including robotic machines\, automated moving systems\, cutting-edge laser technology\, and the groundbreaking Canopii robotic greenhouse concept. Discover how these tools can improve efficiency\, reduce labor demands\, and streamline processes within your operations. Don’t miss the opportunity to learn how technology-driven solutions shape the future!
URL:https://farwestshow.com/event/can-technology-and-automation-help-ease-labor-concerns/
LOCATION:Room B119
CATEGORIES:Arborists,Business Practices,Designers,Growers,Landscapers,Marketing,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/ConnieLindsay-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T083000
DTEND;TZID=America/Los_Angeles:20250821T093000
DTSTAMP:20260604T213744
CREATED:20250324T221958Z
LAST-MODIFIED:20250326T185027Z
UID:10000727-1755765000-1755768600@farwestshow.com
SUMMARY:How A Quick Sketch Can Double Your Sale
DESCRIPTION:Speaker: Ryan Watkins\, founder\, HortMentor \nBoost sales by providing clients with a basic\, hand-drawn visual of their space. This simple\, yet effective tool can be utilized by sales associates to illustrate recommendations and assist clients with understanding how to accomplish their landscape goals. Whether you’re a garden retailer or landscape firm this system will help you integrate sketching into your sales process. Participants will understand how using this method increases buyer confidence and decisiveness\, and why matching the client’s vision with yours often results in increased sales.
URL:https://farwestshow.com/event/how-a-quick-sketch-can-double-your-sale/
LOCATION:Room B110
CATEGORIES:Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/RyanWatkins.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T144500
DTEND;TZID=America/Los_Angeles:20250820T154500
DTSTAMP:20260604T213744
CREATED:20250324T142157Z
LAST-MODIFIED:20250326T204357Z
UID:10000723-1755701100-1755704700@farwestshow.com
SUMMARY:Creating Your Internet Marketing Plan 2025–2026
DESCRIPTION:Speaker: Ron McCabe\, president\, Everbearing Services \nDigital marketing shapes how customers find and choose services. This session covers proven strategies to strengthen you online presence\, connect with the right audience\, and turn website visits into business growth. Learn how to maximize social media\, create compelling content\, and develop a marketing plan that fits the challenges of the green industry. Expect real-world insights and practical steps you can use immediately to reach more customers and stay competitive.
URL:https://farwestshow.com/event/creating-your-internet-marketing-plan-2025-2026/
LOCATION:Room B110
CATEGORIES:Arborists,Business Practices,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/RonMcCabe.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T140000
DTEND;TZID=America/Los_Angeles:20250820T150000
DTSTAMP:20260604T213744
CREATED:20250324T143407Z
LAST-MODIFIED:20250520T182143Z
UID:10000726-1755698400-1755702000@farwestshow.com
SUMMARY:Attracting the Next Generation to the  Green Industry
DESCRIPTION:Speakers: Broch Martindale\, national nursery and greenhouse account manager at Corteva Agriscience\, Jazmin Albarran executive director of Seed Your Future\, and Rachel Popp\, science teacher at Lake Oswego High School \nFREE Panel Discussion\nWhile labor continues to be one of the largest challenges to the green industry\, what are we doing to connect with the next generation? In this panel discussion you will meet three people who are all working to help students of all ages have access and resources to our fantastic industry. Our industry is changing and so are the employees entering the workforce. Find out what students are looking for and how you can connect with them.
URL:https://farwestshow.com/event/attracting-the-next-generation-to-the-green-industry/
LOCATION:Room C123
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Free,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MartindaleAlbarranPopp2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T140000
DTEND;TZID=America/Los_Angeles:20250820T150000
DTSTAMP:20260604T213744
CREATED:20250324T142705Z
LAST-MODIFIED:20250520T182059Z
UID:10000725-1755698400-1755702000@farwestshow.com
SUMMARY:You Can’t Expect What You Can't Inspect
DESCRIPTION:Speaker: John Kennedy\, co-founder of Boomerwrangle \nFREE  Breakout Session\nFostering a culture of measurement and metrics is vital for a profitable and productive workplace in the green industry. Knowing your numbers and sharing them with your team is a great way to create a culture of engagement\, ownership and retention. John will introduce the audience to how good companies become great with a few key performance indicators that can drive your business to the next level of success.
URL:https://farwestshow.com/event/you-cant-expect-what-you-cant-inspect/
LOCATION:Room C124
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Free,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Nursery Science Summit,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/JohnKennedy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T134500
DTEND;TZID=America/Los_Angeles:20250820T144500
DTSTAMP:20260604T213744
CREATED:20250324T141521Z
LAST-MODIFIED:20250508T175255Z
UID:10000721-1755697500-1755701100@farwestshow.com
SUMMARY:Horticulture Plastics Sustainability: Environmental Impacts and Regulatory Trends
DESCRIPTION:Speakers: Tom Marting\, director of sustainable solutions at Growscape and Tom Brewer\, director of sales – West at Growscape \nPlastic products are widely used in the horticulture industry\, but growing environmental concerns are driving new regulations on plastic pollution. States are increasingly holding producers and manufacturers accountable for the plastic products they bring to market. This session will explore the environmental impact of plastics\, upcoming regulations\, and what these changes mean for the horticulture industry in the years ahead.
URL:https://farwestshow.com/event/horticulture-plastics-sustainability-environmental-impacts-and-regulatory-trends-2/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Marketing,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MartingBrewer.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T094500
DTEND;TZID=America/Los_Angeles:20250820T104500
DTSTAMP:20260604T213744
CREATED:20250324T140503Z
LAST-MODIFIED:20250804T165237Z
UID:10000716-1755683100-1755686700@farwestshow.com
SUMMARY:The Importance of Training in Your IPM Program
DESCRIPTION:Speaker: Broch Martindale\, national nursery and greenhouse account manager\, Corteva Agriscience \nSpanish Translation \nHow we train greatly depends on several factors. In this talk Martindale will demonstrate the importance in training your team. Martindale will highlight some techniques for you to use the next time you train members of your team. Training often gets a negative feel but that’s because you haven’t connected to your team. Martindale will walk us through the steps on how to build a robust training program.
URL:https://farwestshow.com/event/the-importance-of-training-in-your-ipm-program/
LOCATION:Room B113
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Pesticide Recertification,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/BrochMartindale.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T094500
DTEND;TZID=America/Los_Angeles:20250820T104500
DTSTAMP:20260604T213744
CREATED:20250324T140204Z
LAST-MODIFIED:20250522T174447Z
UID:10000715-1755683100-1755686700@farwestshow.com
SUMMARY:Hot Pots: How Container Colors Influence Root Zone Temperatures and Plant Production
DESCRIPTION:Speakers: Lloyd Nackley\, Ph.D.\, professor\, Oregon State University\, Jeb Fields\, Ph.D.\, assistant professor\, University of Florida \nContainer color can significantly impact root zone temperatures\, water use\, and overall plant growth. This presentation explores research on how black and white nursery containers influence potting media temperature dynamics\, plant performance\, and irrigation strategies. Speakers will discuss the effects of heat stress\, the role of cyclic irrigation in temperature management\, and practical recommendations for growers. Findings from studies in Oregon\, Florida\, and Tennessee will be shared\, providing regionally relevant insights for nursery producers looking to optimize plant health and resource efficiency.
URL:https://farwestshow.com/event/hot-pots-how-container-colors-influence-root-zone-temperatures-and-plant-production/
LOCATION:Room B119
CATEGORIES:Business Practices,Growers,Marketing,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/NackleyFields.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T094500
DTEND;TZID=America/Los_Angeles:20250820T104500
DTSTAMP:20260604T213744
CREATED:20250324T135330Z
LAST-MODIFIED:20250326T205305Z
UID:10000713-1755683100-1755686700@farwestshow.com
SUMMARY:The Importance of Emotional Intelligence in the Green Industry
DESCRIPTION:Speakers: Todd Downing\, managing partner at BEST Human Capital & Advisory Group and Paige Franks\, senior executive search advisor at BEST Human Capital & Advisory Group \nAs innovations in technology\, automation and AI are on the rise\, our ability to connect with and understand each other on a humanistic and emotional level declines. Now more than ever\, emotional intelligence\, or EQ\, is a valuable and necessary skill in the workplace\, especially in leadership. You will learn the following: What EQ is and its application in the workplace. How EQ influences and benefits the workplace. Resources and strategies for leaders and employees to improve\, measure and evaluate their EQ.
URL:https://farwestshow.com/event/the-importance-of-emotional-intelligence-in-the-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DowningFranks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T083000
DTEND;TZID=America/Los_Angeles:20250820T093000
DTSTAMP:20260604T213744
CREATED:20250324T134618Z
LAST-MODIFIED:20250326T205459Z
UID:10000711-1755678600-1755682200@farwestshow.com
SUMMARY:Labels\, Tags and Marketing: The Latest Trends and Innovations
DESCRIPTION:Speaker: Todd Davis\, director of the Catalog/OnSyte Division of Veritiv Visual/Horticultural Printers  \nThis seminar will discuss everything from the latest in FRID tags to printing your own labels in house. Whether you’re new to labeling and tagging or looking for the most up-to-date systems\, this seminar will help you find the best solutions for your needs. Also included will be market research showing exactly what types of labels and tags consumers prefer\, and which help sell more plants.
URL:https://farwestshow.com/event/labels-tags-and-marketing-the-latest-trends-and-innovations/
LOCATION:Room B119
CATEGORIES:Growers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/ToddDavis.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T083000
DTEND;TZID=America/Los_Angeles:20250820T093000
DTSTAMP:20260604T213744
CREATED:20250324T134404Z
LAST-MODIFIED:20250403T174432Z
UID:10000710-1755678600-1755682200@farwestshow.com
SUMMARY:How Climate Change is Affecting Our Use and Application of Native Plants
DESCRIPTION:Speaker: Steven Paulsen\, CEO and owner\, Native Roots\, LLC \nAn open discussion about changes in native plant habitats across the western United States\, and how those changes could impact our applications. The presentation is geared to be interactive and participation from the audience is encouraged.
URL:https://farwestshow.com/event/how-climate-change-is-affecting-our-use-and-application-of-native-plants/
LOCATION:Room B116
CATEGORIES:Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/StevenPaulsen-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240823T094500
DTEND;TZID=America/Los_Angeles:20240823T104500
DTSTAMP:20260604T213744
CREATED:20240426T214551Z
LAST-MODIFIED:20240509T221739Z
UID:10000694-1724406300-1724409900@farwestshow.com
SUMMARY:Key to Mitigate Climate Change Lies Hidden Beneath Our Feet: A Win-Win for Horticulture
DESCRIPTION:Speaker: Mike Amaranthus\, Ph.D. President MycoAnalytics LLC\, Adjunct Associate Professor Oregon State University \nSoils serve as tremendous storehouses of the Earth’s carbon\, and even a small change in the percent carbon in the soil can significantly impact the maintenance of the Earth’s atmosphere. Up to 36% of the annual global carbon emissions are estimated to be stored in the soil’s mycorrhizal mycelial network. In horticulture systems\, there is significant potential for generating a mycelium network on millions of plants and acres. We must manage our relationship with soil and horticulture to produce the plants we need while simultaneously increasing soil fertility\, plant quality and by incorporating carbon into the ground. It’s a win-win for horticulture.
URL:https://farwestshow.com/event/key-to-mitigate-climate-change-lies-hidden-beneath-our-feet-a-win-win-for-horticulture/
LOCATION:Room B119
CATEGORIES:Arborists,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Mike-Amaranthus.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240823T083000
DTEND;TZID=America/Los_Angeles:20240823T093000
DTSTAMP:20260604T213744
CREATED:20240426T214518Z
LAST-MODIFIED:20240801T211334Z
UID:10000691-1724401800-1724405400@farwestshow.com
SUMMARY:Healing and Horticulture: An Introduction to Horticultural Therapy\, Including Therapeutic Gardens and Landscapes for Health\, Recovery and Well-Being
DESCRIPTION:Speaker: Nicholas Staddon\, Spokesperson and Plantsman\, Everde Growers \nJoin Nicholas Staddon as he takes us on a candid journey through the history and foundations of horticultural therapy as a field of study and practice. Whether you are well-versed in this growing field or are curious to know more. Staddon offers a down-to-earth approach to learning about the pioneers\, leaders\, advocates\, publications and resources of horticultural therapy. He will offer suggestions for in-ground and container plants commonly used in horticulture therapy gardens to start you on your own journey. The presentation will leave you inspired with a renewed appreciation of the healing properties of gardens and landscapes.
URL:https://farwestshow.com/event/healing-and-horticulture-an-introduction-to-horticultural-therapy-including-therapeutic-gardens-and-landscapes-for-health-recovery-and-well-being/
LOCATION:Room B119
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2023/04/Nicholas_Staddon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240823T083000
DTEND;TZID=America/Los_Angeles:20240823T093000
DTSTAMP:20260604T213744
CREATED:20240426T214508Z
LAST-MODIFIED:20240509T222608Z
UID:10000690-1724401800-1724405400@farwestshow.com
SUMMARY:Maximize Your Sales and Marketing with Partner Programs
DESCRIPTION:Speaker: Helen Lawson\, Retail Partnership Marketing Coach\, Monrovia Nursery Company \nWant more help with your marketing to boost your sales? Your branded plant partners can help! Learn to leverage the marketing tools\, resources\, and programs available to you to upgrade your marketing at a fraction of the cost and effort of traditional marketing assets. Whether you have a full-time marketing team or are doing it all yourself “when you have time\,” you’ll come away with ideas and actionable sources to boost your efforts to connect with consumers.
URL:https://farwestshow.com/event/maximize-your-sales-and-marketing-with-partner-programs/
LOCATION:Room B110
CATEGORIES:Business Practices,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Helen-Lawson.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T143000
DTEND;TZID=America/Los_Angeles:20240822T153000
DTSTAMP:20260604T213744
CREATED:20240426T214447Z
LAST-MODIFIED:20240508T203103Z
UID:10000689-1724337000-1724340600@farwestshow.com
SUMMARY:AI in the Landscaping World
DESCRIPTION:Speaker: Paige Tisdale\, Business Developer\, Dennis’ 7 Dees \nThis presentation explores the impact of artificial intelligence (AI) in revolutionizing the landscaping industry. It highlights how AI enhances design\, efficiency\, and sustainability\, showcasing examples of AI-driven project successes. Attendees will learn about AI’s capabilities in optimizing resource use and promoting environmental benefits\, encouraging the adoption of AI as a tool for creating smarter\, greener landscapes.
URL:https://farwestshow.com/event/ai-in-the-landscaping-world/
LOCATION:Room B116
CATEGORIES:Designers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Paige-Tisdale.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T120000
DTEND;TZID=America/Los_Angeles:20240822T130000
DTSTAMP:20260604T213744
CREATED:20240426T214425Z
LAST-MODIFIED:20240718T234855Z
UID:10000684-1724328000-1724331600@farwestshow.com
SUMMARY:Nursery Science Summit: Plant Selection and Production
DESCRIPTION:Speaker 1: Ryan Contreras\, Ph.D.\, Professor\, Oregon State University\nTitle: Past Successes and Future Directions for Nursery Breeding at Oregon State \nDescription: Since 2009\, the Ornamental Plant Breeding Program has been working to support the nursery industry through the development of new cultivars. To date\, we have released seven trees and shrubs exhibiting a variety of improvements. The program continues to evolve and push into new directions of evaluation and techniques. We will summarize where we have come and explore future directions including breeding for climate change and genomic tools that can help improve breeding efficiency. \nSpeaker 2: Neil Bell\, Community Horticulturist\, OSU Extension Service\nTitle: Long-Term Landscape Evaluation of Drought-Tolerant Groundcovers \nDescription: Northwest Plant Evaluations is an OSU Extension program geared to in-ground multi-year evaluations of shrubs\, primarily for un-irrigated landscapes in the Pacific Northwest. Since 2000\, evaluations have included species and cultivars of Hebe\, Cistus\, Halimium\, Ceanothus\, Grevillea and Arctostaphylos. Since 2019\, the program has been evaluating an array of broadleaved evergreen groundcovers of various sizes for use in un-irrigated landscape situations for growth\, flowering\, landscape appearance and hardiness. The presentation will discuss plants of various sizes for low-input landscapes in the region. \nSpeaker 3: Marcelo L. Moretti\, Ph.D.\, Associate Professor\, Oregon State University Deptartment of Horticulture\nTitle: Watts Up: Developing Pulse Electric Field as an Alternative to Methyl Bromide \nDescription: This session will describe how a group of researchers at OSU\, USDA ARS\, and LISI Global are exploring pulse electric field to manage weed seeds\, soil-borne disease\, and parasitic nematodes in ornamental seedling beds.
URL:https://farwestshow.com/event/nursery-science-summit-plant-selection-and-production/
LOCATION:Room B119
CATEGORIES:Arborists,Breeders,Designers,Growers,Landscapers,Marketing,Municipalities,Nursery Science Summit,Retailers,Seminars,Sustainability,Urban Foresters
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T120000
DTEND;TZID=America/Los_Angeles:20240822T130000
DTSTAMP:20260604T213744
CREATED:20240426T214407Z
LAST-MODIFIED:20240426T214407Z
UID:10000682-1724328000-1724331600@farwestshow.com
SUMMARY:Top Consumer Garden Trends to Drive Sales
DESCRIPTION:Speaker: Katie Tamony\, Chief Marketing Officer and Trend Spotter\, Monrovia Nursery Company \nWant to know what home gardeners are thinking? Every year\, Monrovia conducts large scale consumer research\, asking thousands of homeowners who have purchased plants and are planning to do outdoor projects about their interests. That data is combined with information gathered from additional monthly mobile surveys conducted with Monrovia’s 100\,000 email subscribers\, social media analysis and insights from outside the gardening industry. The results provide a look at different design styles and the plants home gardeners are gravitating toward.
URL:https://farwestshow.com/event/top-consumer-garden-trends-to-drive-sales/
LOCATION:Room B110
CATEGORIES:Breeders,Designers,Growers,Landscapers,Marketing,Retailers
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2023/04/Katie_Tamony.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T094500
DTEND;TZID=America/Los_Angeles:20240822T104500
DTSTAMP:20260604T213744
CREATED:20240426T214331Z
LAST-MODIFIED:20240508T202424Z
UID:10000679-1724319900-1724323500@farwestshow.com
SUMMARY:The Wealthy Landscaper: Lessons You Do Not Learn on the Job Site
DESCRIPTION:Speaker: George Urvari\, CEO\, Knowledge Tree Consulting \nUnearth the secrets to cultivating a thriving landscape business with our expert-led seminar. Discover the art of leadership\, strategic planning\, and process optimization\, all aimed at achieving your end goals. Immerse yourself in leadership psychology\, philosophical insights\, historical lessons\, and real-world anecdotes that illuminate the path to growth. Embark on a journey to build a fulfilling work environment with substantial rewards for you and your team and learn to transform your business into a turnkey operation swiftly.
URL:https://farwestshow.com/event/the-wealthy-landscaper-lessons-you-do-not-learn-on-the-job-site/
LOCATION:Room B116
CATEGORIES:Business Practices,Designers,Interactive Learning,Landscapers,Marketing,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/George-Urvari.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T083000
DTEND;TZID=America/Los_Angeles:20240822T093000
DTSTAMP:20260604T213744
CREATED:20240426T214259Z
LAST-MODIFIED:20240718T234921Z
UID:10000676-1724315400-1724319000@farwestshow.com
SUMMARY:Nursery Science Summit: Plant Pathology
DESCRIPTION:   \nSpeaker 1: Jay W. Pscheidt\, Ph.D.\, Extension Plant Pathology Specialist\, Oregon State University\nTitle: Smart Spraying Grapes Leads to New Boxwood Blight Management \nDescription: Oregon has been on the cutting-edge evaluating sensor assisted applications of pesticides for several years. These machines work well with systemic pesticides but need simple adjustments to use contact materials correctly. All sprayers have trouble delivering pesticides to the interior of a tight boxwood canopy. Drenching systemic fungicides can overcome this distribution issue with the potential to manage diseases such as boxwood blight. \nSpeaker 2: Niklaus Grunwald\, Ph.D.\, Research Plant Pathologist\, USDA-Agricultural Research Service\nTitle: Research Updates on Diagnostic Tools for Plant Pathogens Affecting Ornamental Crops \nDescription: In this session USDA scientist Nik Grunwald will present research updates on the genus Phytophthora. Phytophthora pathogens are some of the most devastating pathogens known to agriculture. He is pioneering novel approaches to monitor and diagnose plant pathogens. His focus is on the sudden oak death pathogen Phytophthora ramorum. \nSpeaker 3: Jerry Weiland\, Ph.D.\, Research Plant Pathologist\, USDA-Agricultural Research Service\nTitle: Nursery Plant Disease Research Highlights from the USDA-ARS Weiland Lab \nDescription: In this session\, plant disease expert Jerry Weiland will describe how his USDA-ARS research program serves Oregon’s nursery industry and highlight key outcomes from his research on Phytophthora root rot and boxwood blight. \nSpeaker 4: Luisa Santamaria\, Ph.D.\, Professor\, Extension Plant Pathologist\, Oregon State University
URL:https://farwestshow.com/event/nursery-science-summit-plant-pathology/
LOCATION:Room B119
CATEGORIES:Breeders,Designers,Growers,Landscapers,Marketing,Nursery Science Summit,Retailers,Seminars,Sustainability,Urban Foresters
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T143000
DTEND;TZID=America/Los_Angeles:20240821T153000
DTSTAMP:20260604T213744
CREATED:20240426T214237Z
LAST-MODIFIED:20240509T223421Z
UID:10000670-1724250600-1724254200@farwestshow.com
SUMMARY:What is Your End Game? Succession and Exit Planning Best Practices for the Green Industry
DESCRIPTION:Co-Presenters: Chris Cimaglio\, Managing Director\, PivotPoint Business Solutions \nTodd Downing\, Managing Partner\, BEST Human Capital & Advisory \nAbout 75% of business owners will likely exit in the next 10 years. That means more sellers than buyers\, and only the best will sell. You will learn the following: The personal\, business\, and financial readiness\, gaps\, and the tracks to maximize business value and return. How choice valuation methods and financing options impact succession and exit planning. Leading practices and strategies to ensure your legacy isn’t left up to chance. We will examine preparation\, planning options\, and transitional strategies\, especially in highly owner-dependent companies\, and actions you can take today for you and your business to become more transition-ready.
URL:https://farwestshow.com/event/what-is-your-end-game-succession-and-exit-planning-best-practices-for-the-green-industry/
LOCATION:Room B110
CATEGORIES:Business Practices,Growers,Marketing,Retailers,Seminars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T130000
DTEND;TZID=America/Los_Angeles:20240821T140000
DTSTAMP:20260604T213744
CREATED:20240426T221255Z
LAST-MODIFIED:20240509T223808Z
UID:10000667-1724245200-1724248800@farwestshow.com
SUMMARY:Horticulture Plastics Sustainability: Environmental Impacts and Regulatory Trends
DESCRIPTION:     \nCo-Presenters: Tom Marting\, Director of Sustainable Solutions\, HC Companies\nTom Brewer\, Director of Sales-West\, HC Companies \nPlastics products are common in the horticultural industry\, but the increasing concerns over the environmental impacts of plastics are driving new plastic pollution regulations. States are holding producers and manufacturers accountable for the plastic products they market. Learn about these environmental impacts\, the coming plastics regulations\, and how they might impact the horticulture industry in the coming years.
URL:https://farwestshow.com/event/horticulture-plastics-sustainability-environmental-impacts-and-regulatory-trends/
LOCATION:Room B119
CATEGORIES:Breeders,Business Practices,Designers,Growers,Marketing,Retailers,Seminars,Sustainability
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T130000
DTEND;TZID=America/Los_Angeles:20240821T140000
DTSTAMP:20260604T213744
CREATED:20240426T214011Z
LAST-MODIFIED:20240426T214011Z
UID:10000665-1724245200-1724248800@farwestshow.com
SUMMARY:I Will Always Love You: Creating and Increasing Market Relevance
DESCRIPTION:Speaker: Lloyd Traven\, President/CEO\, Peace Tree Farm LLC \nFor years we lamented as an industry about needing a national marketing campaign\, that national spokesperson or message\, but never pulled the trigger. It took a pandemic to realize we didn’t really need one. The consumer was always searching for us\, but we were not putting ourselves in the places they were looking! We have become undeniably relevant and overwhelmingly popular since the beginning of the pandemic disturbance\, but we cannot allow ourselves to just go back to “the way it used to be” because the pressure is lighter. Inflation\, polarization\, and changed market dynamics make that impossible. Peace Tree Farm founder Lloyd Traven shares his frank observations and advice about how to stay relevant and why it’s critical to the industry.
URL:https://farwestshow.com/event/i-will-always-love-you-creating-and-increasing-market-relevance/
LOCATION:Room B110
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2019/05/Traven_Lloyd.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T110000
DTEND;TZID=America/Los_Angeles:20240821T120000
DTSTAMP:20260604T213744
CREATED:20240426T210914Z
LAST-MODIFIED:20240426T210914Z
UID:10000663-1724238000-1724241600@farwestshow.com
SUMMARY:Plant Patents and Trademarks: Understanding Intellectual Property
DESCRIPTION:Speaker: Maria Zampini\, President\, Upshoot LLC \nUnderstanding the world of intellectual property such as plant patents\, trademarks\, and plant breeders rights can seem confusing and have one asking why are they important. They are essential protection to breeders and brands who invest in new plant introductions and marketing to both wholesale and retail markets. This presentation will help demystify intellectual property and you’ll learn what they mean\, where they are used\, plus how and why you should reflect them properly when communicating to consumers and the green industry
URL:https://farwestshow.com/event/plant-patents-and-trademarks-understanding-intellectual-property/
LOCATION:Room B119
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Maria-Zampini-1.png
END:VEVENT
END:VCALENDAR