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DTSTART;TZID=America/Los_Angeles:20260828T094500
DTEND;TZID=America/Los_Angeles:20260828T104500
DTSTAMP:20260305T212929Z
CREATED:20260305T212929Z
LAST-MODIFIED:20260305T212929Z
UID:10000802-1787910300-1787913900@farwestshow.com
SUMMARY:How to Recruit\, Train and Retain Talent in the Post-Baby-Boomer Era
DESCRIPTION:Speaker: Erick Harris\, nursery sales director\, Breezy Hill Nursery \nCompanies all over the world have to contend with the fact that Baby Boomers are about to sail off into the sunset. By 2030\, all of the Boomers\, the second biggest generation ever\, will be 65 or older. Because our industry is such a special place to work\, we probably have more Boomers than most industries.  This session will provide the attendees with a tool kit on how to navigate the coming reality and how to recruit\, train and retain the next generation of leaders — the New Lions of the industry.
URL:https://farwestshow.com/event/how-to-recruit-train-and-retain-talent-in-the-post-baby-boomer-era/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ErickHarris.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T123000
DTEND;TZID=America/Los_Angeles:20260827T133000
DTSTAMP:20260305T210438Z
CREATED:20260305T210438Z
LAST-MODIFIED:20260305T210438Z
UID:10000796-1787833800-1787837400@farwestshow.com
SUMMARY:Plant Health and Efficiencies That Can Be Achieved Through Irrigation
DESCRIPTION:Speaker: Andrew Van Geest\, sales\, large projects\, AdeptAg-Zwart Systems \nIn this session Van Geest will discuss common issues that he sees around the country among nursery producers as well as the different types of irrigation tools and their proper application in the nursery. We will touch on automation of irrigation cycles\, use of booms\, sanitization\, and filtration options. This will be an irrigation overview.
URL:https://farwestshow.com/event/plant-health-and-efficiencies-that-can-be-achieved-through-irrigation/
LOCATION:Room B119
CATEGORIES:Breeders,Business Practices,Growers,Seminars,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/AndrewVanGeest.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T110000
DTEND;TZID=America/Los_Angeles:20260827T120000
DTSTAMP:20260309T210652Z
CREATED:20260305T193216Z
LAST-MODIFIED:20260309T210652Z
UID:10000789-1787828400-1787832000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 2: Designing Clear Roles\, Skills\, and Pathways
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 2 walks through how to build out job duties\, skills\, pay\, and titles to use in coaching.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-2-designing-clear-roles-skills-and-pathways/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260414T155724Z
CREATED:20260305T191817Z
LAST-MODIFIED:20260414T155724Z
UID:10000787-1787819400-1787823000@farwestshow.com
SUMMARY:From Manual to High-Tech: How Automation Empowers Growers
DESCRIPTION:Speaker: Raymond van den Berg\, sales manager Americas\, TTA-ISO \nIn this session the speaker will discuss and explain the challenges\, practices and benefits of introducing (high-tech) technology into a greenhouse or nursery.  Introducing technology into your operation does not only mean buying machinery\, but will also challenge you to look more into daily processes within your greenhouse. In this presentation we will give you tools you need to get labor efficiency\, better working conditions and plant growing benefits when introducing technology into your operation.
URL:https://farwestshow.com/event/from-manual-to-high-tech-how-automation-empowers-growers/
LOCATION:Room B119
CATEGORIES:Breeders,Growers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/RaymondvandenBerg.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260305T191211Z
CREATED:20260305T191211Z
LAST-MODIFIED:20260305T191211Z
UID:10000785-1787819400-1787823000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 1: The Foundations of a Career Advancement
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 1 introduces the building blocks of this powerful tool for employee motivation and development.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-1-the-foundations-of-a-career-advancement/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T134500
DTEND;TZID=America/Los_Angeles:20260826T144500
DTSTAMP:20260305T224145Z
CREATED:20260305T184614Z
LAST-MODIFIED:20260305T224145Z
UID:10000782-1787751900-1787755500@farwestshow.com
SUMMARY:Chaos to Clarity: Building an AI Stack for Growers and the Green Industry
DESCRIPTION:Speaker: Chris Sabbarese\, co-founder\, Infusion Management Services \nArtificial intelligence is rapidly reshaping how businesses operate\, but many organizations struggle to move from curiosity to practical implementation. This session provides a clear framework for understanding and building an AI technology stack that supports marketing\, communications\, customer engagement\, operational efficiency\, and business decision-making across the green industry. \nAttendees will learn how to evaluate AI opportunities\, prioritize investments based on business impact\, and implement tools responsibly. The focus is on practical strategy — not technical jargon — so participants leave with clarity on where AI fits into their organization and how to move forward confidently.
URL:https://farwestshow.com/event/chaos-to-clarity-building-an-ai-stack-for-growers-and-the-green-industry/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ChrisSabbarese.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T123000
DTEND;TZID=America/Los_Angeles:20260826T133000
DTSTAMP:20260306T180723Z
CREATED:20260305T183933Z
LAST-MODIFIED:20260306T180723Z
UID:10000780-1787747400-1787751000@farwestshow.com
SUMMARY:Beyond the Hype: Targeting Trends that Matter
DESCRIPTION:Speaker: Erica Grivas\, award-winning garden journalist \nGarden trends don’t move in a straight line. Why do some fade quickly while others persist? In this session\, a national garden journalist presents a curated roundup of garden trends showing signals of staying power\, drawn from reporting and industry observation. We will examine the forces shaping these trends from climate\, economic\, and lifestyle shifts to cultural demand and consider how growers\, wholesalers\, and retailers can use these signals to inform plant selection\, sourcing\, and merchandising decisions.
URL:https://farwestshow.com/event/beyond-the-hype-targeting-trends-that-matter/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EricaGrivas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T110000
DTEND;TZID=America/Los_Angeles:20260826T120000
DTSTAMP:20260402T213349Z
CREATED:20260306T212157Z
LAST-MODIFIED:20260402T213349Z
UID:10000804-1787742000-1787745600@farwestshow.com
SUMMARY:KEYNOTE ADDRESS: Charlie Hall\, Ph.D.
DESCRIPTION:Overcoming Decision Paralysis in the Midst of Uncertainty\nWEDNESDAY\, AUGUST 26\, 11 a.m. in Room C124\nFREE to all registered Farwest Participants.\nCharlie Hall\, Ph.D. is a name that resonates deeply within the nursery and landscape community. Growing up on a nursery in western North Carolina\, Hall’s roots in the industry run deep. Today\, he serves as a professor in the Department of Horticultural Sciences at Texas A&M University\, where he also holds the prestigious Ellison Chair in International Floriculture. Hall has become a trusted expert in innovative management and marketing strategies\, financial analysis\, and economic outlook for nursery and greenhouse crops. \nHall’s expertise extends far beyond academia. He is a sought-after speaker at regional\, national\, and international industry events. His ability to translate complex economic concepts into actionable strategies has made him an invaluable resource for green-industry businesses navigating challenges. \nIn his keynote address\, he will provide strategies to help green-industry companies protect and grow their businesses during uncertain times. His unique blend of economic expertise and industry knowledge promises to leave us inspired and equipped to face the challenges ahead.
URL:https://farwestshow.com/event/keynote/
LOCATION:Room C124
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Keynote,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2019/05/CharlieHall.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260424T224306Z
CREATED:20260305T173452Z
LAST-MODIFIED:20260424T224306Z
UID:10000776-1787737500-1787741100@farwestshow.com
SUMMARY:Listen Up! Garden Podcasts are in Your Customers’ Ears
DESCRIPTION:Speaker: Kathy Jentz\, author\, podcaster\, Washington (DC) Gardener Magazine editor\, GardenDC Podcast \nGarden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge. You’ll learn how to find garden podcasts to pitch them and then how to be an ideal podcast guest. Kathy Jentz\, host and producer of the award-winning GardenDC Podcast. She is experienced as a guest on dozens of other garden podcasts and has the inside tips you need to excel in this format.
URL:https://farwestshow.com/event/listen-up-garden-podcasts-are-in-your-customers-ears/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KathyJentz.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260312T152743Z
CREATED:20260305T173233Z
LAST-MODIFIED:20260312T152743Z
UID:10000775-1787737500-1787741100@farwestshow.com
SUMMARY:Purchasing 102: A Deeper Dive
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, OBC Northwest Inc.\, Simplot Turf & Horticulture. \nA deeper discussion of today’s supply chain and how it’s affected by issues like tariffs\, price\, environmental legislation\, and long lead times.
URL:https://farwestshow.com/event/purchasing-102-a-deeper-dive/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260407T223149Z
CREATED:20260305T155636Z
LAST-MODIFIED:20260407T223149Z
UID:10000772-1787733000-1787736600@farwestshow.com
SUMMARY:How We Relate to Plants Today — and Why We Buy Them
DESCRIPTION:Speaker: Erica Grivas\, garden journalist/speaker \nPlants are more than decorations\, they function as companions\, wellness tools\, and lifestyle statements. This session looks at how today’s buyers relate to plants\, from food growers and pollinator supporters to low-maintenance gardeners and self-described “plant parents.” Using examples from across the garden marketplace\, the talk examines what motivates these groups and how retailers can support them through plant selection\, information\, and in-store storytelling. Attendees gain a clearer understanding of why people grow\, buy\, and protect certain plants today and how these trends are shaping the future of the gardening industry.
URL:https://farwestshow.com/event/how-we-relate-to-plants-today-and-why-we-buy-them/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EricaGrivas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260407T223202Z
CREATED:20260305T155209Z
LAST-MODIFIED:20260407T223202Z
UID:10000771-1787733000-1787736600@farwestshow.com
SUMMARY:Purchasing 101: Horticultural Professionals Discuss Purchasing
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, and OBC Northwest Inc.. \nPanel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product\, right customer\, right quantity\, right condition\, right place\, right time\, and right price/cost. Find out how these greenhouse\, nursery\, and retail channel operators navigate purchasing to help maximize value\, reduce costs\, and ensure customer satisfaction.
URL:https://farwestshow.com/event/purchasing-101-horticultural-professionals-discuss-purchasing/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T094500
DTEND;TZID=America/Los_Angeles:20250822T104500
DTSTAMP:20250326T182332Z
CREATED:20250325T011937Z
LAST-MODIFIED:20250326T182332Z
UID:10000746-1755855900-1755859500@farwestshow.com
SUMMARY:Perennial Production: Reducing Your Shrink with Best Practices
DESCRIPTION:Speaker: Christopher Fifo\, product representative\, Darwin Perennials\, Pan American Perennials \nAre perennials scary to you? Have you struggled with quality\, long residence times\, and inevitable shrink? Is your sell-through struggling due to missing your mark for flowering? Fifo will share his years of experience with you to take the uncertainty out of your perennial program. No fear! Perennials are just plants\, and you know plants. Fifo will share best practices and introduce you to powerful resources to ensure a successful and profitable perennial program to complement your annuals.
URL:https://farwestshow.com/event/perennial-production-reducing-your-shrink-with-best-practices/
LOCATION:Room B119
CATEGORIES:Breeders,Growers,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/ChrisFifo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T094500
DTEND;TZID=America/Los_Angeles:20250822T104500
DTSTAMP:20250326T181954Z
CREATED:20250325T011800Z
LAST-MODIFIED:20250326T181954Z
UID:10000745-1755855900-1755859500@farwestshow.com
SUMMARY:AI for the Green Industry
DESCRIPTION:Speaker: Ashley Wright\, co-founder & CEO of Plantista \nLearn how to overcome labor shortages\, grow revenue\, and optimize inventory by leveraging AI. In this session\, we’ll cover tactical tools and insights — relevant to all green industry owners and operators!
URL:https://farwestshow.com/event/ai-for-the-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/AshleyWright.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T143000
DTEND;TZID=America/Los_Angeles:20250821T153000
DTSTAMP:20250328T170131Z
CREATED:20250324T135620Z
LAST-MODIFIED:20250328T170131Z
UID:10000714-1755786600-1755790200@farwestshow.com
SUMMARY:Plants that Pay the Rent
DESCRIPTION:Speaker: Dan Heims\, horticulturist\, Terra Nova Nurseries\, Inc. \nNo plant — be it tree\, shrub\, bulb\, or perennial — evades eviction. Tap Heims’ 50+ years of plant knowledge to find out which plants fill multiple seasons with foliage color\, long bloom times\, fragrance\, and decorative character. Discover proven plants that give more.
URL:https://farwestshow.com/event/plants-that-pay-the-rent/
LOCATION:Room B119
CATEGORIES:Breeders,Designers,Growers,Landscapers,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DanHeims.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T133000
DTEND;TZID=America/Los_Angeles:20250821T143000
DTSTAMP:20250326T183525Z
CREATED:20250324T225028Z
LAST-MODIFIED:20250326T183525Z
UID:10000738-1755783000-1755786600@farwestshow.com
SUMMARY:Human Capital Risks When You Have Limited Resources
DESCRIPTION:Speaker: Michael Maggiotto Jr\, PHR\, SHRM-SCP\, director of human resource solutions\, BEST Human Capital & Advisory Group \nAre your people generating unnecessary risks to your business? Do you struggle managing people risks because of limited resources? Simple mistakes can cost a company millions or even end a business altogether. However\, solutions to these risks may be easier than you think. You will learn the following: key risk areas within the green industry\, ranges of costs for compliance violations\, costly impact of turnover\, the positive impact of efficiency improvements\, and best practices and remedies for overcoming these challenges. This session will help business leaders and HR professionals identify and overcome these risks and understand the safe harbor afforded by having an independent 3rd party audit of human capital risks.
URL:https://farwestshow.com/event/human-capital-risks-when-you-have-limited-resources/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MichaelMagiotto.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T094500
DTEND;TZID=America/Los_Angeles:20250821T104500
DTSTAMP:20250326T184016Z
CREATED:20250324T222739Z
LAST-MODIFIED:20250326T184016Z
UID:10000731-1755769500-1755773100@farwestshow.com
SUMMARY:Managing and Motivating the Multi-Generational Green Industry
DESCRIPTION:Speakers: Todd Downing\, managing partner at BEST Human Capital & Advisory Group and Paige Franks\, senior executive search advisor at BEST Human Capital & Advisory Group \nFor the first time in history\, five generations collide in the workforce. However\, the horticulture industry faces mass retirements from the high volume of Baby Boomers in our industry. Gen Z is joining the industry and Millennials are stepping into preceding leadership positions\, bringing new ideas in technology\, management\, communication\, culture and personal and professional values and expectations. You will learn the following: What the current understanding of the horticulture industry is from the perspective of each generation. How leaders are managing today’s workplace standards. Advice and insight on best practices of working alongside and embracing multiple generations.
URL:https://farwestshow.com/event/managing-and-motivating-the-multi-generational-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DowningFranks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T083000
DTEND;TZID=America/Los_Angeles:20250821T103000
DTSTAMP:20250508T175444Z
CREATED:20250324T222521Z
LAST-MODIFIED:20250508T175444Z
UID:10000730-1755765000-1755772200@farwestshow.com
SUMMARY:Getting the Most from Your Beneficials: Handling\, Quality Assessment and Application
DESCRIPTION:Speaker: Suzanne Wainwright-Evans\, Buglady Consulting \nPESTICIDE CLASS 2-Hour Seminar & Spanish Translation\nAlthough the cost of beneficial insects\, predatory mites\, and nematodes has decreased over the decades\, purchasing them remains an investment. Growers need to ensure these biological controls arrive alive and ready to perform. In this session\, Suzanne will cover best practices for receiving beneficial shipments and how to store them if necessary. She will also go over how to assess their quality and quantity though simple grower-friendly methods. Additionally\, she will explore various application methods and how to assess whether your beneficials are being released alive and active. This session is designed for horticulture professionals across all industry segments who rely on biological control agents in their pest management programs.
URL:https://farwestshow.com/event/getting-the-most-from-your-beneficials-handling-quality-assessment-and-application/
LOCATION:Room B113
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Pesticide Recertification,Retailers,Seminars,Spanish,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/SuzanneWainwright.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T140000
DTEND;TZID=America/Los_Angeles:20250820T150000
DTSTAMP:20250520T182143Z
CREATED:20250324T143407Z
LAST-MODIFIED:20250520T182143Z
UID:10000726-1755698400-1755702000@farwestshow.com
SUMMARY:Attracting the Next Generation to the  Green Industry
DESCRIPTION:Speakers: Broch Martindale\, national nursery and greenhouse account manager at Corteva Agriscience\, Jazmin Albarran executive director of Seed Your Future\, and Rachel Popp\, science teacher at Lake Oswego High School \nFREE Panel Discussion\nWhile labor continues to be one of the largest challenges to the green industry\, what are we doing to connect with the next generation? In this panel discussion you will meet three people who are all working to help students of all ages have access and resources to our fantastic industry. Our industry is changing and so are the employees entering the workforce. Find out what students are looking for and how you can connect with them.
URL:https://farwestshow.com/event/attracting-the-next-generation-to-the-green-industry/
LOCATION:Room C123
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Free,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MartindaleAlbarranPopp2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T140000
DTEND;TZID=America/Los_Angeles:20250820T150000
DTSTAMP:20250520T182059Z
CREATED:20250324T142705Z
LAST-MODIFIED:20250520T182059Z
UID:10000725-1755698400-1755702000@farwestshow.com
SUMMARY:You Can’t Expect What You Can't Inspect
DESCRIPTION:Speaker: John Kennedy\, co-founder of Boomerwrangle \nFREE  Breakout Session\nFostering a culture of measurement and metrics is vital for a profitable and productive workplace in the green industry. Knowing your numbers and sharing them with your team is a great way to create a culture of engagement\, ownership and retention. John will introduce the audience to how good companies become great with a few key performance indicators that can drive your business to the next level of success.
URL:https://farwestshow.com/event/you-cant-expect-what-you-cant-inspect/
LOCATION:Room C124
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Free,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Nursery Science Summit,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/JohnKennedy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T134500
DTEND;TZID=America/Los_Angeles:20250820T144500
DTSTAMP:20250508T175255Z
CREATED:20250324T141521Z
LAST-MODIFIED:20250508T175255Z
UID:10000721-1755697500-1755701100@farwestshow.com
SUMMARY:Horticulture Plastics Sustainability: Environmental Impacts and Regulatory Trends
DESCRIPTION:Speakers: Tom Marting\, director of sustainable solutions at Growscape and Tom Brewer\, director of sales – West at Growscape \nPlastic products are widely used in the horticulture industry\, but growing environmental concerns are driving new regulations on plastic pollution. States are increasingly holding producers and manufacturers accountable for the plastic products they bring to market. This session will explore the environmental impact of plastics\, upcoming regulations\, and what these changes mean for the horticulture industry in the years ahead.
URL:https://farwestshow.com/event/horticulture-plastics-sustainability-environmental-impacts-and-regulatory-trends-2/
LOCATION:Room B116
CATEGORIES:Breeders,Business Practices,Designers,Growers,Marketing,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MartingBrewer.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T123000
DTEND;TZID=America/Los_Angeles:20250820T133000
DTSTAMP:20250326T204810Z
CREATED:20250324T141036Z
LAST-MODIFIED:20250326T204810Z
UID:10000719-1755693000-1755696600@farwestshow.com
SUMMARY:What Am I Missing? Using DNA-based Testing Methods for Detection of Viruses and Viroids.
DESCRIPTION:Speaker: Aubry Field\, founder and lead scientist\, Lizzy Blossom LLC. \nNew viruses and viroids continually arise due to climate change\, international shipment of plants\, and the ability of these pathogens to rapidly evolve and adapt to their environment. Different DNA versions of a virus or viroid can sometimes go undetected depending on which method is utilized for testing. Examples of missed detection will be discussed and how DNA-based techniques can identify these new deviants.
URL:https://farwestshow.com/event/what-am-i-missing-using-dna-based-testing-methods-for-detection-of-viruses-and-viroids/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Growers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/AubryField.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T094500
DTEND;TZID=America/Los_Angeles:20250820T104500
DTSTAMP:20250804T165237Z
CREATED:20250324T140503Z
LAST-MODIFIED:20250804T165237Z
UID:10000716-1755683100-1755686700@farwestshow.com
SUMMARY:The Importance of Training in Your IPM Program
DESCRIPTION:Speaker: Broch Martindale\, national nursery and greenhouse account manager\, Corteva Agriscience \nSpanish Translation \nHow we train greatly depends on several factors. In this talk Martindale will demonstrate the importance in training your team. Martindale will highlight some techniques for you to use the next time you train members of your team. Training often gets a negative feel but that’s because you haven’t connected to your team. Martindale will walk us through the steps on how to build a robust training program.
URL:https://farwestshow.com/event/the-importance-of-training-in-your-ipm-program/
LOCATION:Room B113
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Pesticide Recertification,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/BrochMartindale.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T094500
DTEND;TZID=America/Los_Angeles:20250820T104500
DTSTAMP:20250326T205305Z
CREATED:20250324T135330Z
LAST-MODIFIED:20250326T205305Z
UID:10000713-1755683100-1755686700@farwestshow.com
SUMMARY:The Importance of Emotional Intelligence in the Green Industry
DESCRIPTION:Speakers: Todd Downing\, managing partner at BEST Human Capital & Advisory Group and Paige Franks\, senior executive search advisor at BEST Human Capital & Advisory Group \nAs innovations in technology\, automation and AI are on the rise\, our ability to connect with and understand each other on a humanistic and emotional level declines. Now more than ever\, emotional intelligence\, or EQ\, is a valuable and necessary skill in the workplace\, especially in leadership. You will learn the following: What EQ is and its application in the workplace. How EQ influences and benefits the workplace. Resources and strategies for leaders and employees to improve\, measure and evaluate their EQ.
URL:https://farwestshow.com/event/the-importance-of-emotional-intelligence-in-the-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DowningFranks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T083000
DTEND;TZID=America/Los_Angeles:20250820T093000
DTSTAMP:20250804T165148Z
CREATED:20250324T134809Z
LAST-MODIFIED:20250804T165148Z
UID:10000712-1755678600-1755682200@farwestshow.com
SUMMARY:Big\, Bad Botrytis: How to Beat It\, Biologically
DESCRIPTION:Speaker: Michael Brownbridge\, Ph.D.\, senior technical services manager\, BioWorks Inc. \nSpanish Translation \nBotrytis is a tough disease to manage at the best of times but its resistance to many conventional fungicides adds another layer of complexity. This has focused attention on the use of cultural and biological techniques as a first\, and sometimes only\, line of defense against this pathogen. This presentation will review biological and cultural methods and tools that can be used to prevent and manage this disease successfully in high-value horticultural crops and consider their role in an integrated plant health management program.
URL:https://farwestshow.com/event/big-bad-botrytis-how-to-beat-it-biologically/
LOCATION:Room B113
CATEGORIES:Breeders,Growers,Pesticide Recertification,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MichaelBrownbridge.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240823T094500
DTEND;TZID=America/Los_Angeles:20240823T104500
DTSTAMP:20240509T222337Z
CREATED:20240426T214544Z
LAST-MODIFIED:20240509T222337Z
UID:10000693-1724406300-1724409900@farwestshow.com
SUMMARY:Tackling the Biggest Issue in the Green Industry: Inventory
DESCRIPTION:Speaker: Aaron Allison\, Co-Founder\, SBI Software \nAaron will share insight\, industry research and best practices to solve Growers real-time inventory availability woes. Solutions that he has found to work have helped our clients reach and engage their target customers through mobile-based applications including bilingual inventory management\, online ordering\, bill pay\, and much more. And with front-row exposure to thousands of growers\, they understand how best to implement minor changes for major impact as growers prepare for the future.
URL:https://farwestshow.com/event/tackling-the-biggest-issue-in-the-green-industry-inventory/
LOCATION:Room B110
CATEGORIES:Breeders,Business Practices,Growers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Aaron.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240823T083000
DTEND;TZID=America/Los_Angeles:20240823T093000
DTSTAMP:20240726T202418Z
CREATED:20240426T214528Z
LAST-MODIFIED:20240726T202418Z
UID:10000692-1724401800-1724405400@farwestshow.com
SUMMARY:Biostimulants and Biopesticides in Horticultural Production Systems
DESCRIPTION:Speaker: Anissa Poleatewich\, Senior Manager Product Development\, Mycorrhizal Applications \nAnissa will discuss Biostimulants (mycorrhizae) and Biofungicdes in Horticulture Production Systems and will cover use of products for control of plant diseases.
URL:https://farwestshow.com/event/mycorrhizae-101-biological-root-stimulants/
LOCATION:Room B113
CATEGORIES:Arborists,Breeders,Landscapers,Municipalities,Pesticide Recertification,Seminars,Spanish,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Poleatewich_Anissa.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240823T083000
DTEND;TZID=America/Los_Angeles:20240823T093000
DTSTAMP:20240801T211334Z
CREATED:20240426T214518Z
LAST-MODIFIED:20240801T211334Z
UID:10000691-1724401800-1724405400@farwestshow.com
SUMMARY:Healing and Horticulture: An Introduction to Horticultural Therapy\, Including Therapeutic Gardens and Landscapes for Health\, Recovery and Well-Being
DESCRIPTION:Speaker: Nicholas Staddon\, Spokesperson and Plantsman\, Everde Growers \nJoin Nicholas Staddon as he takes us on a candid journey through the history and foundations of horticultural therapy as a field of study and practice. Whether you are well-versed in this growing field or are curious to know more. Staddon offers a down-to-earth approach to learning about the pioneers\, leaders\, advocates\, publications and resources of horticultural therapy. He will offer suggestions for in-ground and container plants commonly used in horticulture therapy gardens to start you on your own journey. The presentation will leave you inspired with a renewed appreciation of the healing properties of gardens and landscapes.
URL:https://farwestshow.com/event/healing-and-horticulture-an-introduction-to-horticultural-therapy-including-therapeutic-gardens-and-landscapes-for-health-recovery-and-well-being/
LOCATION:Room B119
CATEGORIES:Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2023/04/Nicholas_Staddon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T120000
DTEND;TZID=America/Los_Angeles:20240822T130000
DTSTAMP:20240718T234855Z
CREATED:20240426T214425Z
LAST-MODIFIED:20240718T234855Z
UID:10000684-1724328000-1724331600@farwestshow.com
SUMMARY:Nursery Science Summit: Plant Selection and Production
DESCRIPTION:Speaker 1: Ryan Contreras\, Ph.D.\, Professor\, Oregon State University\nTitle: Past Successes and Future Directions for Nursery Breeding at Oregon State \nDescription: Since 2009\, the Ornamental Plant Breeding Program has been working to support the nursery industry through the development of new cultivars. To date\, we have released seven trees and shrubs exhibiting a variety of improvements. The program continues to evolve and push into new directions of evaluation and techniques. We will summarize where we have come and explore future directions including breeding for climate change and genomic tools that can help improve breeding efficiency. \nSpeaker 2: Neil Bell\, Community Horticulturist\, OSU Extension Service\nTitle: Long-Term Landscape Evaluation of Drought-Tolerant Groundcovers \nDescription: Northwest Plant Evaluations is an OSU Extension program geared to in-ground multi-year evaluations of shrubs\, primarily for un-irrigated landscapes in the Pacific Northwest. Since 2000\, evaluations have included species and cultivars of Hebe\, Cistus\, Halimium\, Ceanothus\, Grevillea and Arctostaphylos. Since 2019\, the program has been evaluating an array of broadleaved evergreen groundcovers of various sizes for use in un-irrigated landscape situations for growth\, flowering\, landscape appearance and hardiness. The presentation will discuss plants of various sizes for low-input landscapes in the region. \nSpeaker 3: Marcelo L. Moretti\, Ph.D.\, Associate Professor\, Oregon State University Deptartment of Horticulture\nTitle: Watts Up: Developing Pulse Electric Field as an Alternative to Methyl Bromide \nDescription: This session will describe how a group of researchers at OSU\, USDA ARS\, and LISI Global are exploring pulse electric field to manage weed seeds\, soil-borne disease\, and parasitic nematodes in ornamental seedling beds.
URL:https://farwestshow.com/event/nursery-science-summit-plant-selection-and-production/
LOCATION:Room B119
CATEGORIES:Arborists,Breeders,Designers,Growers,Landscapers,Marketing,Municipalities,Nursery Science Summit,Retailers,Seminars,Sustainability,Urban Foresters
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240822T120000
DTEND;TZID=America/Los_Angeles:20240822T130000
DTSTAMP:20240426T214407Z
CREATED:20240426T214407Z
LAST-MODIFIED:20240426T214407Z
UID:10000682-1724328000-1724331600@farwestshow.com
SUMMARY:Top Consumer Garden Trends to Drive Sales
DESCRIPTION:Speaker: Katie Tamony\, Chief Marketing Officer and Trend Spotter\, Monrovia Nursery Company \nWant to know what home gardeners are thinking? Every year\, Monrovia conducts large scale consumer research\, asking thousands of homeowners who have purchased plants and are planning to do outdoor projects about their interests. That data is combined with information gathered from additional monthly mobile surveys conducted with Monrovia’s 100\,000 email subscribers\, social media analysis and insights from outside the gardening industry. The results provide a look at different design styles and the plants home gardeners are gravitating toward.
URL:https://farwestshow.com/event/top-consumer-garden-trends-to-drive-sales/
LOCATION:Room B110
CATEGORIES:Breeders,Designers,Growers,Landscapers,Marketing,Retailers
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2023/04/Katie_Tamony.png
END:VEVENT
END:VCALENDAR