SHOW DATES: AUGUST 21-23, 2024 SHOW HOURS: Wednesday: 10am – 5pm | Thursday: 10am – 5pm | Friday: 10am – 2pm Contact: 503-682-5089

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Cultivating Cultivars Seed to Tree: The 30-Year Timeline for Climate Resistant Urban Trees

Room B116

Speaker: Nancy Buley, Communications Director, J. Frank Schmidt & Son Co.
It’s a long and complex journey from seed to city tree. Many hands and a decade or more are needed to grow a tree from start to finish. It takes even longer to develop, select, trial, and introduce new and improved cultivars. Bringing new and improved urban tree cultivars to market is a multi-generational effort that may take 15–30 years or more, via the collaborative efforts of plant breeders, growers, urban foresters, arboreta, and academia. Understanding the timeline and processes of new tree introduction and the how and why of cultivar development will help you plan ahead for choosing, growing, and planting the best trees for the future urban forest.

Registration Required

Cash Incentives for Energy Efficiency: Greenhouses, Nurseries, Orchards and Farms

Room B113

Speaker: Jessica Arnold, Outreach Manager, Industry + Agriculture, Energy Trust of Oregon
Cash incentives are available through Energy Trust of Oregon for eligible projects that save natural gas or electricity. Participating utilities include Portland General Electric (PGE), Pacific Power, Northwest Natural, Cascade Natural Gas, and Avista. Examples include projects from greenhouse shell and heating systems upgrades to controlled environmental agriculture optimization of HVAC, dehumidification, irrigation, lighting and more. Attend this session to learn all about the different programs, and get your questions answered.

Registration Required

Promising Plants for Native Plant Gardens in Western Oregon

Room B116

Speaker: Gail Langellotto, Ph.D., Professor of Horticulture, Oregon State University
Native plant landscaping and gardening are repeatedly listed as a hot trend for gardeners and landscapers. However, native plants represent a relatively small segment of retail plant sales, with many promising plants difficult to find in the retail marketplace. Based on OSU research, this presentation will highlight some promising plants for the native plant gardener and landscaper.

Registration Required

Soil Moisture: Top Factor for the Survival of Newly Installed Plants

Room B110

Speaker: Wei Zhang, Vice President of Research and Development, TreeDiaper
Urban trees tend to struggle because it is not an ideal growing condition between pavements and buildings. Underwatering and overwatering are the most common causes. Water prescriptions are developed to address this problem, but too much of the water is wasted. The most important factor for tree survival is the soil moisture, not how much water is dumped onto the root ball. New methods of increasing plant available water and stabilizing soil moisture will be discussed.

Registration Required

Measuring for Change—the Lean Way

Room B116

Speakers: Rick Peters, President, The Peters Company | Elizabeth Peters, Vice President, The Peters Company
“In God we trust. All others must bring data.” This quote by W. Edwards Deming refers to the significance of data measurement in doing business. Why? Because measurements drive behavior; what you measure is what you get. How do we choose what to measure? Which metrics give us the best prospect of achieving our goals? How can we use data to manage and motivate labor effectively — and how do we use all this information to improve our business? This seminar looks at measures for different levels of a company. It also offers an approach to implementing metrics and common pitfalls to avoid.

Registration Required

Nowadays Tulipmania: Flower Bulb Extravaganza

Room B110

Speaker: Philipp Laagland, Country Manager USA, ADR Bulbs Inc.
Join internationally recognized flower bulb expert Philipp Laagland as he shares his knowledge about setting trends and current struggles within the industry. This session will examine the working flower bulb life circle from farmer to the homeowner in The United States and new landscape designs and retail concepts using flower bulbs.

Registration Required

Pruning / Topiary Demo

Solution Center (end of Aisle 10,000)

Presented by: Bountiful Farms
This FREE mini-session is included with your trade show pass!
Join the Bountiful Farms team as they perform a LIVE demo of pruning and topiary techniques. Get some fun new ideas, tips, tricks, and best practices.

FREE

Regenerative Landscaping: Small Changes, Large Impact – Protecting and Supporting Local Ecology

Room B110

Speaker: Nutmeg Minneboo, Lead Ecological Designer, SymbiOp Garden Shop and Landscaping
The way that we install and manage spaces in the landscaping industry has a large impact on the health and well-being of local ecology. Managing pests, plant diseases, water infiltration, and choosing plants for landscapes all directly affects local birds, pollinators, beneficial insects, and our local watershed. In this presentation, we will dive into ways we can learn to read the landscape. We will learn what to do when landscapes are out of balance and pests and diseases arise. Learning tips and tools for improving balance in a landscape naturally can help us protect local ecology.

Registration Required

Pruning / Topiary Demo

Solution Center (end of Aisle 10,000)

Presented by: Serendipity Nursery
This FREE mini-session is included with your trade show pass!
The Serendipity Farms team will perform a LIVE demo of pruning and topiary techniques. Get some fun new ideas, tips, tricks, and best practices.

FREE

Current Market Demands New Approaches to Container Growing

Solution Center (end of Aisle 10,000)

Co-Presenters: Tom Springer, Chris Murphey, NurserySource
This FREE mini-session is included with your trade show pass!
NurserySource’s and RediRoot’s goal is to help nurseries and grow operations integrate new approaches to container production and gardening. Their markets span nursery, cannabis and home gardeners giving them a unique look into the ways all growers are learning from each other and improving their production. They see the pressure labor and regulatory costs have upon different operations and work to help clients mitigate those challenges. This seminar will briefly detail their observations and recommendations.

FREE

The Art and Science of Pricing Products

Room B110

Speaker: Bridget Behe, Ph.D., Professor Emeritus, Michigan State University

There is more to pricing than simply calculating costs and mark-up. Bridget will discuss some pricing strategies and share some research-based findings on how consumers react to pricing in communications. Price increases are always a concern. The presentation includes some ways for you to consider increasing prices that consumers will accept.

Registration Required

Grow Profits Using Job Costing to Identify and Eliminate Waste in Your Company

Room B116

Speaker: Rich Thiebaud, Director of Sales, Landscape Management Network (LMN)

With more than 25 years of experience, Rich will bring a wealth of knowledge to this seminar giving an overview of the importance of job costing and how to keep it as simple and automated as possible. Most importantly, Rich will give an overview of the nine wastes of landscaping, which are the biggest reasons landscape companies lose efficiency and profitability, and how to snuff those wastes out for good.

Registration Required

Transforming vs. Evolving: Turn Your Vision into Dramatic, Measurable Results Using Policy Deployment

Room B119

Speaker: Rick Peters, President, The Peters Company

Every leader faces the challenge of translating vision into results. Most have goals to achieve over the next 3–5 years; the difficulty is converting long-term goals into daily activities that can be measured. Oregon nurseries are using policy deployment ("Hoshin Kanri") to develop annual improvement targets that align and link with their long-term strategies. The process engages team members at every level. Each person understands how they can impact the organization's goals. Bring your leadership team for an introduction to this powerful tool. Learn how Robinson Nursery uses policy deployment to transform the business and achieve their mission of “growing people and plants to change the world.”

Registration Required

A Milkweed Contamination Study Spotlights Pollinator-Safe Growing – An Oregon Nursery Shows the Way

Room B113

Co-Presenters:
Sharon Selvaggio, Pesticide Program Specialist, Xerces Society for Invertebrate Conservation
Sam Bidwell, Integrated Pest Manager, Log House Plants; Founder, Sunnyside Sam’s Wholesale

People across the country are working to help restore monarch butterflies by planting milkweed. A recent study showed that milkweed plants purchased from garden centers across the country contained a wide variety of pesticide residues, putting monarchs at risk. In this seminar, we invite a thoughtful conversation about how nurseries can use practices that result in pollinator-safe plants. We will present the findings and implications of the milkweed study and share examples of how a local nursery, Log House Plants, puts pollinator-safe growing into practice.

Registration Required

Keynote Address – Katie Tamony

C123-124

Speaker: Katie Tamony , Chief Marketing Officer, Monrovia Nursery Company and Former Editor-in-Chief of Sunset Magazine and Sunset Books FREE to all registered Farwest Participants. Many of us have spent years in our industry, and it’s easy to forget what it’s like not to know what we know. It’s also natural to fall into habits of seeing problems and patterns a certain way. But holding a “beginner’s mindset” can help us solve problems more effectively, adapt to change more easily, and actually create more original ideas. So how do we change our perspective and see things with fresh eyes? Looking at the familiar in an unfamiliar way can help us be better leaders and refresh our teams and our approach to our business. Using examples from throughout a career where she has been forced to be a “beginner” operating at a high level, she will share some techniques and ways of leading and innovating with fresh perspective.

FREE to all registered Farwest Participants.

Selecting Plants for Success!

Room B116

Speaker: Ben Hoover, Ph.D. Associate Professor of Sustainable Nursery Production, California Polytechnic State University-San Luis Obispo

Millions of plants are purchased and planted every year in the United States. Many of those plants are destined for failure. Selecting the right plants and location for planting them appropriately can increase your credibility, customer base, and profitability. We will talk about making good decisions, communicating your expertise with customers, and benefiting the environment and your company at the same time. FYI: your concept of a native plant might be challenged!

Registration Required

Make Signs People Will Read

Solution Center (end of Aisle 10,000)

Speaker: Bridget Behe, Ph.D., Professor Emeritus, Michigan State University

Bridget will present research-based information about how consumers read or ignore signage in the retail store. Signage is essential to communicate many things about the plants (and other products) people can’t know without you telling them.

FREE

H-2A 101: What Your Business Needs to Know

Room B110

Speaker: Chelsea Ibarra, Deputy General Counsel, másLabor
Free Session (Open to all attendees)

This session will cover the ins and outs of the H-2A program for growers. The session discusses the program’s requirements, barriers to entry, and best practices for employers, including pertinent current events. As the labor landscape continues to be difficult, more and more businesses are turning to H-2A to solve their shortages.

FREE

10 Effective Ways to Communicate the Value of Your Products

Room B110

Speaker: Katie Tamony , Chief Marketing Officer, Monrovia Nursery Company and Former Editor-in-Chief of Sunset Magazine and Sunset Books

In this seminar, Katie will present 10 effective ways to communicate the value of your products or services to a demanding consumer in today’s market. Using examples from Monrovia and other premium brands, Katie will share insights and success stories that will help you retain customers in the long term and grow your perceived value.

Registration Required

People, Plants and a Backyard – An Exploration of How and Why We Interpret Urban Landscapes the Way We Do

Room B116

Speaker: Alan Shay, Senior Instructor, Horticulture Department, Oregon State University

In this presentation we will examine the cultural heritage we in the west have inherited that leads us to react to management in landscapes in a particular fashion. Can we afford to prioritize aesthetics over functionality in a world of rapidly diminishing resources and climate change? How can we design landscapes sensibly, that look good and still make a profit for ourselves? It's all about education.

Registration Required

Soil Oxygen: The Real Limiting Factor For Trees

Room B119

Speaker: Wei Zhang, Ph.D., Vice President of Research and Development, Zynnovation LLC

This presentation answers common questions, such as: Why do we have to water trees so often? Why can't we supply them with one year's water supply at a time? Why don’t roots grow deep? Why is compacted soil bad for urban trees? Why is volcano mulching bad for trees while leaf piling against tree trunks in natural forests is good? Why is deicing salt bad for plants? What makes the space under sidewalks so attractive to tree roots? One thing in common with all these problems - Soil Oxygen! Join us for live demonstrations throughout the seminar.

Registration Required

The UC Landscape Plants Irrigation Trials (Part One)

Room B116

Speaker: Lorence Oki, Ph.D., Specialist in Cooperative Extension, University of California, Davis

The University of California Landscape Plants Irrigation Trials project evaluates performance of plants exposed to three different irrigation treatments based on evapotranspiration (ETo). The data collected leads to recommendations for irrigating those plants that are used by landscape designers and architects to design landscapes that comply with California water conservation regulations. This project started in 2004 as a graduate student research project, was expanded periodically, and then duplicated at the UC South Coast Research and Extension Center in 2017. We will discuss plant lists, data collected, irrigation recommendations, and project background.

Registration Required

Trial Garden Report: Best in NEW Annuals and Perennials for Spring 2024

Room B119

Speaker: Allison Pennell, Sales Representative and Horticulturalist, McHutchison Horticultural Distributors

This session will report on new introductions from trial gardens across the country. Annuals and perennials from your favorite breeders will be the focus. Ali will share garden performance results from trial sites to help you decide what to add to your own production plans for 2024. This session’s focus is on spring and summer selling crops. Breeders covered will include: Dummen Orange, SelectaOne, Syngenta, Danziger, Ball, Pan American Seed, Westhoff, Terra Nova Nurseries, Sakata, Think Plants and more!

Registration Required

Prune Clematis Like a Pro! (Pruning Demo)

Solution Center (end of Aisle 10,000)

Speaker: Linda Beutler, Rogerson Clematis Garden

Forget everything you have ever heard about Clematis pruning. Linda, the curator of the Rogerson Clematis Garden, North America's only accredited collection of clematis through the Plant Collections Network, will share her wealth of knowledge is this fantastic pruning demo. Rather than learning the "rules", follow some common sense-based suggestions to open a world of beautiful possibilities for your garden and your clematis.

Topiary Demo

Solution Center (end of Aisle 10,000)

Speaker: Todd Nelson, Bountiful Farms

Join Todd Nelson, as he shares his topiary knowledge with the audience in this one-of-a-kind demo! Learn tips and tricks to the art of clipping shrubs into ornamental shapes such as boxes, spirals and spheres.

FREE

Defining and Building Your Culture to Create a Thriving Team (SPANISH ONLY)

Room B119

Speaker: Elizabeth Peña, Value Stream Leader, Peoria Gardens Inc.

A culture is how you solve problems and how you behave toward others. You must strike a balance between knowledge and behaviors, between head and heart. If you want your team to thrive, you must first define your culture, then do the important work of building your culture into everything you do together. You are invited to learn how Peoria Gardens, a second-generation greenhouse in Albany, Oregon, defined their culture, then built that culture into a business that continues to be recognized as one of the best places to work in the horticulture industry.

Registration Required

The Climate Ready Landscape Plants Project (Part TWO)

Room B116

Speaker: Lorence Oki, Ph.D., Specialist in Cooperative Extension, University of California, Davis

The University of California Landscape Plants Irrigation Trials project evaluates performance of plants exposed to three different irrigation treatments based on evapotranspiration (ETo). The data collected leads to recommendations for irrigating those plants that are used by landscape designers and architects to design landscapes that comply with California water conservation regulations. This project started in 2004 as a graduate student research project, was expanded periodically, and then duplicated at the UC South Coast Research and Extension Center in 2017. The project recently has expanded to the University of Washington, Oregon State University, Utah State University, and the University of Arizona that facilitates the comparison of plant performance in response to deficit irrigation treatments across the western region of the U.S. We will discuss plant lists, data collected, irrigation recommendations, and project background.

Registration Required

Above- & Under-ground Partners: What Urban Trees are Missing

Room B119

Speaker: Wei Zhang, Ph.D., Vice President of Research and Development, Zynnovation LLC

Trees in the forests live with their family and friends. Above the ground, young trees are protected by mature trees against extreme weather conditions such as scorching sunlight, damaging wind, and extreme cold. Equally, and maybe more important than the above ground partners, the underground partners; insects, worms, and root and soil microbiome, is critical for the survival and thrive of the baby trees. How can we expect turban trees to survive and thrive with compacted soils, excess stormwater runoff, salt, pollution, insecticides, herbicides, fungicides and more.

Registration Required

Mycorrhizae: Benefits and Use in Grower Operations and the Landscape

Room B119

Speaker: Jason Padden, Sales Account Manager, Mycorrhizal Applications

Explore the science behind beneficial mycorrhizal fungi, with a focus on how growers and landscapers may utilize the power of mycorrhizae in their operations. Participants will learn how the addition of mycorrhizal inoculant products helps plants increase their efficiency of water use, nutrient uptake, and boost other plant health treatments. We will discuss how these benefits reduce plant loss by increasing plant vigor helping to grow hardier while saving time and money. Mycorrhizal inoculants have been used in sustainable growing systems for decades. Those that use them have been able to reduce the stress to both the plants they are growing and themselves.

Registration Required

Drop-In OFFICE HOURS

Room B119

Speaker: Chelsea Ibarra, Deputy General Counsel, másLabor

Stop by at any time during this hour (no appointment necessary) to ask our in-house expert questions about H-2A. This is a great opportunity if you missed the Thursday seminar or had additional questions not answered yesterday.

Registration Required

A Plantsman’s Notebook: New Plants and a Reminder of Some ‘Smokers’ We Often Forget About

Room B119

Speaker: Nicholas Staddon, Company Spokesman/Plantsman, Everde Growers

In this session, we will look at a number of new plants that have appeared on the marketplace in recent years. There will be something for everyone, trees, shrubs, perennials, and a few surprises! Staddon will also nudge our memories on a few of the great plants from the past. Nicholas will cover a few of the notable trends he believes hold water for us. As always, he is an avid reader and will share a few choice titles with the audience. With terrific pictures, supported by an informative and humorous narrative, this session is not to be missed if you are into plants.

Registration Required

Pollinators of the Rogerson Clematis Garden

Solution Center (end of Aisle 10,000)

Speaker: Linda Beutler, Rogerson Clematis Garden

Linda, the curator of the Rogerson Clematis Garden, North America's only accredited collection of clematis through the Plant Collections Network, will share the Clematis that attracts pollinators and which pollinators those are. Additionally, she will share her knowledge of the many native, native-vars, and non-native companion plants that enhance our clematis garden.

FREE

Title

Copyright® 2024 Farwest Show
The Farwest Show is produced by the Oregon Association of Nurseries
SHOW DATES: AUGUST 21-23, 2024 | SHOW HOURS: Wednesday: 10am – 5pm | Thursday: 10am – 5pm | Friday: 10am – 2pm
SHOW LOCATION: Oregon Convention Center, 777 NE Martin Luther King Jr Blvd, Portland, OR 97232
MAILING: 29751 SW Town Center Loop W., Wilsonville, OR 97070
Phone: 888-283-7219 | 503-682-5089 | [email protected]
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