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DTSTART;TZID=America/Los_Angeles:20260828T094500
DTEND;TZID=America/Los_Angeles:20260828T104500
DTSTAMP:20260305T212929Z
CREATED:20260305T212929Z
LAST-MODIFIED:20260305T212929Z
UID:10000802-1787910300-1787913900@farwestshow.com
SUMMARY:How to Recruit\, Train and Retain Talent in the Post-Baby-Boomer Era
DESCRIPTION:Speaker: Erick Harris\, nursery sales director\, Breezy Hill Nursery \nCompanies all over the world have to contend with the fact that Baby Boomers are about to sail off into the sunset. By 2030\, all of the Boomers\, the second biggest generation ever\, will be 65 or older. Because our industry is such a special place to work\, we probably have more Boomers than most industries.  This session will provide the attendees with a tool kit on how to navigate the coming reality and how to recruit\, train and retain the next generation of leaders — the New Lions of the industry.
URL:https://farwestshow.com/event/how-to-recruit-train-and-retain-talent-in-the-post-baby-boomer-era/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ErickHarris.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T083000
DTEND;TZID=America/Los_Angeles:20260828T093000
DTSTAMP:20260306T222220Z
CREATED:20260306T222220Z
LAST-MODIFIED:20260306T222220Z
UID:10000806-1787905800-1787909400@farwestshow.com
SUMMARY:Future of Plastic and Bioplastic Horticulture Containers
DESCRIPTION:Speakers: Tom Marting\, director of sustainable solutions\, and Grace Hungerford\, sustainability analyst\, Growscape \nThis session explores rising consumer demand for more sustainable packaging materials\, with a particular focus on bioplastics. We will examine the current landscape of bioplastic technologies available in the market today\, including their regulatory pressures\, performance\, benefits\, and challenges. The discussion will also look ahead to emerging bioplastic innovations that have the potential to reshape packaging sustainability in the coming years. Attendees will gain a clear understanding of where the industry stands now and what advancements are on the horizon.
URL:https://farwestshow.com/event/future-of-plastic-and-bioplastic-horticulture-containers-2/
LOCATION:Room B110
CATEGORIES:Business Practices,Growers,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/TomandGrace.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T123000
DTEND;TZID=America/Los_Angeles:20260827T133000
DTSTAMP:20260305T210438Z
CREATED:20260305T210438Z
LAST-MODIFIED:20260305T210438Z
UID:10000796-1787833800-1787837400@farwestshow.com
SUMMARY:Plant Health and Efficiencies That Can Be Achieved Through Irrigation
DESCRIPTION:Speaker: Andrew Van Geest\, sales\, large projects\, AdeptAg-Zwart Systems \nIn this session Van Geest will discuss common issues that he sees around the country among nursery producers as well as the different types of irrigation tools and their proper application in the nursery. We will touch on automation of irrigation cycles\, use of booms\, sanitization\, and filtration options. This will be an irrigation overview.
URL:https://farwestshow.com/event/plant-health-and-efficiencies-that-can-be-achieved-through-irrigation/
LOCATION:Room B119
CATEGORIES:Breeders,Business Practices,Growers,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/AndrewVanGeest.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T123000
DTEND;TZID=America/Los_Angeles:20260827T133000
DTSTAMP:20260305T210237Z
CREATED:20260305T210237Z
LAST-MODIFIED:20260305T210237Z
UID:10000795-1787833800-1787837400@farwestshow.com
SUMMARY:How to Upsell Existing Customers with Engaging Email
DESCRIPTION:Speaker: Katie Elzer-Peters\, CEO\, The Garden of Words LLC \nIn this session\, attendees will learn how to engage their existing customers to sell more services\, higher tiers of service and raise average order value. During the session they’ll also learn and take home templates for batching their email campaigns in preparation for spring so the campaigns are quick to finish and send
URL:https://farwestshow.com/event/how-to-upsell-existing-customers-with-engaging-email/
LOCATION:Room B110
CATEGORIES:Arborists,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KatieElzerPeters.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T110000
DTEND;TZID=America/Los_Angeles:20260827T120000
DTSTAMP:20260305T205550Z
CREATED:20260305T205346Z
LAST-MODIFIED:20260305T205550Z
UID:10000793-1787828400-1787832000@farwestshow.com
SUMMARY:Avoid Costly Delays: Spec-Correct Sourcing for Landscape and Municipal Projects
DESCRIPTION:Speaker: Cameron Korta\, director of bulk sales\, Swanson Bark & Wood\, a Denali Company \nProject delays in landscape and municipal work often begin during the specification stage\, long before construction starts. This session examines why material specifications fail in real projects\, using practical examples that leads to change orders\, rework\, and schedule impacts. Attendees will be guided through a five-step approach to identifying spec risks early\, confirming material availability before bidding\, and addressing logistics that affect delivery and installation. The discussion emphasizes clear communication and early coordination between designers\, contractors\, and suppliers. Participants will leave with realistic\, field-tested strategies that can help reduce risk and keep projects moving.
URL:https://farwestshow.com/event/avoid-costly-delays-spec-correct-sourcing-for-landscape-and-municipal-projects/
LOCATION:Room B116
CATEGORIES:Business Practices,Designers,Landscapers,Municipalities,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/CameronKorta.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T110000
DTEND;TZID=America/Los_Angeles:20260827T120000
DTSTAMP:20260309T210652Z
CREATED:20260305T193216Z
LAST-MODIFIED:20260309T210652Z
UID:10000789-1787828400-1787832000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 2: Designing Clear Roles\, Skills\, and Pathways
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 2 walks through how to build out job duties\, skills\, pay\, and titles to use in coaching.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-2-designing-clear-roles-skills-and-pathways/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T094500
DTEND;TZID=America/Los_Angeles:20260827T104500
DTSTAMP:20260821T154918Z
CREATED:20260305T193429Z
LAST-MODIFIED:20260821T154918Z
UID:10000790-1787823900-1787827500@farwestshow.com
SUMMARY:Lawn Alternatives: Hot Design Style\, or Challenging for Homeowners and HOAs?
DESCRIPTION:Speaker: Sue Goetz\, garden designer\, consultant\, speaker and author\, Creative Gardener \nYou’ve heard the buzz words — rewilding\, regenerative\, and naturalism. Ripping out traditional lawns and creating magical meadow plantings\, no-mow-seed mixes\, and more. It is all getting attention and becoming more mainstream\, but is it sustainable for customers and landscape clients? How to talk to homeowners and HOA’s about natural garden design and striking a balance between manicured landscapes and a more naturalistic appeal. Goetz will share some client projects converted from lawn to mixed plantings\, including an ongoing experiment in her own “front lawn.” Tips\, techniques\, trials and tribulations.
URL:https://farwestshow.com/event/lawn-alternatives-hot-design-style-or-challenging-for-homeowners-and-hoas/
LOCATION:Room B116
CATEGORIES:Business Practices,Designers,Landscapers,Municipalities,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SueGoetz.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260305T191211Z
CREATED:20260305T191211Z
LAST-MODIFIED:20260305T191211Z
UID:10000785-1787819400-1787823000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 1: The Foundations of a Career Advancement
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 1 introduces the building blocks of this powerful tool for employee motivation and development.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-1-the-foundations-of-a-career-advancement/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T144500
DTEND;TZID=America/Los_Angeles:20260826T154500
DTSTAMP:20260305T190959Z
CREATED:20260305T190959Z
LAST-MODIFIED:20260305T190959Z
UID:10000784-1787755500-1787759100@farwestshow.com
SUMMARY:The Retail Playbook: Strengthen Sales Without ‘Selling’
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nIn this extended session for retailers\, you’ll learn to build a practical retail playbook to help your team confidently guide customers to increased ticket volumes without making customers feel sold to. Explore how customers shop\, decide\, and engage with your team. Learn how to use short huddles and engaging games to train team members to spark natural conversations\, offer recommendations\, and create memorable experiences that increase sales\, without feeling pushy. If you want a more confident retail team and stronger customer experience\, this session will give you the tools\, templates\, and hands-on practice to make it happen!
URL:https://farwestshow.com/event/the-retail-playbook-strengthen-sales-without-selling/
LOCATION:Room B110
CATEGORIES:Business Practices,Interactive Learning,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T134500
DTEND;TZID=America/Los_Angeles:20260826T144500
DTSTAMP:20260305T224145Z
CREATED:20260305T184614Z
LAST-MODIFIED:20260305T224145Z
UID:10000782-1787751900-1787755500@farwestshow.com
SUMMARY:Chaos to Clarity: Building an AI Stack for Growers and the Green Industry
DESCRIPTION:Speaker: Chris Sabbarese\, co-founder\, Infusion Management Services \nArtificial intelligence is rapidly reshaping how businesses operate\, but many organizations struggle to move from curiosity to practical implementation. This session provides a clear framework for understanding and building an AI technology stack that supports marketing\, communications\, customer engagement\, operational efficiency\, and business decision-making across the green industry. \nAttendees will learn how to evaluate AI opportunities\, prioritize investments based on business impact\, and implement tools responsibly. The focus is on practical strategy — not technical jargon — so participants leave with clarity on where AI fits into their organization and how to move forward confidently.
URL:https://farwestshow.com/event/chaos-to-clarity-building-an-ai-stack-for-growers-and-the-green-industry/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ChrisSabbarese.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T123000
DTEND;TZID=America/Los_Angeles:20260826T133000
DTSTAMP:20260306T180723Z
CREATED:20260305T183933Z
LAST-MODIFIED:20260306T180723Z
UID:10000780-1787747400-1787751000@farwestshow.com
SUMMARY:Beyond the Hype: Targeting Trends that Matter
DESCRIPTION:Speaker: Erica Grivas\, award-winning garden journalist \nGarden trends don’t move in a straight line. Why do some fade quickly while others persist? In this session\, a national garden journalist presents a curated roundup of garden trends showing signals of staying power\, drawn from reporting and industry observation. We will examine the forces shaping these trends from climate\, economic\, and lifestyle shifts to cultural demand and consider how growers\, wholesalers\, and retailers can use these signals to inform plant selection\, sourcing\, and merchandising decisions.
URL:https://farwestshow.com/event/beyond-the-hype-targeting-trends-that-matter/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EricaGrivas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T110000
DTEND;TZID=America/Los_Angeles:20260826T120000
DTSTAMP:20260402T213349Z
CREATED:20260306T212157Z
LAST-MODIFIED:20260402T213349Z
UID:10000804-1787742000-1787745600@farwestshow.com
SUMMARY:KEYNOTE ADDRESS: Charlie Hall\, Ph.D.
DESCRIPTION:Overcoming Decision Paralysis in the Midst of Uncertainty\nWEDNESDAY\, AUGUST 26\, 11 a.m. in Room C124\nFREE to all registered Farwest Participants.\nCharlie Hall\, Ph.D. is a name that resonates deeply within the nursery and landscape community. Growing up on a nursery in western North Carolina\, Hall’s roots in the industry run deep. Today\, he serves as a professor in the Department of Horticultural Sciences at Texas A&M University\, where he also holds the prestigious Ellison Chair in International Floriculture. Hall has become a trusted expert in innovative management and marketing strategies\, financial analysis\, and economic outlook for nursery and greenhouse crops. \nHall’s expertise extends far beyond academia. He is a sought-after speaker at regional\, national\, and international industry events. His ability to translate complex economic concepts into actionable strategies has made him an invaluable resource for green-industry businesses navigating challenges. \nIn his keynote address\, he will provide strategies to help green-industry companies protect and grow their businesses during uncertain times. His unique blend of economic expertise and industry knowledge promises to leave us inspired and equipped to face the challenges ahead.
URL:https://farwestshow.com/event/keynote/
LOCATION:Room C124
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Keynote,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2019/05/CharlieHall.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260424T224306Z
CREATED:20260305T173452Z
LAST-MODIFIED:20260424T224306Z
UID:10000776-1787737500-1787741100@farwestshow.com
SUMMARY:Listen Up! Garden Podcasts are in Your Customers’ Ears
DESCRIPTION:Speaker: Kathy Jentz\, author\, podcaster\, Washington (DC) Gardener Magazine editor\, GardenDC Podcast \nGarden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge. You’ll learn how to find garden podcasts to pitch them and then how to be an ideal podcast guest. Kathy Jentz\, host and producer of the award-winning GardenDC Podcast. She is experienced as a guest on dozens of other garden podcasts and has the inside tips you need to excel in this format.
URL:https://farwestshow.com/event/listen-up-garden-podcasts-are-in-your-customers-ears/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KathyJentz.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260312T152743Z
CREATED:20260305T173233Z
LAST-MODIFIED:20260312T152743Z
UID:10000775-1787737500-1787741100@farwestshow.com
SUMMARY:Purchasing 102: A Deeper Dive
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, OBC Northwest Inc.\, Simplot Turf & Horticulture. \nA deeper discussion of today’s supply chain and how it’s affected by issues like tariffs\, price\, environmental legislation\, and long lead times.
URL:https://farwestshow.com/event/purchasing-102-a-deeper-dive/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260407T223149Z
CREATED:20260305T155636Z
LAST-MODIFIED:20260407T223149Z
UID:10000772-1787733000-1787736600@farwestshow.com
SUMMARY:How We Relate to Plants Today — and Why We Buy Them
DESCRIPTION:Speaker: Erica Grivas\, garden journalist/speaker \nPlants are more than decorations\, they function as companions\, wellness tools\, and lifestyle statements. This session looks at how today’s buyers relate to plants\, from food growers and pollinator supporters to low-maintenance gardeners and self-described “plant parents.” Using examples from across the garden marketplace\, the talk examines what motivates these groups and how retailers can support them through plant selection\, information\, and in-store storytelling. Attendees gain a clearer understanding of why people grow\, buy\, and protect certain plants today and how these trends are shaping the future of the gardening industry.
URL:https://farwestshow.com/event/how-we-relate-to-plants-today-and-why-we-buy-them/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EricaGrivas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260407T223202Z
CREATED:20260305T155209Z
LAST-MODIFIED:20260407T223202Z
UID:10000771-1787733000-1787736600@farwestshow.com
SUMMARY:Purchasing 101: Horticultural Professionals Discuss Purchasing
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, and OBC Northwest Inc.. \nPanel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product\, right customer\, right quantity\, right condition\, right place\, right time\, and right price/cost. Find out how these greenhouse\, nursery\, and retail channel operators navigate purchasing to help maximize value\, reduce costs\, and ensure customer satisfaction.
URL:https://farwestshow.com/event/purchasing-101-horticultural-professionals-discuss-purchasing/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T094500
DTEND;TZID=America/Los_Angeles:20250822T104500
DTSTAMP:20250326T181954Z
CREATED:20250325T011800Z
LAST-MODIFIED:20250326T181954Z
UID:10000745-1755855900-1755859500@farwestshow.com
SUMMARY:AI for the Green Industry
DESCRIPTION:Speaker: Ashley Wright\, co-founder & CEO of Plantista \nLearn how to overcome labor shortages\, grow revenue\, and optimize inventory by leveraging AI. In this session\, we’ll cover tactical tools and insights — relevant to all green industry owners and operators!
URL:https://farwestshow.com/event/ai-for-the-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/AshleyWright.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T083000
DTEND;TZID=America/Los_Angeles:20250822T093000
DTSTAMP:20250326T182250Z
CREATED:20250325T011426Z
LAST-MODIFIED:20250326T182250Z
UID:10000743-1755851400-1755855000@farwestshow.com
SUMMARY:Advancements in Growing Media: How New Fibers are Securing a Sustainable Future
DESCRIPTION:Speaker: Brian Schulker\, business development manager growing media constituents at Jiffy Growing Solutions \nSubstrate technologies have continued to evolve as more growers are adopting containerized systems. With the introduction of wood fiber products in the North American market two decades ago\, new fiber-based growing medias in combination with other materials have dominated the discussion in the industry as we look to the future. This seminar will cover advancements in growing media\, globally\, that have driven the willingness to think differently and how this can help secure a sustainable future.
URL:https://farwestshow.com/event/advancements-in-growing-media-how-new-fibers-are-securing-a-sustainable-future/
LOCATION:Room B119
CATEGORIES:Business Practices,Marketing,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/BrianSchulker.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T133000
DTEND;TZID=America/Los_Angeles:20250821T143000
DTSTAMP:20250326T183417Z
CREATED:20250324T225153Z
LAST-MODIFIED:20250326T183417Z
UID:10000739-1755783000-1755786600@farwestshow.com
SUMMARY:Landscape Design Basics: Time-Saving Tips
DESCRIPTION:Speaker: Ryan Watkins\, founder\, HortMentor \nLearn concepts of landscape design in this introductory class tailored to industry professionals. Dive into the 4Ts and DS4\, two powerful methods that streamline plant selection while guaranteeing results your clients will rave about. Whether you’re new to design or looking to sharpen your skills\, this class offers a practical system to speed up your design time and increase your sales.
URL:https://farwestshow.com/event/landscape-design-basics-time-saving-tips/
LOCATION:Room B116
CATEGORIES:Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/RyanWatkins.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T133000
DTEND;TZID=America/Los_Angeles:20250821T143000
DTSTAMP:20250326T183525Z
CREATED:20250324T225028Z
LAST-MODIFIED:20250326T183525Z
UID:10000738-1755783000-1755786600@farwestshow.com
SUMMARY:Human Capital Risks When You Have Limited Resources
DESCRIPTION:Speaker: Michael Maggiotto Jr\, PHR\, SHRM-SCP\, director of human resource solutions\, BEST Human Capital & Advisory Group \nAre your people generating unnecessary risks to your business? Do you struggle managing people risks because of limited resources? Simple mistakes can cost a company millions or even end a business altogether. However\, solutions to these risks may be easier than you think. You will learn the following: key risk areas within the green industry\, ranges of costs for compliance violations\, costly impact of turnover\, the positive impact of efficiency improvements\, and best practices and remedies for overcoming these challenges. This session will help business leaders and HR professionals identify and overcome these risks and understand the safe harbor afforded by having an independent 3rd party audit of human capital risks.
URL:https://farwestshow.com/event/human-capital-risks-when-you-have-limited-resources/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MichaelMagiotto.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T094500
DTEND;TZID=America/Los_Angeles:20250821T104500
DTSTAMP:20250326T183945Z
CREATED:20250324T222928Z
LAST-MODIFIED:20250326T183945Z
UID:10000732-1755769500-1755773100@farwestshow.com
SUMMARY:The Picture Perfect Portfolio: Photography and Marketing for Landscapers and Designers
DESCRIPTION:Speaker: Grace Hensley\, owner of Fashion Plants \nThe “Picture Perfect Portfolio” is a comprehensive talk on using photography and strategic marketing to elevate landscaping and design businesses. Attendees will learn how to capture high-quality images and video\, create compelling portfolios\, and leverage social media and newsletters to attract clients. After the session\, students will be able to optimize their website\, and to plan and execute a marketing strategy. By using professional photography and engaging content\, participants can grow their business effectively.
URL:https://farwestshow.com/event/the-picture-perfect-portfolio-photography-and-marketing-for-landscapers-and-designers/
LOCATION:Room B116
CATEGORIES:Business Practices,Designers,Landscapers,Marketing,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/GraceHensley25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T094500
DTEND;TZID=America/Los_Angeles:20250821T104500
DTSTAMP:20250326T184016Z
CREATED:20250324T222739Z
LAST-MODIFIED:20250326T184016Z
UID:10000731-1755769500-1755773100@farwestshow.com
SUMMARY:Managing and Motivating the Multi-Generational Green Industry
DESCRIPTION:Speakers: Todd Downing\, managing partner at BEST Human Capital & Advisory Group and Paige Franks\, senior executive search advisor at BEST Human Capital & Advisory Group \nFor the first time in history\, five generations collide in the workforce. However\, the horticulture industry faces mass retirements from the high volume of Baby Boomers in our industry. Gen Z is joining the industry and Millennials are stepping into preceding leadership positions\, bringing new ideas in technology\, management\, communication\, culture and personal and professional values and expectations. You will learn the following: What the current understanding of the horticulture industry is from the perspective of each generation. How leaders are managing today’s workplace standards. Advice and insight on best practices of working alongside and embracing multiple generations.
URL:https://farwestshow.com/event/managing-and-motivating-the-multi-generational-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DowningFranks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T083000
DTEND;TZID=America/Los_Angeles:20250821T103000
DTSTAMP:20250508T175444Z
CREATED:20250324T222521Z
LAST-MODIFIED:20250508T175444Z
UID:10000730-1755765000-1755772200@farwestshow.com
SUMMARY:Getting the Most from Your Beneficials: Handling\, Quality Assessment and Application
DESCRIPTION:Speaker: Suzanne Wainwright-Evans\, Buglady Consulting \nPESTICIDE CLASS 2-Hour Seminar & Spanish Translation\nAlthough the cost of beneficial insects\, predatory mites\, and nematodes has decreased over the decades\, purchasing them remains an investment. Growers need to ensure these biological controls arrive alive and ready to perform. In this session\, Suzanne will cover best practices for receiving beneficial shipments and how to store them if necessary. She will also go over how to assess their quality and quantity though simple grower-friendly methods. Additionally\, she will explore various application methods and how to assess whether your beneficials are being released alive and active. This session is designed for horticulture professionals across all industry segments who rely on biological control agents in their pest management programs.
URL:https://farwestshow.com/event/getting-the-most-from-your-beneficials-handling-quality-assessment-and-application/
LOCATION:Room B113
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Pesticide Recertification,Retailers,Seminars,Spanish,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/SuzanneWainwright.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T083000
DTEND;TZID=America/Los_Angeles:20250821T093000
DTSTAMP:20250326T184928Z
CREATED:20250324T222250Z
LAST-MODIFIED:20250326T184928Z
UID:10000729-1755765000-1755768600@farwestshow.com
SUMMARY:Can Technology and Automation Help Ease Labor Concerns?
DESCRIPTION:Speaker: Connie Lindsay\, sales and marketing manager\, GK Machine Inc. \nAn insightful seminar exploring how advancements in technology and automation can address labor challenges in agriculture. This session will highlight cutting-edge solutions that are transforming the industry. Attendees will gain valuable insights into innovations from GK Machine\, including robotic machines\, automated moving systems\, cutting-edge laser technology\, and the groundbreaking Canopii robotic greenhouse concept. Discover how these tools can improve efficiency\, reduce labor demands\, and streamline processes within your operations. Don’t miss the opportunity to learn how technology-driven solutions shape the future!
URL:https://farwestshow.com/event/can-technology-and-automation-help-ease-labor-concerns/
LOCATION:Room B119
CATEGORIES:Arborists,Business Practices,Designers,Growers,Landscapers,Marketing,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/ConnieLindsay-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T083000
DTEND;TZID=America/Los_Angeles:20250821T093000
DTSTAMP:20250326T185027Z
CREATED:20250324T221958Z
LAST-MODIFIED:20250326T185027Z
UID:10000727-1755765000-1755768600@farwestshow.com
SUMMARY:How A Quick Sketch Can Double Your Sale
DESCRIPTION:Speaker: Ryan Watkins\, founder\, HortMentor \nBoost sales by providing clients with a basic\, hand-drawn visual of their space. This simple\, yet effective tool can be utilized by sales associates to illustrate recommendations and assist clients with understanding how to accomplish their landscape goals. Whether you’re a garden retailer or landscape firm this system will help you integrate sketching into your sales process. Participants will understand how using this method increases buyer confidence and decisiveness\, and why matching the client’s vision with yours often results in increased sales.
URL:https://farwestshow.com/event/how-a-quick-sketch-can-double-your-sale/
LOCATION:Room B110
CATEGORIES:Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/RyanWatkins.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T144500
DTEND;TZID=America/Los_Angeles:20250820T154500
DTSTAMP:20250326T204357Z
CREATED:20250324T142157Z
LAST-MODIFIED:20250326T204357Z
UID:10000723-1755701100-1755704700@farwestshow.com
SUMMARY:Creating Your Internet Marketing Plan 2025–2026
DESCRIPTION:Speaker: Ron McCabe\, president\, Everbearing Services \nDigital marketing shapes how customers find and choose services. This session covers proven strategies to strengthen you online presence\, connect with the right audience\, and turn website visits into business growth. Learn how to maximize social media\, create compelling content\, and develop a marketing plan that fits the challenges of the green industry. Expect real-world insights and practical steps you can use immediately to reach more customers and stay competitive.
URL:https://farwestshow.com/event/creating-your-internet-marketing-plan-2025-2026/
LOCATION:Room B110
CATEGORIES:Arborists,Business Practices,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/RonMcCabe.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T140000
DTEND;TZID=America/Los_Angeles:20250820T150000
DTSTAMP:20250520T182143Z
CREATED:20250324T143407Z
LAST-MODIFIED:20250520T182143Z
UID:10000726-1755698400-1755702000@farwestshow.com
SUMMARY:Attracting the Next Generation to the  Green Industry
DESCRIPTION:Speakers: Broch Martindale\, national nursery and greenhouse account manager at Corteva Agriscience\, Jazmin Albarran executive director of Seed Your Future\, and Rachel Popp\, science teacher at Lake Oswego High School \nFREE Panel Discussion\nWhile labor continues to be one of the largest challenges to the green industry\, what are we doing to connect with the next generation? In this panel discussion you will meet three people who are all working to help students of all ages have access and resources to our fantastic industry. Our industry is changing and so are the employees entering the workforce. Find out what students are looking for and how you can connect with them.
URL:https://farwestshow.com/event/attracting-the-next-generation-to-the-green-industry/
LOCATION:Room C123
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Free,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MartindaleAlbarranPopp2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T140000
DTEND;TZID=America/Los_Angeles:20250820T150000
DTSTAMP:20250520T182059Z
CREATED:20250324T142705Z
LAST-MODIFIED:20250520T182059Z
UID:10000725-1755698400-1755702000@farwestshow.com
SUMMARY:You Can’t Expect What You Can't Inspect
DESCRIPTION:Speaker: John Kennedy\, co-founder of Boomerwrangle \nFREE  Breakout Session\nFostering a culture of measurement and metrics is vital for a profitable and productive workplace in the green industry. Knowing your numbers and sharing them with your team is a great way to create a culture of engagement\, ownership and retention. John will introduce the audience to how good companies become great with a few key performance indicators that can drive your business to the next level of success.
URL:https://farwestshow.com/event/you-cant-expect-what-you-cant-inspect/
LOCATION:Room C124
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Free,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Nursery Science Summit,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/JohnKennedy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T134500
DTEND;TZID=America/Los_Angeles:20250820T144500
DTSTAMP:20250326T204602Z
CREATED:20250324T141716Z
LAST-MODIFIED:20250326T204602Z
UID:10000722-1755697500-1755701100@farwestshow.com
SUMMARY:ODA Case Studies and Lessons Learned
DESCRIPTION:Speaker: Keawe Molifua\, ODA pesticide investigator\, Oregon Department of Agriculture \nPESTICIDE Recertification Class\nThis presentation includes a review of several ODA pesticide investigations from recent years. We will discuss the lessons that can be learned from these investigations to improve future pesticide applications. We will cover topics such as Oregon pesticide law\, proper pesticide application\, record-keeping\, drift prevention\, calibration\, pesticide licensing\, label adherence\, regulatory updates\, pesticide storage and transportation.
URL:https://farwestshow.com/event/oda-case-studies-and-lessons-learned/
LOCATION:Room B119
CATEGORIES:Arborists,Business Practices,Growers,Interactive Learning,Landscapers,Municipalities,Pesticide Recertification,Retailers,Seminars,Urban Foresters
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T134500
DTEND;TZID=America/Los_Angeles:20250820T144500
DTSTAMP:20250508T175255Z
CREATED:20250324T141521Z
LAST-MODIFIED:20250508T175255Z
UID:10000721-1755697500-1755701100@farwestshow.com
SUMMARY:Horticulture Plastics Sustainability: Environmental Impacts and Regulatory Trends
DESCRIPTION:Speakers: Tom Marting\, director of sustainable solutions at Growscape and Tom Brewer\, director of sales – West at Growscape \nPlastic products are widely used in the horticulture industry\, but growing environmental concerns are driving new regulations on plastic pollution. States are increasingly holding producers and manufacturers accountable for the plastic products they bring to market. This session will explore the environmental impact of plastics\, upcoming regulations\, and what these changes mean for the horticulture industry in the years ahead.
URL:https://farwestshow.com/event/horticulture-plastics-sustainability-environmental-impacts-and-regulatory-trends-2/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Marketing,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MartingBrewer.png
END:VEVENT
END:VCALENDAR